Unclaimed: Are are working at Unbounce ?
Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.
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| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Compare Unbounce with other popular tools in the same category.
The customization options and that from one point you can set up pretty much everything easily, along with the confirmation page or pop up window.
The mobile view could be more seamless, it usually needs some extra tweaking to get it right and when you have "shift" pressed in the mobile view it doesn't affect the desktop one. That tip is hot it should be more prevalent. However, the support team is always very helpful, fast and responsive.
I go to Unbounce for all my and my clients' needs about landing page creation (primarily for lead generation activities). I manage to easily do any customizations that are needed without being a designer, but there was a learning curve at first to learn the product. Any landing page that I have seen and want to replicate, it's easy to start with a template and then tailor it to my needs. Good conversion rates are relatively easily achievable.
I like that you can connect with your wordpress domain to create something custom that also makes sense (promo.yoursite.com or try.yoursite.com... whatever) They also have good high converting templates that are easy to customize. It also helps you create your mobile landing pages and the assistant organizes everything for you so it looks right.
Sometimes the conversion rate doesn't exactly reflect the number of leads, but you can look at the leads section and get your correct numbers.
Creating landing pages for campaigns in a super easy way that isn't going to slow down your site speed by having more pages, plus super easy for analytics
My favorite features of Unbounce include the ability to make beautiful & high converting landing pages, that can be assigned to unique marketing campaigns, A/B tested, and integrated with Analytics and CRM tools for performance analysis and data collection.
It can be a little cumbersome to manage landing pages at scale in Unbounce, just because there is so much to look through. But if you have good naming conventions and group your pages (essentially label them), it's not bad.
The business problems solved with Unbounce include: improving conversion rates and creating customized landing pages for specific types of online marketing campaigns.
Really easy and intuitive design, yet it has depth when you get deeper into it. Opposed to some other softwares, allows you to create professional looking landing pages rather quickly.
I've had some issues when setting pictures as backgrounds for landing pages, but other than that, nothing else comes to mind.
I make and test various landing pages for clients in the PPC business. I never had any programming skills so Unbounce really allowed me to dive into landing pages without much coding. To put it shortly, I've managed to create some really cool landing pages in short time that otherwise would have taken me ages to do.
What stands out to me the most beyond they easy to use page designer and great list of templates to start from is this customer service. I have used their online chat a few times and I always have a response very quickly and they always have an answer for me and are fun to talk to as well.
I think it would be great to expand the customization of a page with HTML more then is already there, I would also like to be able to zoom out of the page builder view so you can see the page as a whole while you are building it.
The problems that we solved was having a platform that my team could all use and use well to create great looking pages without the knowledge of the coding. The benefits is that our PPC campaigns have had great success and good analytics for us to track since we started with Unbounce.
Unbounce is really user-friendly and easy to use: you can create a great landing page in 10 min with no coding!
I don't really like that I can't organize my Landing Page in folders / campaigns etc. In order to easily access them in my account.
We have a basic website that is not really optimized for conversions (start a trial is our main conversion point). With Unbounce I've been able to launch really targeted paid campaign and test new call to action.
I like how easy it is to launch landing pages.
Sometimes the WYSIWYG editor can be a little wonky, but there's always the option to use the code editor.
Launching multiple landing pages with variant testing.
I like the usability of the tools. The platform allows for flexibility in design. I also like the tracking capabilities.
That it can be glitchy when trying to relayout page for mobile view. Also, sometimes it seems that mobile view is loading slow and incorrect on certain systems.
Through unbounce our organization is able to offer a digital component to our specific print and advertising campaigns that is trackable.
-Design landing pages that are proven to convert -Templates that are pre-built are well designed and intuitive for a user -Integration with other platforms is wonderful -Ability to track leads, views, and conversion with what you choose is so nice -Integration with your domain is a nice feature too -Unbounce hosts webinars that walk a user through the product features (highly recommend using this) -A/B tests are awesome. I highly recommend these. Ability to set traffic to certain pages is great!
-We use Act-On for our marketing automation platform and we wish Unbounce integrated with it too -Figuring out some of the capabilities of Unbounce was difficult; however, I tuned in for the Unbounce webinar that walks a user through everything and it all make sense after -Having elements not show up on desktop and mobile is hard to figure out -Not being able to access the code of everything is challenging at times -Embedding a video on a landing page is really hard to figure out, but possible
-We were trying to design landing pages that convert -We were trying to track what works on the landing page and what doesn't -We improved conversion a ton and tested multiple variables, of which we implemented success on new pages
- Easy integration with Salesforce including a whole bunch of hidden fields which help me translate Adwords to Salesforce - Easy UI to create a great looking landing page with fantastic ability to create a mobile responsive page as well - Ability to A/B test various messages, formats - it's a continuous learning process.
- Insufficient font sets - would love for Unbounce to start supporting more fonts - Analytics is a bit weak, especially would be great if we could see the mobille vs desktop split of traffoic and conversions. Not a show stopper because we can see this on Adwords.
The key issue I was trying to sort out was that directing traffic for paid digital to home page was not converting well at all. User could get lost and click away from the core call to action button. - Using landing pages from Unbounce for paid search and display has increased my conversions by 500% on an average.