Adobe Experience Manager is a cloud-based content management solution to help businesses create websites, mobile applications, and web forms. The AI-enabled platform lets content creators create, manage, and deliver marketing content to customers using machine learning algorithms. Additionally, it enables content designers to create, modify or publish web pages using the in-context WYSIWYG interface and drag-and-drop functionality.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, On-Premise Linux, On-Premise Windows |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
This tool improved our workflow dramatically. Thanks to the ability to manage and create content across multiple touchpoints.
It has a learning curve that could be a roadblock for some people. But if you get some training and practice it becomes a grear asset.
Collaboration was improved in our team. The availability of this tool everywhere has been key for our performance.
AEM provided easy solution to create, manage, publish, and update complex digital forms while integrating with back-end process, business rules, and data. It helped us to perform OMNI channel (personalized) experience, which we have integrated through Adobe wide range of cloud based applications, such as Target, Analytics and Data Management Platform (AAM). With AEM implementation we could optimize web experience and also saved 30% resource utilization.
Service: Adobe product development team need to address known bugs from older version (such as node) before realizing it in latest once.
Product Updates: Timely updates (including features) will make enterprise companies to operate efficiently
it has multiple integrations for reporting, analytics, activation, etc. it has good data visualizations. intuitive use.
because it has a lot, it can be overwhelming. a good tutorial would be necessary to get started.
campaign performance measurement. owned site reporting. optimizations.
Ability to view online program in real time ability to interact with with other people on an online event Ability to pause broadcast at will ability to host more than one event at the same time
Not able to record video session and playback later Uses high network bandwidth and could be a problem playing from a location of low network
Online broadcast for various stakeholders at the same time Collaboration
AEM is easy to use, and is certainly functional.
The components are often buggy and load time is not as fast as other industry leaders. Out of the box features can be clunky.
We use this an an extranet. Compared to our previous [intra]net, we are able to better organize the site for stakeholders.
Ability to have multiple users editing the same content.
Support provided by Adobe as I felt that they bought the product and did not have a clear understanding of it when it went to their support group. Resolutions drug on.
Ease of use for updating content.
Easy to use. Great drag and drop functionality.
There's a lot of things that aren't out of the box that should be standard such as reports, a good table component. It has glitches that happen too often like freezing, components disappearing.
It's a good upgrade from our previous cms. We can churn out better pages faster. It's also responsive which is great for our mobile users.
It's an extremely flexible content management system for multinational companies. The built-in capabilities for managing social and digital assets are profound.
Lack of stability on certain platforms.
Creating webpages using the same assets in different languages.
I like the ability to be able to combined multiple files into one pdf to send out to our members.
I do not like that you have to purchase upgrades to be able to edit parts of documents.
organizational management
Adobe Experience Manager is relatively easy to use. Its built-in DAM allows you to store all of your content in one area, and its tagging structure allows you to optimize your website as you build it. Being able to connect AEM into the rest of the marketing suite is also a big benefit.
Adobe Forms is not included OOTB, which is a bummer.
We need a CMS that could hold tons of pages of content, since our business is so large. Our newest website was built using AEM and is optimized on a regular basis.
Very power platform for building personalized experiences, excellent versioning and integration options
Not as easy to use as some off the shelf and open source solutions CMS options. No real community of modules and plugins, everything must be purpose built.
Needed a scalable platform to standardize web authoring and publishing resulting in increased productivity and distributed authoring capabilities.
The page templates that are componentized out of the box are easy to use and work really well with other Adobe products. User Interface is easy to learn and understand.
custom templates malfunction often, when we ask Adobe for help/support, the solution is almost always buying more service contracts, and/or adobe products. Not necessarily a bad thing, but just know this in advance.
marketing content management updates are simple and accessible to make. We don't have to wait a long time or get the technical team involved.
Navigation was easy and intuitive. The expanding taxonomy and structure was very easy to customize. Very customizable in general (work flows, api calls, etc.) if you have the proper technical resources.
Load times can be slow when updating content. Some tasks from the non-technical side ended up being very repetitive depending on how the system was set-up. It takes a lot of work to customize...but once completed that is a strength.
Ability to update content on owned web properties with out the need for dedicated technical staff. Leveraged for areas with frequent content updates such as the homepage and campaign pages.
Adobe Experience Manager has a wide array of features that gives the user an unlimited amount of functions to work with. It allows authors to manage their content on their website while contents are made available by the publishers.
It is not very user friendly for any new users of the product. There should be knowledge base center for the tools that is easily located and the the instruction clearly and concisely written for with a beginner mindset.
It provides our web developer a way to publish their content and share it with the entire company easily.
This has been an essential tool for out marketing team. It has made getting the word out fast and easy with much more efficiency.
Learning the program can take a bit of time.
This has expanded our digital marketing market greatly. This has definitely gotten our customers more involved.
easy updates - drag and drop feature blah blah
2 different dashboards - like using the old/ outdated one most
real time updates
Ease of use, Intuitive author experience, Preview capabilities and real time publishing.
Too much configurations . Need alot of IT involvement .
Implementation of CMS systems for various web properties. Easy of publishing, real time updates to market.
When we looked at various portal and CMS solutions to replacing our aging legacy intranet portal, our committee evaluated about 10 different technology solutions and arrived at Adobe AEM as the best solution for us. It's not cheap, but while many competing solutions "CAN" meet requirements, it's worth the time to request a demo of "HOW" an editor and end user would use the platform and witness the steps involved to better understand the process. One of the features I like the best about the product from layout and design perspective is that you can drag and drop column control components on a row by row basis to layout your page. Gone are the dark days when you are constricted to a 2 or 3 column layout template for the whole page. You can decide that you want 3 columns of content components (text, video, images, or widgets, etc.) in the first row, and then decide on the fly that you want 1 or 2 columns on the next row. This allows designers and authorers the flexibility to layout each page as needed without resorting to templates. Of course there are page templates as well, but this was one of the many selling points. The fact that you can simply select text and in a couple clicks update the content makes updates easy, and encourages a culture of self publishing made easy.
The product definitely needs a 3rd party implimentor to set up the necessary templates, configurations, customizations of components and of course testing etc. Expect this to take at least a full year before actual launching the product - more if you want to ensure a truly bilingual experience for administrators and content editors.
We were looking to replace an aging oracle based portal intranet solution. We honestly aren't leveraging many of the marketing features and personalized content features yet, as we are focused mainly on migration from our old platform at this point.
I will start by saying that I am a big fan of Adobe products in general. Have been using quite a few over the last decade....that said, so far, I’m happy using the AEM portion of the platform. It’s clean, easy to use and user friendly when it comes to classifying and organizing your digital assets.
Haven’t really come across any features yet that I dislike, hoping that once we get to do a whole “integrated campaign” all the other parts of the platform will work nicely and integrate well with the AEM portion.
Using AEM for enterprise content management and web marketing management. Hoping the see the benefits of doing more holistic integrated marketing campaigns once we get all the other portions setup.
author instance is very user friendly. for a CMS, great UX. workflows are seamless - flexibility for customization. great enterprise solution.
not necessarily a cq5 issue, but since we build and test on our (agency) server, then push to client's server for dev and prod, we have to bundle packages and push over for installation. have found that things break in the process, causing more qa time.
enterprise solution for multiple sites