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PostHog Reviews: 4.4/5 — Solid Choice
PostHog is an open-source analytics platform designed to help software teams understand user behavior, improve products, and drive growth. It offers a suite of tools for event tracking, heatmaps, session recording, and feature flags, enabling developers and product managers to gain insights into how users interact with their applications.
PostHog is also often used as Product Analytics of choice in Indie Hacker and Product Management tech stacks.
| Capabilities |
API
CLI
OSS
|
|---|---|
| Segment |
Small Business
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Training | Documentation |
| Languages | English |
Compare PostHog with other popular tools in the same category.
Love the ability to quickly set up and execute a/b tests. The recordings feature is also a great way to get user feedback quickly.
Would be great to put comments in the recordings to share when you group them into playlists
First and foremost the A/B testing capabilities for landing page and conversion rate optimization.
Adding PostHog to your app is simple. I really like the onboarding with the event tracking live testing. Thanks to the autocapture feature you don't need to define custom events, autocaptured events are most of the time enough.
Maybe the application's user interface; I mean, PostHog is a complete tool with many features. I think sometimes the amount of information given to the user can be messy.
Time efficient setup, with hosted PostHog version, the configuration can be done under 5 min! For me, I was able to understand traffic analysis differently, mainly through the automatic linking of events and visitors.
You can track anything you would like
Making too many third-party API calls is not an efficient web
Well, it is solving the issue of tracking the website visitors
the analytics and feature flags features
nothing really. I think everything is perfect.
provides useful user analytics that we can use to understand more about our users
posthog is a powerful tool for adding tracking to our pages so that we can track user interactions.
Requires us to repeatedly set the same actions across different pages. We are unable to automate these things.
posthog allows us to track data autonomously so that we don't have to spend resources trying to interview stakeholders for feedback.
PostHog is really a great tool to use for being able to analyze customer interactions with our new releases on our platform and track insights about customer behaviour patterns and workflow.
PostHog is not intuitive to use for the first time, especially for people not in R&D and therefore takes time to set up, and we have to create internal documentation for this purpose.
PostHog allows us to automate some tasks, like taking user feedback and understanding user behaviors and patterns. We can add actions to track how users interact with our platform and pages and use that information for our future work planning.
The best thing about Posthog tool is its structure which allows me to create insights on demand, whether it's funnel, retention or any user paths/trends. The simplicity of displaying results in graphs & tables provides me with every detail I need. The recording feature helps us a lot in analysing and monitoring users' journeys and tracking some errors/bugs faced by our users. The support from the team in case of any questions is top-notch.
As to say, I would like to have control over the auto events being captured since I do get billed for events. Having control over it can help me when my billing limit is reached. Also, sometimes I have faced some recordings delay of up to 5 mins or so; it may be for that particular day, but it frequently happened to me after that. Also would like if some reminder emails are being sent when I am about to exceed billing limits or even when the free tier is crossed.
It has helped a lot in analysing my product. Starting from understanding my traffic source to viewing the user journey through recording. It has helped us understand our users and to make better User interface decisions.
It has support for python, I used to monitoring a app in my job and work perfectly.
The documentation can be better, I have to search in other places to make this work in python.
We can see how many clients we lost in our journey, monitoring specifics cases. The funnels are also very useful for keeping track of the type of user we have.
I appreciate the ability to create custom events within PostHog. It allows me to easily track user interactions and gather valuable metrics when testing new tools and features within our product.
One aspect of PostHog that I find frustrating is the occasional issues with the built-in player. It often experiences long buffering times and sometimes stops working altogether, requiring a page refresh to function again.
PostHog is helping to solve the problem of understanding user behavior and engagement within our product. Using the custom event tracking and analytics features of PostHog, we can gain valuable insights into how users interact with our product and identify areas for improvement. This allows us to make data-driven decisions and optimize our product for maximum user satisfaction, leading to increased engagement, retention and revenue. The benefits we are seeing are clear. We can better understand our user's needs and improve our product based on data, not guesses.
Easy to implement. Great customer service. The platform is intuitive for someone who wants to ramp up quickly. There are steep discounts for the product. Great tool!
It would be nice to easily import my own datasets onto Posthog. Running some SQL on the platform would be nice too. I think Posthog. isa great start for small businesses looking to scale fast.
Great analytics tool for my business to visualize KPIs. Great analytics tool for my business to visualize KPIs. Great analytics tool for my business to visualize KPIs.
It's the only product analytics tool that allows for companies to self-host the solution and own and control user data. We found the feature set and range of analytics and charts to be on par with existing solutions like Amplitude and Mixpanel, but couldn't use those solutions due to our client data obligations.
It would be great to have more content around onboarding a product team onto the tool. Otherwise, all good.
As product company, the product and commercial teams had a massive blindspot in understanding how users actually use our products. with Posthog, using funnels, recordings and situational analyses, we identified drop-offs, blockers to user journey and changed our roadmap to fix these blockers.
Easy to explain and outline data to stakeholders
The UI can sometimes get a little messy and cluttered.
Helping us visualize and analyze data at a glance that was otherwise out of reach
The recordings are amazing, seeing what people are doing and their thought process and journey throughout the page
Sometimes the search is a bit buggy and can make it hard to search for users
It's solving the problem of error tracking so we know the source of errors but also in redesigning our site we can see what features aren't used as much
Large suite of features like feature flags, A/B testing and product analytics
No major downsides, they're improving the platform with every release
All-in-one platform for product analytics with a single source of truth for website performance and customer experience
Super direct and simple UI, very easy to understand for the get-go, super fast integrations with several programming languages (great that Flutter is present)
Maybe you can find the create some pre-loaded insights and dashboards that can be useful for a wide spectrum of businesses
Super fast insights on what our customers are doing, direct pulse on our data and how people are using our app
I like the ability to view in real-time how my customers interact with my website.
