Nightwatch Reviews & Product Details

I really enjoy using Nightwatch as it is a simple yet powerful SEO tool. Unlike other SEO tools, Nightwatch has a very clean and organized user interface and it is very easy to adjust it to your needs. Needless to say that the pricing is very competitive compared to other tools on the market.

Nothing... I'm really happy with the service

Ranktracking and SEO

We have been utilizing NightWatch for a little over 6 months now and it has been game changer for us. The reason we switched over to NightWatch from our old keyword tracking tool, is the flexibility and information that it provides to our team. When it comes to the support side of things, the team at Nightwatch is second to none. They are very flexible with their platform and are more than willing to help and answer any questions our team throws their way.

We have to log in to the admin account in order to make certain changes. With so many people in the tool at once, it can cause for massive delays in the system and take longer than normal to do any task due to load time.

For keyword rankings, we have the benefit of keywords now being tracked on a daily basis. On multiple occasions, this level of tracking has helped us to figure out the impact of a Google Algorithm change no matter the size of the impact. Past keyword rankings, NightWatch has been able to provide our team with access to information about our website traffic and backlinks all in one location.

I've been a previous user of RankTrackr and switched to Nightwatch for its daily reporting abilities, but I've got to say I've fallen in love with the tool for more than that. First of all, it's very cool looking, I love the black design (it doesn't hurt my eyes at night like other tools with white everywhere). I now find myself going over to Nightwatch multiple times a day just because I love the design so much! The ability to connect your Google Search Console and Google Analytics account is a killer deal. You get so much for the price you pay.

The fact that I didn't know about it sooner hahaha! I truly have nothing bad to say about this tool, it does an excellent job!

I can schedule daily reports to my clients so they feel like I have incredible follow up. I love that I can analyze every data from my client's site in the same place by connecting Google Search Console and Google Analytics! This is such a time saver, and it helps me get a better and quicker overview of a client's site performance.

a lot of updates, much more then only ranktracking, very easy to use.

I miss the overall overview. We do a lot of work for clients and sometimes you just want to group some domains in one report. The dashboard now works, but is not very easy to use yet. Im sure they will fix this in a future update. Would also love to see seo audits implemented (like woorank or semrush), but i believe they already building this (awesome!)

As a online marketing agency we cant live without Nightwatch! It helps​ us keep a track of the rankings of our client but provide much more like competition insight and some advanced seo data. Alsp on love with the new added integration of analytics and Search console. Keep up the good work guys!

With over 15 years of experience in SEO and web marketing, I've bought into every ranking software platform in the market. I can tell you with high confidence that Nightwatch is by far the most accurate in terms of their keyword ranking over desktop and mobile plus they have other very helpful features such as pulling in valuable data from Moz, Ahrefs, and Majestic that is super friendly that saves me a ton of money on from buying those other platforms which are expensive. I purchased their Pro account and with it you can also white-label your reports to make them look professional and branded to your business. Additionally, Nightwatch allows me to spy on local competitor websites which is helpful information. Nightwatch.io is a must-have purchase for any digital marketing agency looking for an all-in-one solution for their clients and also to help grow their business. I've been with Nightwatch for over 3 years now and it's one of the best business decisions I've made.

Even though they already pull in valuable data from other platforms such as Ahrefs, Moz, and Majestic I'd like to see additional tools and features.

Nightwatch allows me to pull accurate ranking on keywords on my own websites but also my competitive sites.

The tool is very easy to use. A simple display and one-click options mean I can track all my keywords and links effortlessly. I can design graphs to compare my keyword rankings to my top competitors, allowing me to target specific keywords that need work. The ability to add competitors to my account allows me to always stay one step ahead of them, ensuring I get the majority of traffic from organic search. The tool also lets me sync my analytics account so I can monitor site traffic and what keywords are distributing traffic the most.

The only thing that I could possibly say about this tool that I don't like, is the cost per keyword. Although I will say the value for the tool is incredible, the only way I could imagine it getting better is if they gave discounts to continued customers.

