Unbounce Reviews & Product Details
Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Unbounce Pros and Cons
- Extensive guides and resources
- Excellent natural copy generation, with minimal editing required.
- Multiple template options for product descriptions, ad copy, landing pages, Facebook ads, and more
- Chrome extension to automatically create content on social channels.
- Excellent A/B testing functionality
- Not ideal for creating long-form copy, due to limited output options.
- No options to help you organize your content.
- It needs better analytics tracking
- Price is uninviting unless you’re making money
- Responsiveness and mobile optimization could be improved
Exclusive savings on Unbounce through Findstack Deals
Unbounce is by far one of the most prolific and popular landing page builders on the market. Part of what makes it so appealing is its versatility. The solution gives companies multiple ways to capture leads, with pop-ups and sticky bars, lead forms, and various other fantastic tools.
Of course, Unbounce is far from the only landing page and lead capture tool on the market. There are countless other contenders out there, all promising their own amazing functionality.
To help you determine whether Unbounce is really the tool for you, we’re going to take a deep dive into its features, exploring its various pros, and a couple of cons.
What is Unbounce? : An Introduction
Unbounce is a landing page builder, but it’s also a lot more than that. First launched in 2009, it was one of the first tools to introduce business owners to a more effective way of capturing leads. Before Unbounce, creating landing pages meant you needed extensive developer knowledge and skill.
CEO Rick Perreault believed there needed to be a better way to create powerful landing pages. With Unbounce, he created a drag-and-drop solution for teams to design powerful conversion tools, without the fuss. Over the years, Unbounce has increased its functionality, introducing popups, sticky bars, artificial intelligence, and A/B testing.
In fact, the AI functionality means you can essentially get a bot to build your entire page for you, suggesting templates, producing copy, and even offering advice for optimization.
Unbounce Review: The Features
At its core, Unbounce is still primarily a landing page builder, but it also offers a huge selection of features, crucial to creating and optimizing your online assets. As the digital world has continued to evolve, Unbounce has updated its features accordingly. Today, the service includes:
- Landing pages: Drag-and-drop landing page creation with AI support, templates, and tools to help you every step of the way.
- AMP landing pages: Rapidly-loading landing pages performing up to 85% faster than your average page on mobile.
- AI copy creation: AI copywriting tools to generate, remix and expand page content.
- Popups and sticky bars: Multiple ways to collect leads within your existing website pages (without sending users to a landing page)
- A/B testing: Test the impact of your landing page to optimize conversion rates
- Reports and analytics: Track landing page performance and make meaningful changes.
- Smart traffic: AI-powered tools to automatically send traffic to the most relevant landing page, based on a series of factors.
- Dynamic text replacement: Instantly match your landing page content to what customers are searching for, to increase conversions.
- Lead form building: Design and implement forms in your landing pages.
Let’s take a closer look at each of the features.
Landing pages & AMP Landing Pages
The drag-and-drop landing page creation tools are at the heart of Unbounce’s toolkit. The purpose of creating this service initially was to allow anyone to pick up the tool and start designing pages without any specialist design software.
Now, you can create both desktop and mobile (AMP) pages with the same tools. For the standard landing pages, there are more than 100 templates to choose from, and the AI system helps you select a template based on the purpose of your page, like if you’re promoting a discount.
Notably, there’s a classic builder and a “Smart Builder”. The smart builder offers all the same features as the standard builder, but with extra AI support.
The service comes with:
- Drag-and-drop functionality for customization in seconds
- Clone & edit support for duplicating successful pages
- Copy/paste to move elements from one landing page to the next
- Complete pixel-level customization to match your brand
- Quick publishing straight to a WordPress site with a WP plugin
- Integrations to connect your favorite tools to your builder
- AI-enhanced copy insights and suggestions
- Conversion goals and tracking
- Design and Copy assistants to speed through the building process
- Optimized page sections and builder grids
- Google fonts
The experience is one of the smoothest around, whether you’re designing for web or mobile. In fact, Unbounce was one of the first landing page builders to offer AMP page creation. These “Accelerated Mobile Pages” reduce loading times for your customers, with dedicated templates.
Unbounce even keeps your code and pages up-to-date, according to the latest AMP standards. By removing the complexity associated with AMP solutions, Unbounce ensures every company can build landing pages just as effective on mobile as they are on desktop.
AI Copywriting
One of the more recent additions to the Unbounce ecosystem, “Smart Copy” allows you to write and edit high-quality copy for your website, blog, and landing pages. The service can literally produce hundreds of words in seconds, at the click of a button.
