Unclaimed: Are you working at Campaigner Email?
Campaigner Email Reviews: 3.7/5 — Good for the Price
Campaigner is an email marketing and automation platform that enables businesses to create, send, and manage effective email campaigns. It features a drag-and-drop editor for designing emails, advanced segmentation for personalized messaging, and automation workflows that trigger emails based on user actions. Users can optimize campaigns with A/B testing and access detailed analytics to track performance metrics. With integrations to platforms like HubSpot and Salesforce, along with 24/7 customer support, Campaigner is a versatile tool for enhancing email marketing strategies.
| Segment |
Mid Market
Enterprise
|
|---|---|
| Ease of use |
Intermediate
Advanced
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | Chat, Email/Help Desk, FAQs/Forum |
| Training | Documentation |
| Languages | English |
Campaigner publishes its whole price curve on a slider, which makes two things visible that most email platforms leave buried. The first is ordinary: cost per contact falls steeply with scale, from $14.00 per 1,000 contacts at a 1,000-contact list to $4.09 at 100,000. The second is not: the premium for the Advanced tier — the only one with automation — is widest at the smallest list. At 1,000 contacts Advanced costs 2.5× Essentials; at 40,000 it costs 1.46×. Automation is proportionally most expensive for the senders least able to afford it.
- What it is: An email marketing platform with automation, segmentation and SMS.
- Best for: Mid-size senders who need multi-path automation.
- Pricing: From $14/month at 1,000 contacts; scales with list size. Verified August 2026.
- The honest catch: Automation requires Advanced, and it is priciest on small lists.
What Is Campaigner?
Campaigner is an established email marketing platform covering campaigns, automation, segmentation and reporting, with a separate transactional SMS/MMS product alongside the marketing one.
It sells three tiers. Essentials covers the fundamentals — drag-and-drop editor, HTML editor, email templates, detailed campaign reporting, A/B experiments, dynamic content, merge fields, content blocks, conditional content and RSS feeds. Advanced adds the things that make a platform rather than a sender: automation workflows, both simple and multi-path, advanced segmentation and advanced personalization. Custom is quote-only, adding a dedicated account manager and deliverability consulting for high-volume senders.
Two details worth noting up front. Campaigner offers a genuine currency selector — USD, CAD and GBP — rather than guessing from your IP, which several vendors in this review series do not. And both published tiers offer “Start for Free”.
How Campaigner Works
- Priced by contact count, adjustable on a slider.
- Three tiers — Essentials, Advanced, and quote-only Custom.
- Automation is Advanced-only.
- Currency selector for USD, CAD and GBP.
- Free start on both published tiers.
- Separate SMS/MMS transactional product.
Campaigner Pricing
Read directly from Campaigner’s own contact slider, in USD per month.
| Contacts | Essentials | Advanced | Advanced premium | Essentials per 1,000 |
|---|---|---|---|---|
| 1,000 | $14 | $35 | 2.50× | $14.00 |
| 2,500 | $24 | $47 | 1.96× | $9.60 |
| 10,000 | $72 | $124 | 1.72× | $7.20 |
| 15,000 | $109 | $192 | 1.76× | $7.27 |
| 25,000 | $158 | $258 | 1.63× | $6.32 |
| 40,000 | $238 | $347 | 1.46× | $5.95 |
| 70,000 | $349 | $499 | 1.43× | $4.99 |
| 100,000 | $409 | $649 | 1.59× | $4.09 |
What actually decides your cost:
- Automation is Advanced-only, and it costs most — proportionally — on the smallest list. Essentials has no automation workflows at all. To get them you move to Advanced, which at 1,000 contacts means $35 against $14 — 2.5 times the price. At 40,000 contacts the same upgrade is 1.46×, and at 70,000 it is 1.43×. A small business wanting a welcome sequence pays the steepest relative premium in the entire price list. If automation is why you are shopping, price Advanced from the start rather than budgeting from the $14 headline.
- Cost per contact falls by 3.4× across the range. $14.00 per 1,000 contacts at a 1,000-contact list, $7.20 at 10,000, $4.09 at 100,000. This is normal for email platforms, but it is worth seeing plainly: the smallest senders pay the most per subscriber, and growth is rewarded steeply. Between 1,000 and 10,000 contacts — a tenfold increase in list — the bill rises only about fivefold.
