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Unbounce Reviews & Product Details
Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Unbounce Pros and Cons
- Extensive guides and resources
- Excellent natural copy generation, with minimal editing required.
- Multiple template options for product descriptions, ad copy, landing pages, Facebook ads, and more
- Chrome extension to automatically create content on social channels.
- Excellent A/B testing functionality
- Not ideal for creating long-form copy, due to limited output options.
- No options to help you organize your content.
- It needs better analytics tracking
- Price is uninviting unless you’re making money
- Responsiveness and mobile optimization could be improved
Compare Unbounce with other popular tools in the same category.
So easy to set up and integrate with our Wordpress website. We were up and running the same day we purchased the license. Plays very nicely with Formstack, A/B testing is a breeze, and the templates give us great starting points for our pages.
External conversion tracking is a chore to setup, so we haven't done it. We're relying on stats from Formstack (in lieu of using Unbounce forms) so it's not really a big deal, but would be nice to have all those analytics in one place.
We replaced Wordpress landing pages and Wufoo forms with Unbounce landing pages and Formstack forms. Prior to, we couldn't A/B test or really make dynamic landing pages (our core website is on Wordpress). Now, our landing pages are converting visitors much more than before, and our monthly lead count has gone up.
Ease of use is second to none. Making it work with Pardot and Uberflip is straightforward. It's radically improved our ability to provide paid search leads with relevant and curated content/messaging.
There's not much to dislike. It's a pretty great tool. No complaints!
Building landing pages in Pardot was a chore, and resulted in pages that were functional, but ugly. Moving to Unbounce we've been able to build much better landing pages much faster, while still retaining our Pardot workflows. We now keep much better stats on the performance of pages and can run tests to see what works and what doesn't with each type of audience.
This tool allows the quick design and deployment of landing pages / lead generation pages for use with Facebook, Google Search, Twitter, or other paid digital ad channels. It turns the tools of design, A/B testing, and deployment over to the marketer -- mitigating or even eliminating the need for designers, developers, etc. to be involved. It allows marketers to test and learn fast.
There could be a better integration of desktop/mobile page views. Integration with 3rd party services could be better. Also, a payment/e-commerce module would be helpful.
This helps marketers quickly test new paid marketing ideas. You can then iterate further using the tool, or allocate more resources internally to build out a fully formed marketing experience.
The interface is very easy to create your perfect landing page. The tool has got templates which is tested and proved to be working based on lot of studies. It is very easy to customize the templates and host it on your domain with not much technical knowledge. Very easy to setup and manage. The reporting interface shows you insights about your page performance. You can also import your own templates in, and also purchase templates from websites like Themeforest and use it.
There is no reason for me to dislike such a cool tool. Each bit of it is properly crafted by highly professional test specialists to work the best for any business.
I can create landing pages without much help from designers. It very hand and easy to test.
Not being a web designer and having a limited knowledge of HTML, the UI is the most valuable thing to me. The existing templates and the ease with which you can edit them makes me a huuuge fan.
They're working on this - but the fact that a separate mobile version of the landing page has to be created with a redirect script.
Rather than having to queue up requests for an IT resource, I have the ability to generate my own landing pages. That gives me the flexibility to develop marketing campaigns on the fly and respond to the market as things change. This capability has allowed me to test messages quickly and generate more leads. Note: I recently changed jobs and am not using Unbounce in my current role...but I recommend to anyone who will listen.
How easy it is to integrate unbounce with party applications like mailchimp. salesforce, and shopify.
Very little, but if I had to choose, the length of time it has talking unbounce to support responsive landing pages.
Unbounce helped us build our agency. Not only is it one of the key solutions we offer our clients for digital marketing campaigns, we "eat our own dog food" and have successfully generated new client leads through the use of our own landing page campaigns. The benefits, for us, is how easy unbounce makes it to get up and running. This way we can turn around campaigns quicker and start optimizing for real ROI.
The Unbounce interface is easy to use. Integrations with third-party providers such as MailChimp, Constant Contact, Salesforce and Hubspot are very easy to set up. Installing javascript and custom code takes seconds. Mobile sites are easy to design. Their customer service is very responsive and they have an excellent blog on creating landing pages and increasing your conversion rate.
Having to pay an additional $5/e for each domain name you add. I think the monthly pricing structure could also use some work, especially for some of my smaller clients who only have 1 site.
With Unbounce, we are able to replicate working landing page campaigns to other clients easily and quickly and easily build mobile-oriented sites for phones.
Everything about it is how it should be. It's powerful, yet easy. Heck, when technical chops are required they give non-technical folks the exact email they should send to their friendly IT professional. That's the kind of attention to detail that will win me over in no time.
The only thing I don't like about Unbounce is that they don't update their templates enough. There are plenty to get started with, but I've been a user for several years now and many, if not most are the same. Even though my main gripe is about their template selection they do have a partnership with ThemeForrest that's pretty brilliant. If you are in need of a quick and dirty template to use or just use as a jumping off point, you can find plenty on ThemeForrest.
Using development resources on building, updating, and A/B testing landing pages is a waste of time. It's typically not something they want to do and it's often prioritized. Instead, set your marketers free to spin up new landing pages in minutes with Unbounce.
Unbounce allows me to build great looking, conversion optimized landing pages that make me look like a pro, even though I have zero coding skills. With Unbounce I can really make the most of the traffic we are generating via SEO, PPC and Email campaigns.
There is not really much to dislike, try the free version and see for yourself. The experience is very user friendly.
Our tech development team usually takes 2 weeks for any new page or code release, Unbounce allows me to do the same in just a few hours.
Unbounce is a terrific landing page tool for quickly creating landing pages and testing multiple variations. I highly recommend the tool to anyone who needs to quickly create professional looking landing pages and quickly setup multivariate testing to see which variation performs best.
We use Silverpop as an email management system and I wish Unbounce had Silverpop integration. It would also be convenient if we could rename the form fields themselves, I could POST into Silverpop, but the form field names are unchangeable to what I need them to be. This means I needed to create a custom script to post into Silverpop. This isn't hard, but it isn't for the light of heart either.
Lead generation landing pages. Unbounce lets you quickly create and test these landing pages, easily seeing double digit improvements in conversions.