I am tracking thousands of keywords and providing reports to my seniors. It is helping my rank higher in Google search and beat out my company's competitors in search. It is also helping me identify what URLs are linking to my site that are valuable, so I can continue strong and smart link building.

Before discovering Nightwatch we had to use multiple tools to track all the website SEO metrics. With Nightwatch we track everything we need. It's the all-in-one solution we've been looking for.

There is no mobile app to check your stats on the go.

Nightwatch allows us to track all the necessary SEO KPIs: Traffic, rankings, backlinks, competition, search visibility, ... etc

Nightwatch has an impressive set of features, super competitive pricing, great API and the best rank tracking accuracy in the industry. The UI is very intuitive and the smart use of small diagrams, sparklines and graphs makes it easy to follow the progress of your SEO work.

I find the report tool somewhat limited, I can't find a way to filter out keywords based on tags etc. Maybe the functionality is there but I just don't understand how to use it? I have not yet put forward my input on this matter to the developers so I'm sure it is fixable!

I really love the dashboard! It lets you pin site diagrams making it super easy to get a quick idea of the general progress of your ranking progress on multiple sites in one go. I also find the "Discover Keywords" feature very useful!

The graphical design of Nightwatch is amazing. It’s easy to read and understand because of the excellent UX/UI design. I don’t see anything else on the net that comes even close, and the ones that do come close they look like Candyland. Nightwatch looks like the future went back in time and gave the designers a sneak peak at what design will become. The reports that Nightwatch churn out is amazing, easy to read, and you can slap your logo on them and send them straight to the clients. No need to mess around. It’s all there. It’s amazing how professional these reports look like.

The reporting customization could be enhanced even further. I reached out to Nightwatch, and they listen to their users and I'm very confidant that my suggestions will be added.

I wake up in the morning and one of the first websites I log into is Nightwatch. It's nice to have a general dashboard to look at and see how everything is going for your sites and your client sites.

First most important thing is the automated report to be sent out to my clients. This has been the most valuable feature to my business. Report can be customised based on the package my client has signed up. It is so easy to customise and setup an automated report. The white labelling is the huge plus to the report. I can customise the email to be sent out with the report. Each client gets a personalised email with their ranking report. Next, let talk about the rank tracking. Because I am doing local SEO and Nightwatch has been able to track the local keywords precisely. Did I mention about google map listing? Oh Yes! Nightwatch is so capable in tracking Google snack pack. Daily ranking update has been another reason why I like Nightwatch so much. With daily ranking update I am able to go back to the history to see the rankings on specific date. Of course, they are so many rank tracking tools today but no one has come even closer to Nightwatch. You get what you paid for. Nightwatch makes me look like a professional when I am talking to clients. It has contributed so much to my business. Love it and thanks to team behind Nightwatch. They have done a great job and I never and ever had an issue with them. The software never glitched so I don't have to worry about the downtime of the software.

To be honest, I haven't found any reason to dislike Nightwatch. It does what it says so nothing I can dislike about the software and the team.

1) Automated Report 2) Customised Report 3) Personalised Email 4) Daily ranking updates 5) Accurate Ranking Data 6) Able to track local keywords 7) Monitoring backlinks 8) Able to see the search volume on each keywords

What I like the most about Nightwatch is the visual representation of rankings, especially overall average position and evolution for specific keywords. In a split second, I can see how well we perform for a certain time period. It is a user-friendly, yet powerful tool that does the job!!

So far so good. I just hope that it won’t become too big, with gazillion features, where UX could suffer. But I understand that the target audience of NightWatch are SEO marketing experts who appreciate features beyond simple rank-tracking.

Just to see how our SEO efforts result in rank tracking. It is also useful for team motivation :)

accuracy, good user experience, a clear broad vision of my campaigns without losing focus on the project, keyword suggestion tool

Nothing really to dislike. The tool is awesome.

