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Drip
Automate Your Marketing Flow
4.4

( 459 )

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Drip Reviews & Product Details

Drip Overview
What is Drip?

Connect, engage, and relate to every customer on a personal level with smarter ecommerce marketing automation by Drip.

Company Drip Global, Inc.
Year founded 2013
Company size 51-200 employees
Headquarters Minneapolis, Minnesota, USA
Social Media
Drip Categories on Findstack
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Ask Questions about Drip
What Drip is best for?
How does Drip compare to Brevo Marketing Platform?
What are the pros and cons of Drip?
Drip Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drip Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Drip Media
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Drip Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 07, 2026
Drip Logo
459 Drip Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Nov 10, 2020
 Source
Overall Rating:
5.0
SD
Susan D.
Founder
Share
"So easy to use!"
What do you like best about Drip?

I really appreciate having templates for emails and examples of how to do things - for someone who is a relative novice this is a game changer. I also appreciate their attention to revenue earned.... after all we're in business!

What do you dislike about Drip?

I don't know if it's me or it's Drip but sometimes tech overwhelms me. The good thing is that I can easily reach out and ask for support - their help desk is great.

What problems is Drip solving and how is that benefiting you?

Communicating with my clients and prospective clients.

Small Business (50 or fewer emp.)
Nov 10, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Powerful automation workflows for emails AND internal team notifications"
What do you like best about Drip?

Excellent ability to automatically segment users based off triggers and actions they take. We use this to notify us internally as well, with emails going to us when a user needs more engagement.

What do you dislike about Drip?

Some of the user interface can be overwhelming, with a long learning curve.

What problems is Drip solving and how is that benefiting you?

We're providing extremely relevant emails, promotions and touchpoints to our customers that we we were never able to before. This allows us to time messages for just the right time, building our open rates and click through rates. It also allows us to import unlimited custom fields, which is a major differentiator. We can upload a CSV of our customers and data to utilize in all of our campaigns, workflows, and filters. They also added WYSIWYG html email design recently, which opened a lot of doors for us to design and execute custom emails that represent our brand. Integrations with other platforms is a critical aspect of all this, and we work in tandem with lead captures that place people into the appropriate funnels. It's also great for generating evergreen lists of customers or prospects for internal touchpoints outside of email--like phonecalls or mailings that we do manually. All of this leads to hyper-personalized, relational marketing that helps us achieve our goals.

Small Business (50 or fewer emp.)
Nov 05, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great to tool to connect with your customers"
What do you like best about Drip?

The way you can create your own template from a scratch is very easy and intuitive.

What do you dislike about Drip?

Mobile responsive design optimisation...

What problems is Drip solving and how is that benefiting you?

I'm solving problems connecting with my audiences and now i can track their needs through the tool.

Small Business (50 or fewer emp.)
Sep 01, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The #1 eCommerce Email Customer Management Solution"
What do you like best about Drip?

Shopify integration is top notch. The ability to create automated systems that tie in with ad campaigns is so easy compared to something like Marketo or Shopify.

What do you dislike about Drip?

I can't use it with my B2B websites. Drip is designed as an eCommerce email solution, and in fact they won't let you sign up as a customer if you're trying to do something with your B2B email campaigns.

What problems is Drip solving and how is that benefiting you?

Automated customer emails and targeted email campaigns tightly integrated in with our customers purchasing and browsing habits. We're seeing way higher CTR and conversions with our campaigns. I also love that we can use this for our abandoned cart emails from Shopify to customize these more.

Small Business (50 or fewer emp.)
Aug 27, 2020
 Source
Overall Rating:
5.0
KD
Kai D.
Founder
Share
"Best in market Ecommerce email + automation"
What do you like best about Drip?

Drip makes it easy for me to reach the right people in my audience with the right offers. Their workflows and automations are seriously the best in the market for Ecommerce and Shopify stores. (I say that as someone who has worked in email marketing for over a decade).

What do you dislike about Drip?

Support windows for live chat used to extend into the night - which was great when I was pulling a late night on a project. Now? Support ends at 5pm Central (which is 3pm my local time) 😕

What problems is Drip solving and how is that benefiting you?

Drip helps me solve the problem of sending the fight offers to the right people on my list. Drip has helped me sell more and make more money.

