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WhatCounts
Master Your Email Marketing
3.4

( 14 )

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WhatCounts Reviews & Product Details

WhatCounts Overview
What is WhatCounts?

WhatCounts is an email service provider backed by full-service technology and a full-service agency.  Their mission is to help businesses drive more revenue for companies they work with by leveraging our email experts and email marketing platform. WhatCounts also provides data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences.

Company WhatCounts, Inc.
Year founded 2000
Company size 51-200 employees
Headquarters Seattle, WA, USA
Social Media
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5.0

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Ask Questions about WhatCounts
What WhatCounts is best for?
How does WhatCounts compare to SendPulse?
What are the pros and cons of WhatCounts?
WhatCounts Product Details
Capabilities
API
Segment
Small Business
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
WhatCounts Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
WhatCounts Media
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WhatCounts Screenshots
WhatCounts screenshot 1
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WhatCounts screenshot 3
WhatCounts screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 11, 2025
WhatCounts Logo
14 WhatCounts Reviews
3.4 out of 5
Small Business (50 or fewer emp.)
Nov 08, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Crowd Review"
What do you like best about WhatCounts?

The product is easy to use and it works with other platfoms

What do you dislike about WhatCounts?

Would like more tutorials about the product

What problems is WhatCounts solving and how is that benefiting you?

Organizational problems.

Mid Market (51-1000 emp.)
Jun 24, 2016
 Source
Overall Rating:
2.5
Stacy J. avatar
Stacy J.
Director Of Marketing
Share
"A robust tool"
What do you like best about WhatCounts?

It's very robust...reporting is excellent.

What do you dislike about WhatCounts?

Not easy to master! The product is not intuitive.

What problems is WhatCounts solving and how is that benefiting you?

Email marketing issues...better A/B testing

Mid Market (51-1000 emp.)
Jan 10, 2018
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"WhatCounts Not Great Email Marketing Solution"
What do you like best about WhatCounts?

Has a wide variety of targeting and segmenting abilities.

What do you dislike about WhatCounts?

Not intuitive at all. Way over thought: takes many clicks to do simple tasks. Seems to use general email terms incorrectly so difficult to find what you are looking for. Expensive.

What problems is WhatCounts solving and how is that benefiting you?

Marketing to opt in list. No benefits realized, only costs.

Mid Market (51-1000 emp.)
Mar 16, 2016
 Source
Overall Rating:
1.0
NS
Noah S.
Digital Editor
Share
"Not user friendly"
What do you like best about WhatCounts?

It has decent analytics and the ability to do A/B testing.

What do you dislike about WhatCounts?

We use this service to send out our e-mail alerts. It has all of the common benefits of your average e-mail blast provider -- analytics, a/b testing -- but many drawbacks as well. The interface is clunky and unintuitive. We frequently lose work because it crashes and doesn't have any auto-save mechanisms. The response time for support tickets is, to put it charitably, variable. It can't be used in multiple tabs. Last month they managed to get blacklisted by Google which meant our users were told they were getting malware. After one particularly egregious customer service failure I was contacted by a VP who promised to listen to how they could improve, but after a few rounds of phone tag he disappeared and hasn't replied to my subsequent emails.

What problems is WhatCounts solving and how is that benefiting you?

We use it to send out e-mails to paying subscribers.