Kissmetrics Reviews: 4.1/5 — Solid Choice

The ability to truely get the data you need.

The interface and its slowness. This is the reason I moved away.

We're trying to increase conversions and understand where are customers are coming from and what revenue is coming from what source.

Easy to use tools and interface to define user flows and funnels. Also has a handy dashboard so you can see what events have been triggered in the last day, week, or month. Also, I found the ability to drill down into an individual user's interactions and history with our site helpful. Something that cannot easily be done with Google Analytics.

You have to know your flows in advance and label the buttons/pages in advance as an "event". When you are a startup company that does not have a ton of time to do robust web-tracking management and a ton of visitors, you may find this frustrating. There were several occasions where I would have liked to have been tracking a button/feature, but since I did not set it up as an "event" on KissMetrics, it did not track it.

We are looking at figuring out how people use our site, what are the most popular features, and where are people "dropping off".

The drill down, getting to the bottom line of each user. The AB reports The Power Reports The team The price

The lack of flexibility when it comes to segmentation The lack of aggregation for certain properties Difficult to pivot data, and lack of consistency between power reports and funnel reports

We had no idea if our features where being used or not! Also, some key events in our funnel were missing and Kissmetrics makes it easy to choose which category a user belongs to at the time of an event. Their UI and frequent releases improve our experience in the right direction. Also, Kissmetrics helped us a ton with their new A/B test platform which is quite simple to use Finally, the ability to filter out users of one site out of a different one using KM identities gives us a better accuracy on our traffic numbers

The cohort reports are one of the most useful elements. Daily reports are nice too.

The process for organizing and displaying the dashboard is atrocious. Also the path reports let you track forward but not backward from a step.

Tracking our funnel.

It's better than GA for campaign tagging

Support looks like it was written for developers. It's hard to understand for a marketer.

Tracking marketing success. We've got about half as far as we'd like to with the ability to report on our campaigns.

Very easy to use compared to most advanced web analytics packages. Funnel optimization is really straightforward and it is quite easy to understand what to do in order to increase both engagement and conversions. Custom rules and custom URLs with specific parameters are easy to track. Dimensions are also very easy to add and configure. From a reporting standpoint, Kissmetrics' dashboard and custom reports are easy to build, their UI makes data manipulation easy and user friendly. The built-in API is easy to work with and Kiss Metrics provides a solid documentation and customer support. Overall Kiss Metrics complements Google Analytics nicely and at an affordable price point for small and mid-size companies.

A/B testing capabilities are available via Optimizely for landing pages but I would rather use a really powerful A/B and MVT testing platfrom. I'll rather use the Omniture Suite or another powrful optimization tool for that. Kissmetrics is used by Google Analytics users essentially. However, Kissmetrics solely rely on unique visitors instead of visits and events. It can make things a bit confusing when you try to connect the dots.

A great tool to reduce abandonment at each step of your purchasing/booking funnel. Kissmetrics is also something I use for performance optimization. It is nice debugger showing all your server calls and their impact on your website in a comprehensive way. Kissmetrics has also been helpful for confirming the nature of segment groups that are more likely to convert.

Great way to track which mediums are the most effective for promoting a campaign, including which ones produced the most valuable leads. Great and responsive account managers.

Some technical difficulties with reports.

How to track where the highest quality leads are coming from.

The ease of use and functionality really made it a great tool. The design of the site is also really delightful, I can't stand really flashy or overwhelming sites, but KISSmetrics really made it feel like I was using a quality, no-frills tool.

Sometimes found myself getting confused with specifics. Took some time to get used to the placement of the tools and how to navigate at first, I'm a huge fan of tutorials, though!

We were looking at how to reach individual users and how they were engaging with content online

Kissmetrics are a great way to see how people are finding and interacting with your site. The funnels are easier to set up and I'd recommend it if you have a budget.

In the end, we decide to get better at Google Analytics because it was free and our startup had budget constraints. I still prefer KISSmetrics.

Where in our onboarding process people where leaving our site.

Kissmetrics is a very intuitive tool - very easy to use, no prior skills needed. Many options are predefined, so its no The implementation was also quite easy. In addition, we received great support from one of the representatives. As a bottom line, the implementation and deployment of the tool went on really fast and smoothly.

We tried Kissmetrics 2 years ago, and as mentioned before, its seemed like a great tool in terms of implementation. However, it couldn't meet our requirement. As our business is purely online, and we have a huge amount of traffic across over 10 countries, we need a very customizable solution. We have plenty of special events, custom variables and custom dimensions which we need to track on a site and on a group level. We also need a very detailed and robust segmentation and proper user tracking. This wasn't available 2 years ago.

As mentioned before, our business is a purely online company - the biggest classifieds in UAE and Egypt, with presence in around 10 countries in the Middle East and North Africa. We need to track the individual users from the point of first contact (via paid marketing, social media, WOM etc), through they content consumption (on our campaign or blog sites), to final conversion to posting an ad or sending a lead. We need to be able to follow the complete customer life cycle and to be able at any time to build personas, to segment on special demographics or behavioral characteristics and to contact those users via CRM.