All you need to do is implement some initial information, so the AI algorithm knows the context you’re writing about, then you can generate copy to match. The system makes it easy to edit anything produced, and you can even translate content into more than 30 languages.
If you’re simply struggling with ideas, the Smart Copy service can suggest options on what to write about, so you can jump into action immediately. There’s even a Chrome extension for creating copy when you’re writing documents online, or creating emails.
Popups and Sticky Bars
While landing pages might be at the heart of the Unbounce ecosystem, they’re not the only way to convert customers. There’s also a pop-up and sticky bar builder for boosting conversions too.
The popups and sticky bars benefit from most of the same functionality you’d get from the landing page builder. There’s still a drag-and-drop builder for easy design, and a host of templates so you don’t have to start from scratch. Targeting and triggers are included, so you can choose who sees your pop-ups, and when they appear.
Dynamic text replacement is included, so every popup can include the keywords your customers are searching for. Plus, you can determine how frequently a popup appears, and even whether certain assets should only appear for people in certain areas.
The Popups and sticky bars also come with two-step forms, offer scheduling to automate your campaigns, and cookie targeting, to show offers based on a user’s browser history. All that, and you still get A/B testing too.
A/B Testing, Reporting, and Analytics
Unbounce ensures you can get the most out of every campaign with extensive A/B testing functionality. Everything you produce with Unbounce has the same testing options, so you can maximize the performance of regular and AMP landing pages, as well as popups and sticky bars.
Setting the tests up only takes a couple of clicks, and you can choose between testing entirely different pages, smaller variations (such as differences between CTA buttons) and more.
The A/B testing is a crucial part of what makes Unbounce so compelling for customers in the business world. However, it’s not the only way to optimize your campaigns. There’s also a full reporting and analytics section, so you can get deeper insights into how your pages are performing.
The reporting and analytics section also provides insights into any A/B testing results for the tests you’re running. It even integrates with Google Analytics.
All you need to do is get your website tracking details from Google and add them to the Script Manager in the Unbounce interface. You can then use event measurements to track actions like clicks, and CTA performance. This can help guide your future A/B tests.
Smart Traffic
Smart Traffic is one of the cleverest features of Unbounce. It’s essentially an AI-powered tool for increasing conversions, which looks at the “attributes” of all your visitors, and immediately directs them to the most relevant landing page. This could mean sending your customers to different pages based on their location, device type, OS, and browser.
The Smart Traffic system starts learning about your website and visitor attributes instantly, and can automatically identify conversion patterns based on who clicks on which page variants.
Unbounce is currently in the process of updating the functionality of this feature with Smart Traffic Insights, so you can get more actionable advice on how to improve your pages. There are also Smart Traffic reports for easily digestible performance insights.
Dynamic text replacement
Dynamic text replacement is how Unbounce ensures every landing page and pop-up is as relevant as possible to the people who see it. The solution matches the copy on your landing page to the keywords people search for before they click on your ads.
You can even combine this functionality with the dynamic keyword insertion features from Google Ads, to create PPC campaigns custom-made to adhere to user intent. By focusing on more relevant content, you can boost your chances of having a direct impact on your customers.
All you need to do to use this feature is select the text you want to apply and click the “Dynamic text” option. The dynamic text will automatically replace the words whenever a customer visits your page.
Lead form builder
Unbounce also features a handy form builder so you can add lead-gen forms to any page, anywhere. This isn’t the most advanced form builder on the market, but it’s a great way to ensure you can instantly collect valuable information straight from your target audience.
You can also create two-step forms. This allows the customer to confirm they’re ready to convert with an opt-in message.
How to Use Unbounce?
Unbounce is a very straightforward tool, excellent for anyone who doesn’t have a lot of experience using a landing page builder. Here’s a quick step-by-step guide to what creating, publishing, and testing a landing page in Unbounce might look like.
Step 1: Creating your landing page
When you’re ready to start building a landing page with Unbounce, you’ll have the option to choose between the classic builder, and the new “Smart Builder”.
The classic builder gives you a basic step-by-step experience where you can choose a template or start building with a blank page from scratch. The full experience is drag-and-drop, so you can easily pull your CTA buttons, pictures, and other elements into any section of the page. There are also grid guidelines to help keep everything aligned.
The drag-and-drop builder comes with a widget panel for adding and removing anything, whenever you choose. You can rearrange content however you like, and even add custom HTML with the code widget.