So far there is nothing that I dislike about Posthog. The majority of the time, I use the funnel & trends tool. Both are phenomenal for understanding how to improve my site.
Posthog allows me to analyze and understand key customer funnels. Posthog allowed me to understand exactly what steps of the checkout process some of my customers were abandoning their carts.
Posthog is easy to set up and gives you in-depth details about your users. Within a few hours of signing up I was able to start tracking my users' flow easily with custom and built-in events.
There isn't much to dislike about Posthog. There is a learning curve to figure out the exact analytics you are looking for and set up your dashboard, but that is an easy hurtle to overcome. The only feature I am currently missing is notifications when certain events reach a threshold.
Posthog lets me get a detailed look at what actions my users perform and know when something isn't working while also allowing me see a high-level view of what all the users are doing.
The most valuable feature we get from PostHog is the embedded DOM recording feature. This is a huge part of our customer success process and our debugging workflow. Additionally, the feature flag & cohort functionality has been helpful in delayed rollouts of features.
So far, we have been unable to get much value on the backend-instrumentation with PostHog. We use it a little bit for tracking errors with Sentry, but it does not add much further context or insight for us.
PostHog helps us to assist customers who are struggling to use aspects of the application (whether due to bugs or UX difficulty). This has greatly helped our relationships with users on the platform.
I like the funnels feature the most. It allows you to understand what features of your website and services lead to conversions and how you can increase those conversions.
It's not the most intuitive for users. In my experience, there aren't a ton of resources out there explaining what all of PostHog's features mean and how they can be used.
PostHog is closing the gap between what users and customers say about their experience and their actual actions. While we conduct user interviews to better understand customer behavior, PostHog lets us watch what out customers are actually doing.
You have full control over what you want to track, and how you would like to do it
The User Interface is a bit tricky to navigate at times
PostHog helps us understand how users are using/not using different features
Have been using Posthog for a year now, and the ease of setting up the analytics is just awesome. In a few clicks, I was able to set-up my newly launched product analytics.
The event loading was quite slow initially, but that turned out to be some deployment issue at our end. It improved after that but I think it can still be improved more to access events/recordings faster
To get quantitative data about clicks and events on our website, so that we can iterate fast and improve our layout, designs and functionalities. With recordings we were able to improved our offerings without even talking to a single user!
Ease of use and the presentation of data are the key advantages
It has a slight learning curve in order to understand the UI and add integrations
Allowing us to monitor our data effectively and be able to interact with it at a glance
I really like Posthog because it is one of the best and most advanced web analytics that I always use to analyze all people who visit my website. Not only that it is free, easy to set up, and good enough for me to analyze one of my websites.
Even though I like the advanced analytic feature of it, I still have a hard time looking at the data, and plus the documentation is really confusing to me. Other than that they really done a good job most of them.
I used Posthog to track tons of visitors to my site and since most analytics services don't show how many people use the site the second and third time, PostHog did track it and that help me track and calculate it easily.
The interface is clean and easy to use. Teams can get setup and gain valuable insights on their users very quickly.
None that I can see, aside from paying for another tool. It's worth the cost though.
Tools like GA4 are insanely difficult to use given their ubiquity. Posthog delivers everything GA does and more in a much better package.
* ability to self-host * cloud hosting in the US and EU * ability to customize via plugins * active slack community * responsive developers and support staff * API enables using analytic not just for internal but also fur user facing analytics insights
* not all features are fully polished * event documentation subpar and limits ease of use for non-developers * due to monetizing via events, more event intensive use cases pay more
* page analytics (including heat maps, recordings etc) * custom analytics * insights and dashboards on collected analytics * ability to process events in posthog or in 3rd party systems
Freedom to track events the way you want (frontend, session recordings or backend) and host it the way you want. I am currently running a self-hosted instance and Posthog EU cloud.
- steep learning curve to build the analytics and dashboard you want. Video tutorials would be great. - Some features that make my life easier (e.g. email reports (subscriptions)) are hard to find.
Keeping track of my basic project KPIs (number of users, signups, important events, retention) and doing this in a privacy compliant way (I can use self-hosting if necessary).
We can trust the data collection, transformation, less code to be responsible for, and usability for PMs to create their own insights.
We would like to have an easier way to have customer-facing charts for event data to better communicate our value prop. This is more for B2B SaaS.
Significantly less code to be responsible for, reliable, Dev Experience is fantastic, more time can be spent on building and insights rather than maintaining
Easy to set up and to tag. Had in running in half a day, and gained insights by the end of the day. Really great blog and documentation as well. Puts you on the right path right from the get go.
So far, I'm pretty happy. Haven't dived into this to point out downsides, though I'm sure there are.
I finally have a view of customer behaviour statistics. But not only that, as PostHog also records screen constantly, it is really easy to see individual behaviours and also solve specific customer problems.
Great dashboards and very useful recordings.
Nothing special, maybe the only thing I'm missing is the default attribution for referrers without UTM parameters.
Understanding our customer's journeys
All in one set of features: analytics, personas, journey recording, and logs. It's fantastic that you can choose between their cloud option and self-hosted depending on what's best for the project. The UI is unbelievably speedy, it feels like black magic compared to the SPAs of other products.
I'd love to have SQL access to the data. I wish deploying Posthog plugins/apps on the cloud-hosted version was easier. I can't find a way to send Webhooks to a custom endpoint, apparently I can only configure Slack, Teams, etc. It would be nice to have even more integrations; for example, the Customer.io plugin receives data from Posthog but does not send it back.
Product analytics, seeing how people use our web app, getting insights quickly. Posthog's event viewer is AMAZING! Compare it to Mixpanel's UI, which makes it impossibly complicated to drill into the event fields and data.