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Supermetrics
Simplify Your Data, Amplify Your Impact
4.4

( 721 )

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Supermetrics Reviews & Product Details

Supermetrics Overview
What is Supermetrics?

Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.

As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.

At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.

Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.

Company Supermetrics Oy
Year founded 2013
Company size 51-200 employees
Headquarters Helsinki, Finland
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Supermetrics Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Beginner
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation, Videos, Webinars
Languages English
Supermetrics Features
A/B Testing
Ad Spend Analysis
Attribution Modeling
Behavioral Analytics
Campaign Management
Churn Prediction
Cohort Analysis
Competitive Analysis
Conversion Tracking
Customer Lifetime Value
Customer Segmentation
Customizable Dashboards
Data Integration
Data Visualization
Email Analytics
Engagement Tracking
Funnel Analysis
Heatmaps
Marketing Automation Integration
Multi-Channel Attribution
Performance Metrics
Predictive Analytics
ROI Tracking
Real-Time Analytics
SEO Analytics
Sentiment Analysis
Social Media Metrics
Trend Analysis
User Journey Mapping
Web Analytics
Supermetrics Media
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Supermetrics Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 23, 2025
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721 Supermetrics Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Sep 07, 2023
 Source
Overall Rating:
5.0
AY
Anestassia Y.
Founder
Share
"Great and Useful Product"
What do you like best about Supermetrics?

Being able to connect data to different platforms and consolidate into reports and the templates that Supermetrics provide.

What do you dislike about Supermetrics?

Not that there is anything least useful. I would just like to see more in-depth troubleshooting message boards and/or articles from Supermetrics.

What problems is Supermetrics solving and how is that benefiting you?

creating reports with consolidated data across multiple platforms and the ability to customize based on our needs. It has created efficiency and automation with the data we have and allows various teams to make more informative decisions.

Mid Market (51-1000 emp.)
Sep 07, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Connector For Multiple Applications"
What do you like best about Supermetrics?

The ability to bring in multiple platforms and sources into a single dashboard. Helps create reports easily instead of looking at each individual marketing platform.

What do you dislike about Supermetrics?

Connection issues have been an issue for us in the past and it makes us hesitant on the quality of information that is given. However, this occurence isn't too often.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics solves our reporting needs by being able to connect multiple platforms to our CRM to uncover metrics that we wouldn't be able to without it. It allows us to look at our ROAS and Cost per MQL.

Enterprise (> 1000 emp.)
Aug 25, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Top-Tier Data Solutions with Supermetrics: Highly Recommend!"
What do you like best about Supermetrics?

Supermetrics products and tools are invaluable to me and my clients. The software is intuitive and allows me to spend more time delivering insights rather than connecting the dots between data sources.

What do you dislike about Supermetrics?

I don't really have anything to say on this front. Any issues I've had with the software have been resolved quickly using their extensive support documentation and wonderful support team.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics has allowed us to export historical Universal Analytics and GA4 data to our BigQuery instance where it can be merged with other data sources, have calculations performed, etc. It's saved us so much time and effort that has been able to be directed to actioning on insights.

Small Business (50 or fewer emp.)
Aug 07, 2023
 Source
Overall Rating:
5.0
Carlos María M. avatar
Carlos María M.
Ceo & Founder
Share
"The best tool for digital analytics"
What do you like best about Supermetrics?

After comparing a lot of different tools I found that it is best option in terms of cost and it is also easy to use.

What do you dislike about Supermetrics?

Sometimes a trial is activated without a clear reason.

What problems is Supermetrics solving and how is that benefiting you?

We have saved tons of hours automating our client reports.

Mid Market (51-1000 emp.)
Jul 20, 2023
 Source
Overall Rating:
5.0
EF
Erick F.
Founder
Share
"Best digital conectors for reporting"
What do you like best about Supermetrics?

The quantity of conectors of digital channels

What do you dislike about Supermetrics?

The architecture of users and permission maybe can be easier in the future

What problems is Supermetrics solving and how is that benefiting you?

