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Brand24 Logo
Brand24
Real-Time Online Reputation Monitoring
4.6
(283)
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Brand24 Reviews & Product Details

Brand24 Overview
What is Brand24?

Discover the power of media monitoring. Get instant access to brand mentions across social, news, blogs, videos, forums, reviews and more.

Company Brand24 Internet Monitoring
Year founded 2011
Company size 51-200 employees
Headquarters Wrocław, Dolnośląskie, Poland
Social Media
Brand24 Categories on Findstack
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Brand24 Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Brand24 Features
API Access
Ad Management
Analytics and Reporting
Audience Targeting
Automated Publishing
Brand Tracking
Campaign Management
Competitor Analysis
Content Curation
Content Library
Content Scheduling
Customer Engagement
Customizable Dashboards
Engagement Tracking
Hashtag Tracking
Influencer Tracking
Message Archiving
Mobile App
Multi-Account Management
Post Automation
ROI Tracking
Sentiment Analysis
Social Listening
Social Media Integration
Social Media Monitoring
Team Collaboration Tools
Third-party Integrations
Trend Analysis
URL Shortener
User Segmentation
Brand24 Media
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Brand24 Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 26, 2025
Brand24 Logo
283 Brand24 Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Mar 11, 2016
 Source
Overall Rating:
4.0
AF
Arnaud F.
Founder
Share
"Excellent Brand Monitoring Tool"
What do you like best about Brand24?

The mentions are good, the analytics is better

What do you dislike about Brand24?

Daily batch updates, not real time mentions

What problems is Brand24 solving and how is that benefiting you?

Talent Digital Management manages Talents' online positioning and reach. Brand24 is helping us accomplish just that by understanding where our Talent Brands stand.

Small Business (50 or fewer emp.)
Nov 05, 2015
 Source
Overall Rating:
4.0
MO
Marta O.
Founder
Share
"brand24 review"
What do you like best about Brand24?

Employees - i love to work with brand24. it easy to get any answer. moreover if i don't know sthg i can always ask them

What do you dislike about Brand24?

nothing, i like brand24 for everything, no need to comment this

What problems is Brand24 solving and how is that benefiting you?

monitoring for brands

Small Business (50 or fewer emp.)
Feb 02, 2024
 Source
Overall Rating:
3.5
Justin D. avatar
Justin D.
Creative Director
Share
"Really Good at What it is for"
What do you like best about Brand24?

Brand24 is really good for tracking mentions of your business across social platforms with decent customizations available to filter out only your business and not other similar businesses.

What do you dislike about Brand24?

Smaller companies aren't willing to pay a lot for the ability to do this so I have a hard time selling this feature to clients.

What problems is Brand24 solving and how is that benefiting you?

The ability to monitor a company's social media mentions.

Small Business (50 or fewer emp.)
Aug 31, 2022
 Source
Overall Rating:
3.5
JA
Justin A.
Founder
Share
"Nice and certainly powerful, but.."
What do you like best about Brand24?

The advertising cost of the reach was probably my single favorite stat, and the only place I have seen it, but using a limited version for a trial is just not what someone wants and I easily within a single day had hit the limit for twitter so just not fun to try

What do you dislike about Brand24?

The limitations. Like not even being able to download a pdf copy? Just seemed weird and could be easy to fix. People need to use a product completely to properly rate it

What problems is Brand24 solving and how is that benefiting you?

The social listening is cool. Overall I think there are better products out there that specifically do social listening, but with everything else that brand 24 does and the powerful social listening, I thought it was nice

Small Business (50 or fewer emp.)
Sep 02, 2020
 Source
Overall Rating:
3.5
Michele H. avatar
Michele H.
Data Research Analyst
Share
"Ideal social monitoring platform"
What do you like best about Brand24?

This software provides comprehensive analysis for businesses. Brand24 gives me instant access to mentions about me and my brand on the web, it is an easy service and at the same time powerful. It has a clean interface and default reports. It's a great tool for finding referral keywords on social media, plus support can run campaigns and show you how.

What do you dislike about Brand24?

The grouping tool is useful here, however the setup process is a bit challenging. Data download is not that great and another big issue is the reliability of historical data. Also, I hope that in the future I can add sentiment analysis for more languages.

What problems is Brand24 solving and how is that benefiting you?

