BenchmarkONE Reviews: 4.5/5 — Highly Rated

I like that the program is easy and convenient to use.

There isn't much that I dislike really, I think any dislikes would come from our end as a company using it at the same level of detail.

We are still in the beginning stages of using the software. Unfortunately, the program doesn't bring in leads, which we're kind of in a lull at the moment with that. The software does a good job of maintaining our contacts, we just need to work on actually getting them.

The value and customer support are the best I have experienced. Even better than Hubspot's. Also, love the campaign building support offered. Great partner program with low cost of entire and complete access to all inbound marketing collateral. Every partner made to feel special not just Diamond, Platinum, Gold, and Silver members.

Keyword recommendation and competitor insight tools would be a nice add-on. But, for the price cannot ask for more. Landing pages must be integrated, not included. Surprised to learn there is currently no HatchBuck Wordpress plugin at this point. [6/2015]. Perhaps a low-hanging fruit opportunity for a developer here.

Similar to Infusionsoft, Hatchbuck has helped us get organized, and automatically updates status and leads for us. However, unlike its competitors it give DIR Inc the ability to offer small business clients a solution that will not eat up 40% of their monthly marketing budget. Also, ability to capture web visitors on our website http://dirinc.us and social media.

Hatchbuck allows us to categorize our business contacts, prospective clients, and existing clients. I can segment who I want to send correspondence to in a few simple clicks. Its a great way to be personal to our audience. It's a user friendly system that allows us to organize our contacts, future follow-ups, correspondence, and reporting. In one step I can quickly look up a client and get all the information I need! I also enjoy the resources that Hatchbuck offers. There are many blog posts that have been helpful to us to utilize the system.

I would like my email open rate to increase and I'm having trouble figuring out exactly how to make that happen! I have changed my subject lines, offered sales, blog posts, personal emails; it still varies.

In one step I can quickly look up a client and get all the information I need! It's important to see the contact history between the client and our company. I want to know if they have opened emailed, clicked on links, etc. This allows me to continue an authentic relationship with our audience. It's really fantastic to know how often they are referring to emails and I feel comfortable picking up the phone to connect with them because we now have a relationship.

The ability to completely customize this rich feature program is beyond compare. Super fast, with variable searches make working within a database a snap. Email marketing in a blink of an eye! With Real LIVE REPORTING, you know exactly when the client opens it and clicks on any links!! Super easy email templates that look rich, professional and completely different than anyone else's.Want to schedule for later, no problem. Create a Drip Marketing campaign, duplicate, edit, done- send! I've never seen anything like it. The Custom Tag Feature is another excellent highlight of Hatchbuck. We use it is several ways to automate more of our business. As a 100% online business, we demand online programs that support our business. Now all our business database issues have jumped into the correct century! Forms and Tracking! OMG! Just like making an email, super easy templates for forms. Create, copy the best code for where you want the form to be, and post. Once the form is filled out, it automatically adds the contact and starts an action! Your own action! Whatever you need to happen! My jaw is still on the floor. No other CRM does this! As a veteran Act! & Swiftpage user of over 20 years, I have to be honest. Hatchbuck blows them away, no comparison. A CRM and email marketing in one! I may be out of room. Get it- It's amazing!

There's not one thing I don't like about this program. Honest. I was not paid to say this. We got a fast start from Hatchbuck Partner, The Database Diva, who helped us migrate from our old CRM and identify the automation that would benefit Promoz best. I wish Lori had been a pushy salesperson when she discovered it! She's not making this stuff up! We've been clients of Database Diva for years and are strong believers in drip marketing campaigns. Now, with Hatchbuck, we can finally do the campaigns we always Dreamed of doing! With great opt in forms that are responsive and automatic! Once they fill out the form it's uploaded AUTOMATICALLY in my CRM!! I thought I wouldn't like the non calendar feature. But with their help we talked through how to schedule what's time sensitive on the calendar I already use in Microsoft Office 365. Works better than my old program did. No glitches- no updates to pay for or deal with. The videos are very easy to follow! And you only have to watch them once, because this is the easiest program I've ever seen!

