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Salesforce Marketing Cloud
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At a Glance
Overview
Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to create and manage personalized customer journeys across multiple channels, including email, social media, mobile, and web. It leverages AI to automate marketing processes, analyze customer data, an... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
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ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver ... Learn more
Capabilities
- AI Enabled
- API Available
- Open Source
- CLI Available
Images
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Pricing
Free trial available
Free plan available
Billing type
Recurring Subscription
Marketing Cloud Engagement
$1250.00
per / month
Marketing Cloud Account Engagement
$1250.00
per / month
Marketing Cloud Growth Edition
$1500.00
per / month
Marketing Cloud Intelligence
$3000.00
per / month
Data Cloud for Marketing
$108000.00
per / year
Marketing Cloud Personalization
$108000.00
per / year
No pricing information available
Pros and Cons
- Comprehensive suite covering multiple marketing channels.
- Advanced AI capabilities for personalized customer engagement.
- Seamless integration with Salesforce CRM and other platforms.
- Robust analytics and reporting tools.
- Scalable to meet the needs of large enterprises.
- High cost, potentially prohibitive for small to midsize businesses.
- Complex setup and steep learning curve.
- Additional costs for training and support services.
- User interface can be overwhelming for new users.
- Limited flexibility in pricing models.
- Powerful email builder
- Machine learning enabled helps boost marketing results
- Seamlessly integrates with automations
- On-site chat is an additional, paid add on
- Advanced feature are complicated to use and navigate.
Reviewer's Segments
Insufficient data to show segment split
Small Business
92.75%
Mid Market
6.42%
Enterprise
0.83%
Deployment
- Cloud based
- Desktop based
- Mobile based
- On-premise
- Cloud based
- Desktop based
- Mobile based
- On-premise
Support
- 24/7 (Live rep)
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
Training
- Documentation
- In Person
- Live Online
- Videos
- Webinars
- Documentation
- In Person
- Live Online
- Videos
- Webinars
Integrations
Total integrations:
12
- Airmeet
- Asana
- BigContacts
- Box
- Bubble
- Clearout
- ClickFunnels
- Close
- Copper
- Demio
- DocuSign
- Dropbox
- Elementor Hosting
- EverWebinar
- Google Analytics
- Google Drive
- Hello Bar
- HubSpot
- Instapage
- Intuit Mailchimp
- Involve.Me
- Jira
- Kajabi
- PayPal Payments Pro
- ProjectManager
- Quickbase
- Salesforce Sales Cloud
- Shopify
- Slack
- SurveyMonkey
- Swipe Pages
- Systeme
- Thinkific
- Tidio
- Trello
- Unbounce
- WebinarGeek
- Zoho One
- eWebinar
Total integrations:
30
- Airmeet
- Asana
- BigContacts
- Box
- Bubble
- Clearout
- ClickFunnels
- Close
- Copper
- Demio
- DocuSign
- Dropbox
- Elementor Hosting
- EverWebinar
- Google Analytics
- Google Drive
- Hello Bar
- HubSpot
- Instapage
- Intuit Mailchimp
- Involve.Me
- Jira
- Kajabi
- PayPal Payments Pro
- ProjectManager
- Quickbase
- Salesforce Sales Cloud
- Shopify
- Slack
- SurveyMonkey
- Swipe Pages
- Systeme
- Thinkific
- Tidio
- Trello
- Unbounce
- WebinarGeek
- Zoho One
- eWebinar
Top Alternatives
Categories
Common categories include: Marketing Automation Software, Sales Platforms Software, and Salesforce AppExchange Apps.
Company Details
- By Salesforce
- Located in San Francisco, California
- Founded in 1999
- By ActiveCampaign
- Located in Chicago, IL
- Founded in 2003