It is a powerful tool that brings you closer to the people you believe, it has allowed me to track key topics in forums, on google and look at my competition. It gives me the ability to respond if stakeholders wrote to give feedback or ask a question, Brand24 is helping us achieve that by understanding where our talent brands lie.

Small Business (50 or fewer emp.)
May 27, 2019
 Source
Overall Rating:
3.5
David O. avatar
David O.
Brand Manager
Share
"HELPFUL MARKETING TOOL"
What do you like best about Brand24?

The ability to use filters to gain helpful industry insights and of course the brand mentions allowed us to find comments and customers which otherwise we would never have heard of! A must for brand managers!

What do you dislike about Brand24?

the mobile app could be better and the ability to share quick stats.

What problems is Brand24 solving and how is that benefiting you?

did not pick up some keywords

Small Business (50 or fewer emp.)
May 22, 2019
 Source
Overall Rating:
3.5
VT
Vivian T.
Traffic Manager
Share
"Good service"
What do you like best about Brand24?

Kuba has been a great help in giving advise on the product. Looking forward to use this product for your projects

What do you dislike about Brand24?

so far so good and I've not face much problem at this point of time.

What problems is Brand24 solving and how is that benefiting you?

pulling out relevant hashtags which allow the team to work more efficiently.

Mid Market (51-1000 emp.)
Oct 26, 2017
 Source
Overall Rating:
3.5
JM
James M.
Senior Sales Development
Share
"Stalk social media"
What do you like best about Brand24?

You can use Brand24 to find negative reviews on social media and try to make the situation right with the unhappy customer. You can also promote positive social media reviews.

What do you dislike about Brand24?

Kinda buggy and UI is not intuitive either.

What problems is Brand24 solving and how is that benefiting you?

Tracking social media for negative reviews.

Enterprise (> 1000 emp.)
Aug 31, 2017
 Source
Overall Rating:
3.5
ME
Mayor E.
Founder
Share
"USING BRAND24 FOR 2 MONTHS (MY EXPERIENCE)"
What do you like best about Brand24?

Simply put, the Dashboard is good. It's ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles I and my team are managing. Also, importantly is the competition tracking on social it also allows. This is very good!

What do you dislike about Brand24?

There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.

What problems is Brand24 solving and how is that benefiting you?

I have used Brand24 as a social listening tool on and off for about a year now, and recently set up a subscription for one of my clients. We're also using it for cold calls and prospecting clients who have had negative experiences with competitor clients. It's also the basis for our Digital Analytics programme to help clients with decision making, audience analysis, as well as testing new Brand Advertising materials before launch.

Enterprise (> 1000 emp.)
Aug 30, 2017
 Source
Overall Rating:
3.5
JG
Jordan G.
Research Assistant
Share
"Used for a media evaluation"
What do you like best about Brand24?

They were helpful and accessible, and were always online. Very quick to answer questions. The price and discount for our research was great

What do you dislike about Brand24?

The platform is a limited in its ability to provide demographics about the reach of the population. Isn't sophisticated enough to gather demographics but I understand that it is a limitation due to price.

What problems is Brand24 solving and how is that benefiting you?

We're just trying to gain better insight to who our campaign reached.

Mid Market (51-1000 emp.)
Oct 22, 2019
 Source
Overall Rating:
3.0
Mark A. avatar
Mark A.
Digital Marketing Specialist
Share
"Brand24 Doesn't Have Competitors Beat"
What do you like best about Brand24?

Set up is rather simple and the pricing is decent for the basic plans. However, there are other programs out there that produce much better results.

What do you dislike about Brand24?

Brand24, the Basic plan, missed a lot of mentions of our brand based on the key words that we set up with their team.

What problems is Brand24 solving and how is that benefiting you?

I was hoping to catch brand mentions that our Hootsuite account may not have caught, but a competitor was sending us marketing emails with mentions that Brand24 didn't catch.

Small Business (50 or fewer emp.)
Apr 18, 2019
 Source
Overall Rating:
3.0
Brea W. avatar
Brea W.
Marketing Specialist
Share
"Good tool, but needs UX/UI improvement"
What do you like best about Brand24?

Brand24 provides a lot of information and insight into who is talking about your brand. You can create projects based on keywords which allows you to join relevant conversations and stay up to date on target topics.

What do you dislike about Brand24?

