The Best Free AI Content Generator for 2024

We’ve tested and rated the best AI Content Generator. Check out our top picks and selected in-depth reviews to find the right tool for your needs.

Updated March 1, 2024

Best Overall

Rytr combines an easy-to-use interface with a generous free plan that’s perfect for businesses.

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Best for Advanced Features copyAI logo

copy.AI offers extensive features, templates, and content options to guarantee great output.

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All-in-One AI App

Advanced features and a straightforward interface makes Simplified one of the best all in one options.

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Best for Ease of Use
Zyro’s AI Writer

Zyro is an SEO-friendly content generator that’s easy to use and simple to navigate.

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Best For Ad Copy Unbounce Logo
Unbounce’s SmartCopy

A free Ai content generator perfect for short-form content and ads with minimal editing needed.

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Rank Software Product Best For
1 Rytr Best Overall
2 CopyAI Best for Advanced Features
3 Simplified All-in-One AI App
4 Zyro’s AI Writer Best for Ease of Use
5 Unbounce’s SmartCopy Best For Ad Copy

The best free AI content generator can be a valuable tool for today’s marketing and creative teams. After all, coming up with a constant stream of unique content for social media posts, blogs, and other forms of online promotion isn’t always easy. An AI content generator can offer instant inspiration, as well as accelerating the content production process, and minimizing grammatical mistakes. 

AI content generators use intelligent algorithms to sort through huge amounts of data, and produce content based on key inputs. These easy-to-use tools have gained significant popularity in recent years, with 44% of companies using AI tools to reduce costs and improve productivity. 

While most of the best AI writing software tools require users to pay a monthly subscription fee in exchange for the most advanced tools, many options also have a dedicated free solution available too. Today, we’re going to look at some of the top options you can try if you want to experiment with AI innovations, without spending a fortune. 

What Are the Best Free AI Content Generators?

1. Rytr

Best Overall

Rytr homepage

Rytr is an easy-to-use and convenient AI content generator, with a generous free plan. The solution makes it simple for business owners and creatives to produce all kinds of content, from social media posts to blog content, with built-in plagiarism checking. There are dozens of languages and tones to choose from, as well as the option to create AI-generated images for content. 

Rytr also has a fantastic extension so you can rapidly promote your content on channels like WordPress, Google, and social media. You can also access a premium “community” for inspiration, guidance, and assistance. 

Key Features

  • Multi-language: Even in the free plan, users can access up to 30 different languages and 20 different tones to make their content unique to their audience. 
  • Image creation: You can enhance the quality and impact of your post by generating unique images with the same AI algorithms you use to produce your words. 
  • Plagiarism checker included: Users can ensure their content is original with a built-in plagiarism checker, to help eliminate potential legal issues. 
  • Customizable use cases: Not only can users access a range of templates for their content, but they can also create custom use cases with specific AI instructions.

Rytr Pricing

Rytr pricing page

The generous free plan from Rytr includes support for 10,000 characters per month, 40+ “use-cases”, 30+ languages, 20+ tones, and up to 5 AI images per month. You’ll also be able to access a built-in plagiarism checker and the premium Rytr community. 

Paid plans start at an affordable $9 per month, for more characters, custom use cases, and additional AI-generated images. You can also access “Unlimited” plans for unlimited characters and a dedicated account manager. 


  • Multiple “creativity level” options to help you create unique content.
  • Instant one-click access to WordPress, Google, and social media extensions.
  • Built-in plagiarism checker to examine content originality. 
  • Free plan includes access to 30+ languages and 20+ tones
  • Unlimited plans for creating as much content as you need
  • Plagiarism checker built-in to ensure the originality of your content.
  • Six creativity levels to determine how much the algorithm sticks to your guidance
  • Instant access to WordPress, Google, and social media with the Rytr extension


  • Tight character limits on most plans could make it harder to produce long-form content. 
  • The flow of the content can vary from one piece to the next. 
  • Character limits for most plans make it difficult to produce large amounts of copy
  • Inconsistent quality means you may not always get the most natural writing

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Starting at


per month

2. CopyAI

Best for Advanced Features

CopyAI Home Page

Great for content creators who need help getting a little extra inspiration for their branding and marketing campaigns, Copy.AI eliminates the issue of “blank page syndrome”. Using the GPT-3 algorithm for natural language processing, Copy.AI can produce a host of different content options for you in a matter of seconds. 

