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Methodology
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At a Glance
Overview
Cognism is a compliance-first B2B sales intelligence and lead generation platform (SaaS) that provides company and contact data, mobile-verified phone numbers, intent signals, technographics, enrichment and real-time API/bulk delivery. It integrates with major CRMs and sales engagement tools, off... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
Images
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Lusha is a B2B data intelligence platform for revenue teams (sales, marketing, recruiting, RevOps). It provides verified contact details (emails, direct dials), company data (industry, firmographics, technographics), intent/job-change signals, and enrichment of existing records. Lusha is delivere... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
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Pricing
Free trial available
Free plan available
Billing type
Recurring Subscription
Standard (Sales Prospecting)
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Pro (Sales Prospecting)
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CRM Enrichment (add-on / standalone)
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Data-as-a-Service (API / bulk delivery)
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Free trial available
Free plan available
Billing type
Recurring Subscription
Free
$0.00
/ month
Starter
$49.90
/ month
Pro
$69.90
/ month
Premium
$399.90
/ month
Scale
Contact Us
Pros and Cons
- High data quality, including mobile number verification and real-time signals
- Strong GDPR and DNC compliance emphasis (especially for EMEA)
- Wide integrations with major CRMs and sales engagement tools
- API and bulk data (Data-as-a-Service) support
- AI-powered account research and persona building
- Pricing is opaque and primarily quote-based — no published list prices for Standard/Pro
- Credit-based model can be complex for usage forecasting
- Some advanced features (e.g., mobile verification) may be limited to higher tiers or add-ons
- No publicly documented on-premises / self-hosted option
- Wide global data coverage with high accuracy (emails ~95-98% regionally; direct dials ~90%).
- Flexible tools: prospect search, AI Workspace, extension, CRM sync, API & webhooks.
- Feature depth: conversations module, signals, lookalikes, buying group API.
- Team-oriented features with seat management and shared credit pools.
- Strong compliance & security certifications.
- Credits system makes phone reveals relatively expensive (phone reveals cost 5 credits vs 1 for email).
- Free plan limited (40 credits/month, 1 seat).
- Scaling up (seats and credits) can be costly; Premium monthly is relatively expensive.
- Limited evidence of full UI localization beyond English/legal notices.
- Some advanced features (API, team seats, advanced filters) only available in higher tiers.
Reviewer's Segments
Small Business
39.41%
Mid Market
48.78%
Enterprise
11.81%
Small Business
40.59%
Mid Market
45.78%
Enterprise
13.62%
Deployment
- Cloud based
- Desktop based
- Mobile based
- On-premise
- Cloud based
- Desktop based
- Mobile based
- On-premise
Support
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
Training
- Documentation
- Videos
- Documentation
- Videos
Integrations
Total integrations:
11
- Gong
- HubSpot
- HubSpot Sales Hub
- Make
- Marketo
- Outreach
- Pipedrive
- SAP CRM
- Salesforce Sales Cloud
- Salesloft
- Slack
- Zapier
- Zoho CRM
- monday.com
- n8n
Total integrations:
8
- Gong
- HubSpot
- HubSpot Sales Hub
- Make
- Marketo
- Outreach
- Pipedrive
- SAP CRM
- Salesforce Sales Cloud
- Salesloft
- Slack
- Zapier
- Zoho CRM
- monday.com
- n8n
Top Alternatives
Categories
Common categories include: Sales Intelligence Software.
Company Details
- By Cognism Ltd
- Located in London, United Kingdom
- Founded in 2015
- By Lusha Systems Inc.
- Located in 800 Boylston St., Suite 1410, Boston, MA 02199, US
- Founded in 2016
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