Adobe Experience Manager Reviews: 4.0/5 — Solid Choice

Now that our in house developers have worked through the components we need, I like the ease of drag and drop components versus HTML coding.

I dislike that while building pages, the components freeze sometimes.

Merchandising needs, ecommerce platform.

It's easy to keep pages on-brand with website

Minimal customization. The site is very confined to the components selected and they don't have the best responsiveness.

Using AEM to manage website content of the local pages of a national franchise. It is easy for corporate to maintain the branding of the webpages, and easy for us to not need web developer resources.

Robust integrations with other Adobe products, lots of functionality

More challenging to find developers comfortable/familiar with building components for AEM. Other solutions provides more out of the box as well as more flexible (eg WP)

Host our website (and many international versions)

Integration with the adobe marketing cloud

Lack of documentation and difficult to find related resources

Content management. We achieved a business solution that is not only scalable but also easy to use and manage.

I liked how easy it was to make widespread changes to multiple product detail pages. The ability to have large-scale control and make rapid iterations is helpful.

The build process could be slow at times since the entire package would need to rebuild. As a front-end developer, this can slow down dev times.

The ability to roll out blocks of content quickly, and put large changes in place over large parts of the DAM.

The ability to have all content live in one centralized place that all internal teams can also review, sign off on. Making content changes to existing webpage modules right in AEM is very easy and can be completed within minutes.

The product itself isn't that intuitive and can be troublesome at times with the multiple layers of user access settings.

Being able to manage all site content in once place along with all webpages and page modules.

This product is effective in helping our team. We are satisfied with the comments coming from each department.

The training metrics are confusing for some new hires.

Problems with efficient data collection.

This is a good tool for people looking to build different types of complex web experiences.

Seems to not have many downsides. The creative cloud access pages and subscription service would be the main defect of most Adobe products.

Being able to build out web views clients can explore and comment on is invaluable.

The templating options allowed our company to work within a standard set of page layouts that helped streamline the page builds and keep the site w/in brand standards.

From time to time some of the page templates seemed to be a bit buggy.

So much of the website could be updated with new content in a timely manor with a relatively small team managing the builds.

Simple to use and built on a powerful platform. Interface is very friendly and the technology seems to be keeping up with the innovation and demands of the market.

Sometimes I have issues with the single sign-on or the remember me functions. Even though I have the option selected, I am still required to login multiple times. Not a big issue but more of an annoyance.

The biggest thing is realizing what the experience is like for our consumers and customers. It helps put in perspective for the organization what the experience is like for the consumer and to help design products from a consumer first perspective.

I like that it offers formatting tools with an interface similar to Microsoft Word.

It is prone to errors, is slow, can take a long time to load, is time-consuming, has intermittent glitches.

It enables me to post news and images to our websites.

It helps communication levels with customers

There is nothing that i dont like about it that i can think of

It helps us sell insurance to customers at ease with the new world of technology

It's a very robust ecommerce platform that can integrate well with many of the other Adobe suite of products.

We haven't fully integrated with the Touch UI and the navigation around the backend can be a bit clunky. Tags for product set up are helpful, but would get clunky with a large product catalog.

It's a robust ecommerce platform and helped us solve our content management problems. Once we fully integrate some of the other Adobe products such as Search & Promote & Adobe Sensei and upgrade to the touch UI, we'll really be able to fully take advantage of the capabilities.

Its a very powerful CMS with a lot of integrations into the Adobe marketing cloud, as well as 3rd party systems like Hybris.

As a developer, there are A LOT of layers to deal with. At its core, there is Sling, Java and JSP, but in the latest versions they have thrown in Sightly. For AEM mobile there is phonegap, angular, you name it. Its just a lot.

Giving our clients a CMS in which to edit content for distribution to mobile devices.

Integration with full analytics, testing, targeting and the rest of the marketing suite

Cost can be prohibitive. Look to adobe for help in building roi model

Cms needs

Adobe Experience Manager is a great tool for those who are in Adobe ecosystem as it makes everything very efficient. With this the integration possibilities with other Adobe tools is great.