The UI is pretty rough - the site feels crowded and sometimes it's difficult to navigate. It's rather expensive for what's being offered and you don't get to create many projects for the lower price tiers.

What problems is Brand24 solving and how is that benefiting you?

Keeping track of brand sentiment, planning for campaigns and effectively distributing content.

Small Business (50 or fewer emp.)
Feb 06, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Using Brand24 has helped us improve our KPI tracking and social listening"
What do you like best about Brand24?

The reporting has been our most used feature because we mainly use it to track our KPIs. We also review our mentions weekly to see who is talking about our brand, what they are saying, and if they could potentially become an affiliate or practitioner with our company. It is really easy to use and was easy to set up with a bit of help from our representative.

What do you dislike about Brand24?

There isn't anything we have found that we dislike so far! We are not heavy users of the app, but it works for what our needs are at this time.

What problems is Brand24 solving and how is that benefiting you?

It is helping us find people and blogs talking about our brand online, as well as helping us track some of our KPIs related to marketing.

Small Business (50 or fewer emp.)
Feb 02, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excelente herramienta para la lectura de metricas."
What do you like best about Brand24?

Es una herramienta muy intuitiva que facilita el navegar por ella y el obtener las mediciones que uno requiere de cada proyecto

What do you dislike about Brand24?

Lo que no me gusta es que a veces se tardan en actualizar las metricas.

What problems is Brand24 solving and how is that benefiting you?

El alcance y éxito que tienen nuestras campañas

Small Business (50 or fewer emp.)
Jan 24, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Total Insight for your brand"
What do you like best about Brand24?

Brand24 provides very deep insight about your brand, and I really like on how they visualize the data. It's easy to use, the integration is seamless, and their customer support is awesome!

What do you dislike about Brand24?

got no complain about their features, everything run smoothly

What problems is Brand24 solving and how is that benefiting you?

We can see the sentiment of the audience about the brand, and you can also immediately handle the issue that may affect your brand reputation

Small Business (50 or fewer emp.)
Dec 12, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great social listening tool"
What do you like best about Brand24?

It shows me every mention across the internet for all the keywords that interest me. Its very easy to set up and choose the keywords I want.

What do you dislike about Brand24?

Nothing really. For the case I want it, works perfectly

What problems is Brand24 solving and how is that benefiting you?

I can see all media outlets, blogs and users on social who are talking about my product. They dont have to tag us to see the mention! In that way I can stay up to date of what's going on and my product's reputation

Small Business (50 or fewer emp.)
Jun 12, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A simple but effective tool"
What do you like best about Brand24?

I found Brand24 really simple and intuative. It definitely helped me track my brand mentions and I can certainly see the value in using it long-term. I'll continue to recommend it to my audience.

What do you dislike about Brand24?

It'd like to see the data broken down even further.

What problems is Brand24 solving and how is that benefiting you?

It's helping me track how often my brand's being mentioned on social media, which in turn helps me develop content to best suit my audience and their preferences.

Mid Market (51-1000 emp.)
Apr 05, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Your letters with mentions are awesome. Keep doing it)"
What do you like best about Brand24?

Letters with mentions, user-friendly interface, a team with quick response

What do you dislike about Brand24?

I can't remember anything that I can dislike about the platform

What problems is Brand24 solving and how is that benefiting you?

The most remarkable function is to collect mentions

Mid Market (51-1000 emp.)
Apr 04, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Alerts, metrics tracking and reporting make Brand24 a crucial part of our crisis reporting"
What do you like best about Brand24?

Email, text and notification alerts are the best part of Brand24. We've caught so many crises early because of them.

What do you dislike about Brand24?

The sentimate tracking could be improved

What problems is Brand24 solving and how is that benefiting you?

Before Brand24 we weren't able to accurately track brand mentions or crises about our brand across platforms and had little to no warning when a crisis on social popped up.

Mid Market (51-1000 emp.)
Aug 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool & great, helpful team - you rock! <3"
What do you like best about Brand24?

The tool itself but also great people on the support that is available, funny, and ready to offer their hand in any possible case - kudos to them! :)

What do you dislike about Brand24?

Dislike it's a too strong word here - I understand that the lack of cancel options in the dashboard was based on business and UX decisions, but that was a bit confusing

What problems is Brand24 solving and how is that benefiting you?

-

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