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Wistia
4.6
(566)
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Wistia Reviews & Product Details

Wistia Overview
What is Wistia?

Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.

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Wistia Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Wistia Features
API Access
Ad Insertion
Adaptive Bitrate Streaming
Branding/White Labeling
Bulk Upload
Closed Captioning
Content Management
Customizable Player
DRM (Digital Rights Management)
Embedding Options
HD/4K Support
Live Streaming
Mobile Compatibility
Multi-Platform Support
Password Protection
Playlists & Channels
Privacy Controls
Social Sharing
Thumbnail Generation
User Permissions
Video Analytics
Video Chapters
Video Editing
Video Hosting
Video Monetization
Video SEO
Video Scheduling
Video Transcoding
Video Upload
Viewer Engagement Tools
Wistia Media
Wistia video thumbnail
Wistia - Wistia Homepage
Wistia Screenshots
Wistia Homepage
Wistia Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 15, 2025
Wistia Logo
566 Wistia Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Oct 31, 2023
 Source
Overall Rating:
5.0
Frank G. avatar
Frank G.
Web Director
Share
"Wisita helped us 'level up' our video content strategy!"
What do you like best about Wistia?

The quality of the product, the integration into our CMS and the available analytics are all top notch. While we rarely have issues, anytime I've reached out to customer support I've gotten quick and helpful feedback.

What do you dislike about Wistia?

My only complaint is that there are definitely less expensive options, however the product has been worth the spend.

What problems is Wistia solving and how is that benefiting you?

Wistia has been great from the start! From getting help migrating all our content from our old service, to getting our folders and channels set up and having an easy to use implementation into our CMS, we've really benefited from switching to Wistia. While not the cheapest option out there, it's more than paid for itself with the quality of the product and support. It was a great move for us

Mid Market (51-1000 emp.)
Oct 31, 2023
 Source
Overall Rating:
5.0
LC
Laura C.
Multimedia Designer
Share
"Great platform"
What do you like best about Wistia?

Ease of use, layout, plus is is fairly intuative

What do you dislike about Wistia?

The editing part of videos can be a little buggy

What problems is Wistia solving and how is that benefiting you?

N/a

Enterprise (> 1000 emp.)
Oct 30, 2023
 Source
Overall Rating:
5.0
CL
Chris L.
Founder
Share
"Wistia makes sharing videos effortless"
What do you like best about Wistia?

Wistia's interface is what I like most about it. I am also love how easy it is to replace a video while maintaining existing stats. It is really easy to track analytics and see what type of videos perform best. Wistia is feauture-rich allowing us to add turnstiles and calls to action. I use Wistia nearly every day, and it works really well with the goals of my organization.

What do you dislike about Wistia?

I don't know what I'd change about Wistia.

What problems is Wistia solving and how is that benefiting you?

Wistia allows for easy data gathering about video performance, and it is an extremely user-friendly video host.

Mid Market (51-1000 emp.)
Oct 30, 2023
 Source
Overall Rating:
5.0
Megan S. avatar
Megan S.
Marketing & Business Development Manager
Share
"Easy to use, features meet business needs"
What do you like best about Wistia?

Video is easy to upload. The main features we use include: selecting a thumbnail, determining what the playback video options are, removing comments, embedding it into the website and branding the video with our colors and look. They've recently added AI that allows for auto-transcripts and captions.

What do you dislike about Wistia?

The price of Wistia has substantially increased which may be a barrier to entry for some.

What problems is Wistia solving and how is that benefiting you?

The web service we use doesn't have a native video upload that works for us, so we use Wistia for embedding videos onto our external website and hosting videos in our LMS. We've also used it to record live video conversations as a split screen.

Mid Market (51-1000 emp.)
Oct 30, 2023
 Source
Overall Rating:
5.0
Rachelle A. avatar
Rachelle A.
Training And Documentation Specialist
Share
"Makes my job so easy!"
What do you like best about Wistia?