For those not in the Adobe ecosystem of products, Adobe Experience Manager can be time-consuming and challenging to use initially as it has a lot of features that allow scalability for large scale organizations.

While the initial setup can be time-consuming, the automation capabilities that Adobe Experience Manager offers save a lot of time in the long run and allow more creativity in the marketing campaigns.

You can start and develop a project very quickly with AEM.` There are already AEM components to use, which is very useful. Good documentation and hierarchy of certification levels.

No popular in my country - very few jobs.

Many technologies are in one place: Asset management, Dynamic media, Target, QueryBuilder, Workflows, Content and Experience fragments, Adobe ML/AI system and so on. It solves almost all problems with development.

AEM's powerful content authoring capabilities and seamless integration with other Adobe tools make it a standout choice for creating and managing personalized digital experiences at scale.

One drawback of Adobe Experience Manager is its complexity, requiring skilled expertise for setup and configuration, and its high licensing costs, which may make it less accessible for smaller businesses with limited budgets.

AEM's ability to solve these problems benefits businesses by streamlining content management, enhancing collaboration, delivering personalized experiences, and optimizing marketing efforts. It empowers organizations to create and manage compelling digital experiences, resulting in improved customer engagement, brand loyalty, and business growth.

-Comprehensive digital marketing suite. -Site builder is very easy to use. -Multi channel publishing is supported. -Easily integrates with Adobe analytics and Adobe Campaign. -SPA or Single Page Applications is a feature that offers compelling experience.

-Expensive in terms of the pricing. -New users will find it complex to learn (although the help section is filled with tutorials). -Customer support takes long to address the issues. -Undoing last action is not yet supported.

We needed a tool to manage multiple sites and deliver personalized experiences to our users. AEMs multi channel publishing is a boon. Centralized analytics ensure that we prioritise our updates correctly.

The connection from client to server sidealso i like the drag and drop

There are lots of configuration in order to setup 1 app

The easy setup for front end and designing

This works well with other Adobe products

the program lags and crashes a lot of bugs

Through Adobe Experience Manager, I am experiencing a new way to deal with marketing

Authoring and editing capability, metadata

Doesn’t meet all our needs as an online university

We are using it as a content management system for course content in online classrooms, categorizing and using metadata to make the materials shareable across courses and programs at the university

Component based editing makes it easy for multiple content editors to build standard pages fairly quickly. AEM has also handled some business rule- heavy components well.

Touch UI has not worked well with displaying assets in the sidekick. Some functions are easier done in Classic, but user has the ability to switch back and forth.

Content is better managed. Renditions of assets can be easily created and editors can quickly build component based content pages.

I like how it integrates well with sales force commerce cloud.

It can be a little slow. For example clicking through edit and preview could be a lot faster.

I think if it published faster that would be great.

For a global organization, AEM is one of the more obvious choices for a website CMS as it is developed in a way that allows scalability and reuse of components, providing you plan well.

It can be a little slow and seems to require some developers to create bloated code, apparently.

As a company that has gone 'all-in' with Adobe for digital marketing, it wouldn't have made sense to use a different CMS, so I guess that was never even a question. The benefits are not always clear, though.

Helped our team create and manage content on site to provide our customers a great experience across multiple touchpoints. Easy to integrate with our systems.

It took time to train employees but once they learned it the process was smooth.

Helped our teams collaborate faster than ever before. We were able to provide omni channel experience in a relatively easy and pain free way.

I like that there's a digital component.

Adobe suite programs take up loading time

Easier workflow means less headache

I like that you can make your websites mobile user friendly.

I dislike that it's not really made for small businesses and organizations. It's also a little pricey.

I can share my links across multiple dashboards.

Product is reliable; changes appear immediately on the front end.

Very little flexibility in page design, although that might be a limitation of how our company set up the product. Inability to reliably schedule changes.

Fast design and updating of static pages.

It's user friendly and intuitive. I use it to manage my global branded website for two brands.

Seems to have small bugs all the time and I have to go to our internal web team to have them contact AEM.

Managing branded websites.