HubSpot CMS Hub Reviews: 4.5/5 — Highly Rated

HubSpot helps me develop my work in a more organised way, since it allows me to personalise which modules I want to work with so it avoids a messy workspace.

Hubl is not as easy to understand at first, and even if there are many modules, there could be even more -and creating them requires understanding of logic.

I mostly use HubSpot for building websites and landing pages. I like having all the content in just one site but in different templates at the same time.

I find HubSpot to be extremely user friendly. Everything is where it should be and I very rarely have issues finding what I need on the platform. HubSpot is generally very fast at performing tasks.

It lacks some customization options and it may be a little redundant at times.

Setting up website pages, landing pages, blog posts, social posts is a breeze (most of the times). This makes me save a lot of precious time.

Email marketing & website development tools are excellent.

Recent reporting & system outages are troubling.

Entire inbound marketing program resides with this tool.

The integration with GoToWebinar, and the minimal coding

AAAALL the templates we have to make, even though there is just one difference to the page..

Streamlining the process with webinars.

HubDB is a great tool for updating a lot of content at once, global modules for different countries make it easy to show different pricing to our different customers, it's easy to see how specific users are interacting with the website. The user interface works very well and is very intuitive for new and long-time users alike.

Experiencing some downtime (not always Hubspot's fault - thanks Cloudflare), but not always the most reliable service. The code editor and design manager can sometimes be a little buggy or unintuitive. Trying to work with frameworks like Vue.JS in Hubspot's code editor is almost impossible.

Most recently, we have been able to publish MSRP to our website with varying prices depending on region. This is a very useful feature of HubSpot that would have been much harder to integrate in other platforms that I typically use (like Wordpress). We have been able to get a good handle on who our customers are and what funnel they typically go through when navigating our site. Able to bring in a lot of conversions with Hubspot's helpful forms and Calls to Action

The autosaving and clearly labelled menus

The WYSIWYG cannot really be trusted and I have to spend an awful lot of time in html to get the content how I would like. Very easy to have bad page design/CMS accepted as valid and this causes some of the problems.

To maintain sections of our website, create customer emails and develop landing pages. Within the limitations outlined above I am now able to maintain and improve communications with key sections of the audience

The simplicity mechanism to design and create a landing page. Even we can download and use existing template and put the content directly.

No ability to create AMP landing page like Instapage

1) Engaging the customers. It is better when we use HubSpot (Email Marketing and Workflow). 2) Ease for remarketing. I can do remarketing through ad-related features.

The workflows in Hubspot are very easy to make and very useful. Also capturing leads with the forms is easy, making fully automated lead flows as a result, you can create continuity in your leadfunnels. The support is very easy to use and pretty fast. Mostly the answer the same day or a day later.

The CMS of hubspot is not that user friendly, there are not that many templates/themes and plugins that you can use. Specially for ecommerce Hubspot is not the best CMS for you, we are building our own ecommerce/webshop in Hubspot now. Also building templates is only easy if you know the theme very well and when you build a template it is not always user friendly for a content marketeer.

Marketing automation, CMS of two websites, Forms, Leadfunnel are filled automated.

My favorite part of HubSpot's website pages is that the structure once you understand it is consistent and reliable and fairly customizable considering how easy it is to use. The support built into HubSpot is also superb and the staff usually have a quick fix or answer to your questions.

My number one complaint with HubSpot with website development related things is that you and your team can't work on pages simultaneously. The available modules and templates are okay but there isn't as much of a free selection as I would like.

Fast and easy adjustability of web properties without major coding overhauls. I have realized that there are added analytics and customizable options that were surprising to me.

Hubspot allows our company to execute our inbound/outbound marketing, social media, lead generation, lead nurturing, and content strategies through one easy-to-use platform. Our company helps firms integrate disparate software platforms and business processes – we are finally taking a page from our own handbook to enhance our marketing and communications strategy.

The Hubspot CRM tool is not fully baked, and integrated Salesforce and Hubspot has proven to be more challenging than we first assumed it would be. The interface could stand to be a little more intuitive.

Hubspot allows us to be more strategic with our marketing than we would be otherwise. It helps focus out sales team on outcomes that are more targeted, more likely to succeed, as opposed to grandiose generalized campaigns that are most costly than effective.

How all the various analytics from the different ad sources are in one place

You lose FB ad editing functionality, as well as FB's attribution window tracking.

