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Creatio Reviews: 4.7/5 — Highly Rated
Creatio is a centralized no-code platform that can help automate industry workflows and CRM. Creatio offers a combination of marketing automation, sales automation, omnichannel service workflow, and more. This allows users to enjoy a seamless automated experience with maximum efficiency and freedom.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone, On-Premise Linux, On-Premise Windows |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Compare Creatio with other popular tools in the same category.
Easy Configurations, Effective business Processes .
Everything in bom'online is Contact oriented. There should be different category for users/ Contacts/ leads etc.
I am trying to implement bpm'online for our clients who have not used any CRM before . So it is giving them how CRM can help their business grow and make the work easy !
The ability to customise the product and adjust it to your needs. Most of the adjustments you are able to do yourself without any coding. Super nice and helpful customer service and great onboarding process. Competetive price.
Some things in the UX could be improved for sure, but overall with this value for money I have nothing to complain about.
In bpm we are storing the information about our customers and opportunities and tracking the results.
It is a multifunctional program with great features. The best part of bpm'online is that it provides me with a unified environment where all vital information can be processed. Employees can easily interact with customers, schedule events and perform marketing activities. It is highly customizable. The user interface looks and feels great too.
The support team can be slow sometimes. However, I must give a credit to the technical specialists, they explain everything clearly and answer all my questions, even the most difficult ones. Another aspect is that you must go through a training process since there is a somewhat strong learning curve.
The platform helped us keep up with the dynamic growth of the company without sacrificing the quality of our service. It is worth mentioning that mainly, we configure the case management tool to deal with the next requests and add some additional features, such as the wait for response stage and the qualifications section. With the help of the bpm'online service, we managed to integrate a series of tasks necessary for quality service in a single platform.
Of all system’s capabilities, data accessibility is what we admire the most. No matter which communication channel the data has been collected from – it is all seen in one place, easy to find and accessible to all employees. With bpm’online mobile app, service support managers are not dependent on their PCs, being able to manage data even while being out of office during service visits.
At the early implementation stage, we really lacked some learning materials that would otherwise help us guide our employees through the system, making them learn faster how to use it.
Multichannel communications, client data consolidation, configurable access control, case management and service process monitoring tools – a list of aspects we benefit from by using bpm’online is by far not limited to these features only. Thanks to bpm’online service solutions, our service engineers have shortened case processing time and improved the quality of customer service in general. Additionally, bpm’online helps us not only manage current service processes, but also plan future ones. A special business process has been set up to automatically calculate the date of next service visit and have a particular employee assigned to it – all done based on the data provided in the system.
BPM'online is a user friendly system with nice, modern and logic interface. Thanks to its business process platform it can be customized and adjusted based on our needs and goals for our customers. It customization allowed us to achieve a better management of our internal processes as well as of our sales and marketing teams management.
We had minor issues an the beginning of the implementation, but the support team solved them straightaway. Also, there are so many setting and possibilities in the system that I frankly don't know if we will get to know them all. We know bpm'online is always improving, but we hope the marketing management gets new features.
- tracking and sending emails and seeing the interactions with our clients and prospects; - sales processes modified to fit our needs based on the kind of opportunities and more efficiently; - organizing documents flow; - getting custom analytics.
The best part about bpm’online is that it provides us with a unified environment where we can process all the vital information. Our employees can easily interact with customers, schedule events and conduct marketing activities. By the way, we made a choice in favor of two products - bpm’online sales and bpm’online marketing. Bpm’online helps us to obtain more customers – the system helps us to understand their needs faster. Creating effective marketing campaigns became much easier as well. By having a complete picture of our business school, it’s easier for us to develop an effective strategy for its further improvement.
Support team can be slow at times. Nevertheless, I should give those technical specialists a credit – they explain everything clearly and answer all my questions, even the trickiest ones.
A couple of months after bpm’online implementation we have noticed significant changes. And those changes were definitely positive. The best part about the system is that now our school can use sales and marketing tools in a single IT ecosystem, which is really awesome! Order history section contains all the important information about transactions and customer needs, as well as sources of those needs and other marketing information. With bpm’online, it’s much easier to maintain long sales cycle as well as streamline lead processing. Bpm’online encouraged us to build first-class marketing campaigns – this allows us to attract new customers and increase the loyalty of the existing ones. Shorty put, we are happy with this CRM and planning to keep using it further.