There are more than 90 templates to explore, over 25 language options, and you can even access a “blog wizard” tool which helps to improve the quality of the content you produce online. To help you get started, Copy.AI even publishes weekly demos and webinars.

Key Features

  • Numerous content options: With, users can create a huge range of different content types with ease, from short-form stories to long-form creative pieces. 
  • Freestyle editing: The freestyle content generator gives you more options when it comes to choosing the tone and style of your content. You can even add keywords.
  • Ease of use: Not only is Copy.AI extremely easy to use, but it also comes with a range of guides, blogs, and other educational content to get you started.
  • Multi-language: You’ll have no problem creating content for an international or global audience, with 25 languages to choose from. 

CopyAI Pricing

CopyAI Pricing page

There are dozens of free templates available for users who want to experiment with AI content creation while keeping costs low. The free plan on Copy.AI comes with 90+ copywriting tools, support for unlimited projects, a 7-day trial of the pro plan where you can check out more language options, and a blog wizard tool.

If you do decide to upgrade to the Pro plan, you’ll spend $49 per month for up to 40,000 words. There’s also an Enterprise plan available for bigger brands at a custom price.


  • It gives you several results to choose from.
  • It gives you access to different content generator tools.
  • It provides official coupons to those that want to upgrade to paid plans.
  • Freestyle tool for giving custom instructions to your AI algorithm
  • Naturally well-written content with minimal editing required In-built “inspiration” services to help you come up with new ideas
  • Free AI tools for beginners
  • Multiple alternative options for each sentence, to match your tone of voice
  • Choose from a range of different personalities for each sentence
  • Free access is available for beginners, ideal for smaller projects.
  • Inspiration options to help you come up with new ideas from scratch.
  • Plenty of customization options for giving unique instructions to the AI algorithm. 
  • Dozens of templates for eCommerce, digital ads, blog content, and sales copy. 
  • More than 25 language options, all with naturally well-written content.
  • Inspiration services to help you come up with new content for your brand


  • It tends to insert random content.
  • It is not ideal for long-form content.
  • The templates can be quite restrictive, and difficult to edit once the copy is produced.
  • Building long-form copy is often quite difficult due to production limitations
  • The content can be quite difficult to edit based on restrictive templates.
  • No options for expanding sentences or changing the language automatically.
  • The templates are a little restrictive, and editing your content can be a little complicated. 
  • The content production options are focused mainly on short-form copy.  

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Starting at


per month

3. Simplified

Best All-in-One AI App

Simplified Home Page

Simplified is one of the best free AI content generators around, offering users access to a range of 50+ different types of content, in an easy-to-use interface. You can generate long-form content, paragraphs, social media posts, and more. Plus, there are built-in tools for sentence expanding, article rewriting, and finding new inspiration for posts. 

Simplified comes with millions of free stock photos and videos to spruce up your writing, as well as a background remover option for images. There are also unique tools for social media publishing, graphic design, video editing, and animations. 

Key Features

  • Graphic design components: Users can generate free images with Simplified, produce their own AI-enhanced videos, and enhance the quality of their content for social media. 
  • Straightforward interface: The back-end environment makes it easy to create all kinds of content. Just click on a template, fill out the details, and you’re ready to go. 
  • Unique features: Unique capabilities like an AI text-to-image generator makes it simple to create unique images for your content, with background remover options.
  • Article rewriting: If you simply want to convert an existing article into your own words, the article rewriting tool makes it easy to produce the best possible content.

Simplified Pricing:

Simplified Pricing Page

There are free versions of all the AI content generation tools available from Simplified. The “Free Forever” plans include access to 3,000 words per month, 50+ AI templates, 25+ languages, and short-form writing tools. You also get community access. 

Free users can also access powerful social media publishing tools with an inspirational event calendar, video editing and animation features, and graphic design tools. Paid plans for content writing start at $18 per month for up to 5 team members, with 25,000 words per month, and built-in Grammarly support. 


  • Straightforward interface, with plenty of guidance and tips for beginners.
  • Tons of different content templates to choose from, including social media posts. 
  • AI text-to-image generator allows you to create unique images for projects. 
  • Advanced features like sentence expanders and article rewriters are included. 


  • The AI algorithm can sometimes produce copy-pasted sections of other content.  
  • Most of the advanced features like presets and videos are restricted for premium plan holders. .

