Unclaimed: Are are working at Kissmetrics ?
Kissmetrics is a customer engagement automation platform that provides analytics and insights into user interactions with websites and applications. It focuses on tracking the behaviors of individual users across devices to help businesses understand and optimize customer experiences and conversion rates.
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Capabilities |
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Segment |
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Ease of use |
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Deployment | Cloud / SaaS / Web-Based |
Support | Email/Help Desk, FAQs/Forum, Knowledge Base |
Training | Documentation |
Languages | English |
What I like best about Kissmetrics is its reliability as an analytics tool. We mess with a lot of data that needs to be aliased between users, with a lot of properties and yet, when some other tools fail to do that, Kissmetrics manage to handle all of this very well. I usually go to Kissmetrics if I need the real numbers.
It can become really messy and complicated, especially when it uses specific terms that are not very explicit (e.g "Power reports"). The UX is probably to the most effective and therefore the learning curve is a bit high at first.
Performance issue and data extraction for the sales team. Kissmetrics allows us to get the real numbers and provide export features that quickly actionable.
Easy to use, good reports. I think the product works well for us.
Nothing that I can think of. So far I have gotten what I need from it.
It is great at giving correct numbers and charts to our sales team about their clients account usage.
The custom Event tracking to measure conversions and other on page events is very very helpful!
Still a little hard to use as if a form submission is through AJAX Kissmetrics doesn't support the event.
We're interested in knowing how visitors coming to our site are converting. Easy to track people.
- Is able to store large amounts of data - Pleasant user interface - Powerful exports - Great for monitoring A/B tests or simply counting the number of times certain user events happened between two dates - Live event stream feature
- Zero integrations with dashboard services like Geckoboard, Leftronic and others - I want to plot different kinds reports on dashboards! - The different types of reports and how to use them is unintuitive and confusing to new users. I am an engineer using the product to track the usage of certain features. - Sometimes the numbers you see in the reports look wrong and it's hard to explain where the data is coming from - No way to track the number of event occurrences over time without manually making a bunch of power reports
We are a SaaS software and need to track how are features are used, how are A/B tests perform, how are the conversion rates look like.
I love how flexible the reporting structure is -- with so many styles of reports, we can look at the data around just about any way we need to. I also like that multiple people from the same company can use unique logins to access the same reports, so we are all looking at the same data view.
It took a bit of reading to get up and running as this was my first experience using "people" based analytics. Now that I have more experience using Kissmetrics, I really enjoy it.
We needed to track marketing KPIs/events and tie those KPIs back to our actual customers. This has allowed us to experiment with multi-step attribution and to see a more complete picture of our customer's journey. Seeing that a customer engaged with 3 ads (and which ones) before making a purchase, how often they use our software, etc. is invaluable data.
KISSmetrics tracks at a person level, putting you in your customer's shoes and understanding them better.
One drawback of KISSmetrics is the lack of a comprehensive automated reporting. Users still have to login to the dashboard.
We are trying to find out how are customers interacting with our car classifieds portal, and how to make users convert better. We realized that specific search terms yield exponential results due to the nature of the search function, and also how some users have no specific model in mind and are browsing based on a budget constraint.
Compared to all other analytics tools I used, Kissmetrics offers the best insights for the lowest effort. Reports are easy to build, metrics are presented in a clear dashboard with historical data. Segmenting reports on customer properties makes it easy to do simple attribution for marketing campaigns or A/B variations.
Some reports have been there for 4 years now, and have not been updated. Funnel reports can only be filtered on an exact matching style, and with one filter only. This means going deep into the data gets quite painful. And as a SaaS business, not having account handling (bundling n users in one organisation) makes it difficult to match our business model.
We have started to understand our users conversion points, act on them and see improvements. However getting knee deep in the data you sometimes realise that between correlation and causality there is a huge gap, and Kissmetrics does not offer an indicator of confidence.
The live feed is probably the coolest feature of Kissmetrics. I get to see exactly what's going on at that very moment in time. The reports are great too because you can see which parts of signup are getting the most dropoff so you can A/B test different ways to make the most easy approach.
I dislike that sometimes it takes a little bit for the metrics to load. I understand that there is a lot of stuff running and it's gotta take time to load all the information, but if it was faster then I would definitely be happier. I also dislike how some metrics count towards your overall event total. Like I think that an event such as the amount of people who hit your site shouldn't be counted in your view total cause that information that you can get for free from Google.
I'v been able to realize some flaws in our sign up process and it's been great to see exatly where the dropoffs are coming from, changing them, and then watching that conversation rate increase. I'v also been able to track how long my users are actually staying on the site which is very important for out product
At a glance metrics on our customized dashboard. I can simply login and feel the pulse of the company.
I would like the ability to integrate with other platforms we use such as intercom and Fastspring - to have all of our platforms talking to each other. It gets frustrating when there are discrepancies between data.
We are able to effectively track conversion rate trends, all critical SaaS metrics, and user behavior. This allows us to make intelligent business decisions to grow the business.
Being able to trace a user back to when they first came to our site.
Integration could be easier. It took over 3 months.
Which chanel and customers to focus on.