Leadpages is a website and landing page builder that is focused on helping small businesses engage their intended audience, capture leads, and acquire customers. Established in 2013, it’s one of the most recognizable names in the drag-and-drop landing page builder marketplace. It has a full suite of conversion-optimized, mobile-responsive templates and designs, from sales and checkout pages to newsletter signups, webinar registrations, and contest/giveaway mini-sites. As a marketing solution that traces its roots to lead generation, Leadpages differentiates itself with conversion-focused capabilities. One of these key features is the Alert Bar which enables marketers to deliver browsing behavior-based offers and messages across different sections of the website. Another built-in technology that is unique to Leadpages is Leadmeter which delivers real-time and data-driven recommendations during the build process. It analyzes content based on four key conversion categories (page layout, call-to-action, readability, and lead collection) and predicts page performance before publishing.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Leads are the heartbeat of any company.
Without leads, you don’t get conversions, customers, or client loyalty.
Leads may start off as visitors to your website, or people who see your content on social media, but they quickly become the investors at the core of your organization, helping you to grow.
The more you build your leads, the more opportunities you’ll have to encourage conversions through things like email marketing and online offers.
So, how do you find leads?
Well, you can invest in PPC and organic advertising in the hope that companies arrive on your website. However, if they do make it to your content, that won’t necessarily mean that they’ll make the transition from visitor to lead. You’ll need something else.
Leadpages, the leading landing page builder and form creation tool, is a state-of-the-art solution for gathering and nurturing your leads.
Here’s your complete guide to Leadpages.
Leadpages is a software solution designed to help businesses of all sizes connect with their audience, close sales, and collect leads. Essentially, you can use this service to build a range of pages and online environments which encourage interactions with customers.
Options range from landing pages, where you might offer a free eBook or discount in exchange for an email address, as well as popups, alert bards, and even entire websites.
Leadpages advertises itself as the all-in-one tool you need to get on the web and grow your business. Aside from giving you the tools for building your “lead collection” assets, Leadpages will also help you to optimize your interactions and conversions with things like split-testing, and analytics.
With Leadpages, you don’t need to spend all your budget on expensive graphic designers, coders, and developers. Anyone can build the perfect touchpoint in their customer’s buying cycle, just by dragging and dropping modules into place.
Leadpages is quite an immersive solution for lead nurturing.
The service used to focus only on landing pages, but you can now use the same software to create high-converting websites and popups too. We’ll take a closer look at how you can use Leadpages in a moment, but let’s start by listing some of the most valuable features:
You can instantly design and publish simple websites in a matter of minutes. Leadpages offers conversion-optimized templates that are mobile responsive. You can also customize your templates within the included drag-and-drop builder.
The core of the Leadpages offering conversion assets include alert bars, popups, and opt-in forms that you can embed into your sales and marketing pages. Once again, you get a range of templates and customization options to work with here.
The most obvious way to turn visitors into leads, landing pages and forms allow you to convert potential customers with compelling experiences.
You’ll be able to see which of your campaigns are driving the best results with detailed reports. You can use things like Facebook Pixel and Google analytics in your accounts and even set up A/B tests to see which of your pages perform best.
Integrations from Leadpages include options to add your pages to an existing website, WordPress plugins and integrations for Squarespace too. You can also connect to your email marketing service provider, CRM, payment gateway, and more.
The further you dive into each element of the Leadpages platform, the more features you discover. For instance, the central landing page and website builder comes with 5 free sub accounts, so you can connect with your team as you work, and 99.9% uptime for peace of mind.
The builder automatically saves changes as you work and allows you to preview content according to device or social media channel. You’ll also get digital file hosting, duplicate and editing features, extra-fast page loading speeds, and a comprehensive image library for visual appeal.
Bonus features include CSV downloads, lead information, drag-and-drop editing and page grouping. You can use your landing page and website builder to take payments or build entire sales funnels with connections to your CRM or email account. There are also a host of awesome widgets available for things like countdown timers, and unique forms.