I manage all of the content for a SAAS help center, which includes live webinars and 75+ short instructional videos that are pretty regularly updated. Wistia makes it so easy to manage that video content with the project folders, easy to use tools to enhance the videos with chapters and in-video action buttons, options to replace media with new versions and archive old content without losing it completely. I also love the automated transcript and captioning tools, which help me make the video content more accessible. Could not do my job nearly this well without Wistia!

What do you dislike about Wistia?

My only complaint is that for their live webinar hosting tools, each webinar has its own registration link. We used to use a different program that allowed us to have one persistent registration link for our ongoing weekly live webinar where clients could select their desired upcoming date and we didn't have to have separate links for each session. Wistia's live hosting tools are still a pretty new feature though, so hopefully this is an option they'll consider adding in the future. All of the other live webinar tools, especially the embedded chat and Q&A tools are vastly superior to our previous provider, though.

What problems is Wistia solving and how is that benefiting you?

It helps me manage my help center's video content and offers great tools for me to ensure the content is professional looking and capable of being embedded directly in my help center. Makes my job easier!

Small Business (50 or fewer emp.)
Oct 30, 2023
 Source
Overall Rating:
5.0
Rachel T. avatar
Rachel T.
Cinematographer
Share
"Love Wistia as a hosting platform"
What do you like best about Wistia?

What I like most about Wistia is how it allows me to keep my videos up-to-date in terms of ADA requirements. The fact that I can upload transcripts, audio descriptions, and captions to my clients' videos makes it #1 in my book. I also love how I can customize channels and projects based on client needs and brand guides.

What do you dislike about Wistia?

There are obviously limits to how many channels you can have under certain plans and it can get costly.

What problems is Wistia solving and how is that benefiting you?

The ability to embed my videos with ADA files is the biggest reason I use Wistia. My clients want their videos to be ADA compliant and Wistia has given me the full service ability to achieve that.

Mid Market (51-1000 emp.)
Oct 30, 2023
 Source
Overall Rating:
5.0
nancy r. avatar
Nancy R.
Website & Advertising Manager
Share
"Wistia: A Great Video Hosting Solution for Our NonProfit"
What do you like best about Wistia?

Wistia consistently enhances its platform with innovative tools and trainings to ensuring a secure and easy to use hosting platform for our extensive video content. Their communication on new products is also great.

What do you dislike about Wistia?

There is not much to dislike about the Wistia platform. There have been some bugs in the new editing service. Those have quickly been resolved.

What problems is Wistia solving and how is that benefiting you?

Wistia allows me to add many users to to the account so they have access to our extensive library of videos. Having access to all videos allows a ton of efficiency.

Mid Market (51-1000 emp.)
Oct 30, 2023
 Source
Overall Rating:
5.0
Josh W. avatar
Josh W.
Video Marketing Manager
Share
"The best video hosting platform for marketers"
What do you like best about Wistia?

Wistia is a powerful and easy to use product! They also are always innovating and creating new features. They recently released a Live video feature, which looks way better than what's currently out there. Wistia also creates an insane amount of quality content to help video marketers do their job better. If you're not following them on social media, you should.

What do you dislike about Wistia?

I really can't think of anything I dislike about the Wistia product or company. The only thing I could think of that might be useful is if I could do more with my account when logged in on a mobile browser.

What problems is Wistia solving and how is that benefiting you?

Videos on social media can only get you so far. You need to host videos on a platform like Wistia in order to capture leads, gain insights from analytics, and provide the best way for people to watch your content.

Enterprise (> 1000 emp.)
Oct 30, 2023
 Source
Overall Rating:
5.0
Josh G. avatar
Josh G.
Global Head Of Product Marketing
Share
"B2B video done the right way"
What do you like best about Wistia?

I use the platform so much and it's so simple and intuitive it's second nature by now. Uploading, editing (a nice recent addition), and sharing internally with colleagues is super simple even for non-video pros. The embeds work flawlessly on any site I've ever tried them on and being able to adjust the player controls and branding to suit our company really helps professionalise our product demo videos. They also put out a ton of useful (and fun) educational content for doing business video better, which has been immensely helpful as a marketer with no formal background in video.

