Nightwatch Reviews & Product Details

One of the best things about Nightwatch it the ability to send daily reports that are extremely customizable. Some of my clients have different levels of understanding of how internet marketing works so Nightwatch gives you the ability to transform the report and tailor it based on what you want to show each separate client. Many of my clients have thanked me for sending them daily reports and keeping them updated every step of the way - but this is all automated by Nightwatch. Then you also have the option to integrate Google Analytics and Search Console very easily which gives clients all the data about their website in one clean report which has just helped my business stand out over many others.

It is more expensive than many tools I've tried in the past, but it is extremely valuable to my agency so it is what it is. I would personally rather pay more to keep my clients happy and give my agency more value by using tools that get the job done right and that's what I find with Nightwatch. I used to use tools that we're 1/5th of the price and I won't mention the names of them but they were not as flexible with client reporting and the rank tracker was not as accurate as Nightwatch.

Client communications with their reporting system, I'm able to be in constant communication with my clients daily with their reports. Also, the main reason I switched from using other tools is that Nightwatch has the ability to track local keywords from specific local places. So for instance, I have clients all over the US and other keyword tracking tools I was using would show ranking results based on my current location. However, with Nightwatch, you can adjust the settings so that they track keywords based on the current location of that specific client making the ranking results much more accurate.

Great solution, great value, very fair price. I am super pleased in everything I get out of this product. Great reporting, accurate data, amazing support. Best product I have used in years. Thank you for investing in listening to people's needs & exceeding expectations.

nothing to complain about - I highly recommend giving this a test drive

Tracking client data, making adjustments to client campaigns is much easier with the info I gather

- track competitors and analyse all visibility - lot of dimensions and advanced filters - custom keyword groups, graphs and reports

- not all features are live, but hope they will be

We spent a long time to look forward SEO tracker that we can track our SEO performance in a few countries both desktop and mobile keywords, but not only our performance - the key is that we can easily track our competitors and analyse all visibility. Nowadays analysing the big amount of data and drawing conclusions is the right way to be on top in SERPs. In Nightwatch, you can find a lot of dimensions and advanced filters (every data freak find something for them). You can create custom keyword groups, graphs and reports - for faster accessibility.

I love that you can see a side by side comparison of rankings in the Local Pack and regular Organic Results. Our last rank tracking software did not have this feature and It made it difficult to get the overall picture. I love the design.. It is beautiful and so much fun to look at.

They have a great feature where you can pull in traffic data from Google Analytics and graph the comparison to other SEO metrics like Search Console Data, Ranking Visibility, etc. However, I wish you could filter to only ORGANIC traffic, not all traffic sources. Kinda defeats the purpose if you ask me.

The white-label reports are beautiful and easy to generate. This has been a huge benefit for our agency.

I really enjoy using Nightwatch as it is a simple yet powerful SEO tool. Unlike other SEO tools, Nightwatch has a very clean and organized user interface and it is very easy to adjust it to your needs. Needless to say that the pricing is very competitive compared to other tools on the market.

Nothing... I'm really happy with the service

Ranktracking and SEO

We have been utilizing NightWatch for a little over 6 months now and it has been game changer for us. The reason we switched over to NightWatch from our old keyword tracking tool, is the flexibility and information that it provides to our team. When it comes to the support side of things, the team at Nightwatch is second to none. They are very flexible with their platform and are more than willing to help and answer any questions our team throws their way.

We have to log in to the admin account in order to make certain changes. With so many people in the tool at once, it can cause for massive delays in the system and take longer than normal to do any task due to load time.

For keyword rankings, we have the benefit of keywords now being tracked on a daily basis. On multiple occasions, this level of tracking has helped us to figure out the impact of a Google Algorithm change no matter the size of the impact. Past keyword rankings, NightWatch has been able to provide our team with access to information about our website traffic and backlinks all in one location.

I've been a previous user of RankTrackr and switched to Nightwatch for its daily reporting abilities, but I've got to say I've fallen in love with the tool for more than that. First of all, it's very cool looking, I love the black design (it doesn't hurt my eyes at night like other tools with white everywhere). I now find myself going over to Nightwatch multiple times a day just because I love the design so much! The ability to connect your Google Search Console and Google Analytics account is a killer deal. You get so much for the price you pay.

The fact that I didn't know about it sooner hahaha! I truly have nothing bad to say about this tool, it does an excellent job!

I can schedule daily reports to my clients so they feel like I have incredible follow up. I love that I can analyze every data from my client's site in the same place by connecting Google Search Console and Google Analytics! This is such a time saver, and it helps me get a better and quicker overview of a client's site performance.

a lot of updates, much more then only ranktracking, very easy to use.

I miss the overall overview. We do a lot of work for clients and sometimes you just want to group some domains in one report. The dashboard now works, but is not very easy to use yet. Im sure they will fix this in a future update. Would also love to see seo audits implemented (like woorank or semrush), but i believe they already building this (awesome!)

As a online marketing agency we cant live without Nightwatch! It helps​ us keep a track of the rankings of our client but provide much more like competition insight and some advanced seo data. Alsp on love with the new added integration of analytics and Search console. Keep up the good work guys!

The tool is very easy to use. A simple display and one-click options mean I can track all my keywords and links effortlessly. I can design graphs to compare my keyword rankings to my top competitors, allowing me to target specific keywords that need work. The ability to add competitors to my account allows me to always stay one step ahead of them, ensuring I get the majority of traffic from organic search. The tool also lets me sync my analytics account so I can monitor site traffic and what keywords are distributing traffic the most.

The only thing that I could possibly say about this tool that I don't like, is the cost per keyword. Although I will say the value for the tool is incredible, the only way I could imagine it getting better is if they gave discounts to continued customers.

I am tracking thousands of keywords and providing reports to my seniors. It is helping my rank higher in Google search and beat out my company's competitors in search. It is also helping me identify what URLs are linking to my site that are valuable, so I can continue strong and smart link building.

With over 15 years of experience in SEO and web marketing, I've bought into every ranking software platform in the market. I can tell you with high confidence that Nightwatch is by far the most accurate in terms of their keyword ranking over desktop and mobile plus they have other very helpful features such as pulling in valuable data from Moz, Ahrefs, and Majestic that is super friendly that saves me a ton of money on from buying those other platforms which are expensive. I purchased their Pro account and with it you can also white-label your reports to make them look professional and branded to your business. Additionally, Nightwatch allows me to spy on local competitor websites which is helpful information. Nightwatch.io is a must-have purchase for any digital marketing agency looking for an all-in-one solution for their clients and also to help grow their business. I've been with Nightwatch for over 3 years now and it's one of the best business decisions I've made.

Even though they already pull in valuable data from other platforms such as Ahrefs, Moz, and Majestic I'd like to see additional tools and features.

Nightwatch allows me to pull accurate ranking on keywords on my own websites but also my competitive sites.