Build reports for my clients

Enterprise (> 1000 emp.)
Jul 17, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"It's an amazing tool to connect and visualizer data across different sources."
What do you like best about Supermetrics?

Pulling metrics from various sources and enabling me to do the marketing analysis in fast and secured way.

What do you dislike about Supermetrics?

More connectors and also aggregation of data from different connectors. For example at present we can have data from different social media channels but not aggregation in term of engagement or customer acquistion.

What problems is Supermetrics solving and how is that benefiting you?

It's simplifying the data collection, management and analysis from various sources which helps the organisation in strategic decision making.

Mid Market (51-1000 emp.)
Jul 05, 2023
 Source
Overall Rating:
5.0
SA
Shaz A.
Founder
Share
"Must Have Platform for Digital Analytics."
What do you like best about Supermetrics?

Super accurate data, support is great, and they constantly improve their services. Their integration with Google Sheets works brilliantly, and filter options also allow you to automatically clean data while importing it. Brilliant tool!

What do you dislike about Supermetrics?

They can do a better job of explaining errors that users can run into. Their pricing can also go steep pretty quickly as you start utilizing the platform more and more.

What problems is Supermetrics solving and how is that benefiting you?

Data was present in multiple different platforms and silos. Utilizing super metrics, we were able to clean up data, import it, and utilize it for analysis and dashboarding from multiple sources in a single google sheet. If you don't want to spend thousands of dollars on building complex dashboards that keep breaking, this is a great alternative that requires substantially lower resources.

Small Business (50 or fewer emp.)
Jun 29, 2023
 Source
Overall Rating:
5.0
DK
Deborah K.
Founder
Share
"Best tool for automating Google Analytics and Google Ads Reports"
What do you like best about Supermetrics?

The tool is easy to use, allowing me to connect to multiple clients' Google Analytics and Google Ad accounts. The ability to pull data into Google Sheets in the format that I want and set automatic triggers to refresh and pull new data in has saved me about 5 man-days of reporting a month. Such a lifesaver! It's not cheap but it's definitely worth it's weight in gold. Support is also responsive and helpful whenever I encounter any issues.

What do you dislike about Supermetrics?

The tool is not cheap, but it is worth the investment.

What problems is Supermetrics solving and how is that benefiting you?

Supermetrics allows me to automate the extraction of data and puts it into the format that I need for my reports. The data auto updates and refreshes every month, saving me days of work.

Small Business (50 or fewer emp.)
Jun 21, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Supermetrics Usefulness"
What do you like best about Supermetrics?

Supermetrics is super useful for gathering marketing data from different platforms into one location, e.g. sheets or looker studio. It has personally saved me hours from manually going into each marketing platform (e.g. Google / Facebook) to get the relevant data.

What do you dislike about Supermetrics?

I dislike that very occasionally, especially with large data sets sometimes the queries can take a long time to load but it is worth it in the end.

What problems is Supermetrics solving and how is that benefiting you?

Firstly, it saves hours every week to get the necessary data for daily optimisations. Secondly, It is super useful for reporting as it updates automatically with the previous day's data every day. Lastly, we use it to manage budgets as we can generate how much campaigns will spend by the end of the month based on a query of how much its spent for this month.

Small Business (50 or fewer emp.)
May 22, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Using supermetrics as a data management tool"
What do you like best about Supermetrics?

Managing information hasn't been easier. Supermetrics lets you connect all your data in a single place without too much effort. You wont want to get back into some other tool, Supermetrics can do almost everything for you with just a bit of time!

What do you dislike about Supermetrics?

Sometimes the loading times can be much longer than expected just by trying to load the tool without accessing any data. Some connections don't exist or are only working on beta. On some occasions, you have to update data manually, and some of those times, you need to delete specific duped data instances.

What problems is Supermetrics solving and how is that benefiting you?

Connecting different clients' databases into a single place to display data visualization in the most accessible and totally friendly way without inserting each database individually. By doing so, information from any place, Ads, Linkedin, Universal Analytics and GA4, just in a couple clicks to an spreadsheet or looker.