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Wistia Video Hosting Software logo
Wistia
All-in-one video marketing platform to host, create, analyze, and convert with video.
4.6

( 566 )

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Wistia Reviews: 4.6/5 — Highly Rated

Wistia Overview
What is Wistia?

Wistia is a SaaS video marketing platform that provides hosted video and webinar workflows, in-browser recording and editing (with AI enhancements), lead capture and marketing automation integrations, detailed viewer analytics (heatmaps, engagement, per-viewer tracking), and tools for hosting, embedding, and securing branded video content for marketing teams and enterprises.

Company Wistia, Inc.
Year founded 2006
Company size 51-200 employees
Headquarters U.S. (Seattle-area)
Wistia Categories on Findstack
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Ask Questions about Wistia
What Wistia is best for?
How does Wistia compare to Vimeo?
What are the pros and cons of Wistia?
Wistia Product Details
Capabilities
AI
API
CLI
Segment
Small Business
Mid Market
Enterprise
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Wistia Pros and Cons
Pros
  • Strong video marketing features (lead capture, CTAs, automation integrations)
  • Robust analytics (heatmaps, per-viewer tracking, A/B testing)
  • Built-in video creation and AI editing tools (recording, auto-clips, dubbing)
  • Ad-free, customizable player and playback security options
  • APIs and CLI available for automation and integrations
Cons
  • Steep price jumps between tiers (Business to Business + Lead Gen)
  • Key features like webinars, SSO and playback protection often reserved for higher plans
  • Storage and bandwidth limits may be restrictive for very large libraries
  • UI localization support not clearly documented
  • No open-source or self-hosted deployment option; SaaS-only
Wistia Features
A/B Testing
Adaptive Bitrate Streaming
Adaptive Streaming / Quality / 4K
Ad Insertion
AI-based Editing / Highlights / Auto Clipping
API Access
API Support
Branding/White Labeling
Bulk Upload
CLI tool
Closed Captioning
Collaboration / Time-coded Comments
Wistia Media
Wistia - Wistia Homepage
Wistia Screenshots
Wistia Homepage
Wistia Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 01, 2026
Wistia Video Hosting Software logo
566 Wistia Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Aug 22, 2019
 Source
Overall Rating:
3.5
Chris s. avatar
Chris S.
Marketing Specialist
Share
"Wistia is better than the alternatives from what i've seen. "
What do you like best about Wistia?

I've tried Wistia, Youtube and Vimeo for Activecampaign and Wistia seems like the best. Wistia's free trial allows me to embed videos that look nice onto our companies website.

What do you dislike about Wistia?

I don't like how pricey the membership can be for individuals; however, I know Wistia is meant for businesses and it is an investment, not an expense.

What problems is Wistia solving and how is that benefiting you?

I'm able to upload videos and embed them onto my companies website in a way that looks great!

Mid Market (51-1000 emp.)
Jul 07, 2019
 Source
Overall Rating:
3.5
Shannon H. avatar
Shannon H.
Copywriter
Share
"A good video hosting option"
What do you like best about Wistia?

Wistia makes it easy to upload your videos and segment them into different categories. Also makes it easy to embed them in website or emails.

What do you dislike about Wistia?

It can be a little basic in its offering, can only really upload and track how many people view it.

What problems is Wistia solving and how is that benefiting you?

We wanted a good video hosting website and this is a good value for what we use it for.

Small Business (50 or fewer emp.)
Dec 30, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Platform is Easy enough to use, but not sure it's worth a standalone product"
What do you like best about Wistia?

Video hosting can be tricky depending on how you use your videos and how you host your website. Wistia makes it simple and offers some nice features like CTAs.

What do you dislike about Wistia?

I'm not 100% sure Wistia is needed as a standalone product for a B2B start-up. A lot of the features show well in demos and on paper but have less practical value if you aren't creating a million videos

What problems is Wistia solving and how is that benefiting you?

