Mixpanel Reviews: 4.6/5 — Highly Rated

Customization of the panels UX

UI can be better

Analytics

It seems like it's virtually limitless the things you can do with Mixpanel. If you have someone who's adept at the platform, you have a seriously powerful tool on your hands

The learning curve can be quite steep at first and I rarely felt like I was doing more than scratching the surface of the functionality.

We used it to track activities for specific contractors and users of the site that we'd hired to perform certain tasks. Mixpanel let us accurately track these users and give is the data we were looking for.

The feedback that I get from MixPanel is immediate and useful. Unlike other event-tracking analytics systems, MixPanel lets me see my events triggering (or not triggering!) live and in real time while still in development, which makes debugging extremely easy. The feedback then becomes even more valuable when viewing production activity.

You have to know exactly what you want to measure in order to measure it. Some of the graphs are a little limited; for instance it's hard to filter by more than one property on some of the report types.

Measuring and improving conversion and user engagement.

the ability to analyse AB tests in minuts

The limitations of the tool- inability to look at totals as a sum instead of avg, the ability to adapt colors for them to match across the dashboard, inaccuracies in comparison to other BI systems.

analysing AB tests quickly. Also the CSM - Mattew Smith is very professional, always available and clearly explains all the gaps.

Seeing how users react to new features on products.

I have a hard time understanding the meaning of the keywords. It's difficult for me, as a newbie in tracking data, to understand the difference between funnels and graphs in presenting data. Does any data visualization technique excel at a particular purpose over others?

Reflection in real-time is beneficial; it eliminates the need to wait for data to be processed.

I did love that a lot of the charts were already set up in advance, and the overall user interface and ease of use. I loved the feed showing all the users.

Creating very specific charts around properties and events was not as easy and useful as other solutions on the market.

We use Mixpanel to monitor and analyze how users are using our mobile app and to optimize the app in various ways based on that data.

Easy to use, intuitive and great insights from the usage of our customers.

At the time we were using Mixpannel the UI was a bit simple. In app messages needed design improvement.

We can understand what clients are engaged and which ones could be likely to churn.

The insights on users that are given - what they have done on the app (completed lesson), or their email address to then reach out to them for feedback - it needs to be easier to navigate and learn all features - I am sure there are a lot of useful features

I don't know if this feature exists, but maybe there could be a feature to view stats over time (number of users - active users) - it is a bit hard to learn all features!

With Mixpanel, I am able to see the number of users that use my app, and how many of them go on daily... But especially I can see where users leave the app - during what lessons they lose engagement and so on!

How easy it is to build charts. You don't need to spend an hour like amplitude, very intuitive to deliver and sort out events and user behaviour. The ui is definitely intuitive

The documentation isn't great.. the web app is often slow when you try to load charts. Please write better documentation on how to integrate mixpanel in all platforms (nextjs, react, angular, etc)

We used it as a replacement for amplitude for analytics in our company. Basically all user acquisition details, profile data and attributes are stored in mixpanel profiles

The best part about mixpanel is the API's and the data pipeline tools which allows our team to directly access our data

Insights reports could be expanded to have more graphing options

Really getting to understand our users

It's really intuitive. You don't need more than a day for understanding the features you need and how to use them.

Non-paid features are very limited and it could be a stopper for a small company without budget.

User tracking. It's perfect for having a track record of how your users use your tool.

The richness of the data Mixpanel collects is excellent

It wasn't easy to find my way around, build reports and graphs...

Tracking product usage and integrating them

do not need to code to do analytics, this is great for who isn't technical

there's a lot in this tool and the training isn't the best

unable to utilize all the capabilities

It can give you trending data on features most used, time in-app, logins.

We cannot pull accurate contact lists based on in-app usage of features or log-ins. It doesn't integrate well with the hosting network of our product.

When we need to review new feature adoption rates or query usage based on location thie reporting and insight fuctions are slick to use

The Event tracking easily beats the Google Analytics equivalent for analyzing complex interactions (on a website or app). The Mixpanel Community is a useful source of tips and resolutions.

I dislike how certain features require you to pay more money (e.g. flow reporting). I'd prefer it if we were given an a-la-carte price where we could avail of all the features. I'd also say that their account management isn't very good - they're not very proactive with managing client relationships (or at least they aren't with us!). Every now and again they'll talk about different pricing plans, but we'd prefer a stronger relationship around getting more out of the toolkit.