What business problems are you solving? That would be a very long list. Time- call backs, finding contacts, sorting contacts, adding contacts.....it goes on. Stress- I was so happy to open my other desk top computer that was basically of no use because the Act! version had a glitch and I needed to pay for yet another round of tech support to open my database. Now, with Hatchbuck, just open a website! I got to delete that massive, clunky, slow running program off my hard drive too. And not paying to sync my other traveling computers with the CRM is a whole other story and expense! Okay, if you've read all this, you'll see that on a scale from 1-10 I gave Hatchbuck a 32. I love it. If you don't have it - your loosing money! If you haven't signed up to get the demo, reach out to my friends at Database Diva. I've heard nothing but good service for Hatchbuck direct too. I just haven't had to call them....Imagine that.

It's intuitive and easy-to-use. It is affordable. The learning curve is not very high and the one-on-one consulting is terrific.

Like any marketing automation app, it takes a fair amount of work to get everything set-up. There is no way around this.

I wanted to expand my email campaigns and do it more automatically. Hatchbuck does this for me and I have already had a few sales as a result.

The ability to talk to someone when you have a question and the quick feed back you get. Awesome customer service.

It is not as user friendly as constant contact and a little harder to use, however, there is so much more you can do with it than constant contact.

Managing our contacts and generating new leads through our web site through Hatchbuck

Hatchbuck is an extremely easy to use CRM with integrated marketing automation. It is nearly fool-proof.

Sometimes I have problems pasting from Word into Hatchbuck. Other than that it is great.

Prospects were slipping through the cracks with our systems before Hatchbuck. Now we are able to fully automate our process and sales pipeline. Our sales have increased as a result of this.

I love how easy and simple the software is to use. Easily customized as well as easily used with other applications.

I dislike that you have to pay extra to get white labeled but in Hatchbucks defense the service is very affordable.

The best thing about Hatchbuck is having the ability to offer yet another product to my customers at an affordable rate.

I like the fact that the Hatchbuck system is intuitive. Many systems have lots of "similar" features but the beauty of Hatchbuck is that things are where you expect them to be.

It would be nice if the financial information was separate for partner accounts.

Understanding client or prospect engagement is critical. Hatchbuck is a great tool to do just that.

I like that I can get automation and tagging to manage my contacts without the high price of some other programs.

There is nothing I dislike.................

Automation is easy.

Very easy to use. Support team is great, also the training videos get you a long way. The price to value ratio is great, basically an all-in-one solution for a CRM + email marketing.

Perhaps more flexibility in integrations would be a plus!

One centralized location for all the data you need on a customer. Huge time-savings for no longer hunting down this information from different departments.

We really enjoy how easy it is to use Hatchbuck - from importing users, to tagging, to quickly sending out relevant emails to segments of our customers.

I would like to see more Safari integration. Sometimes we have to use Chrome to get certain features working in composing emails.

1. Keep in touch with our users. 2. Send specific email information to those that need it, and not the whole customer list.

I really like the tag rules, automation features, and clean dashboard. It is incredibly easy to use, but still gives you all the information you would like.

I would like more options for creating different email styles.

We mainly used this software for email marketing and automation. With Hatchbuck, we have been able to better communicate with our customers and prospects.

Ease of Use, Comprehensiveness, Pricing, Support and the Combination of Marketing Automation with CRM.

No dislikes. Would like the ability to merge list cells into the emails for integration with other tracking software platforms.

That perfect solution of CRM and Marketing Automation all-in-one. The Solution!

The software is intuitive and easy. The tutorials are short and informative. The support is the best I have ever experienced!

The building of landing pages could be less clunky.

I help entrepreneurs build amazing businesses. I can do everything a business owner needs to do to market their business at a fraction of the cost of buying all marketing solutions "a la carte"

I like that that it is intuitive. The links to each of the pages and dropdown menus make sense. I recently looked at another CRM system"Infusionsoft" and it was both difficult to use and extremely expensive. Hatchbuck provides hands-on customer service manager and she was very knowledgeable and willing to work with me to ensure that understood how to use the servic and what to do next. I would love to see them integrated with other softwares so that I don't have to change systems.

There isn't much that I dislike about Hatchbuck. I think I would say just start crating APIs so that it can be integrated with E-commerce and paypal. Also I don't like that I have to pay an additional user fee for my Assistant to put in the information.

email maarketing

The automation is easy and mostly intuitive in terms of getting contacts into different flows. I understand my prospect universe in a very detailed way.

I wish there were multiple angles to get an email campaign started (not just going through the contact first).

Mostly CRM problems are being addressed by their tagging feature. I can easily identify certain contacts by multiple tags to narrow down or broaden who exactly I want to contact about what specific item.