We use Wistia to host our videos.

Mid Market (51-1000 emp.)
Jul 30, 2018
 Source
Overall Rating:
3.5
Amy F. avatar
Amy F.
Marketing Manager
Share
"Easy to Use Platform for Video Hosting"
What do you like best about Wistia?

The website is very clean and easy to use. We've never had much trouble with it, and I like that I'm able to replace a video when we have a new version and it will replace it wherever that video is embedded.

What do you dislike about Wistia?

I don't know that I have anything I dislike specifically that's the fault of the platform. Occasionally it will give me trouble as I try to upload a thumbnail for the video (either by not saving my changes, or sometimes rejecting my file size/type) but other than that I don't have any frustrations with Wistia as a video hosting platform.

What problems is Wistia solving and how is that benefiting you?

We host all marketing videos on Wistia and use the provided code to embed them on our landing pages. It's a cleaner look than using YouTube embeds, and provides better stats.

Mid Market (51-1000 emp.)
Mar 07, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good video platform"
What do you like best about Wistia?

Wistia is a tool easy to use that allow me uploading videos, creating files, track video webinars and so on. I highly recommend this tool because it's just simple and useful.

What do you dislike about Wistia?

Nothing to say, Wistia offer all I need at the moment!

What problems is Wistia solving and how is that benefiting you?

I record webinars, brand videos, and so on. I can track the views, the % watched, and so on.

Mid Market (51-1000 emp.)
Feb 01, 2018
 Source
Overall Rating:
3.5
KM
Katie M.
Marketing Manager
Share
"New user, impressed so far!"
What do you like best about Wistia?

I like that the upload, download, sharing, etc. of videos is clear and easy. It's a very user-friendly platform. The analytics are also great.

What do you dislike about Wistia?

We use Wistia for the hosting of our webinars, and although I know this is not their wheelhouse, it would be convenient for us to be able to actually host a webinar on Wistia so there's no back-and-forth.

What problems is Wistia solving and how is that benefiting you?

The data/analytics they provide is nice. We're able to use Wistia to host any and all videos, not just client-facing, but in-platform adjustments and enhancements for the team to see, screenshare videos for inside of presentations, and more.

Mid Market (51-1000 emp.)
Dec 08, 2017
 Source
Overall Rating:
3.5
DS
David S.
Digital Marketing Manager
Share
"Great professional video platform... but not for everyone"
What do you like best about Wistia?

Wistia is a great, clean, and professional looking way to embed videos on your website. The ability to add calls-to-action and require users to fill in a lead gen form that integrates with your CRM has powerful implications for content marketing.

What do you dislike about Wistia?

The price point is waaay steep. Thankfully we were grandfathered in at a more reasonable rate (and with unlimited videos!). The new pricing shuts out a lot of smaller organizations without big budgets dedicated to video marketing.

What problems is Wistia solving and how is that benefiting you?

Wistia is a much more professional looking solution than, say, embedding YouTube videos on your site. It also adds some extra customization, powerful analytics, and other snappy tools like CTAs and integrations with other software we use.

Small Business (50 or fewer emp.)
Nov 27, 2017
 Source
Overall Rating:
3.5
Kristin H. avatar
Kristin H.
Manager, Marketing Campaigns And Demand Generation
Share
"Simple way to host and share video"
What do you like best about Wistia?

By far my favorite feature is the integration with hubspot - the ability to insert thumbnails straight into emails from the Wistia links makes emailing videos out for sales prospecting easier than ever. The analytics are also extremely helpful.

What do you dislike about Wistia?

If the analytics were pulling into Hubspot (for example, how long someone watched a particular video would be pulled into their contact record) it would be extremely helpful.

What problems is Wistia solving and how is that benefiting you?

Easily sharing video files with prospects - while securing and monitoring usage.

Small Business (50 or fewer emp.)
Oct 30, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A great way to gate content behind user information"
What do you like best about Wistia?