- The curve is not perfectly smooth, so check your own number. The Advanced premium falls from 2.50× to 1.43× as lists grow, then ticks back up to 1.59× at 100,000. Essentials’ per-1,000 cost likewise dips at 10,000 ($7.20) before rising slightly at 15,000 ($7.27). Because pricing moves in bands rather than a clean formula, the sensible move is to set the slider to your actual list size and read both tiers rather than interpolating from the numbers here.
- List size, not send volume, is the meter. Pricing is set by contacts stored, so a large list emailed rarely costs the same as a large list emailed daily. Pruning inactive subscribers is therefore a direct cost saving as well as a deliverability one — at 100,000 contacts, cutting 20,000 dead addresses saves real money every month.
- Essentials is a capable sender, just not a marketer. It includes the drag-and-drop and HTML editors, templates, A/B experiments, multivariate testing, dynamic content, conditional content, merge fields and RSS feeds. That is more than a bare tier usually offers — the gap to Advanced is specifically automation, advanced segmentation and advanced personalization, not basic capability.
- Custom is where deliverability support lives. A dedicated account manager and deliverability consulting are Custom-only, alongside the full feature suite. For senders at a scale where inbox placement is a revenue issue rather than an annoyance, that is the tier — and it is quote-only, so expect a sales conversation.
- The currency selector is a small but real courtesy. USD, CAD and GBP are selectable rather than assigned. Elsewhere in this review series we found vendors geo-pricing with no override, and one charging the same numeral in euros as in dollars — about 15% more for European buyers. Campaigner lets you choose.
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The affiliate link lands on a campaign page, not pricing.
/go/campaigner-emailreturns 200 and resolves through PartnerStack totry.campaigner.com/powerful-email-marketing/with the partner key intact. Attribution works correctly; the destination is a marketing landing page rather than somewhere you can compare tiers, so you will need to navigate to pricing yourself.
Who Should Use Campaigner
- Mid-size senders needing automation. The Advanced premium is most reasonable from about 25,000 contacts.
- Businesses wanting multi-path workflows. Simple and multi-path automation both sit on Advanced.
- Senders who also need SMS. A separate transactional product covers SMS and MMS.
- UK and Canadian buyers. Native GBP and CAD pricing rather than a conversion.
It fits poorly for very small lists that need automation, where the 2.5× premium bites hardest; for senders who mail infrequently, since pricing follows list size rather than volume; and for anyone wanting a permanently free tier, which this is not.
Honest Pros and Cons
Strengths
- The full price curve is public via the contact slider.
- A genuine currency selector — USD, CAD, GBP.
- Essentials includes A/B and multivariate testing, often withheld elsewhere.
- Conditional and dynamic content on the entry tier.
- Cost per contact falls to $4.09 per 1,000 at scale.
- Free start on both published tiers.
Limitations
- No automation whatsoever on Essentials.
- Advanced costs 2.5× Essentials at 1,000 contacts.
- Priced on list size, not sends.
- Deliverability consulting is Custom-only.
- Custom pricing is quote-only.
- The affiliate link skips the pricing page.
Campaigner Alternatives and How It Compares
- Mailchimp is the default for small senders and includes basic automation lower down.
- ActiveCampaign is the automation specialist, generally at a higher price.
- Campaign Monitor competes closely on design and templates.
- beehiiv targets newsletters and creators rather than general marketing.
The Verdict
Campaigner does something genuinely useful with its pricing page: it puts the entire cost curve behind a slider, so you can read the real price at your own list size instead of extrapolating from a headline. More platforms should.
What that transparency exposes is a structural point worth understanding before you buy. Automation lives only on Advanced, and the cost of moving there is not constant — it is 2.5× Essentials at 1,000 contacts, 1.72× at 10,000, and 1.46× at 40,000. In other words, the smaller your list, the more disproportionately you pay for the feature that most distinguishes a marketing platform from a mailing tool. A 1,000-contact business wanting a welcome sequence faces the worst ratio on the page; a 40,000-contact business faces the best. If automation is the reason you are here — and for most people evaluating an email platform, it is — budget from Advanced, not from the $14 that leads the page.
The other curve runs the usual way and is worth knowing in absolute terms: $14.00 per 1,000 contacts at the bottom against $4.09 at 100,000, a 3.4× difference. Since the meter is list size rather than sends, that also makes list hygiene a direct financial lever — culling unengaged subscribers cuts the bill immediately, which is a rare case of the commercially sensible thing and the deliverability-sensible thing being identical.