The smart builder is a little more advanced. You start by providing the AI system with some information about your campaign.
You can enter information about what kind of business you’re running, what your goals are and so on, and the Smart Builder will automatically suggest a design for you. The service also comes with access to Unbounce apps, so you can add things like PayPal and Stripe integrations to your page in a click.
The Smart Builder comes with the “Smart Copy” function mentioned above built-in, so you can generate content with AI help if you’re not a confident writer. There’s also the “Smart Traffic” option so you can automatically send customers where they’re most likely to convert.
Unbounce’s landing page builder, whether you choose the classic model or the smart solution, is extremely straightforward. It also gives you a lot more freedom than you’d get from the majority of alternative platforms. You should be done building in a matter of minutes.
Step 2: Publishing Your Landing Page
After you’ve created your landing page, the next step is publishing it. For WordPress users, this couldn’t be more straightforward with Unbounce.
You can simply download the Unbounce plugin on WordPress, verify your account, and you’ll be able to add any landing page you choose to your CMS. Head to the Unbounce dashboard and define your URL, and you’ll be ready to go.
Once again, this is another way Unbounce helps to cut down on the amount of extra coding and work you need to do to make your landing pages as effective as possible.
If you don’t have WordPress, you will have to jump around to a few different areas within the UI and connect with your hosting provider to configure the connection between Unbounce and your domain. The process takes a little longer, but you can find some videos and guidance to help here.
The “Unbounce Apps” APIs, and Zapier access can also make it easier to add other connections you need straight to the system. If you’re using the Smart Builder, you can automatically send leads to CRM and marketing automation tools like MailChimp, HubSpot, Zoho, and Salesforce.
You can also create your own Webhook integrations or use Zapier to connect virtually anything. The Unbounce Apps are particularly useful for implementing payment solutions for ecommerce pages.
Step 3: Testing Your Landing Pages
Unbounce is one of the few landing page builders out there to deliver unlimited A/B testing on all platforms. This is one of the key features most people appreciate on this platform, as it ensures you can optimize the performance of every page.
Otherwise known as split testing, this feature allows users to create multiple versions of the same landing page to see which works better.
Unbounce automatically splits traffic between both landing pages, simplifying the process so you can focus on the other aspects of running your business. You won’t need any technical expertise, and you can create and run tests with virtually no developer input.
Of course, there’s also the full analytics section too, which includes a real-time dashboard to show you how your pages and tests are performing. You can link this with Google Analytics to take your insights to the next level and use other marketing and optimization apps available through the integrations and “apps” part of the site.
Step 4: Using Popups and Sticky Bars
If you want to take your conversion options to the next level, you can experiment with the pop-ups and sticky bars too. These are just as straightforward to use as the landing page creator, because the technology is the same. You still get the drag-and-drop builder, and you’ll have a host of options available to control how your pop-ups and sticky bars work.
Once you’ve designed your asset, you can implement dynamic text replacement, two-step forms, and URL targeting, to ensure your popups run on the right pages. You can also adjust:
- Action triggers: Launch your popups and sticky bars when a customer is about to abandon a page, as soon as they arrive, or when they click on an element.
- Offer frequency: Decide how many times a customer will see a sticky bar or popup
- Offer scheduling: Schedule bars and popups to appear when a seasonal campaign begins
- Location targeting: Get local offers in front of visitors nearby by targeting regions
- Cookie and referral targeting: Create segmented offers based on traffic source, or based on the pages your customers have visited in the past
Because it’s not a dedicated popup platform, Unbounce doesn’t give you quite the same level of options as you’d get from other platforms like OptinMonster, but it’s still a great option for beginners. The dynamic text replacement also ensures the assets are as relevant as possible.
Unbounce Review: Ease of Use
Clearly, Unbounce is excellent when it comes to ease of use. If you’re looking to create professional landing pages and pop-ups without the headaches, this could definitely be the tool for you. There are hundreds of templates to choose from in the classic landing page builder, and you get complete control over how you customize your pages.
If you’re willing to upgrade to something more intelligent, you can also use the Smart Builder to make the whole experience even more straightforward. The smart builder can literally create most of your landing page for you, including the copy, so you can spend more time focusing on converting customers. You’ll even be able to optimize your traffic automatically.
When you’re building with Unbounce, there are plenty of pop-up sections and guides to help you too. As soon as you log into your account, you’ll go through an onboarding process which explains the features and options in easy-to-follow English.