What do you dislike about Wistia?

No real downsides at all in my view. If they were to integrate automatic voicover translation to help with localisation would be cool, but it's not a massive need for us right now.

What problems is Wistia solving and how is that benefiting you?

Wistia lets us host and display our videos of all types in a branded player that loads fast and helps our videos look professional and on--brand.

Enterprise (> 1000 emp.)
Oct 30, 2023
 Source
Overall Rating:
5.0
Daniel M. avatar
Daniel M.
Content Producer
Share
"Simple to use. Great for sharing videos internally and for hosting video channels on our webpages!"
What do you like best about Wistia?

Ease of use. Allows teams to easily share videos internally for review.

What do you dislike about Wistia?

Moving and copying content around could be a little smoother.

What problems is Wistia solving and how is that benefiting you?

Compliance and SME review. Video hosting on our website.

Enterprise (> 1000 emp.)
Oct 30, 2023
 Source
Overall Rating:
5.0
Prakruti M. avatar
Prakruti M.
Marketing Automation Manager
Share
"One of the best video hosting platform for Indeed"
What do you like best about Wistia?

Video enhancement features, uploading assets and hyperlinking into our emails

What do you dislike about Wistia?

we dont have dedicated support so would like to have one account manager

What problems is Wistia solving and how is that benefiting you?

Video hosting

Enterprise (> 1000 emp.)
Oct 30, 2023
 Source
Overall Rating:
5.0
John K. avatar
John K.
Instructional Designer
Share
"No complaints!"
What do you like best about Wistia?

The UI is very user-friendly and the staff at Wistia has been very friendly :)

What do you dislike about Wistia?

Nothing. Everything works exactly as it should.

What problems is Wistia solving and how is that benefiting you?

A streamlined video host. Having everything in one place makes it a lot easier for us to organize.

Small Business (50 or fewer emp.)
Oct 30, 2023
 Source
Overall Rating:
5.0
AG
Anuja G.
Founder
Share
"user friendly"
What do you like best about Wistia?

easy to upload and to share the videos within the team

What do you dislike about Wistia?

searching is not always intuitive in wistia

What problems is Wistia solving and how is that benefiting you?

creating educational videos

Mid Market (51-1000 emp.)
Sep 05, 2023
 Source
Overall Rating:
5.0
Jake M. avatar
Jake M.
Director Of Marketing & Customer Experience
Share
"Long Time Wistia User"
What do you like best about Wistia?

Wisita is simple to use, highly customizable and lightning fast. The analytics capabilities within the tool are really well built as well. I have used a couple cometitors in the past that weren't nearly as steamlined and easy to use as Wistia.

What do you dislike about Wistia?

There isn't anything I dislike about Wistia. I have been using it for over 6 years across a couple different companies. I see no reason to use a different video hosting tool.

What problems is Wistia solving and how is that benefiting you?

We host all of our website and email videos within video. We needed a tool that was easy to use, customizable and fast.

Mid Market (51-1000 emp.)
Aug 10, 2023
 Source
Overall Rating:
5.0
RH
Ryan H.
Product Training Manager
Share
"Easy to use and accessible for all"
What do you like best about Wistia?

I love how easy is it to upload a video to Wistia and then share it anywhere I need to. I can then gather data on who has watched my videos and for how long. They even have a great service for captioning my videos so that our Deaf and Hard of Hearing members can also watch our videos.

What do you dislike about Wistia?

I haven't run into anything negative with Wistia! It meets all the needs we had for a video hosting service.

What problems is Wistia solving and how is that benefiting you?

Wistia gives us a place to host our videos that isn't necessarily public. It also makes it easier to track if our sales prospects are actually watching the info videos we send out.

Small Business (50 or fewer emp.)
May 16, 2023
 Source
Overall Rating:
5.0
Marisa E. avatar
Marisa E.
Web Developer
Share
"Great for Small Businesses!"
What do you like best about Wistia?