Easy access to contacts on the screen and simple

That once you click on a contact, and get out of it, it brings you to the top of the list instead of where you left off

That I can email from the contact profile

The system is very agile and functioning well on most devices

That there is no mobile app, apart from that its good

Keeping good track of my client portfolio.

Pretty intuitive interface and I think the pricing is fair.

Not much. It is pretty cost effective marketing automation.

Email marketing with automation and scoring..at scale

I love the automation! It improves my daily reach! It shows me the insights on who opened and what they looked at which lets me know who to follow up with a phone call. I also utilize it to manage my dealflow and keep notes. It helps keep me organized and methodical with my approach!

Sometimes your email goes to spam. If a company has a good spam filter the contact will sometimes not see my email.

It helps me more efficiently turn cold calls into warm calls. I was an old school smile and dial guy. Now I have more of an idea and what to talk about since I am given that intel from the initial email. It also helps me reach specific subsets of contacts easily and quickly with industry specific messaging. It gives me more time to prospect without spending a ton of time getting organized!

I'm a current user of Benchmark One (aka Hatchbuck). I love having everything in one place and being able to track contact activities. The automation functionalities are great. This is an awesome Salesforce alternative at an incredibly affordable price point. There is always a learning curve with new technology and while you may run into internal challenges with change management, Hatchbuck is likable.

As a current user, I'm a little bit worried about changes now that they've changed names. We are heavily invested in our CRM (as one should be!) and losing features/functionalities would impact the way my very small team of two operates on a day-to-day basis.

Without Hatchbuck we wouldn't have a CRM. As a small business, we rely on affordable software to keep our team equipped to get the job done. We've gotten so many benefits out of this tool. As we've incorporated outbound sales into our day-to-day, we've found it very easy to manage new contacts, manage meetings and follow-up tasks. There's never a question of who's responsible for what.

They have amazing customer service if you ever have an issue. Also, the way the CRM is set up is very intuitive.

I wish they had online education about marketing and unique ways to use the CRM.

We do email drip campaigns, keep track of our customers, and create tasks so nothing is forgotten.

Marketing automation and email templates

Some bugs occationally occur, and some functionality missing.

Keeping hold on clients and rememberring to contact them

Automated emailing with campaigns and linking to Gmail makes it easy to keep up to date with contacts

I wish you could add a deal from the side bar in gmail. You can add a task, add notes, view activity but not add a deal.

Campaign marketing

Love how easy it is for us to use, and our clients. There's a lot of flexibility with coding our own email templates, and love being able to save filters for lists.

The report we like to use requires manual number input after export.

Segmenting email list.

I love the ease of use and the reminders. It definitely keeps me notified with new tasks/reminders so I don't miss a sale!

There are not many downsides, but I would like to see some further filtering functions. We work in an environment where we are calling nation-wide and it is very troublesome to look at time zones individually before each call. It would be very helpful to filter new contacts by time zones.

Customer retention, notifications, email opens -- all necessary for a successful salesforce.

Hatchbuck gives us a fully-functioning CRM tool so that we can seamlessly integrate activities between sales and marketing as well as between multiple departments within the organization. With the ability to automate many sales and marketing functions based on trigger events, we can very efficiently and focus on keeping the channels of communication open with our clients and prospects. The ability to design custom emails, and now landing pages and pop-up ads (beta at this time) has further improved our tracking of our prospects' behavior and interests.

I have the occasional issue with the filters.

Hatchbuck Forms has made it incredibly easy to tracking leads. It also facilitates the management of sales activity and communication between sales and marketing departments. Hatchbuck has also made the process of growing our business development team much more manageable. We benefit from the ease of reporting, quick reference to activity and easy-to-use design features and automation for email communication.

Hatchbuck has the features that CSA needs to track and manage our sales leads. We like the ability to score and then focus on the leads with the most potential. We get leads from multiple sources and Hatchbuck supports our sales process very effectively. The email marketing function is very robust. We also like the price - very affordable for a startup company.

There is a learning curve to most effectively use the system, but Hatchbuck has a phased onboarding process and they were always available for our questions.

Improved management and follow-up of sales leads.

Hatchbuck is easy to use and is a comprehensive CRM tool.

I don't think I am using Hatchbuck to its full potential and need more education to do so.

I am able to reach out to my customers and potential customers more effectively.