I love that we can see WHO watches our videos. Super useful for lead generation.

What do you dislike about Wistia?

The free trial tier is basically useless.

What problems is Wistia solving and how is that benefiting you?

Mostly how to make our content useful. We'd make video content and wouldn't be able to really leverage it propery, but now we can!

Enterprise (> 1000 emp.)
Apr 01, 2017
 Source
Overall Rating:
3.5
BB
Brandon B.
Online Content Developer
Share
"An Up & Coming Video Hosting Service"
What do you like best about Wistia?

Wistia has a clean and functional design. Lots of ways to customize and embed your videos in many formats. Allows for custom thumbnails that can be selected on videos as well as a statistics and analytics on all the of your videos.

What do you dislike about Wistia?

Not much for organization when you have a lot of videos. It still seems to be developing but Wistia rolls out an update every month or two with a bunch of new features. I'm not the main administrator but I believe their pricing is quite expensive.

What problems is Wistia solving and how is that benefiting you?

We were looking for a video hosting service that could be white-listed by our IT department due to a strict internet proxy.

Small Business (50 or fewer emp.)
Jan 31, 2017
 Source
Overall Rating:
3.5
LB
Laura B.
Vp Of Marketing
Share
"Very easy to use"
What do you like best about Wistia?

Wistia was very easy to use right away, lots of great training videos on their site and overall pretty straightforward. I like the options to add links and especially the carousel which lets us have basically a suite of videos that customers can select from. Other cool features are being able to tag sections in a video so viewers can jump to certain topics.

What do you dislike about Wistia?

Their website states that the Pro package includes integration with marketing automation systems like HubSpot, however when you try to do that they tell you it's actually half again more expensive, so kind of false advertising and also the value for being able to collect leads and pass them to the marketing system is not as high as they're charging for it, so not worth it and very disappointing.

What problems is Wistia solving and how is that benefiting you?

We needed a sort of "make your own demo" solution where prospects could choose the topics they are interested in without having to watch a full 5 minute demo. This made it easy and affordable to do so. We tried several options but all had something that didn't work quite as we needed.

Enterprise (> 1000 emp.)
Jun 09, 2016
 Source
Overall Rating:
3.5
Kristina F. avatar
Kristina F.
Marketing Communications Manager
Share
"Great Video Content Management System"
What do you like best about Wistia?

Wistia makes it easy to embed and track corporate videos - making them easy to display on our corporate site, promote via social media, and makes tracking and analytics easy and applicable.

What do you dislike about Wistia?

There is nothing about this platform that I don't like. For organizations that maintain many videos it is great from project management and video promotion.

What problems is Wistia solving and how is that benefiting you?

In our industry, video is a powerful medium to connect with prospects and customers constantly bombarded with dryer materials such as long white papers and technical documents. Wistia allows us to professionally share our videos with the world while allowing us to intelligently track their performance giving us the opportunity to hone our marketing, messaging and understand what our audience responds to.

Mid Market (51-1000 emp.)
Apr 29, 2016
 Source
Overall Rating:
3.5
BL
Brian L.
Design Strategy, Project Manager
Share
"Good starting solution for video hosting"
What do you like best about Wistia?

1) Clean and simple interface 2) Little setup required, generally works right of the box. 3) No downtime on delivering video content

What do you dislike about Wistia?

1) Limited analytics set right now natively. Requires integrations with other providers to get deeper insight. 2) Sorting, filtering and maintenance of existing media uploaded can be a chore when your catalog gets quite big. 3) Needs better user management tools

What problems is Wistia solving and how is that benefiting you?

We use Wistia to host on-demand webinars and many internal videos. Currently we're evaluating how we can better use the platform to enable our sales team to leverage our sales content to send to clients in an easier way, while helping to report back to marketing on their lead quality.

