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WooCommerce E-Commerce Platforms logo
WooCommerce
Your Online Store Solution
4.4
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WooCommerce Reviews & Product Details

WooCommerce Overview
What is WooCommerce?

WooCommerce is the top choice for eCommerce businesses on WordPress. While it’s not a standalone site builder, it works seamlessly with the WordPress environment which makes it easy to use and simple, even for beginners. Anyone familiar with WordPress will find WooCommerce a great tool as they attempt to build out their site. WooCommerce works well with add-ons and integrations, with tools that include email marketing, social media selling, and one-click upsells. It does require basic coding know-how and developer insight as you scale the site, but learning the ins and outs of the platform ultimately makes management of the site so much simpler.

Company Automattic
Year founded 2005
Company size 1001-5000 employees
Headquarters Remote
Social Media
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Ask Questions about WooCommerce
What WooCommerce is best for?
How does WooCommerce compare to Stan Store?
What are the pros and cons of WooCommerce?
WooCommerce Product Details
Capabilities
API
CLI
OSS
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
WooCommerce Pros and Cons
Pros
  • 'Excellent for SEO and content marketing (like WordPress)
  • Extensible with lots of apps and widgets
  • Tons of customizations and themes available
  • Lots of support available from WordPress experts
  • Highly effective for marketing and promotion
Cons
  • Will require some developer support
  • Requires extra investment in a WordPress site
WooCommerce Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
WooCommerce Media
WooCommerce video thumbnail
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WooCommerce Screenshots
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WooCommerce screenshot 2
WooCommerce screenshot 3
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WooCommerce screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 13, 2026
WooCommerce E-Commerce Platforms logo
1,131 WooCommerce Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
Stephen A. avatar
Stephen A.
Marketing Specialist
Share
"My WooCommerce Review"
What do you like best about WooCommerce?

WooCommerce is the most popular ecommerce platform in the world. Running a WooCommerce store is free because WooCommerce is open source software designed to run on WordPress. Besides being 100% free, one of the benefits of open source is that you get access to the source code and at least for geeks like me, it allows you to fully customize your store exactly how you want. 3rd Party Support: WooCommerce has one of the largest 3rd party developer ecosystems in the world. If there’s a feature you need, you can find an app for it. You can also easily find a WooCommerce developer to create whatever feature you need.

What do you dislike about WooCommerce?

The main downside to WooCommerce is that it’s a self hosted platform which requires you to get your own webhosting. As a result, WooCommerce requires a little bit of technical knowledge to install. But don’t get me wrong, it’s still very easy to use. In fact, my 10 and 15 year old kids started their own WooCommerce store for less than $3/month. Here’s how I rate WooCommerce as a platform.

What problems is WooCommerce solving and how is that benefiting you?

I have been using WooCommerce to solve the problem of not having a website while sighning in to some online opportunity websites. one of the benefits i have realized using WooCommerce is in the side of my dropshipping business.

Small Business (50 or fewer emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
MH
Matt H.
Web Designer
Share
"Perfect Solution"
What do you like best about WooCommerce?

I love the flexibility of WooCommerce. I can customize it to fit pretty much any need when it comes to e-commerce. Oh, and the fact that it's free makes it even more appealing.

What do you dislike about WooCommerce?

There are a few things that require purchasing add-ons. The area I usually run into this is when I need to customize shipping rates to a higher degree.

What problems is WooCommerce solving and how is that benefiting you?

My clients love having the flexibility of a full-blown commerce website without the exorbitant price tag some of the other platforms charge.

Small Business (50 or fewer emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
Toyin A. avatar
Toyin A.
Web Developer
Share
"This is why you should consider using WooCommerce for you online store"
What do you like best about WooCommerce?

woocommerce is a great and unique platform for building an online store. It comes with lots of features that help you customize your store and help keep track of your products including shipping and multi-currency support.

What do you dislike about WooCommerce?

woocommerce is a good-to-go app/plugin for WordPress and can be really slow when you don't have the necessary customization to speed up your websites. therefore, the speed of the store should be put into consideration.

What problems is WooCommerce solving and how is that benefiting you?

with woocommerce I can able to manage all my products in one place, ship to different countries, and accept payments in all the supported currencies. This has helped increase the growth of my business to a wider audience.

Small Business (50 or fewer emp.)
Nov 15, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SUPER easy to use - within minutes you have a full functioning online store!"
What do you like best about WooCommerce?

