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Similarweb
4.5

( 975 )

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Similarweb Reviews & Product Details

Similarweb Overview
What is Similarweb?

SimilarWeb is a digital intelligence platform that provides web analytics services, including website traffic data, audience insights, and competitive analysis. It enables users to measure and compare the online performance of websites and apps, assisting in market research and digital strategy planning.

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Ask Questions about Similarweb
What Similarweb is best for?
What are the best alternatives to Similarweb?
What are the pros and cons of Similarweb?
Similarweb Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Similarweb Features
API Integration
Collaboration Tools
Competitive Analysis Templates
Competitive Benchmarking
Competitor Tracking
Content Discovery
Customer Segmentation
Customizable Dashboards
Data Aggregation
Data Enrichment
Data Import/Export
Data Visualization
Email Notifications
Geospatial Analysis
Heatmaps
Historical Data
Influencer Identification
Keyword Monitoring
Market Analysis
Mobile Access
Multi-language Support
Predictive Analytics
Real-Time Alerts
Report Generation
SWOT Analysis
Sentiment Analysis
Social Media Monitoring
Trend Analysis
User Access Controls
Web Scraping
Similarweb Media
Similarweb video thumbnail
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 17, 2025
Similarweb Logo
975 Similarweb Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
Mohammed A. avatar
Mohammed A.
Talent Solutions Executive
Share
"Similar Web helps me ask better questions."
What do you like best about Similarweb?

What I like best about similar web is the easy-to-digest data sets it provides to help me better understand my prospects and better understand what's important to them.

What do you dislike about Similarweb?

The thing I like the least about Similar Web is that I wish it had more granular data on smaller businesses. However, this may not even be similar web's fault. There isn't much to dislike here.

What problems is Similarweb solving and how is that benefiting you?

Similar web is solving my problem of going into sales conversations with the knowledge I need to understand my prospect's needs. This leads to more transparent and successful partnerships.

Enterprise (> 1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
Paola M. avatar
Paola M.
Sr. Partner Solutions Manager International Expansion Amazon Ads
Share
"Excellent resource to compare website's performance that I can share with clients."
What do you like best about Similarweb?

I use it mostly to compare performance of my client's website against competitors and identify trends; traffic, keywords, bounce rate, time spent on website.

What do you dislike about Similarweb?

I would like to have an option to download reports on a PDF that I can customize as some data doesn't apply to some brands or is not available.

What problems is Similarweb solving and how is that benefiting you?

Availability of competitor's information in order to improve my client's performance. Also, the fact that is a global platform enables me to present pitches in geos where other infosites only have data for certain countries.

Mid Market (51-1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
RM
Rodrigo M.
Co President
Share
"Much more than a tool."
What do you like best about Similarweb?

SimilarWeb is truly connected to our intelligence as advertising firm. We are able to establish benchmarks and follow-up competitors and reference guiding everything via data.

What do you dislike about Similarweb?

It should connect app and web in one dashboard. See things separately is an issue.

What problems is Similarweb solving and how is that benefiting you?

Marketing intelligence on demand. In a simple and fun way. Beyond the tool, the support and insights are amazing to create over data and provide campaings in a better way. Data working for creativity.

Enterprise (> 1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
CA
Chris A.
Head Of Cx
Share
"Unrivalled eRetail data"
What do you like best about Similarweb?

For many years, we have been struggling to accurately assess search behaviour on retailers. Similar Web fill this gap and provide dozens of other useful views.

What do you dislike about Similarweb?

There is a need to invest significant time into training to make sure you know all the options available.

What problems is Similarweb solving and how is that benefiting you?

Competitor intelligence in terms of the performance and traffic split alongside retailers search data.

Enterprise (> 1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
Adrian-Valentin N. avatar
Adrian Valentin N.
Amazon Fba Entrepreneur
Share
"Amazing insight!"
What do you like best about Similarweb?

The intelligence provided by SimilarWeb is industry Leading and has helped me with my research projects throughout University. I have further recommended the platform to numerous colleagues who have used it in their projects. I am happy with it.

What do you dislike about Similarweb?

One aspect I dislike is not being able to customise the graph or reduce their size. Sometimes they take up too much space on my reports and some customisability would always be welcome.

What problems is Similarweb solving and how is that benefiting you?

Similarweb has solved the issue of doing primary research and has saved me plenty of time. Moreover, it is an easy to use and intuitive tool, so I did not have many issues using it.

Enterprise (> 1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
RH
Rosanna H.
Director Of New Digital Initiatives
Share
"Great Insights!"
What do you like best about Similarweb?

The site is user-friendly and has a dashboard that you can create, easy to reuse and view anytime. It has a lot of options to see different views on competitive sets and affiliates.

What do you dislike about Similarweb?

Some features I thought were available are in the Pro version only, you'd have to get more to see other insights, and I wish I could add more competitors to my analysis.

What problems is Similarweb solving and how is that benefiting you?

It is great to see our brand sites, traffic and conversion as it compares to other sites in the same industry or other industries ranking well. It helps to provide broad insights into what we can do more of.

Enterprise (> 1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Tools"
What do you like best about Similarweb?

Quick insight into a website's traffic, business size and finding similar websites.

What do you dislike about Similarweb?

All good so far. Nothing to dislike on similarweb

What problems is Similarweb solving and how is that benefiting you?

Identifying Business Opportunities.

Enterprise (> 1000 emp.)
Dec 08, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Similarweb is awesome!"
What do you like best about Similarweb?

The chrome extension is convenient as it allows me to quickly analyse a website, providing instrumental insight which helps massively in my job. It is quick to load and pretty reliable.

What do you dislike about Similarweb?

I wish it also doubled up as a contact finder - it would be helpful if we could see the key contacts/emails/numbers of people in the industry as this would make sales jobs more accessible, as currently, we have to use multiple software to do this.

What problems is Similarweb solving and how is that benefiting you?

It allows me to see the views on a website with one click, the bounce rate and the key countries that visit. Similarweb benefits me as it gives additional insight into potential customers, with information that contacts at the company may not have to hand.

Mid Market (51-1000 emp.)
Oct 12, 2022
 Source
Overall Rating:
5.0
RS
Rohan S.
Sales Analyst
Share
"The most comprehensive market intelligence tool built ever!"
What do you like best about Similarweb?

Similarweb Pro allows our team to be aware of our users, traffic, what is working for us-engagement, audience, geography and the channels to optimize the strategies.

What do you dislike about Similarweb?

I cant think of any dislikes which stop me from making business decisions.

What problems is Similarweb solving and how is that benefiting you?

I get the up to date market intelligence, variety of metrics - keywords to optimize on, bounce rate etc. Overall helps me stay ahead of the competition.

Enterprise (> 1000 emp.)
Oct 07, 2022
 Source
Overall Rating:
5.0
MP
Maureen P.
It Project Manager
Share
"There is no reason not to know where you rank among your competition."
What do you like best about Similarweb?

I like the multitude of options available for every type of report. Each facet of a company's online footprint is open for scrutiny.

What do you dislike about Similarweb?

Sometimes I am overwhelmed by the amount of options and data at my fingertips.

What problems is Similarweb solving and how is that benefiting you?

My company can see how we stack up to competitors. We can use filters to zoom in and compare to our competition by location and timeframe easily.