Edge-case, but we offloaded the website from engineering and moved the ownership under marketing. Marketing has full access to edit templates/modules/css libraries.

Creating different pages in HubSpot is easy. Whether it's a landing page, a website page, or a blog, it's pretty easy to figure out. Social scheduling and email sends are also made easy with HubSpot.

HubSpot can put you in a design block, which can be hard to truly make your website feel and look how you want it to.

Our company uses HubSpot for our website and some CRM management. It is easy to use and train our employees on it.

How easy it is to use and also the customer service is amazing! Chat boxes are super useful when you need any type of support.

Things are consistently changing. Just when I get use to a feature it moves spots and changes the look.

Helps me schedule emails, blog posts, social media on multiple accounts. I use it to track my website analytics and keep track of contacts / my lists (blog subscribers and my Talent Community).

HubSpot is a great marketing automation platform for starters. If you ton have hundreds of thousands of records or do not require lots complex automation to be built into your Marketing tech stack, then HubSpot is for you. We use HubSpot for all of our Webinar, and email campaigns at my company. we are a start up and do not have lots of complex campaigns put in place yet and HubSpot is working just fine managing our flows.

There are still limitations on how HubSpot integrates with other sales and marketing platforms that I hope they will fix soon. Also, while HubSpot works very well for companies who require basic automations and campaigns, it may not be scalable as your marketing automation needs becomes too complex and sophisticated.

Managing our landing pages and form management. Setup Automations. Campaign management. Webinar management.

I love the conection with salesforce. Le CMS Hubspot is easy to use for the forms. Really, the plus for Hubspot is the univers building with the INbound. All in the same tools is really cool

I dont like the CMS Code. It's really very difficult to create the news landings pages et emails marketing.

To have a lot of tools in the same platform and the business conection with sales

I love that I can manage all marketing activities on one platform. It allows our company to better track and manage marketing initiatives. I especailly love the learning center, it makes it easier for us to include more team members into the platform without having a high learning curve. The learning center provided additional insight about marketing initiatives and the platform making it easier to plan and work with Hubspot

The email marketing automation tool needs to be further developed - it is very limited when it comes to integrating with the website to pull privy information like product information - it is better for inbound marketing but needs more tools to be an effective retargeting tool Because of this I still have to use Klaviyo to run all of our cart abandonment and stock replenishment campaigns because I can't accurately/ automatically filter products based upon the customers buying history

Platform consolidation and better reporting. Hubspot allows us to have clear analytics on marketing campaigns. previously we would have to go through several different reporting tools to get an idea of how well a campaign did. Now we can plan and publish a campaign on several different sites and platforms without compromising or losing the tracking capabilities

The classes on inbound marketing are helpful.

Sometimes there is repetitive information

Trying to think about how to best build email marketing journeys, including nurture client experiences.

I love how easy it is to use and the design is so appealing to me.

I don’t like that I have to put in certain commands more than once

I’ve solved most of my market problems, it makes marketing so simple!

Hubspot is incredible - the best thing is its ease of use. No matter your skill level, you'll be able to grasp how to use this platform without issue.

Currently the only issue I have is that there isn't a separate "reply to" feature in their email system. So, if I send out a national marketing email for one of my sales guys, I can't have the responses go out to him.

Segmentation made easy. Lists on lists on lists are possible. We use it for our blog as well, and that process of that couldn't be easier. They do keep switching and relocating parts of the platform, though.

It is a plaform that allows us to do multiple different functions in one place. ie. webpages, landing pages, emails, triggers, automation, contacts, list creation, I love their knowledge academy. Learning about social media, inbound marketing, etc is awesome.

I dislike that many of the templates are extra costs.

Mass marketing, target marketing, etc in emails is possible. It is nice to segment lists to hit a specific audience that is applicable to them. The inbound marketing tutorials are amazing.

Es una herramienta muy potente, tienes visibilidad de todo y la automatización hace que las tareas sean más sencillas. "Campañas" me gusta mucho porque puedes conjuntar las distintas acciones para una campaña o proyecto y monitorear los resultados individuales y globales.

Tiene muchas limitaciones a nivel de programación, lo que hace que devengan problemas de SEO posteriormente. En el Academy no tienen todos los cursos con subtítulos y algunos que los tienen están mal o desfasados, eso se convierte en un problema para capacitar a los equipos que no saben inglés.

Gestión de contenido. Es más sencillo solucionar errores y en "Campañas" tengo visibilidad de todas las acciones de mkt ejecutadas para una campaña y los resultados obtenidos.