I like how easy it is to upload webinars, replays, or any other video that we have into the platform easily. I also like how we can add transcripts, captions, and thumbnails and those can automatically update anywhere that the video has been embedded. We've been using Wistia for many years now and it has made it so easy to have one place with all of our videos and easily embed them on our website.

What do you dislike about Wistia?

We were originally on grandfathered pricing so now that the pricing is going up, it does feel like a significant jump for us. It no longer seems to be the cheapest on the market like it was when we started. But we have had no other complaints so we've stuck with it.

What problems is Wistia solving and how is that benefiting you?

Wistia is allowing us to put our videos on our website and have it actually use our branding. We can adjust the player color per video or across many videos easily. We can add captions or transcripts quickly and the back end has made it really easy for us to find videos that we're looking for.

Mid Market (51-1000 emp.)
May 16, 2023
 Source
Overall Rating:
5.0
Rick S. avatar
Rick S.
Director Audio/Video Services
Share
"Wistia review"
What do you like best about Wistia?

Wistia is very user-friendly and easy to use and manage, especially for our Sales people. We also like the ability to generate automated captions as srt files and transcripts. Love how easy it is to embed links and to update them via the 'Replace Media' functionality when they need to be updated, without having to do it manually. Haven't had the need to use CHannels yet, but I like that feature as well for doing a series of episodes.

What do you dislike about Wistia?

Would like the option to get the automated caption files as .vtt file format in addition to .srt files. Would like more options to create and organize sections on a project page. Would like the ability to create custom branded client pages within our Wistia account. Would like better, more robust search functionality.

What problems is Wistia solving and how is that benefiting you?

Video reviews and approvals, sometimes delivery to clients via download, but especially as a Sales & Marketing tool to send out links to demo videos, embed in PowerPoint pitches, etc. We also embed in client branded webpages that we create outside of Wistia.

Small Business (50 or fewer emp.)
May 16, 2023
 Source
Overall Rating:
5.0
Cristian J. avatar
Cristian J.
Founder And Ceo
Share
"Super simple and reliable"
What do you like best about Wistia?

It is a great tool to store and organize video content for our businesses. From sales materials to learning resources its our go-to service for video hosting.

What do you dislike about Wistia?

The older version took a substantial amount of time to encode videos. The latest version works much better.

What problems is Wistia solving and how is that benefiting you?

It solves video hosting and streaming for our business.

Enterprise (> 1000 emp.)
May 16, 2023
 Source
Overall Rating:
5.0
Todd C. avatar
Todd C.
Digital Marketing Manager
Share
"Amazing platform - intuitive and great features"
What do you like best about Wistia?

Customizability for colors, thumbnails and HTML/descriptions. I also like how easy they are to share, embed and you don't get inundated with similar video suggestions.

What do you dislike about Wistia?

It'd be nice to have users easily search for or find your videos on Wistia, similar to YouTube.

What problems is Wistia solving and how is that benefiting you?

Custom features, able to upload/replace video in place are the best features that stand out from other platforms.

Small Business (50 or fewer emp.)
May 09, 2023
 Source
Overall Rating:
5.0
M. Tre G. avatar
M. Tre G.
Director Of Sales And Marketing
Share
"Wistia improved the simplicity and strategic value of our video marketing efforts"
What do you like best about Wistia?

Wistia is found the perfect balance for a video hosting platform: it is simple to use for staff and viewers, while having the exact set of analytics we need to make our videos more effective. They resisted overcomplicating their offering, keeping it tight, practical, and wildly useful. Integrations with other systems like Hubspot are massively time-saving. We now use it for everything; lead capture for marketing videos, chaptered long-form webinars, internal documentation - the works. This is my favorite platform in our marketing stack.

What do you dislike about Wistia?

Nothing. The platform hits all our needs.

What problems is Wistia solving and how is that benefiting you?

We get deep insight into our customer journey; what content our prospect engage with in a macro sense (which videos they are engaging with) and in a micro-sense (which portions of a video are they rewinding or skipping.) It helps us to focus on what matters most.

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