The builder is just one component of the entire Leadpages experience. Once you’ve designed the assets intended to bring leads to your organization, you’ll also get a host of conversion tools, including 10 opt-in text campaigns for SMS, and email trigger links.
Unlimited alert bars and popups allow you to capture the attention of your customers any way you choose. There are even plenty of ways to customize the popups you create, through things like button changes, image integration, and privacy policy attachments.
One of the most impressive features of Leadpages is all the access you have to amazing designs and templates. You’ll get section templates, (over 100 to choose from), Shutterstock premium images, a built-in icon library, and countdown timers. When you click on the “Create a Page” option within Leadpages, you’ll visit a massive repository of template options, which you can search through by choosing the kind of page you want, or the industry you’re in.
If the templates available don’t suit your needs entirely, don’t worry. It’s easy to change various aspects with HTML, CSS, or just the drag-and-drop visual editor. You get the same robust template and editing experience with both landing pages, and websites on Leadpages.
Leadpages ensures you can set your entire lead capturing strategy up in a way that suits you. When you purchase your package, you’ll get as 1-on-1 start call, phone, chat, and email support, and a free set of Leadpages virtual workshops to check out.
If you’re comfortable seeking out help yourself, the knowledgebase is a great place to start, but you can also take weekly coaching sessions to develop new skills or connect with the Leadpages community. On top of support and guidance, Leadpages also helps you to improve your overall experience with high-level security, custom Zapier integrations, and GDPR compliance all built in.
As you’ve seen above, there are a ton of ways that you can access Leadpages to increase your leads and build stronger relationships with customers. However, the landing pages are still the most attractive feature for most Leadpages customers.
So, how easy are they to use?
To start building a new landing page, simply head over to your Leadpages interface, and click the option for Create new Leadpage.
Once you’ve done that, Leadpages will give you a host of templates to choose from. Remember, you don’t have to love the Leadpage template completely because you can edit various parts of it with the drag-and-drop editor (or the standard editor if you prefer).
Leadpages will also give you the option to use a blank page as a canvas – although this might be a little tricky for beginners. We’d recommend using the templates initially, until you feel comfortable using all the unique components of Leadpages.
The drag-and-drop builder on Leadpages is by far the easier way to develop an effective landing page. You’ll get a live preview of what your page is going to look like on the right side of the screen, and a selection of modules to choose from on the left. These modules include:
Each widget you add will come with dedicated settings for that widget.
Once you’re ready to publish your landing page, you have a range of flexible options to choose from, including:
If you already have your own website, setting up a landing page with Leadpages should be simple enough. If you don’t, then you might prefer to build a website right there on the Leadpages app. After all, it’s nice to have your landing pages and site in the same space.
Notably, Leadpages integrates naturally with most website building solutions and email marketing services. However, it also has a relatively high-quality website builder of its own. Not so long ago, you could only use the drag-and-drop functionality of Leadpages to create landing pages. Now, you can use the same drag-and-drop system to create entire websites.
Just click “create a site” on your Leadpages account, and choose from the site templates:
Appearing in 2019, the website builder is similar to competing solutions from Squarespace and Wix. The experience should be pretty similar to using the landing page builder, although you will get more settings, like navigation menus and integrated conversion tools. The site builder comes with:
You can design your site one section at a time, using a range of pre-made sections, for things like “About” pages, or “contact” pages. As you create your site with the drag-and-drop builder, you’ll also be able to access page previews to see what your creation looks like on any device.
There’s support for various website settings, like creating global website footers, or embedding CSS. You can also access your popups, landing pages, and alert bars, to embed them into various parts of your site.
The “Settings” part of the builder also gives you access to various SEO features, like meta descriptions and alt text, so you can boost your chances of better ranking.
Whether you choose to build a single landing page or an entire website, Leadpages makes the process quick and simple with minimal coding (unless you want to use code) and built-in modules, components, and pages to speed things up.
As we noted in the section above, one of the main selling points of Leadpages is its simplicity. The drag and drop editor that originally delivered landing pages and nothing else is now a component of all the assets you can built on Leadpages. Plus, it helps to know that you only ever have to start from scratch if you want to.