Working with different elements couldn’t be simpler, and there’s a “properties” tab on the right hand of the page to help you tweak all of the elements of your design as much as you like.
Even running an A/B test is straight forward.
Unbounce Review: Support
Unbounce has a few different options when it comes to support. There’s a lot of focus on DIY guidance, with help articles, videos, and other valuable content to guide you through how to manage most things on your own.
An active online forum helps you collect insights from community members too. However, if you need extra guidance, you can submit a support ticket to [email protected], to get in touch with a real human being to help you. Existing customers also have access to live chat within the “Support” section of the builder app.
There’s also phone support, an active blog, and some social media pages where you can seek out guidance through channels like Twitter.
The team is generally active from 1am to 8pm PST, Monday to Friday, and 9am to 9pm PST on weekends. However, weekends can have longer delays.
Unbounce Review: Pricing
You can choose from a few different packages for your service from Unbounce. All packages come with a 14-day free trial, but you do need to enter your credit card details to get started. Notably, you’ll also save 10% on all packages if you opt for “yearly” payments, instead of “monthly”.
Options include:
- Launch: $90 per month for up to 500 conversions, 20,000 visitors and 1 domain
- Optimize: $135 per month for up to 1000 conversions, 30,000 visitors, 5 domains, and “Smart Traffic” access.
- Accelerate: $225 per month for up to 2,500 conversions, 50,000 visitors, 10 domains, and Smart Traffic.
All plans included unlimited landing pages and A/B testing, unlimited sticky bars, access to Unbounce apps, and unlimited pop-ups.
Unbounce Review: Pros and Cons
Overall, Unbounce is an extremely valuable tool for anyone looking to create landing pages and convert more customers, with minimal coding knowledge. However, it’s not the right tool for everyone. Let’s look at the pros and cons:
Pros:
- Ease of use: Quickly build and publish landing pages, sticky bars, and popups using either the classic builder, or the AI smart builder for extra support.
- Customization: Adjust anything you like, from pop-up triggers, to landing page branding with a couple of clicks.
- AI enhancements: Access a range of AI tools like dynamic text replacement, AI copy creation, and smart traffic to boost conversions.
- A/B testing: Unlimited A/B testing makes it easy to create variants and track their results.
- Good customer support: There are lots of customer support options to choose from to help you if you have any issues.
- Apps and addons: Connect a range of the tools you already use straight to your landing pages and publish directly to WordPress.
Cons:
- Basic form builder: The form builder does have some limitations on how much you can customize.
- Button issues: You can’t add custom classes to buttons, which means you may need to re-build them in HTML to get the right results.
- Affordability: Unbounce can be quite expensive for beginners, even on the lowest pricing package.
Unbounce FAQ
Q: What is Unbounce used for?
Unbounce is an intelligent conversion platform and landing page builder designed to help you capture more leads and boost your profits. It comes with a host of AI tools to help you get started, and a lot of fantastic testing options.
Q: Is Unbounce easy to use?
Unbounce is one of the most straightforward tools on the market, particularly now the company is investing more in its AI features. You don’t really need any developer knowledge or background insights into landing pages to get started.
Q: Does Unbounce work with Shopify?
Unbounce works alongside a range of other tools, including WordPress and Shopify. You can also add-in various other apps, like PayPal and Stripe for managing payments. There are also Zapier connections available if you’re using another CMS.
Unbounce Review – Finishing Thoughts
Hopefully, this Unbounce review has given you a good idea of what you can expect from the Unbounce landing page builder. Ultimately, it’s a straightforward and convenient app, with a list of features that continue to get better all the time.
Although there are some issues, like an absence of many advanced form-building features, it’s hard to find much in Unbounce to complain about.
Do you have any experience with the Unbounce landing page builder? Share your experiences with us in the comments below.
I love being able to create my own landing pages to my own liking and not having to wait for a designer to create the page for me and having to be on their terms and timing.
I dislike the part of having to click "SAVE" so many times so that nothing gets erased.
Unbounce is an awesome In-House tool that is is so easy to work with and we are able to create as many landing pages as we'd like whenever we want!
Super easy to use, very intuitive. No tutorials needed, I hopped right in and was able to learn as I went.
Does not give suggested sizes for imagery such as hero images.
We are able to create landing pages with ease, love the templates. Tracking data is easier than ever.