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Starting at


per month

4. Zyro’s AI Writer

Best for Ease of Use

Zyro AI Writer homepage

Notably, Zyro’s content creator isn’t entirely free, as you will need a subscription to the Zyro web builder to access the feature. However, if you’re already using Zyro’s no-code site builder, then this could be the ideal tool for you. The product ensures every piece you create is optimized for the search engines, and tailored to your specific industry or “category”. 

Zyro also allows users to choose exactly how creative they want the AI builder to be. The “Go Wild” option allows you to create content from scratch without choosing a specific sub-category. You can also load your content straight into your Zyro website.

Key Features

  • SEO included: Zyro’s AI content generator automatically optimizes your content to ensure you can capture the attention of the search engines and your audience.
  • Category options: You can choose from a range of different categories to tailor your content to your target audience or brand. 
  • Straightforward tool: The AI text generator is extremely easy to use. All you need to do is enter a few basic details, and you can generate as many content versions as you like.
  • Integration with site builder: The AI content generator on Zyro works seamlessly with the no-code website builder, so you can load content instantly

Zyro Pricing

Zyro Pricing Page

The Zyro AI content generator is free to use when you have a Zyro plan. Plan options start at around $11.99 per month for the website builder, which allows you to build a professional portfolio or blog. Or you can choose the $14.99 plan for access to eCommerce options. 

All plans also have a 30-day money-back guarantee.  

5. Smart Copy from Unbounce

Best For Ad Copy

Smart Copy homepage

SmartCopy is one of the best free AI content generators for creating powerful Ad copy and social posts. You can choose from a range of 45 templates for different kinds of content creation, and enter just a couple of words to start producing pieces from scratch. You’ll even be able to add a Chrome extension to your web browser for rapid content creation on the move.

The Smart Copy tool works alongside Word, Slack, Photoshop, and a range of other tools. It also allows you to expand, remix, or write the next section of your content with a couple of clicks. Plus, there’s an option to “summarize” content too. 

Key Features:

  • Extension and integrations: SmartCopy works with Word, Slack, Photoshop, and a range of other tools. It also has its own dedicated Chrome extension. 
  • Template options: There are dozens of templates to choose from to help you start writing straight away, with content tailored to your needs.
  • Remix or rewrite: If you want to make your existing content sound more unique, you can “remix” copy with a single click. 
  • Expand or summarize: Smart Copy allows you to rapidly expand your copy, or summarize large paragraphs into a couple of sentences. 

Smart Copy from Unbounce Pricing

Smart Copy Pricing Page

The free version of Smart Copy from Unbounce comes with access to 30+ languages, 45+ templates, a chrome extension, and your own desktop app. You can access 40 credits per month, create 1 project, and even leverage the AI writer service on a 3-day trial. Plus, Grammarly already comes built-in to improve the quality of your content. 

Paid plans start at $15 per month, with more credits, projects, and priority support to help you make the most of your service. 


  • Extensive guides and resources
  • Excellent natural copy generation, with minimal editing required. 
  • Multiple template options for product descriptions, ad copy, landing pages, Facebook ads, and more
  • Chrome extension to automatically create content on social channels. 
  • Excellent A/B testing functionality
  • Huge toolkit at your fingertips


  • Not ideal for creating long-form copy, due to limited output options.
  • No options to help you organize your content.
  • It needs better analytics tracking
  • Price is uninviting unless you’re making money
  • Responsiveness and mobile optimization could be improved

Free AI Content Generator Buyer’s Guide

What to Look for in a Free AI Content Generator

There’s no one-size-fits-all strategy for choosing the best free AI content generator. The right tool for you will be the option that helps you to produce high-quality content with as little effort as possible. Some products are specially designed to help you produce long-form content, while others are especially suited to ad creation and short-form copy. 

When making your choice, think about:

  • Customization options: A good free AI content generator should allow you to create a wide range of different types of content, from a variety of templates. You should also be able to adjust the tone, and language of the content, and make edits whenever necessary. 
  • Integrations: Integrations with online tools like WordPress, desktop apps, and convenient features like Grammarly and Copyscape can help to streamline your content creation process. Some products even have their own useful chrome extension.
  • Character limits: Most free content creators will limit how much content you can generate within a month. If you’re going to be creating a lot of AI content, you might need to double-check your limits. 
  • Content quality: Always ensure the content generator you choose produces high-quality content, with minimal need for any edits or changes. The better your content is when you first create it, the faster you’ll be able to publish.

