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Brand24
Real-Time Online Reputation Monitoring
4.6

( 283 )

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Brand24 Reviews & Product Details

Brand24 Overview
What is Brand24?

Discover the power of media monitoring. Get instant access to brand mentions across social, news, blogs, videos, forums, reviews and more.

Company Brand24 Internet Monitoring
Year founded 2011
Company size 51-200 employees
Headquarters Wrocław, Dolnośląskie, Poland
Social Media
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What Brand24 is best for?
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Brand24 Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Brand24 Features
API Access
Ad Management
Analytics and Reporting
Audience Targeting
Automated Publishing
Brand Tracking
Campaign Management
Competitor Analysis
Content Curation
Content Library
Content Scheduling
Customer Engagement
Customizable Dashboards
Engagement Tracking
Hashtag Tracking
Influencer Tracking
Message Archiving
Mobile App
Multi-Account Management
Post Automation
ROI Tracking
Sentiment Analysis
Social Listening
Social Media Integration
Social Media Monitoring
Team Collaboration Tools
Third-party Integrations
Trend Analysis
URL Shortener
User Segmentation
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 21, 2025
Brand24 Logo
283 Brand24 Reviews
4.6 out of 5
Enterprise (> 1000 emp.)
Jun 27, 2022
 Source
Overall Rating:
4.5
IP
Inés P.
Manager Of Marketing Strategy And Innovation
Share
"Brand24 allows us to keep our reputation under control"
What do you like best about Brand24?

It has the function of locating satisfied customers through surveys sent by the system and the responses of the surveys, we get the mail to be aware of the opinions of customers. It also allows us to segment potential customers through different filters, and the program informs us when it has found an ideal customer so we can approach them to make a sale. Customers who are unhappy with our products are also located and reported to us, in order to approach them and avoid a bad review.

What do you dislike about Brand24?

Its control panel could be designed in a cleaner and tidier way, in order to have a better control of the reviews information. The integration with Gmail cost us, but we were insistent in achieving it, with the help of the technical service. I know it is a relatively new software, but I wish it could have the option of translation to more languages like Italian and French.

What problems is Brand24 solving and how is that benefiting you?

We have been using this software for some time now and it has given us excellent results with the monitoring of comments and reviews from our most loyal customers on different web portals, social networks and pages. This is achieving a boost to our brand and attracting potential customers. It allows the location of satisfied and loyal customers with the brand, so that they write positive reviews about our products and create a good online reputation. Dissatisfied customers with the brand are also located before they write a bad review, to avoid bad popularity on the web. It contains filters for customer segmentation and automatically provides us with a database of ideal customers based on those filters.

Small Business (50 or fewer emp.)
Jan 27, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Media Monitoring tool"
What do you like best about Brand24?

It gives real-time monitoring of your social media and gives insights into how your brand is performing and who your audience is. You can search for any brand, including your own, and check people's reviews. Plus, it is easy to use and fast.

What do you dislike about Brand24?

There is nothing I disliked, although personally, the pricing is kind of a put-off.

What problems is Brand24 solving and how is that benefiting you?

Being unable to monitor your social networks can be disheartening, especially if you are a small or new business. Brand24 helps monitor your brand's audience and analyze other people's impressions of your brand. You can view how your competitors are doing, which you can use for marketing research.

Mid Market (51-1000 emp.)
Aug 20, 2020
 Source
Overall Rating:
4.5
Megan G. avatar
Megan G.
Technical Solutions Architect
Share
"Powerful Cloud-Based Marketing platform."
What do you like best about Brand24?

Brand24 provides content distribution and even content discovering ability among other functionalities. The tool has a clean professional interface which contains various features for the user to easily provide leads, insights obtaining and the product helps on enhancing the communication with different potential customers. Excellent on feedback gathering, easy organization changes tracking, keeping the user on the same page with many different organization mentions not forgetting how responsive is their technical support.

What do you dislike about Brand24?

Only getting started with Brand24 which does not take much of the users time on training, since it requires just the basic usage knowledge.

What problems is Brand24 solving and how is that benefiting you?

Conducting productive communication with the clients, updating on various new issues, and different sudden effective changes within the business system.

Mid Market (51-1000 emp.)
Oct 03, 2019
 Source
Overall Rating:
4.5
Román E. avatar
Román E.
Digital Marketing & Communication Consultant
Share
"Fast, reliable, and comprehensive social listening tool"
What do you like best about Brand24?

Brand24 is a simple but powerful social listening tool that covers not only the analysis of mentions on social networks but also the mentions of brands, social media profiles, terms or topics on blogs, websites, and digital media. It also integrates the compilation and listing of mentions with the possibility of interacting and engaging with the mentioners. These are usefully cataloged by reference to an influencer score index. Brand24 also has a good historic retrieval of previous mentions.