It is the easiest page builder that has the most customization possible. There are other page builders that are slightly easier, but much more restrictive with the customization options, and there are other page builders that can be customized further, but are much more complex to work with. Unbounce really is the Goldilocks solution in the landing page space, with the sweet spot of customization with ease of use.
Unless I'm using a prebuilt template from Unbounce, the mobile layout isn't populated automatically when creating the desktop version of the page. Treating it as though I'm creating two pages every time solves this issue, so it's not a big problem.
Deploying landing pages quickly to test traffic before having them created inside Wordpress for long-term pages.
I like that I can enable mobile to make the page responsive and while building the page, I get notified if a page element affects the other view.
It's not really a dislike but there is a lot you can do with the builder which can be time consuming at first while figuring everything out.
The ability to quickly and easily create landing pages that convert.
Unbounce made it so easy to keep track of our landing pages (we previously used WordPress). The mobile responsiveness was a huge benefit to us and they make it easy to super easy to do.
I honestly haven't hit any frustration points, but our use case is a fairly simple one.
We use Unbounce to keep track of all of our podcast advertisement pages. These pages are fairly similar to one another except for promo codes. Unbounce makes it very easy to duplicate a page and just change one or two things, while also tracking leads separately for each page. We've also played around the A/B testing which is helpful for increasing conversions.
It is stupid easy to use Unbounce. You simple cannot beat the simple, straightforwardness. All with the ability to customize to your hearts desire.
I can honestly say there is nothing I don't like about Unbounce.
We were struggling to use another software to create custom landing pages. We are now using the landing pages created with Unbounce to capture leads from multiple channels.
I love that Unbounce let's someone like me who is not a skilled graphic designer make gorgeous, responsive designs with no effort! It guides you through the entire process and even makes suggestions! You can A/B test, make pop-ups, landing pages, and annoucement bars, upload images or design your own, embed Hubspot forms and MORE! It's great.
I wish that it was easier to make changes to mobile/desktop separately. It's a pain to get them to look different! And it doesn't do a great job of guessing what one should look like based on the other.
We use this to address our graphic design needs for simple things such as landing pages, poo-ups, and announcement bars. It let's us work on these things without having to always get our designer or tech team involved.
The support is unparalleled. The tool itself does nearly everything and has very few limitations but it is so crucial to be able to easily reach out to support and have help at all times. They also are always adding new features and truly listen to client feedback about what they want.
The reporting on landing pages could be stronger. It would be great to be able to download an overview of the landing pages with different metrics so it could be added into other reports. Or integrating with Google Data Studio.
Our ability to A/B test has improved drastically and we use Unbounce as a sales tool to showcase our agencies commitment to testing. Our conversions on campaigns can often not be beat using high quality landing pages vs typical website pages.
The landing page builder is by far the best in its class. A complicated design in PSD/Sketch can be transferred to a live page within a few hours. It used to take days to the same job if you are coding the page by hand and even if you are using a framework. The top 3 things I like: 1. Robust landing page builder 2. Integrations - Dozens of built in integrations and the recent Zapier addition makes it a breeze to connect hundreds of services. Automating your funnels and landing pages is probably the best investment you can make. 3. Community & Support - The Unbounce community is one of the most active software communities you can find on the net. The support team at Unbounce is also beyond awesome.
The thing I dislike about it most is the steep learning curve. However that is true with any PRO level software. You need time to learn the ins and outs. The other small issue I have is with reporting. The software gives you a general overview of how your pages/tests are performing but any good optimizer knows, you need to dig into the data to find the real "gems".
Building quickly and efficiently landing pages for my clients. As a CRO agency a big part of our daily work is designing, developing and optimizing landing pages for all sorts of clients. From mid-size businesses to large enterprise clients. Unbounce allows us to deliver a superior product for a fraction of the time. Another big part of our work is optimizing the pages we design and implement. Unbounce allows us to create variants in a matter of minutes.
I've never built a landing page from scratch using a WYSIWYG editor like this before. I've only been able to create basic landing pages using previous HTML templates. Using Unbounce's WYSIWYG editor was incredibly easy. It took me an hour or two to really learn the nuances of the interface, but after getting the hang of things (and a few questions to their support team) I had a professional and beautiful landing page for my test. It was awesome. I didn't even have to hire a graphic designer.
I would have appreciated a "beginners" webinar or tutorial. I didn't find one, but it would have been super useful. My tests also didn't go super well at first. I would have also really appreciated a basic guide on how to optimize and test your landing pages effectively. It is a science and I think some additional information on these topics would go a long way to help newbies like myself out.