Credit where it is due elsewhere. Essentials is not a hobbled tier — it carries A/B and multivariate testing, dynamic and conditional content, merge fields and RSS, which several competitors reserve for higher plans. The gap to Advanced is specifically automation and segmentation, honestly drawn. And Campaigner offers a real currency selector across USD, CAD and GBP rather than deciding for you by IP address.
Set the slider to your actual number, read both tiers, and decide on the Advanced figure. That is the price of the product you are actually buying.
FAQ
How much does Campaigner cost?
It depends on list size, and Campaigner publishes the whole curve. At 1,000 contacts, Essentials is $14/month and Advanced $35. At 10,000 it is $72 and $124; at 40,000, $238 and $347; at 100,000, $409 and $649. A quote-only Custom tier sits above both. Prices can be shown in USD, CAD or GBP, and both published tiers offer a free start.
Does Campaigner’s cheapest plan include automation?
No. Essentials has no automation workflows at all — those begin on Advanced, along with advanced segmentation and advanced personalization. Essentials is well equipped otherwise, including A/B and multivariate testing, dynamic content, conditional content, merge fields and RSS feeds. If you need a welcome series, abandoned-cart flow or any triggered sequence, Advanced is your actual starting price.
Why is Campaigner’s Advanced tier relatively more expensive for small lists?
Because the two tiers converge as lists grow. At 1,000 contacts Advanced costs 2.5× Essentials ($35 against $14). By 40,000 contacts the same upgrade is 1.46× ($347 against $238), and at 70,000 it is 1.43×. The absolute gap widens but the ratio narrows, so a small sender pays the steepest relative premium for automation. Anyone under about 10,000 contacts should weigh that ratio carefully against competitors that include basic automation at entry level.
Is Campaigner priced on contacts or emails sent?
Contacts. The slider on its pricing page sets the number of contacts, and the price follows from that regardless of how often you mail them. That means a large, rarely-mailed list costs the same as a large, heavily-mailed one — so removing inactive subscribers reduces your bill directly, in addition to improving deliverability.
What does Campaigner’s Custom plan add?
The full feature suite, plus dedicated account management and deliverability consulting. It is aimed at senders operating at a scale where inbox placement materially affects revenue. Pricing is not published — Custom is a “talk to sales” tier — so expect a quote rather than a rate card.
Compare Campaigner Email with other popular tools in the same category.
I like how simple it is to use and test emails
I dislike the way that it looks. Doesn't look to professional to me
I am solving testing business problems and marketing via emails
Relatively straightforward implementation compared to some other mail services I’ve used
Some elements of the UI could be made friendlier, especially for first time users
Connecting with a wide range of existing and potential clients
This is a good way to stay in front of your customers
Sometimes difficult to create the campaign when pasting from Word
We are getting new listings out to the right prospects
Campaigner seems to be one of the best priced services that we've found. We use the service in the UK, but while the company is based in the states we get good customer service from them once they wake up.
While customer service has been great, the US to UK time difference means that we have to wait until they wake up for a reply.
Great value for money, most other systems are multiples more expensive. Ease of use is also a big deal, and the system is pretty simple and straightforward.
Campaigner Email is a great tool for beginners who are looking to work with an email marketing software. It is fairly easy and convenient for the average user. This software allows you to send emails to consumers on a specific date (you can schedule beforehand for emails to be sent). Once emails have been sent, the software generates a report that offers insight on your client base, which is super helpful!
If you're into emojis, emoji use is pretty limited. Some features and tools are more difficult to learn and get the hang of than others. There is definitely a learning curve, but over time, the software is fairly easy to use and manage. Another downside is that there is a maximum to how many emails can be sent per month and of course, this varies by account type but it is important to be aware of that to avoid unexpected charges.
Campaigner Email allows you to reach a wide audience through efficient and effective email marketing. Easy to reach and share information with hundreds and thousands of clients and potential clients through this software.
Friendly service of the staff that I have experienced so far
Nothing yet of the staff that I have experienced so far
Communicating
sending my campaign on specific scheduled (date and time) and a report view offering insight on clients base.