What do you dislike about Brand24?

The keywords limitation may cause some trouble if you don't carefully design the monitoring & search project. The limits are reached quite easily without you even notice it. Besides, if you want to introduce changes to your keyword-based search once you have set it, the mentions retrieval process begins again.

What problems is Brand24 solving and how is that benefiting you?

Unlike other more expensive and complex social listening tools, Brand24 gives us immediate access to the social listening data we most need on a day-to-day basis. It is organized following a simple dashboard scheme that makes the learning curve short and has saved us precious time and working hours resources. Also, thanks to its being based on search projects, Brand24 allows us to collaborate efficiently with the people involved in specific projects.

Mid Market (51-1000 emp.)
Jul 02, 2019
 Source
Overall Rating:
4.5
Andrés P. avatar
Andrés P.
Director Digital
Share
"A view of the entire digital world, not only social media"
What do you like best about Brand24?

As we are a communications agency, I like to be able to have press post alerts, updates from government sites and particularly to be able to check not only Twitter as in other applications, but to have a wide view of instagram, facebook, and even forums and blogs.

What do you dislike about Brand24?

Not being able to identify relevant RT's, on the part of authors, which prevents me from identifying the actual scope.

What problems is Brand24 solving and how is that benefiting you?

We solve together the reports in pdf, the exportable ones in excel, the predefined filters by country, the widgets with lists of authors and exclusions.

Mid Market (51-1000 emp.)
Jun 19, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Best Social Monitoring Tool"
What do you like best about Brand24?

It is extremely easy to use, clear sections and ways of operation. I also like the real time alerts which is really helpful to know if someone mentioned the brand. Also the customer support is really great. It is also easy to group and filter results. Brand24 is absolutely the best social media monitoring solution on the market.

What do you dislike about Brand24?

So far the cons are kinda low. . The pricing is a but too high. Sometimes it also gives irrelevant social media posts. Also cannot customize templates for creating reports.

What problems is Brand24 solving and how is that benefiting you?

It is one of the best way to track social media mentions. It also helps to understand who mentions us and we can improve to provide better service to customers.

Mid Market (51-1000 emp.)
May 22, 2019
 Source
Overall Rating:
4.5
TW
Tamar W.
Founder
Share
"Great affordable mention monitoring"
What do you like best about Brand24?

Brand24 is an easy to use tool to allow companies to monitor their brands and mentions across the web. Love the forum tracking as well as other social media sites outside Twitter and Facebook.

What do you dislike about Brand24?

Perhaps the biggest frustration I have with the brand is that on the lowest pricing tier, you get updates every 12 hours. For me, it's not particularly mission-critical to be notified in real time, but the pricing discrepancy between updates every 12 hours and realtime updates is $450 monthly, which is hard for a small brand to stomach. Also, it's hard to see what truly is NEW and what's been repeated in the messages.

What problems is Brand24 solving and how is that benefiting you?

Tracking brand mentions across the web is difficult, but the consolidation in one single platform is great, especially with email notifications.

Small Business (50 or fewer emp.)
May 20, 2019
 Source
Overall Rating:
4.5
Eric S. avatar
Eric S.
Owner
Share
"Pics up mentions that other tools don't"
What do you like best about Brand24?

The main thing that Brand 24 does that I wasn't able to find in any other tools in this price range is the ability to find mentions in individual's FB posts where they don't specifically tag the brand.

What do you dislike about Brand24?

The daily report email would be more useful if it contained all mentions instead of truncating and forcing a click to log in.

What problems is Brand24 solving and how is that benefiting you?

We've been able to do a better job with social listening.

Mid Market (51-1000 emp.)
Mar 19, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Useful tool for tracking competitor mentions"
What do you like best about Brand24?

Brand24 Super easy to set up and so far is the most accurate and all-around inclusive tracking tool I've come across.

What do you dislike about Brand24?

The calendar function is kind of broken. You should be able auto set "previous month" etc

What problems is Brand24 solving and how is that benefiting you?

Tracking mentions on Instagram and Blogs weren't possible before.

Small Business (50 or fewer emp.)
Mar 19, 2019
 Source
Overall Rating:
4.5
Jeffrey W. avatar
Jeffrey W.
Ceo And Founder
Share
"Keeping up with sources, keywords and companies"
What do you like best about Brand24?

We rely on Brand24 to provide simple evaluations of a companies mentions across social and the web to determine the quality of the sources they are publishing to and/or the sources that are sharing information about a company.

What do you dislike about Brand24?

We wish that the web service or API was more robust. We also would like the rankings for quality to be upgraded. It's good but there is always room to do more in this area.

What problems is Brand24 solving and how is that benefiting you?

Brand24 helps us see the big picture of sites, social and other sources for specific use cases. For us, that often involves weeding out sources based on quality and this service makes that easy.