Mid Market (51-1000 emp.)
Jan 12, 2016
 Source
Overall Rating:
3.5
AK
Ashley K.
Commercial Credit Analyst
Share
"Wisitia is great for webinars"
What do you like best about Wistia?

I like that you can see the areas of recordings that people watched and skipped, helps see the areas that may have been boring or ineffective to improve for future webinars

What do you dislike about Wistia?

I dislike that unlike youtube, new employees aren't familiar with it and it takes additional training on how to use it

What problems is Wistia solving and how is that benefiting you?

Previously, video analytics weren't available with other platform, we've realized a lot of value from the analytics we get from Wistia to help improve and retain attention.

Enterprise (> 1000 emp.)
Aug 22, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Wistia was relatively easy to use and the videos turned out good!"
What do you like best about Wistia?

Videos turned out great and you are able to edit them to fit your needs.

What do you dislike about Wistia?

Sometimes there were technical log-in issues using Wistia.

What problems is Wistia solving and how is that benefiting you?

Wistia allows us to provide our faculty with the tools needed to film online learning.

Small Business (50 or fewer emp.)
Jan 04, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Really great video player but Analytics could be improved"
What do you like best about Wistia?

Great video player functionality including play speed and quality.

What do you dislike about Wistia?

Analytics are pretty rigid and you need to export data to excel to get anything meaningful done. No YouTube integration

What problems is Wistia solving and how is that benefiting you?

Play videos on corporate site

Mid Market (51-1000 emp.)
Apr 28, 2016
 Source
Overall Rating:
3.0
Thue Lægdsgaard M. avatar
Thue Lægdsgaard M.
Marketing Operations Manager
Share
"Simple video hosting with a couple of things to desire"
What do you like best about Wistia?

Wistia is easy to use and very reliable. Is is easy to upload share and embed video and the player works very well. Very easy to use, inexpensive, great team and awesome content.

What do you dislike about Wistia?

Its lack of a strong integration with Pardot. An integration is available but does not offer much data that is useful in Pardot. On the individual prospect, you can see useful data such as how much a video has been viewed but there is not way to get that data in aggregate and it is impossible to build scoring or trigger on top of it. The same goes for the native Wistia reporting. It is not easy to get a view into which videos actually contribute the most to your business.

What problems is Wistia solving and how is that benefiting you?

Video hosting for embedding on landing pages and marketing site.

Mid Market (51-1000 emp.)
Aug 31, 2020
 Source
Overall Rating:
2.5
AT
Ardyce T.
Director Of Corporate Digital Advertising
Share
"Fun video host with great features"
What do you like best about Wistia?

I like the ability to download so many different sizes of each video and the video customization tools.

What do you dislike about Wistia?

I wish it integrated with my workflows better.

What problems is Wistia solving and how is that benefiting you?

Easy to keep internal assets private and share when needed.

Small Business (50 or fewer emp.)
Nov 28, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Wistia - A standard in corporate video hosting"
What do you like best about Wistia?

Intuitive, light, and functional video platform

What do you dislike about Wistia?

Pricing is somewhat ridiculous. I personally wouldn't pay this much.

What problems is Wistia solving and how is that benefiting you?

We use Wistia to post all of our videos, which are quite a few (maybe 20-30+ per year). We embed these from Wistia onto our website.

Mid Market (51-1000 emp.)
Oct 03, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good for lead capture functionality"
What do you like best about Wistia?

Easy to use UI and Marketo integration. Easy to find analytics.

What do you dislike about Wistia?

Not sure if we are seeing value beyond what we could do with YouTube.

What problems is Wistia solving and how is that benefiting you?

Video hosting.

Mid Market (51-1000 emp.)
Mar 15, 2023
 Source
Overall Rating:
2.0
KV
Kerstin V.
Founder
Share
"Wistia vs. Vidyard"
What do you like best about Wistia?

Easy to use. Cheaper than Vidyard. Good customer service.