Ease of use and implementation, low cost enterprise solution
3rd party integrations are sometimes not always available in the marketplace
sales pipeline, drip campaigns, cost savings for small medium businesses
Before bpm’online we used Outlook to handle customer requests. However, with time we discovered that Outlook does not allow us to measure employee performance properly and collect customer data accurately. Also, it always huge problem for clients to duplicate their requests in case of absence their Manager. In addition, reporting has become difficult. We decided to switch to bpm’online CRM. What we like about bpm’online is that it has an intuitive interface and a social look and feel, which makes working with the software easy. Bpm’online CRM allowed us to automate communications with clients and improve collaboration between multiple departments.
Can’t think of any disadvantages at the moment, everything is working fine.
Bpm’online enabled us to aggregate all the needed information in a single environment. This allows us to monitor and analyze manager performance. Having a 360-degree view of all the customers helps us predict their preferences – it is much easier to win their trust now. And there is no need to ask clients to repeat information they already discussed with other Manager. With bpm’online we can easily measure customer satisfaction. We can communicate with customers directly from the system. This includes making calls, managing email, approving contracts and collaborating in the enterprise social network. Will use this system further.
Many solid CRM exists in the market, but very few allow for business process automation. As an example, in our most recent project, we have to build a CRM solution for an Investment Management organization. They can now find in their CRM the information that was gathered into multiple administration systems, which improves the productivity of the users. More importantly, we built a number of notifications for the Financial Planners when certain "life events" take place. They can now have a proactive approach to customer service. The business processes are easy to update as the client needs evolve.
The learning curve is steep. The system can do almost anything. Special consideration must be given at the design phase.
The main purpose of the project was to centralize customer data in one location, provide productivity tools to users and generate leads based on specific client behaviours.
Simple to use and configure. Integration with the mail in a few seconds. Variety of our-of-the-box processes. Intuitive and ergonomic user interface. A modern look, very friendly in everyday use.
It would be great if the information search was not only based on filters. It will be good to be able to do basic operations such as adding, adding, subtracting etc. in a more simple way than programming.
The system is irreplaceable in everyday work for a sales team. All in one place with any tool. Good data quality translates into reliable reports and subsequent actions that can be done consciously for different customer groups. This allows focusing on selected priorities
We were able to customize and add/remove data fields, processes and external integrations. I love the ability to create an external web hook that connects to any source that we need, then trigger a BPMonline business process and pass parameters in to do business process automation.
Documentation needs improvement, need more examples to develop quicker.
automating business processes. we've been able to do everything that we've wanted using business processes and external REST API integrations.
Bpmonline is highly configurable and customisable solution that has increased the efficiency and productivity for users. We love the business processes and the automation functionality it offers to eliminate manual work on regular, smaller tasks. It was great to customise the built-in processes to our specific business needs. The other good thing about this solution is that users were able to move to Bpmonline quite quickly, without the need of lot of training. Data migration through data import was not that difficult either, once we cleaned the data.
Would like to see more integrations/connectors for industry standard applications e.g. Zapier, Sage, MYOB etc. Also, AI is not as mature as its competition so that needs to be worked upon by Bpmonline.
We are using Bpmonline for all: Marketing, Sales, and Service. And number of automated processes within these areas.
A friendly and easy interface, the most complete 360° customer view.
Trainning material on internet could be more detailed.
create a Service Center
The ability to fully automate our email marketing process is a huge increase in efficiency. We are now able to send out trigger emails based on almost anything we want, so that our reps and marketing team don't have to manually send out every email we want to send. Now, if a customer fits a certain criteria, we can have the system automatically send them a specific, personalized email. The best feature is that we can ultimately customize almost everything within the CRM and set it up exactly how we want it. Additionally, our Partner Success Manager Harry Taimur has been exceedingly helpful and has gone above and beyond to help us out.
There are less integrations with other products and services than some competitors, although the marketplace is constantly updating with new integrations.