I have been a Hubspot user for the past year. The product is very simple to use.

Reports could be a little more robust. You can't summarize data from two fields. The reporting feature is not very useful in its current state. Product does change without notice, other times, a "warning, this is about to change" doesn't happen for a long time if ever. I find discrepancies in reports from Google Analytics and Hubspot. Sometimes you have to completely exit out of Hubspot when you make a change.

Email marketing has been made very easy. Website updates are fast.

Hubspot captures the foundational needs of many small businesses with an all in one crm/marketing automation/seo tool. When I am a team of two with a sales group, it is my go-to answer. Everything is in one place and they work hard at making it better all the time

Hubspot strives to become a salesforce with huge walled gardens when they just do not have the same capabilities. Hubspot cannot be an smb tool but still own data and make it hard to connect outside apis when you want to extract. I often find myself using zapier to transfer information to outside sources because hubspot restricted structured data import practices.

I run the entire top of the funnel and drip marketing for my team through hubspot at the core. Our sales team does not use hubspot for their own sales org so I have to transfer all data constantly to salesforce as well. Hubspot serves as my back of the house database for managing all email, social and seo with website management.

I enjoy being able to customize templates for marketers to use. More so, having a robust platform to perform lead generation, store contacts, and launch websites streamlines work to provide increased efficiency.

As a product HubSpot is still maturing and there are significant changes as well as many Beta products that have existed for 1+ years. Online documentation contains outdated information. Multiple rebrands, mean UI changes frequently.

HubSpot allows our team to quickly set up landing pages for special events and send emails based on user interaction. The HubDB functionality allows our team to add content to templated sites more easily.

Ease of setup and tracking, especially for email, as well as the ability to sort into folders. Easy access to support and articles which are well-written and helpful, along with generalized marketing advice from their content team through the blog.

Laborious process for formatting landing pages, interface can be wonky and strange at times. Hard to write to the designs, have to create multiple templates for everything. Can't switch between email type.

Helps to track metrics, create pages that don't need to be deleted and managed from our website or by a centralized web team, gives marketing control over how we are presenting ourselves and meeting goals.

Comprehensive platform that we use to manage website, blogs, landing pages, forms, emails, social media, and more. Very intuitive to use - we had several non-technical people with no prior experience with this type of platform had no problem getting up and running. Syncs well with Salesforce (except for as I note below).

This still baffles me, since this is primarily an email marketing platform. What is one of the most important metrics for email marketers? Bounces. And there is a big difference between a hard and a soft bounce. And HubSpot knows on the back end whether an email hard or soft bounced, and it will let you see that data in a list, but it won't let you access that data in a field. When I'm looking at a contact in Salesforce, I want to know if that contact has hard bounced, since that is a good indicator that he left the company or his email is wrong. But there is no way to get that information from HubSpot (except for a ridiculous workaround that involves exporting then importing lists).

Easy CMS platform that let's us manage our website without the need for a developer. Same for building marketing emails.

Customer-centric, based on principals of Inbound marketing, more than just a software (an entire marketing philosophy)

Forced subdomains, lack of control over basic site elements

Understanding the basic principals behind Inbound marketing helps in implementing effective campaigns. I've realized that SEO and email are intrinsically Inbound channels. This Inbound perspective fits into the current narrative of where the marketing world is heading with data privacy, permission to contact, etc

Excellent CRM and sales side of things, intuitive, easy to understand, fast to train new salespeople on how to use it effectively. In general, the product is easy to use and even less tech-savvy people can quickly figure out their way around it.

The website functionality is hindered by a lack of customization options (namely plugins) and there aren't too many affordable Hubspot developers out there. They aren't transparent about the quality of their servers they use for shared hosting making it difficult to address TTFB issues.

Keeping track of our thousands of customers and having a lot of features offered under one SaaS.

I like the way hubspot organizes the contact information for the customer base. Also, email Automation is very easy and simple to set up and customize to specific events. Web content management is easy to use and generate new content ideas.

There are a few things that could be updated on hubspot. The overall look needs to be more customer intuitive.

Content idea generation, email marketing automation, customer feedback and customer information.

All-in-one solution, customer-centric model, free education

Forced to use subdomains for blogs, glitches in interface

Having lead captures, blog publishing, email, and CRM in one place makes it an easy sell to clients. However, in order to make it easy to use, Hubspot also restricts a lot of the freedom afforded with a more basic Wordpress deployment