The templates available for your landing pages, forms, and websites are high-quality to begin with, and then you can edit them however you choose with the style settings and editor choices. You even get things like pre-built add-on pages, so setting up an entire site doesn’t take long.
Leadpages can essentially give you all the tools you need for a full online presence in one package, complete with the must-have functionality to collect leads through popups and forms.
There’s even a dedicated WordPress plugin if you already have a website of your own, so you just log into your Leadpages account through WordPress and start importing content. You can use your lead page as a welcome gate this way, or cache Leadpages to improve page loading speed performance.
In terms of usability, some people may argue that Leadpages is restricted compared to things like the Instapages builder. You drag and drop components into set environments, based on the format you chose for your original page. This means that the design functionality isn’t entirely free form. However, this could be a good thing, as it means you’re less likely to make UX mistakes.
Despite some restrictions, everything feels extremely intuitive and code-free. You can add your own CSS in if you like, but you’re not going to miss out if you’re not a coding expert.
Most of the key functionality offered through Leadpages comes within the “widgets” section of your app, where you can add CTA buttons and experiment with different designs. Some of the key features that make Leadpages easy to use include:
Leadpages is a very straightforward service, great for people who don’t want to get muddled with code when they’re trying to convert their customers. However, no matter how intuitive a builder might be, there’s always a chance you’ll need some extra help.
Fortunately, Leadpages does make a lot of effort to make accessing support as simple as possible. In the past, the only option was to send an email support ticket and wait for an answer. That’s still the case for the $49 plan. However, you will have access to a few tools that can help you to help yourself in this case. If you’re using the cheapest product, you can search for answers via the Leadpages knowledge base, which is packed full of articles, how-to guidance, and more.
There’s also the option to check out the free Leadpages virtual workshops. These are online lessons where you can gain insights from professionals on how to do certain things with your campaigns. There are also weekly group coaching sessions available too.
For people on the Pro ($99 per month) plan, support is available through Chat and Email, where you get priority tech support via both platforms and access to phone calls with real human beings.
You’ll also get the bonus 1-on-1 quick start call from Leadpages on the Pro package, which basically walks you through everything you need to know.
In simple terms, if you’re willing to pay, you’ll have plenty of support.
As mentioned above, pricing for Leadpages starts at $49/month for the standard plan. If you’re looking to save more, opting for annual billing brings the Standard plan to $37/month while the Pro plan starts at $74/month.
Options include:
To help you make your choice, Leadpages offers a free trial for 14 days. You’ll need to enter your payment details, and you’ll be transitioned to a paid plan unless you cancel your free trial within the time provided. You can also upgrade your chosen plan during your trial, or if you decide that you need to get more functionality later, you can switch to a different plan.
Leadpages stands out as one of the most popular tools for lead nurturing and capturing. It’s easy to use, regardless of whether you’re just making a standard page or building an entire website. Leadpages also has some of the best templates around, so you can jump straight into action without any coding knowledge and create something stunning.
With a drag-and-drop builder and tons of pre-made widgets to make your life easier, there’s no need to brush up on CSS before you start building with Leadpages. Plus, if you need extra functionality, like email-triggered campaigns, you can simply take advantage of the numerous integrations that Leadpages has to offer.
The biggest problem with this product is the price tag. To truly experience all the advantages that Leadpages has to offer, you’re going to need to spend more than you would on the basic plan. You need at least the Pro plan to access things like A/B testing.
It’s also a shame that you miss out on next-level customer service unless you’re willing to spend a significant amount of extra cash. However, there are plenty of self-help resources that assist in evening this out.
Our advice? Go and check out your free trial of Leadpages. You might find that this tool is something you just can’t live without. Earn enough leads, and the tech could pay for itself.
LeadPages has been a real gamechanger, providing a means of quickly developing and posting high-quality pages, funnels and sites we need for our business. On top of that, LeadPages has provided me and my team with the training we needed to understand how prospects and customers interact with our webpages and what copy, layout and action buttons will maximize conversions - with LIVE support and site reviews available on the weekly coaching calls! All at a price we can afford!