Who Are AI Content Generators Tools For?

Plenty of people can benefit from access to a free AI content generator. If you’re looking for a tool to help you write better, produce more content, or simply streamline your content creation process, then AI content generators could be the ideal option. 

These products are great for bloggers who need help finding inspiration, social media marketers looking to create powerful captions, website builders, and even advertisers who need help making amazing content. 

The best AI content generators will help you to create original, high-quality content with a streamlined writing process. The people who might benefit most from free AI content generators include:

  • Online marketers who need help creating website content
  • Small businesses looking to increase their online presence
  • Professional writers who want to speed up their workflow
  • Ecommerce agencies looking to create great product descriptions
  • Bloggers who need help finding new ideas for content

Best Paid AI Content Generators

Notably, while free AI content generators can offer a lot of benefits to people who want to experiment with AI content creation on a budget, they’re often limited in their features. You may find you can access a wider range of tools, and create more content if you upgrade to a premium service. If you’re looking to take your AI writing to the next level, consider options like:

  • Jasper: Jasper is a phenomenal all-in-one content creator, which allows companies and writers to create all kinds of short and long-form content. It comes with built-in SEO tools like SurferSEO, as well as integrations to Grammarly and Copyscape. 
  • Writesonic: Perfect for creating long-form SEO content and eBooks, Writesonic supports more than 25 languages, has its own text expander, and even allows you to publish content straight to WordPress with a couple of clicks. 
  • Copysmith: Copysmith is a fantastic content generator for creating headlines, product descriptions, PPC ads, and more. There are dozens of templates to choose from, and the solution even works with a range of eCommerce tools like Shopify. 

Best Free AI Content Generator FAQ

What is an AI content generator?

An AI content generator is a simple application that uses artificial intelligence, natural language processing, and machine learning to create content on your behalf. These tools can streamline your writing process, help you to produce new content at speed, and even improve the quality of your writing with SEO, grammar, and spelling checks.

What kind of content can an AI content generator produce?

The kind of content you can create with an AI content generator will depend on several factors, including which service you choose. Some solutions focus mainly on short-form copy like ad content and social media posts. Others will allow you to create a variety of different types of long-form content, like articles and blog posts. 

Are AI content generators safe to use?

AI content generators are generally safe to use, but it’s worth making sure you check the copy you produce for any signs of plagiarism before you publish it. You may also need to refine and edit your posts after they’re generated, to ensure they make the right impact on your audience. 

Choosing The Best Free AI Content Generator 

The best free AI content generator typically won’t have all the features and capabilities you’d expect from a paid alternative. However, these products can still be extremely useful for content creators, eCommerce store owners, advertisers, and social media marketers. 

When selecting your AI content generator, you pay close attention to the limitations imposed on free plans and check to ensure the quality of the content produced is good. It’s also worth checking for any useful integrations and customization options that may be available. Some of the best free AI content generators include:

  • Rytr: The best overall content generator for budget-conscious brands. This easy-to-use product has multiple creativity-level options, one-click publishing features, and a built-in plagiarism checker to ensure the originality of your content. 
  • CopyAI: If you’re looking for an advanced copy generator you can access for free, Copy.AI is great too, with tons of language options, blog wizard functionality, and a convenient freestyle editing system. 
  • Simplified: For all-in-one content creation, Simplified offers forever-free plans for content creation, AI image generation, video development, and even social media posting. It’s easy to use, and brimming with unique features. 

Have you tried any of the free AI content generators mentioned above? Share your experiences with us in the comments below. 

Our Picks: The Best Free AI Content Generator for 2024

Best Overall


Rytr combines an easy-to-use interface with a generous free plan that’s perfect for businesses.

Best for Advanced Features


copy.AI offers extensive features, templates, and content options to guarantee great output.

All-in-One AI App


Advanced features and a straightforward interface makes Simplified one of the best all in one options.

Best for Ease of Use

Zyro’s AI Writer

Zyro is an SEO-friendly content generator that’s easy to use and simple to navigate.

Best For Ad Copy

Unbounce’s SmartCopy

A free Ai content generator perfect for short-form content and ads with minimal editing needed.

Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When she’s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.


At, our research is meant to offer general software recommendations. We don’t guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

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