Landing page testing and optimization. We use Unbounce to test new unique value propositions and how well they resonate with the demographics we target.
Inlike that it easily integrates with almost any software you use.
There isn’t anything I disliked about unbounce.
Creating landing pages on the fly.
Unbounce makes it crazy easy for a non-technical person to get a landing page live.
The integrations are fairly limited and we've found it difficult to move data into our other marketing tools - might not be on unbounces end but still frustrating
It's easy to get custom landing pages live in no time.
Probably the customer service. They are always fast and super helpful. Also the user experience... you can throw together a kick ass landing page fairly quickly and it looks like a super smart developer worked on it =)
I truly don't dislike anything... the only issue we have had was when we added a new employee as a user, it keeps thinking they are on a trial account and not connected to our paid account.
We use this primarily for our pay per click customers, these are the custom landing pages that line up their campaigns.
I used several other landing page designers during my time as an inbound marker and found some of them complicated unwieldy and pricey. A few years ago I discovered unbalanced, and I am thrilled with its functionality and ease-of-use. Our company is a diverse one with a range of talent and specialties. Not everybody who works for us is developers or designers, but all of them can use on balance with relative ease. It's hard for me now down precisely what I like best about the platform because honestly, the entire platform is terrific. However, I think the best feature is the variant editor which allows me to test different designs and layouts for the same campaign to figure out what converts better with what targeted audience.
There is nothing that I personally dislike about this product. It's affordable easy to use and comes with a wide variety of templates. Also, you can go on to sites like ThemeForest and get additional (community generated) templates. It's awesome!
In the beginning was difficult for us to report and measure the ROI on marketing campaigns that we created. Now with UnBounce, we do not have that problem anymore.
The price is reasonable for the service. I like that I can drag and drop to create a beautiful landing page quickly. Mailchimp integration and easy publishing to my website are additional selling points.
If I want to create a page from scratch, I'm asked which design template I want to use, but the designs are not shown - I have to open a new window to do that. I'd also like to be able to copy content from one page into a new one (e.g. a form), without copying the entire page.
I wanted an easy and clean way to add people to a mailchimp automation sequence - unbounce solves this problem. I also wanted clean landing pages for google adwords, these are easy to create with unbounce.
It's very easy to get started and integrates perfectly with our Wordpress and Magento websites. We can test ads, subjects and product offerings without creating a project on to itself. We where able to start testing in under a day the first time we used it. After completing our testing plan documentation the develop got it up and running within 24 hours.
Some of the instructions are missing and writing code can be difficult. It took about an hour or two to understand the segmentation of the wysiwig.
Landing page development, lead managements and testing ad copy without having to change the current websites.
Even for our novice designers, Unbounce is easy to use. Great looking landing pages, great results. Easy and inexpensive to do custom domain names. Easy to see results. Easy to export out form submissions. Easy to do A/B testing. Our advanced designers like it too.
I wish the new pricing packages included unlimited landing pages and unlimited users instead of unlimited pageviews. We are a medium-small organization and will never need unlimited pageviews. However, we do create a lot of landing pages and the new pricing options are limited in that regard. So, we are keeping our old pricing until a new package comes along with unlimited landing pages and users.
We needed and easy and flexible and attractive landing page platform, and this is it. We use it for conversions for subscription sales offers off of eblasts and Facebook campaigns, among other things. Primarily used for landing pages where we want to capture customer information, but also just for informational pages. We do also use it for work for outside clients as well.
Unbounce is an in-depth but quite easy tool to use for marketers. It's WYSIWYG editor, checklists and guides make it easy to develop high-quality, engaging landing pages without having to be an advanced coder.
I was somewhat challenged initially in assuring the mobile-optimized versions of my pages were showing properly but was able to resolve it fairly quickly.
Unbounce allows us to have high-quality landing pages for focused campaigns without having to invest serious dollars into a digital marketing platform that has some level of similar functionality already built in.
The best feature about Unbounce is the ease of design. We have different skill levels all across our team and each user is able to easily create the design they have in mind.
One feature that I wish would be looked at is the option to have more than one form field per page. We have found a work around for when we need more information from our customers but multiple forms would be nice.
We have been able to work more efficiently with Unbounce because it has drastically decreased our turn around time on landing pages.
Simple to build and update, great tracking and integration options, all with no coding. ANYONE can use this.
Nothing - Unbounce works like a charm for us.
Easier landing page management that are designed to convert, so we can drive traffic and generation leads more effectively.