We've been very happy with LeadPages - no complaints! When they switched from templates to drag-and-drop format, we had to recreate a few pages but great support was provided!
Our LeadPages pages, funnels, and sites provide our prospects, partners and customers with the information they need to make a decision and a pathway to purchase our products and services!
Leadpages is very easy to use. It comes with many, many premade templates. It saves your leads or hooks into other software to follow up with leads. Leadpages coaching to help get a review of your page is free every Wednesday too! It counts conversions, and has a variety of tools to make organizing and optimizing images easy.
Some of the features require a lot of clicks to find them, such as animations. There is a photo editing tool, but it's not that intuitive yet. It's a little expensive, but if you are using it, it's worth it!
Fast and effective landing page creation is easier with Leadpages. With excellent support, it's hard to beat!
- Ease of use - Simple integration with email newsletter programs - It used to take us hours and lots of coding hours to set up nice- looking squeeze pages - now it's done in minutes - Now we use the templates and customize them to match our branding - Can sort the templates by best conversions - LeadPages tracks conversion rates for us (no complicated Google analytics setup!) - A/B testing is also offered - Training is excellent!
As a minor thing, it would be nice if they had a built in video player - but right now it DOES work with YouTube, Vimeo, Easy Video Player etc.
We use LeadPages every day to build our email list and creating gorgeous landing pages for our offers. It has made us smarter and better marketers because of the tracking and how easy it is for our visitors to sign up for our various offers. It has become integral to the functioning of the business. We now know what landing pages are working the best to get new leads.
What I truly appreciate about Leadpages.com is its remarkable ease of use. As someone who can quickly adapt to various software platforms, I was genuinely impressed with the efficiency Leadpages brought to my workflow. In comparison to my previous experiences with GoDaddy, where it would take days or even weeks to accomplish certain tasks, Leadpages allowed me to achieve the same results in just a single day. The intuitive interface, coupled with a wide array of customizable templates, streamlined the process of creating stunning landing pages that effectively engage visitors. The platform also offers seamless integration with popular email marketing and CRM tools, making it a breeze to manage and nurture leads. Moreover, the responsive customer support and extensive knowledge base further enhance the overall user experience, making Leadpages an invaluable asset for any business looking to improve its online presence. In a nutshell, Leadpages has not only saved me time but also contributed to the growth and success of my online ventures. I highly recommend it to anyone seeking a user-friendly and feature-rich platform for creating high-converting landing pages.
There's not one thing to dislike about Leadpages. Their customer support is there when needed and they follow up with you like your doctor every now and then. The one gripe I have with Leadpages? They clearly didn't splurge enough on ads, because it took me ages to find them! If only they'd found their way into my life sooner, we could have been a match made in digital heaven.
The ability to update your SEO description from each individual page sold me. But the features, ease of use, neatly organized and structured. If Leadpages had an AI that listens to the way you want your website, they might be able to make that happen as well!
A lot of landing page builders don't give you the freedom to customize and build like you would want. Lead pages is very customizable and easy to work with. It also has many amazing templates to chose from.
This is not a Leadpages downfall as they offer the integration through Zapier, but I am having a hard time integrating tracking from Leadpages into my HubSpot CRM.
Helps me build beautiful and effective landing pages. Other landing page builders don't allow you to custmoize as I would like, but Leadpages is very customizable.
Leadpages is the easiest platform to build a sales funnel. Their templates are great, and their free advice is priceless.
I didn't find any downsides to leadpages
An easy to follow, clean sales page template. No more hiring designers, web developers, or copywriters. Leadpages has everything I need to make it look professional.
It is very intuitive. Instructions are well presented and the customer service is excellent. The one real advantage of this programme is how marketing is so accessible.