We are now able to send out trigger emails and automate our email marketing processes. We can now run reports and see live dashboards and updates within our funnel to have a better idea of our current overall picture. Our lead/opportunity flow is smoother and more efficient than before. The internal communication tools make it easier for internal employees to communicate, follow, and track activities in the form of call backs, reminders, etc.
There are nearly unlimited customization options. You can create/edit new fields, reports, dashboards, etc. without having to rely on customer support.
Learning the language in the section wizard and understanding how to customize your reports, printables, etc. takes time and isn't necessarily intuitive.
BPM has enabled us to accurately record and track all aspects of our sales activities. Our team has become more efficient and gained insight in to tasks such as tracking orders & invoices.
Clean interface. Powerful customizations with its business process engine.
With a product like this, which offers so many features and different ways to accomplish some tasks, it can become a complex to the end user. Their marketing solution is not very polished and user friendly compared to Mailchimp, but it gets the job done.
Adopting a good CRM for our sales team. Having the CRM as the consolidator of our customer's relevant activities. With bpm'oline we managed to develop a standard workflow for working with leads from our website, for scheduling and doing follow up calls to dormant customers, among other things.
BPM 'Online CRM product is undoubtedly supreme in terms of customizing it to our business needs. After sales support is commendable!
I am a satisfied customer...So far so good! - nothing to complain.
We needed a centralized repository for our database to create and nurture leads for our business. We have now built a database. it is helping us to track the productivity of each resource, capture all the correspondence with our potential prospects and helping us to promptly follow-up with them. We are presently working on creating process workflow for lead nurturing. Once this is configured, we will have a solid lead nurturing strategy in place.
The ability to customise each role. Fully track back any communications from other colleagues, which helps internal communication too. Friendly user interface, doesn't take long to get used to.
Some of the backend settings can be confusing but Mary and the support team is always very helpful. A lot of customisation, but need figure out an optimal setup.
Tracking conversations done by other team members. Monitor service progress. Have a centralised system for all information.
ease of use and power of customization. bpm'online is very intuitive
to have to save on every action. should be automatic
sales process automation and customer service
Bpm'online is a strong platfom with all capabilities needed to manager simple or complex processes considering all processes across organizations (BPM), Marketing, Sales and Service . Configurable and with very user friendly interface allow business people getting independent from IT department managing from simple to medium complexity changes in the platform and help companies to accelarate time to market.
Platform is still little known in Brazil and South America. Bpm'online should carry out some publicity actions to strengthen the brand
Problems solved: implementing 360° customer view, maximize opportunity conversion, deep undestanding of customer journey Benefits: increasement of customer engagement and wallet share percentage.
The ability to scale bpm'online into all operations of the business, because of the Marketing, Sales and Service offering on one platform. Additionally the ability to create, drive and monitor process easily.
Initial system set up can be challenging as bpm'online has massive scope and capability, and to keep your requirements in check can be difficult.
I utilise bpm'online to monitor and process Marketing and Sales initiatives. By using bpm'online the I'm able to stat a process once a lead is automatically registered in the system through lead generation efforts developed in bpm. We can then automate communication and launch the right sales process based on a multitude of factors and data. This allows slick handling of of all aspects of the sale cycle and increase conversion.
One of the most exciting CRM/BPM products we have worked with in a long time. Highly flexible and customizable. Robust business process designer that allows for simple to extremely complex processes. Lots of advanced and trending features. bpm'online is well-informed about what companies are looking for today and in the near future. Well supported by bpm’online technical staff and integrator partners.
Too minor to mention compared to the exceptional benefits we are achieving.
Our goal is to deliver a customer experience that creates customer advocates. We do this for our clients and it is what we hope they experience with us. In order to be able to do that we needed to implement many business processes to easily support our employees and enable our teams to consistently deliver a better experience for our customers across all departments. After finalizing our implementation and seeing this in operation the last couple of years, we can't imagine working without bpm'online anymore.
My customer support manager. Kate is exceptional. She listens, responds and gets it done. Thank you very much for your support and understanding.
Technical system, but we Will get used to it!
processes and systems that need to be built to make the foundations of the Business work smarter
Bpm'online is the most completely integrated Marketing, Sales, and Services Customer Relationship Management (CRM) platform and is reasonably priced.
