Adobe Experience Manager Reviews & Product Details

It's like having a sophisticated command center that aligns perfectly with our intricate project needs. For targeting demographics and user preferences, the features it offers have been enabling and empowering our marketing team really well.

However, it's not all smooth sailing. For starters, its complexity, for non-marketing team team members, can be quite daunting. And then there's the cost factor, it's definitely an investment, making it a bit of a stretch for smaller projects.

AEM has transformed how we handle digital projects because all teams are now aligned. It's like having a digital assets manager that ensures efficiency and consistency in our content delivery. Our project communication lines have become more streamlined, and maintaining a unified brand voice across various projects is now much more manageable.

AEM has been super useful for doing targetted marketing. Handling the web-content has been easy and the integration with the Adobe suite makes the work flow to be efficient.

The complexity and features it offers are great but it is overwhelming not knowing where to start.The costing for this tool might not be for everyone.

Repetitive tasks have gone due to the automation feature and due to this, a lot of time is going towards brainstorming to create great campaigns. Furthermore, because of the automation features, scalability is no longer a worry and is easily manageable.

Intuitive interface and robust content management features. It simplifies the process of creating and managing digital content, enhancing overall workflow efficiency.

The licensing fees and additional expenses for advanced features may be a concern for smaller businesses or organizations with budget constraints.

Addresses content efficiency, streamlines digital workflows, and offers a user-friendly interface. This results in a more consistent web presence and responsive content delivery, improving overall efficiency and user experience.

Majorly Adobe Experience manager is easy to use and to integrate. Adobe provides user friendly dashboard which help me alot to check the data and create reports.

It's sometime costly to buy and integration is difficult in some cases

1.First of all it's easy to integrate. 2. It provides personalized content. 3. It's ability to target customers easily. 4. Flexibility and scalability

There is a lot of great features that Adobe Experience Manager offers. For a large scale organization, there are deep and end-to-end content management capabilities.

While the features are deep and fleshed out, it can prove to be overwhelming to the average user. Also, the cost can prove to be too much for smaller organizations with limited budgets.

Content distribution consistently and effectively can be difficult without a streamlined and end-to-end solution, Adobe Experience Manager helps with this. The automation features are also a life saver.

The structure of website management and using regional websites is the best. So, AEM is excellent for entities with more sites, users and employees.

The backend work is more complicated than other platforms and tools like Wordpress, Drupal or Joomla.

Managing the regional and global websites is so easy with AEM. User roles are also significant!

Intelligent Search Approach, easy filtering information to quick results.

Quite complex for non-technical users and cost is high for medium and low end companies to afford.

Helping client update the content and the UX designs.

Adobe experience manager has been helpful in getting our digital experiences consistent across channels.

The interface is not intuitive, and ramp-up for new hires is significant compared to our old platform.

Build a more consistent customer experience, digital asset management, content creation.

Uploading images from scene7 was easy to use, and adding components like curated left navigations, banners, CTA's, etc. was always breezy. I liked how the TLPs were listed week by week - it made it easy for visual people to look at changing promotions. Switching between preview mode and editing mode was simple, and activating new changes almost always took immediately to the site as opposed to an hour, or 24 hours; that was probably my favorite part of the entire app, was how quick changes could be made to the site. Overall I found it to be a pretty application to use, and I would recommend to somebody within graphic design, web design, online merchandising, digital retail marketing, etc. Especially if you work within apparel retail.

It was really difficult to build size charts in ASAP, so much so that I almost avoided the task altogether. There needs to be a better way to copy and paste from other size charts or upload templates or something, other than starting from scratch each time. Also, it could be really difficult to find where your page was depending on how many separate verticals there were within your site/business. Also, I thought it was really frustrating you could only copy and paste within one page's TLP listing, and couldn't carry a component between verticals (i.e. If I created a drop-down trending section on the women's clothing left navigation, I couldn't copy and paste it onto the plus size clothing page.) Lastly, when there was an engineering issue, or something wasn't loading to the page, the team was almost non-responsive and completely unhelpful - probably the easiest fix on this list.

I was ensuring the women's clothing page was designed and set for upcoming weeks, along with the graphic design and digital marketing teams. I used it to manage promotional imagery and taxonomy attributes.

It is quite a handy tool that is versatile in its use - although i was so far using it only for brief reports

Could be more user friendly in terms of accomodating new users on how to use it

Company reports

Increased volume of content in shorter time

If unfamiliar with adobe products complicated interface

More uniform experience for customers.

it is easy to navigate with both simiplified and complex solutions

it could have more pen like features to really sell in the documetn capes

document and client paperwork

Now that our in house developers have worked through the components we need, I like the ease of drag and drop components versus HTML coding.

I dislike that while building pages, the components freeze sometimes.

Merchandising needs, ecommerce platform.

It's easy to keep pages on-brand with website

Minimal customization. The site is very confined to the components selected and they don't have the best responsiveness.

Using AEM to manage website content of the local pages of a national franchise. It is easy for corporate to maintain the branding of the webpages, and easy for us to not need web developer resources.

Robust integrations with other Adobe products, lots of functionality

More challenging to find developers comfortable/familiar with building components for AEM. Other solutions provides more out of the box as well as more flexible (eg WP)

Host our website (and many international versions)

Integration with the adobe marketing cloud

Lack of documentation and difficult to find related resources

Content management. We achieved a business solution that is not only scalable but also easy to use and manage.

This product is effective in helping our team. We are satisfied with the comments coming from each department.

The training metrics are confusing for some new hires.

Problems with efficient data collection.

Simple to use and built on a powerful platform. Interface is very friendly and the technology seems to be keeping up with the innovation and demands of the market.

Sometimes I have issues with the single sign-on or the remember me functions. Even though I have the option selected, I am still required to login multiple times. Not a big issue but more of an annoyance.

The biggest thing is realizing what the experience is like for our consumers and customers. It helps put in perspective for the organization what the experience is like for the consumer and to help design products from a consumer first perspective.

I like that it offers formatting tools with an interface similar to Microsoft Word.

It is prone to errors, is slow, can take a long time to load, is time-consuming, has intermittent glitches.

It enables me to post news and images to our websites.

It's a very robust ecommerce platform that can integrate well with many of the other Adobe suite of products.

We haven't fully integrated with the Touch UI and the navigation around the backend can be a bit clunky. Tags for product set up are helpful, but would get clunky with a large product catalog.

It's a robust ecommerce platform and helped us solve our content management problems. Once we fully integrate some of the other Adobe products such as Search & Promote & Adobe Sensei and upgrade to the touch UI, we'll really be able to fully take advantage of the capabilities.