Small Business (50 or fewer emp.)
Aug 27, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Drip is great"
What do you like best about Drip?

all inclusive marketing platform -- from website tracking to email broadcasts, etc.

What do you dislike about Drip?

broadcasts build could look a bit nicer

What problems is Drip solving and how is that benefiting you?

tracking people who visit our website to better target them.

Mid Market (51-1000 emp.)
Aug 27, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"In love with Drip"
What do you like best about Drip?

eCommerce and automation are Drip's bread and butter but it just does everything really well. My favorite part is the Shopify integration and the way you can segment your subscribers based on their actions online. We have a lot of product categories so the way you can create rules based on the way customers interact with your website is crucial. We are a small business but Drip helps us market like we're bigger.

What do you dislike about Drip?

That I don't have time to take advantage of all of the amazing features.

What problems is Drip solving and how is that benefiting you?

We can now market the right products to the right people for our brick and mortar. We also have been able to use a great abandoned cart workflow for our eComm side that has yielded excellent returns for us.

Small Business (50 or fewer emp.)
Aug 26, 2020
 Source
Overall Rating:
5.0
CB
Christoffer B.
Founder
Share
"Marketing automation in a very user friendly manner"
What do you like best about Drip?

It is super user friendly and intuitive to use. It has a lot of advanced features that will help you scale your setup. In terms of functionality by rules and automations, the sky is the limit - it can pretty much do anything you want it to.

What do you dislike about Drip?

The visual builder is still somewhat limited in terms of customizability. It is not possible to have a multi-currency setup in one account. It lacks options to easily reuse customer information from Drip to personalize your website.

What problems is Drip solving and how is that benefiting you?

More direct and personalized communication with our customers. The ROI from our email effort has more than tripled since we made the switch to Drip.

Mid Market (51-1000 emp.)
Aug 26, 2020
 Source
Overall Rating:
5.0
RH
Rose H.
Email Marketing Director
Share
"By far the most robust and user friendly email platform I've ever used"
What do you like best about Drip?

Drip is the only platform that could handle the complex automated workflows I wanted to build. The UI is easy, fast, and functional. The variety of options for sorting contacts, setting up rules and triggers, and performing bulk operations is exceptional. The visual builder is better than any other that's integrated into an ESP, that I've seen, and supports conditional formatting and dynamic content. Last but not least, support from our account manager is easy to access and always extremely helpful!

What do you dislike about Drip?

The split testing feature is fairly limited - it's easy to split test subject line, send time, and "From" name, but you have to do some DIY wrangling to split test email content. Getting support on technical issues with the API (we built a custom integration to Netsuite) was somewhat difficult and frustrating, but worked out in the end.

What problems is Drip solving and how is that benefiting you?

Drip has allowed us to set up longterm nurturing campaigns that are reactive to a users actions in near realtime, and contain up-to-date and personalized information about upcoming local events, on a national level.

Small Business (50 or fewer emp.)
Aug 25, 2020
 Source
Overall Rating:
5.0
Cody R. avatar
Cody R.
Founder, Cto
Share
"Stop hacking it out -- just use drip"
What do you like best about Drip?

Before using Drip, our teams would always write some internal "follow-up email" script to send out engagement emails to new users. This "worked", but we were always stuck with a simple system that was hard to update and expand. In comes Drip... wow. Drip supports all of the "logic" we already needed for sending emails, plus many many more options. Our follow up email campaigns are so much more flexible, and on top of it all, we now see metrics like open rate and click rate! This, finally, allowed us to see if our emails were even working and to test out different versions of the same email. After Drip, our response rate increased by over 150% - on just the first email. Drip also has a ton of integrations, like Stripe, that helped us add "delinquent payment" emails, "thanks for upgrading" emails, and so many other cool things were never able to do before. Their support, also, is top-notch!

What do you dislike about Drip?

If you're doing this manually right now, there are 0 downsides to using Drip.

What problems is Drip solving and how is that benefiting you?

With Drip, we can follow-up with users under a multitude of conditions: new signup emails, abandoned account emails, upgrade/purchase emails, etc. Additionally, we now use Drip to determine what emails work and what emails don't work - that's something we didn't have before.