I’ve been using this tool since they launch it as an successor of Rank Trackr and its the best from my own experience. I’m able to monitor lots of SEO campaigns without losing focus in all that data they provide, so i get a really clear broad picture. Besides that, the tracking is really accurate (compared several tools with it and they were the most consistent in the test).

I like the data quality as it provides realtime correct data tracking of the keyword ranking in different countries that even for free

if we are continously use this extension for some times some times google captcha will come and we cant continue track the keyword rank

Using nighwatch i can easily track my webiste ranking in different coutries for free that is in any language and any location. the next feature is we can save our query in these dashboard for easy acces and also we can add somanywebsite address in the task bar for easy rank tracking of our website even with our competitors.

For the price Night Watch provides an excellent experience. The user interface is great as it shows all the important information metrics across various areas. It also is the most visually appealing SEO reporting software out there in my opinion. They have excellent allowances for tracking keywords and back links. The reporting options are highly customizable as well which is a must. Their customer service was also great and highly responsive. Looking forward to seeing this software evolve What do you dislike?

More information on upcoming features. Roll out of the site audit tool.

As a freelancer needed an SEO software that could handle all my SEO and reporting needs at a price that was realistic for a small business. Night Watch has been a great addition to my marketing arsenal. Succinctly the benefits have been time saving via reporting and the ability to allocate funds to other sources given the competitive pricing.

We moved to Nightwatch after using several other keyword ranking trackers. Why? The #1 thing we need from a SERP tracker is accuracy, and we've found nothing better. The ability to apply numerous filters and see multiple factors including Map Pack rankings is icing on the cake. Add in keyword suggestions, competitor tracking, and backlink tracking, and you've got one of the most powerful keyword SEO tools in the industry. We use Nightwatch on every project, from solopreneurs to large international corporations. It works, saves us time, and helps us increase profits.

Was not immediately evident how to to hook up multiple GA and GSC accounts, but support helped us solve this quickly.

Primarily: Keyword tracking for massive amounts of keywords. Use the software pick up keyword suggestions and also to double check backlink profiles from Ahrefs.

I have used and tested many different rank trackers over the years, from hosted to self hosted. I always had complaints with what I was using until I discovered Nightwatch. The setup is a breeze and everything "just works". The ability to view certain metrics such as Majestic TF/CF, backlinks, and analytics all from within Nightwatch is a huge time saver for us.

Nothing so far. If I had to pick something I would like the ability to monitor more backlinks without upgrading our plan.

Nightwatch saves us time, which is extremely important to us.

I like the fact that you get the statistics from several different great online seo-tools in one place. The most important metrics are shown in the dashboard and you can easily follow the progress.

Some metrics seem like they are not possible to track backwords more than a couple of months. I am not sure though since I am a new user and might just not have found how to do it.

A great overview of your seo, progress and performance. We can detect trends in our ranking easily.

I can create custom reports for any group of keywords i.e mobile keyword rankings, and also segment an entire site's keywords by mobile/desktop - integral in the mobile first indexing era. The dashboard also looks very cool.

I like the "discover keywords" addition to Nightwatch where it suggests keywords for you to track off the bat once you enter a URL, but in my experience this only works on a domain level, i.e it won't give you targeted suggestions per URL. So not a gripe, more like a "would be nice."

Keyword reporting takes minutes as opposed to hours. The ability to view mobile SERPs within the desktop app for any specific keyword on any date is hugely powerful and time-saving too.

I love the rank tracking capabilities of Nightwatch, but what I love most about it is the fact that the developers keep adding new features to it all the time like the backlink tracking tool, most recently.

There are times when some of the data I see in Nightwatch is a bit off. For example, the number of indexed pages it shows for website will be zero even though i know that website has many indexed pages. It only happened once though and when I asked suport they said it was caused by a problem with Google's data.

It saves our agency time when it comes to rank tracking and provides many other additional tools in one place.