Like all business ownersw, if I coujld pay less, then I would. I have looked for cheaper alternatives, but there is no real saving because the only way to cut the cost is through a reduction in services in staff or operational opportunities
It helps my be compliant with leadpages and websites for my business. One major benefit is to produce single page websites for some items. I make sure that each day that my bill is due, the bill is paid
Often I am asked about the services I use to help make tracking my results fast and easy. One that I am always happy to recommend for opt in pages that convert is Leadpages. I have been a happy and recurring client of Leadpages since 2014. Stories of my business successes have also been showcased on the Leadpages blog* through the years, and that has been thrilling to say the least. * https://www.leadpages.com/blog/case-study-nancy-juetten/ I really appreciate being able to whip up a fabulous opt in page that converts powerfully from click to lead — without having to know how to write code or deal with too much technology. My email opt in list continues to grow as a result of the lead magnets and online event registration pages that my virtual assistant and I co-create. I always aim for my opt in pages to convert better than 50% from click to lead. Leadpages makes it fast and easy to search by industry to find already proven templates that work for big names in my industry. Their system even “does the math” so I don't have to. That makes it even faster and easier to use similar templates, revise the messaging, hit SAVE and start attracting leads to my business. How do I share my opt in gifts with others? So many ways. Here are three: I share my easy to spell and say URL as a call to action when I am guesting on podcasts or train on the virtual stage. I showcase event registration pages in my eblasts and ezines when I have something coming up that can make a difference for my community. I post to social media — especially in groups where group leaders allow for promotional postings. As you consider what services or products to add to your marketing toolkit, consider if Leadpages can be one you will gladly invest into so you can benefit as I have for so many years.
Because my assistant does most of the work for me, I do not have complaints.
I continue to improve my conversion numbers by refining my messaging and testing new approaches.
I love the analytics feedback I get when using LeadPages, as well as Bob Sparkins's free training videos. LeadPages offers support for creators, they don't ghost you!
I'm not techy, so the back end isn't always intuitive to me. But support always helps me figure it out.
It helps me eliminate resistance in my sales funnels, and make beautiful landing pages.
I have used a few landing page design websites in the past, and Leadpages is far superior. It is intuitive, very user-friendly, and provides excellent customer service. I can highly recommend this platform.
I have not personally encountered any difficulty or negative aspects of using Leadpages.
I have used Leadpages to design landing pages for my business and have been given access to excellent templates, intuitive design and very helpful customer service when I have had any questions.
Leadpages is user-friendly, intuitive and has an excellent support team. They also provide group live training sessions where you can ask for a review of your landing page or website. After trying a few other companies first, we were relieved to find Leadpages and will definitely stay clients.
There isn't anything that I dislike about Leadpages. It's the best landing page design platform that we could find, and it does exactly that very well. I'm not expecting the platform to do anything else.
Leadpages provides an excellent platform for creating and managing landing pages. It's intuitive and easy to use, so we can create new pages very quickly.
The most helpful are the templates that make it extremely easy to set up a lead capture page and a delivery page. It's also extremely helpful when building sales pages for my business
Because I'm not very technical sometimes I need a little extra help in building a complicated sales page but it would be virtually impossible given my technical skills had it not been for Leadpages and getting help is extremely easy
Leadpages had made it extremely easy to get leads into my business whether I'm hooking it up to a WordPress blog or Facebook or a standalone page. It also was extremely instrumental in helping me sell several digital products
Leadpages is perfect for any online entrepreneur who wants to make marketing your products/services easy. I use it for hosting my free webinar/masterclass and connect it with ConvertKit to build my email list and convert sales to my online course! Their customer support is extremely helpful, and they have tons of beautiful templates to choose from, so you don't have to start from scratch.
I have no major complains so far about using Leadpages! The only thing that may deter some from joining off the bat, is the price. As a entrepreneur who's still working to grow their income - It's a leap! But it's worth it.
I needed something to serve as a landing page for my masterclass, that leads into an email funnel selling my online course. It was super easy to do this with Leadpages!
leadpages can handle huge traffic. if you area having a landing page with huge traffic go for it
the thing which i dont like is having less widgets and options
handling traffic
Template options are customizable and easy to use.
Leadpages is my best option, nothing comes to mind that I dislike.
Leadpages solves my quick connection and conversion of our Instagram links in bio. We are receiving increased landing page visits and increased conversions.