Bpm'online needs to improve its Mobile app and certain data entry sections.
Central Repository for all customer and prospect interactions. Quick ROI and low-price of entry.
Working with BPM allows contractors to log in and see job schedules, contact details and work updates. The knowledge base is a wonderful resource for WHS information and forms, business policies and fact sheets. Being cloud based gives BPM a universal accessibility across any platform. This and the very high standard of support are the two most important features that make using BPM so pivotal to running a service oriented business efficiently.
Some menu options are clunky. The contacts filter search needs to be reset after each selection. Being HTML has it's trade offs though am looking forward to seeing navigation menus require less mouse clicks.
Contractors in the field with varying IT skills are all using it successfully. Other diary management systems did not work across all platforms nor did they allow for client management information and storage of information. BPM helps manage customer care.
What I really like in this product is its amazing UI and the resulting ease of use. The UI is really intuitive and pleasant to use both for standard users and system administrators. You don't need to be an experienced programmer or an IT professional to perform standard aministration tasks, like creating accounts, assign permissions, setup reports and views, customize object cards or design a workflow: for these common tasks the system is straightforward and full of smart wizards that guide you through these functions. Besides it is really rich of functionalities that make it absolutely comparable to equivalent products of the CRM "big names". Another strenght is the way the company cares for its customers. I would define it "very personal", you don't feel you are in touch with a standard multinational where processes are hyper-standardized and unless you bought a significant amount of licenses you are just one of the bunch. Even with few licenses you feel you are meaningful for them, and that's definitely value.
Integration with social media can be improved, especially for marketing. Adding Linkedin within the accessible media is a must. After-sales objects can be automated a bit more (e.g. orders, invoices, projects, etc.)
I have a complete and up-to-date vision of our business: pipeline, forecast and plenty of details for each opportunity. I can easily track all sales activities whether they are a visit, a call or an email. I can promote my products and services through effective digital marketing tools.
Processes in bpm’online CRM is a great benefit for our business. I know many cases when the deal was not closed successfully just because a sales rep did not provide necessary information on time or forgot to follow-up.
That’s not the cheapest solution on the market, but it worth money. You get all necessary functionality to run the business and even more.
I am CMO and CRM system is my working tool number one. I’ve worked with different systems before, they were all good and helped me to achieve the goals. But working with bpm’online is a bit different. It’s more than just a CRM system. With bpm’online you do not just keep the contacts and basic information about clients, with the actions you did and will do next, but you move through a pre-defined process and on every stage you have tips what to do in order to close the deal.
We have had the full bpm’online CRM for marketing, sales and service for several years now and can’t imagine our business without it. Implementation was very fast and we started using the out-of-the-box processes right away. The best part of the implementation was sales module. Integration was seamless with our other systems. No coding experience or extensive training was needed
To some extend it can be a bit complicated for non-techy users. At the same time, once our team started using it daily, they absolutely loved it.
Having marketing, sales and service in a single platform has easily been one of the best benefits to date. Outlook integration works perfectly and really saves time for everyone. And from a support standpoint, they provide top-notch service 24/7. Within bpm’online we automate sales processes and pipeline management, email marketing, event management, billing clients’ hours.
Having tried many CRM systems before we love how easy and intuitive this app is. It's really easy to setup and administer. Business process management capabilities work perfectly well for our process-driven organization.
Even it miss a few features I require I still like it and recommend this tool for others.
The day to day activities of all the salesforce team are managed within bpm’online. The system simplifies data entry, information sharing across the entire organization.
Bpm'online is a very powerful CRM platform with easy and intuitive interface. What makes it stand out from the crowd is the engine of business processes underneath that helps to streamline and automate daily routine. Out-of-the-box process plus easy to use process designer gives you almost unlimited capabilities for process automation.
My experience with bpm'online is very positive in general. The only minor areas of improvement for me would be data integration and import ( make it easier to migrate from a previous solution) and more advanced analytic and reporting capabilities.
If you want to eliminate human factor and ensure your sales team works according to the highest standard BPM part would help you be successful. Also, it is crucial when we talk about new employee ramp up and overall user adoption.