I encounter a show stopper scenario few months ago... Based on the account type I was using, I had reach the maximum emails to be sent per month. However, no emails/warning at logon to inform me about it (worst is to come)... Then, when I realized it, I just said, fine I will pay for an upgrade now so I can continue test my email campaign. I could not! it was saturday morning... They said I had to wait on monday, for a call from my Rep to upgrade. I explained to the support guy, are you aware the business in 2017 are operating 7 days a week, not only mon-fri?? I have my credit card in my hand and I will pay now so you can upgrade without a Rep calling me or being in between of us... I did badly need this to work since it had to be send BEFORE monday. He (the support guy) said this was out of control and could not help me anymore... I was shocked and surprised that a client, ready to pay, asking for support, needed to wait 72 HOURS to upgrade and send more money to campaigner... weird business model, and stopped my doing business...
I am sending to all my member, the offers of the week (fruits and vegetables baskets). They then reply to order what they need...
I like how you are able to customize your emails via code vs. Mailchimp which is mostly automized.
The User interface could use an upgrade.
Sending mass emails and customizing messages and A/B Testing to demographics.
Decent product but the UX could do with being updated apart from the email builder which I love. Live chat support is good and can typically resolve queries without escalation.
Deliverability is not the best and the support team has locked our account without notice despite us following their warmup plan - it was unlocked 24 hours later in fairness but still a pain.
We're trying to consolidate our existing email lists (spread across multiple ESPs) into one provider for segmentation and deliverability.
Easy to upload detailed graphics and databases Ease of accessibility to reports and data simplifies or analytics process - Ease of uploading graphics and contact datasets Demo emails are easy to develop and test Top notch graphics
Not the easiest software to use. There are other products on the market that have simplified the process.
Looking for a one-stop shop and attempting to consolidate the software that we use internally. We are still testing it to see if it meets our needs and will cross compare with other platforms.
Loads of potential for this product, but needs to be understood and trained in to maximize its use / make the most of its potential.
Complicated to use for newbies. Definitely need to have training offered before using it to its full capacity.
Mass emails with tracking data
The best quality about this program was the ability to move and interact within the program without any issues. It was easy to set up and get started without having to get confused or talk to customer support.
I did not like the layout of the initial email that the display when you log in. It is boring and unless you know to change it, you can really get pretty boring with it.
I solved being able to connect and specify who I wanted to email and when.
It is very easy to design emails especially if you are not good with HTML. You can also easily clean up your contacts to reduce the bounce rate.
It is a pain to import and export lists and it adds duplicates. It is also tricky to segment different lists and make them dynamic. You can not simply update a list you have to start fresh each time.
We are engaging leads and customers with email campaigns. Campaigner makes it easy to design and email and track the success of a campaign. It even tracks each individual link and you can export the list of those who engaged.
It's fairly easy to use and adding lists is much easier because it sorts them
It sometimes does not work well when you schedule eblast for a future date
able to send mass emails
Ease of use, able to have multiple accounts.
Not widely used and therefore run into a lot of connection issues.
Reaching out and connecting to the audience
Customer service has been great, and it has way more options than our previous platform.They are also prepared to set us up as a reseller, which is something we've been looking for.
The free trial is very glitchy and it looks old. They advertised being able to post to social media, but it's not like Hootsuite. You can't schedule social media posts; you can share your emails to social media. Any form you set up is very rigid, and if you want to change something at the end of the process, you have to go through the first few steps all over again first.
I sometimes have to log out and back in to get it to work.
I like the way everything is organized. It's easy to find the functions I'm looking for, even when I haven't used them before.
I think it's a little difficult to tell if what we send out is actually working. We are building a list from the ground up though, and that definitely plays into the ROI for our email marketing.
We are trying to reach new potential leads through email marketing, which has previously been difficult for us. I think once we have a bigger list built, it will be a lot more beneficial.
I like the template options and how you can make tables and organize things that way. Uploading a cab of contacts is easy also.
I don’t think the software is as user-friendly as it should be. I have used other options such as mail champ and constant contact and find them to be a little bit easier to use. With that being said, we are currently using campaigner because I do like the template options.
Email blasts, regularly engaging with patients
Ease of use, was the first program I learned and was easy for me to pick up on and translate knowledge to other programs.
On occasion I had to open it in a specific browser, was not always compatible when working from home on my Mac with Safari.
I no longer use this program but it helped me at the time to reach new people for community based programs.