We've used it to track how Users interact with our address/location selectors. We've learned how users are triggering errors when they enter their details and also what the most popular selections are (e.g. ZIP code entry versus City).

I like how easy and fast I can make many classical product analyses. Adding filters and breakdowns to generate insights quickly within specific segments/cohorts on my users

It is not so easy to view data in my own way. I may want to add more columns to an "insights" analysis or aggregate in different ways that Mixpanel does not allow me to. A good benchmark for this solution is Google's Looker, which basically allows you to edit columns and lines with different aggregations

I am constantly analyzing user data to make decisions on what features to build and how to build them. I have been able to find a lot of different trends and insights mainly describing what characteristics differ from groups with high vs low engagement

The implementation guidance, integrations, and the resources

Acces to resources is messy and the content is repeated in lot of places

Understand the users behaviour, tracking our product KPIs---

Lots of statistics. Once correctly installed, you can measure about anything, cross-platform.

Hard to make simple statistics or comparisons. Often we drown in data.

Need to see the user behaviour, which Mixpanel can show us.

I love that Mixpanel allows me to see in real-time what my customers are doing. I can tell who is really adopting our platform without having to sit at their desk watching them. It is critical when we have a launch of our platfor within a custom organization to see usage in real-time, right from the minute we walk out of the training room.

I dislike that the UI changes so often. I learn how to do something and then often need to relearn. The renaming of features has been problematic in the past too.

I will use Mixpanel to see at a high level what users are adopting. Then, I can double click into the features that they are using or more importantly NOT using, so I know where to focus my teams efforts. I have found it to be incredibly useful for remote troubleshooting as well, since I can see the click path that the user took to get to a troublesome point.

I like the most the signal report, I think it's a very powerful tool.

the dates in insight are right above the results view or table and it's a little confusing, cause you can also add date as a filter

easy way to see retention and churn between different steps in the customer's flow. you can also see the most common flow your customer's going through.

UX is very good- building reports is easy

I would like the graphs to be more settings options

Not yet solving problems, we are gaining insight on our users behavior at the moment.

Added value to google analytics, combined are very powerful

More bi to turn data to actions, instead of another tool for reports

Make sense of data

• Pretty UI • Reports are fairly easy to build • Dashboards are fairly easy to setup

• Dashboard reports don't display the full report. For example, if there are too many vertical bars in a bar chart, only a portion of the bars appear in the dashboard. You have to click into the report to view which makes it difficult to do cross comparisons with other charts. • Report date filtering is odd. You can't do anything like THIS MONTH, LAST MONTH, you can only do "LAST 7 DAYS, LAST 30 DAYS" which makes it hard to see month over month analysis. Would love to see some additional date filtering options such as THIS MONTH.

• Better understanding of conversion metrics

The flexibility - you can really set it up to your current needs at the start but then adjust it as your requirements change.

I found it a little bit difficult to get used to the logic of how everything's categorised (once all set up and integrated with our system) .

We are keeping track of certain engagement levels of end-users. We are surfacing these details via Mixpanel in an easy to understand way

The ability to filter users by behaviors and send emails with minimal effort

Learning curve at the very start - on boarding could be better

It’s helping me to get an overview of my users’ behaviors

Mixpanel can really capture any metric in any format like daily monthly, or cumulative!

It takes a developer to connect the metric tracking into a web app or platform

Im able to quickly view my companies metrics

It is user friendly and very precise especially the dashboards

Usability or use cases are missing.For e.g if I want to track user wise data of which user havee opened the app ..halfof it comes as undefined

I user it for tracking how many of my users are opening up the application and how is the trend month on month or week on week

Live view is what I like the most. It helps me see the actual events in real time.

It would be great if the data events in Mixpanel has a very little delay,

We use mixpanel to make sure all the events in our product is firing correctly.

The variety of out-of-the-box report types are great for novice reporting users

Sometimes we run into some limitations around customization of the details

Funnel reporting and event reports for adoption

I enjoy the fluidity of the user interface.

I dislike the fact that MixPanel isn't necessarily designed for long-term storage as opposed to something like Looker.

I am able to determine the CCSAT for certain populations of our users which is incredibly helpful in A/B testing.