Very easy to use. Zero coding is required. Set up a fully functioning online store within minutes!

What do you dislike about WooCommerce?

At times the plugin code conflicts with wordpress. Had a situation where the plugin tried to update, failed the update, and somehow corrupted my WordPress database file. Took about an hour or so of troubleshooting to figure out the issue was with Woocommerece.

What problems is WooCommerce solving and how is that benefiting you?

Online store within a WordPress website. Most significant benefits are it's FREE, easy to use, and fully customizable!

Small Business (50 or fewer emp.)
Nov 14, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Woocommerce Review - Great for beginners"
What do you like best about WooCommerce?

I like that it is easy to use, and if there is anything that you do not understand, you can find support in their knowledge base or online forums. It also has so many plugins and extensions to help you do whatever you can imagine needing for your website.

What do you dislike about WooCommerce?

I don't particularly appreciate how it isn't very customizable as far as the look and feel of the UI. I wish it were possible to make it look more professional and crisp without installing something on top of the original woocommerce plugin.

What problems is WooCommerce solving and how is that benefiting you?

It helps us to have a storefront on our already existing WordPress website. So we do not have to have a link to an external or third-party app or site to host a store. This option is vital to us. We like having things more streamlined and fluid without having inconsistency with themes, etc.

Small Business (50 or fewer emp.)
Nov 12, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"WooCommerce"
What do you like best about WooCommerce?

The best thing I like about woocommerce is you can easily create a WordPress website with one click. It is also useful for those people who are not good at codein. Setup is simple, especially with WooCommerce's checkout/cart page-creation. The best thing about woocommerce is easy to use for everyone.

What do you dislike about WooCommerce?

IN woocommerce for certain features you will have to install additional plugins and add on plugins are really expensive.Some of the options for adding variations can be tricky or confusing for new users.and as per my point of view there would be needs improvement in plug in support.

What problems is WooCommerce solving and how is that benefiting you?

As per my thought its really helpfull for those people whose is not good in codeing or they dont have any technical backgroung .its easy to access for every one and they can use friendly .you just have to choose templets and add plugins and now your wordpress site can turn into e commerce.but there would be also some issue like they also charge for plugins.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
Liu D. avatar
Liu D.
Marketing Consultant
Share
"Powerful and Flexible eCommerce platform"
What do you like best about WooCommerce?

Easy to update, powerful enough to cover most ecommerce needs, ability to extend with extra required function by using easy to find plugins, both free and paid available.

What do you dislike about WooCommerce?

Needs frequent updates to maintain stability and security. In some minor or major releases, might cause problem, especially if user doesn't know how to do Wordpress updates properly.

What problems is WooCommerce solving and how is that benefiting you?

Build ecommerce website for clients. WooCommerce is very powerful and flexible, especially when client needs special functions, flexible shipping rate calculations, etc.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy ECommerce tool for websites"
What do you like best about WooCommerce?

Amazingly easy to design an ecommerce website on wordpress

What do you dislike about WooCommerce?

I don't see any cons for this as it helped me reduce my work time

What problems is WooCommerce solving and how is that benefiting you?

Setup e commerce website for selling products and services. Its fast to set it up.

Small Business (50 or fewer emp.)
Nov 09, 2021
 Source
Overall Rating:
5.0
Bhabishya B. avatar
Bhabishya B.
Content Writer
Share
"Best software for running eCommerce website for beginners"
What do you like best about WooCommerce?

Everything about WooCommerce is best. I have been using WooCommerce for one year now, and I love it. You can add different types of products and start selling in a few minutes. It's easy to add products, customize the store and have lots of plugins and themes.

What do you dislike about WooCommerce?

What I dislike are the paid plugins and themes. There are thousands of themes and plugins, but the best ones are paid, and sometimes I have to pay like $50 for a plugin that has very simple work.

What problems is WooCommerce solving and how is that benefiting you?

I'm using WooCommerce to sell digital goods on my website. And it's super easy to use it.

Small Business (50 or fewer emp.)
Nov 03, 2021
 Source
Overall Rating:
5.0
SC
Sara C.
Website Designer
Share
"woocommerce review"
What do you like best about WooCommerce?

It's intuitive and easy to use, allowing you to add a fantastic store to your site. It's my preferred e-commerce platform.

What do you dislike about WooCommerce?

the fact that you need to add extensions for simple things like variable products and Woocommerce emails

What problems is WooCommerce solving and how is that benefiting you?

We are creating online stores for clients.