What do you dislike about Wistia?

Difficult to categorize and organize assets. Limited ability to scale up - not perfect for our enterprise-size business.

What problems is Wistia solving and how is that benefiting you?

Good platform to up your game with video hosting.

Small Business (50 or fewer emp.)
Dec 22, 2022
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Wistia's new pricing has now jumped 16x... and yet nothing has changed in 10 years"
What do you like best about Wistia?

It was a great solution when I started 10 years ago but their price has exploded, for roughly the same functionality: other solutions to look into instead https://sproutvideo.com/pricing $110 a year https://www.hippovideo.io/pricing $300 a year https://adilo.com/pricing/ $300 a year https://www.vidalytics.com/pricing About $1100 a year for 181 videos https://www.sendspark.com/pricing

What do you dislike about Wistia?

Besides functionality not working as it did 5 years ago...In the past 10 years of using Wistia... storage prices have gone down, as well as cost of tech in general... But forsome reason Wistia has not lowered thier price in that time (except channels? which I never use). In fact now they've decided to increase the price 16x from what I had... without improving anything. Strange move It's Roughly $4788 per year vs. the $240 a year I had... for more or less the SAME functionality Other solutions to look into: https://sproutvideo.com/pricing $110 a year https://www.hippovideo.io/pricing $300 a year https://adilo.com/pricing/ $300 a year https://www.vidalytics.com/pricing About $1100 a year for 181 videos https://www.sendspark.com/pricing

What problems is Wistia solving and how is that benefiting you?

embedding videos used on our site, sharing our portfolio for video work but not anymore... not for $300 a mo so many other solutions in the marketplace

Mid Market (51-1000 emp.)
Dec 26, 2017
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Severe lack of support"
What do you like best about Wistia?

First 5 videos are free of charge and it is easy to get started

What do you dislike about Wistia?

After asking for help several times we have given up trying to overcome the issues

What problems is Wistia solving and how is that benefiting you?

We wanted a responsive, fast, feature rich video platform.

Small Business (50 or fewer emp.)
Oct 31, 2023
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Were a good service until they 3X the price"
What do you like best about Wistia?

Decent platform for hosting videos. We were happy until.....

What do you dislike about Wistia?

Sudden price increase left us scrambling. No looking at alternatives

What problems is Wistia solving and how is that benefiting you?

Provided a platform to host video

Enterprise (> 1000 emp.)
Mar 21, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"A product that doesn't work and a team that doesn't care"
What do you like best about Wistia?

I like it when it works but unfortunately, it barely works. Keeps failing on me, shutting down, recordings getting stripped, not transferring over.

What do you dislike about Wistia?

1) We had an error where videos were not uploading from Soapbox to Wistia. We went back and forth with their support team and they told me they were not going to fix it. They told me they don't know how to fix it and they told me I was out of luck. 2) I'll record a soapbox video and I'll get an error message that says "Uh oh, recording files are corrupt. We were unable to load the video into our player and in turn, can't move forward with the editing process." what the heck? 3) Customer support - takes them 24-48 hours to actually respond. Not good enough.

What problems is Wistia solving and how is that benefiting you?

I wanted the team to use it to send internal training videos, to send demo videos to sales prospects and to make external and internal communications better. I got a product that was a complete DUD.

Small Business (50 or fewer emp.)
Jul 10, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Watch Out for Big Price Hikes"
What do you like best about Wistia?

Don't get me wrong, the features are ok and no less than other video hosting providers.

What do you dislike about Wistia?

Pricing is significantly higher than other solutions. The standard pricing used to include a Hubspot integration, but that has now been removed which makes the cost f a problem. Now to get the integration you have to pay an additional $299 USD (used to be all in for $100. That means you're up to $399 per month for their solution with HS. Features with HS are ok but not worth paying that much for.

What problems is Wistia solving and how is that benefiting you?

A video hosting solution to support our website and user help centre videos.