With Campaigner, it's extremely straightforward to manage contacts and lists. Uploading and moving contacts is intuitive and efficient. The email designer is also fairly easy to use. Compared to other ESPs, Campaigner's provided a clean HTML conversion code relative to others.
The user interface needs to be refreshed in the near future. While the functions are capable, the design and flow of the dashboards are cluttery, and loading usually takes quite a while. The slow speed of the backend is what turned us off. The creation and coding of emails should take up the most time, not the sending aspect of it that hindered our process continuously.
We needed a reliable ESP that could send high-volume email marketing. Campaigner met our needs while remaining at a very reasonable price range. However, Campaigner did show us, as beginners, what we did like and didn't like about using an ESP. From that, we gathered from our experience to search for an alternative that better suited our needs.
Schedule and campaign manager and stat that u give us that's are totally outstanding.
Nothing it's good but some how it's stuck .
Customer satisfaction and client hunting
I love how much functionality is included in one convenient all-in-one tool.
Sometimes there's a bug in the system and things wouldn't work that I'd end up reaching out to support for. For example, hosting GIFs has to be done on IMGUR to get the size/quality ratio right, but this took a bit of trial and error before I figured this out with support. The great thing is that support is extremely responsive, and if you're lucky enough to get Jenirose, you'll be fine - she's amazingly helpful and patient.
With Campaigner I didn't have to use multiple systems for different aspects of a campaign, which means I don't have to take time trying to integrate all of them together. That said the workflow and automation options were limited. Campaigner has lots of visual styling options, but they also allow HTML import and export so we can build custom designs and still use all the platform functionality with them. I love that aspect of user control and privacy are built-in, so I don't have to go out of my way to set-up aspect that make communications GDPR compliant. However double opt-in is forced with every single form creation, even if an opt-in isn't required (ie. a simple, one-time pdf download).
It is a great tool to easily Create, Send & Track your individual Email Campaign
It is not intuitive, and they haven't done any kind of software or GUI redesign since I began using it. Making a template should be easier than it actually is using the software. There needs to be an easier way to set up the formats and apply to email.
Our company uses it for simple email blasts to the employees of our association.
The plethora of features available on the platform are great.
The ability to receive customer support when trying to utilize those features.
Creating email blasts for specific incentive periods.
I like the reports and analytics. Very easy to use.
unhelpful customer service. The send function was down for several hours the other day
we were sending out too many emails. Now we send out one weekly newsletter and have had a great response.
Numerous templates - especially appreciate the responsive designs as nearly 1/2 of my customers view their emails on mobile devices.
When informed of a new customer signup, I'm sent only the first few fields of information. I have to log in and open the file to get customer city, state/province and country as well as any comments left.
No different than last provider.
Campaigner works well for our designers, though the process for uploading is quite manual. (I've found Constant Contact to be a bit more user friendly in this regard). There are lots of widgets within the tool, but I find them to be quite manual as well.
If you're looking for a simple reporting dashboard or comparison tool you will need to look further. The process for us to visually and efficiently measure email success over time is a drag. The only feature Campaigner offers is a standard export all option for reports, which churns out a very beta Excel file. If your team requires visual or digestible reporting please plan to do it manually.
Our switch to Campaigner was simply a result of them buying out Email Direct. Unfortunately we didn't have time to assess whether this was the best fit for us. Other than facilitating our emails, I don't see any real benefit for using Campaigner. Though in today's world, email systems are a bit like the DMV - there's not enough competition out there to make these companies work for your money.
The fact that it can send email, I suppose. There is little else good about this platform.
It's very difficult to add integrations (gravity forms, etc), the email editor itself is archaic, the customer service is not great at all.
Sending fundraising emails. It has allowed us to send mass emails.
The themes are great color schemes and the example text is very visually appealing. Importing new contacts is a simple process and sending emails to our clients is easy.
It is difficult to use. I have a hard time with the themes. Images need to be confined to an extremely small space, and at times it leads to grainy photos.
Campaigner email is a difficult program. I don't enjoy working with this software. Campaigner allows you to use a color wheel, however, this one upside does not make up for the user difficulty.
it's very user-friendly and easy to use. have a huge potential and can be really helpful if used properly
its is a bit confusing to work in starting like to figure things out but then once we get used to it it works great. would appreciate a guide help for new users
its fast and funenled down to easy steps and remembers the setting for next time use.
