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Instapage Reviews & Product Details
Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Instapage Pros and Cons
- You get a ton of customizable templates
- You get to use a drag-and-drop builder
- You can set up an account very quickly
- Instapage pricing gets expensive quick
- It’s hard to do custom code
- The mobile responsiveness of landing pages is hit-or-miss
Compare Instapage with other popular tools in the same category.
I can put together a professional looking site with the basic skills I have. Saves a lot of time and money.
For the same reason I love it, it's still a basic landing page.
Have the ability to set our podcasts up with individual landing pages. It really helps our marketing efforts and makes the show feel good.
There are tons of things I love about using Instapage. Firstly, I love how user friendly the platform is. The agency I work for has been using Instapage for just over four years and I can say that it is, hands down, the best landing page builder I have used. You don't need to be a developer to build pages, just have a keen sense of design. And if you don't have an eye for design, they have several templates you can choose from and edit very easily. I love how scalable it is too. We can literally clone and edit a landing page in a matter of minutes so that we can have very focused landing pages for our ads. Instapage also offer a multitude of integrations which are useful. I also like how the builder and platform are constantly evolving and improving. Some more of the features I really like are: - A/B testing, so quick and easy to setup - I love the collaboration tool. I find this helps us get quick and easy feedback from the team and clients, and helps our team pinpoint exactly where changes are needed. This is much easier than getting long winded emails from multiple people for the changes they want done to a page. I find it really helps cut down the time needed for finalizing our pages. - The heatmaps function is great! We always review these after running campaigns for a while and it really gives us great insight into how users are interacting with our pages. - The Instablocks feature is great, this really helps cut down on design time needed to create pages from scratch - Page speeds are great - The fact that pages are https - Instapage also have a lot of learning material available that help you understand how to create high-converting landing pages - Their support service is great, the Instapage team are always so friendly and helpful and generally always help us find solutions to any problems we may face
I would like to see more templates. I find the templates are more tech-oriented and would love it if there were more options for different services or industries. I also wish there were a few more pricing plan options. I used to recommend Instapage to other designers, however I find it's become a bit too expensive for independent designers or smaller companies that are just starting out. And lastly, it would be nice to have more options for displaying reviews, eg. rotating reviews.
Sometimes clients who come to us don't have a good enough website, or there are a multitute of technical or design issues. So instead of taking a long time (sometimes weeks) to sort through all the technical issues or optimize the design of their site for better conversions, we can setup a landing page and start running ads to it very quickly.
- Quick and Easy Drag & Drop - Smart responsive auto-generation - Integration with our CRM Active Campaign - Ability to create Global Blocks for a quicker landing page creation
It's not the cheapest tool in the market
Instapage allow us to create multiple landing pages in seconds for our numerous acquisition experiments
This platform is EASY. Everyone on our team can jump right in to create and edit our pages. It's so wonderful to push out content this quickly and easily.
Our pages are all optimized for mobile experiences, but I wish there were a few more options for customizing the small-screen versions of content.
Instapage allows us to experiment with our content, analyze the results, and act on it. We are constantly tweaking our messaging and the way it's arranged thanks to the functionality and data provided by Instapage.
Easy to use and implement. Allows you to have visually appealing performance statistics and to work in teams.
Not being able to download the information.
Being able to create landing pages in seconds and with the caracteristics needed. Easy to use and online in seconds.
The communication, the quick response...they are friendly and tigers in the field!
Nothing really, love those cookies bastards xD
Translating to other languages!
I love how easy it is to create an LP, and integrate it with other tools we use.
Some minor bugs in the editor, but overall not deal-breaking.
Creating LP's for my clients. I don't need the help of designers or devs anymore, keeping the client's and my agency's costs down.
I love how quickly I can put together a beautiful landing page for events webinars or any other type of promotion I can think of. I love how intuitive the interface is and a one-month trial to get me comfortable figuring everything out.
I dislike that there is no direct integration for click funnels or to add affiliate marketing programs.
I am solving how to make quick but effective landing pages for various projects. I am seeing the impression it has on clients when I'm able to quickly produce a sample page for them to show the power of our services.
The response time was very quick and Marcel was incredibly helpful.
I do not have any dislikes at the moment. I have just started to use Instapage and looking forward to learning more!
Easy GDPR implementation. Very easy to use
InstaPage has a ton of 'out of the box' templates that work well. But I love how easy it is to create new pages (desktop, mobile, tablet). And they have so many options for easy integrations. Price point is affordable so that's also a plus! AB testing is a breeze, and tracking mouse movement, page depth and clicks is a game changer.
Sometimes when you create a custom page for desktop view it's all messed up in mobile view. (but this only seems to happen in pages I've made from scratch. Not with template pages)
We have historically had a difficult time capturing contact information for interested customers. Instapage has made it easy for us to create custom landing pages across multiple online campaigns - and create effective lead capture funnels that our customer love. This has increased the quality of our communication and customer satisfaction AND decreased page bounces.