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Unclaimed: Are you working at ClickFunnels?
ClickFunnels Reviews: 4.7/5 — Highly Rated
Co-founded by online marketing guru Russell Brunson, ClickFunnels is one of the most widely used sales and marketing funnel builders with more than 100,000 users and close to 10 million funnels created on the platform. Made for entrepreneurs and marketers who don’t have a programming background and don’t know how to code, it’s a true cloud-based drag and drop funnel creation tool that enables businesses to convert visitors into leads and leads into customers. It offers easy-to-use funnel templates from lead capture and customer acquisition with one-click upsell capability, to a follow-up sequence (available to ClickFunnels Platimum users) across multiple channels. Optimization functionalities such as A/B testing are also available. Since pages are built following a funnel structure, built-in analytics conveniently shows conversion and drop-off rates across the flow, making it easy to formulate insights and identify improvement opportunities.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Ease of use |
Beginner
Intermediate
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation, In Person, Live Online, Videos, Webinars |
| Languages | English |
ClickFunnels Pros and Cons
- Creating sales funnels has never been as easy
- The drag-and-drop tool is responsive
- ClickFunnels does come with great customer support
- There is limited email functionality available
- This software can overwhelm beginners
- It has an aggressive marketing and affiliate program that can annoy some people
ClickFunnels starts at $97 a month, and its entry plan is the worst value in the lineup by a distance. Launch gives you 10,000 contacts for $81 a month on annual billing — $8.10 per thousand. Scale gives you 75,000 for $164 — $2.19 per thousand. You get seven and a half times the contacts for twice the price, which means the cheapest plan is where you pay the most per unit of what actually matters.
- What it is: An all-in-one funnel and conversion platform bundling pages, email, courses, and CRM.
- Best for: Businesses selling information products or services through multi-step funnels at real volume.
- Pricing: Launch $81, Scale $164, Optimize $248 per month billed annually. Dominate $5,997/year. Verified July 2026.
- The honest catch: “Unlimited Funnels” carries a Limited Time badge on every tier, so the headline feature may not be permanent.
What Is ClickFunnels?
ClickFunnels sells the funnel as a unit of work. Rather than assembling a landing page tool, an email platform, a checkout, and a course host, you build the whole sequence — opt-in page, upsell, order form, delivery, follow-up email — inside one system that understands them as connected steps.
That framing is why the $97 floor is more defensible than it first appears. The plans include email sending at genuine volume — 50,000 messages a month on Launch, rising to 1.2 million on Dominate — plus course hosting, workspaces, custom domains, and an AI writing allowance. Judged as a page builder it is expensive; judged as a replacement for a funnel tool, an email platform, and a course host, it is competitive.
The audience has always been information marketers, coaches, and course sellers, and the product reflects that: the templates, upsell mechanics, and course delivery are built for selling knowledge rather than physical goods.
How ClickFunnels Works
- Contacts are the primary meter. 10K, 75K, 150K, then 400K on Dominate.
- Email is bundled and substantial. 50K to 1.2M sends a month depending on tier.
- Workspaces and team members scale together. 1 and 2 on Launch, up to 20 and 20 on Dominate.
- Courses included. 3, 6, 10, with delivery built in rather than bolted on.
- AI words allocated by tier. 1M on Launch to 10M on Dominate.
- API and custom code from Scale. Webhooks and the code editor are not available on Launch.
ClickFunnels Pricing
Captured from ClickFunnels’ pricing page in July 2026 in US dollars, on the Annual Discount tab.
| Plan | Annual (per month) | Monthly | Contacts | Emails/mo | Members |
|---|---|---|---|---|---|
| Launch | $81 | $97 | 10K | 50K | 2 |
| Scale | $164 | $197 | 75K | 300K | 5 |
| Optimize | $248 | $297 | 150K | 750K | 10 |
| Dominate | $5,997/year | — | 400K | 1.2M | 20 |
What actually decides your plan:
- Launch is expensive per contact and cheap in absolute terms. At $8.10 per thousand contacts against Scale’s $2.19, the entry plan is nearly four times worse value per unit. That is normal for a base tier, but the gap here is unusually wide — so if you are anywhere near 10,000 contacts, Scale is the better purchase rather than the upgrade you defer.
- “Unlimited Funnels” is badged Limited Time. On all four tiers. It is the headline feature, and ClickFunnels is flagging that the offer is promotional. Anyone choosing on that basis should assume it may become a metered feature and check the terms before a long commitment.
- Annual billing saves 16 to 17%. $97 to $81 on Launch, $197 to $164 on Scale, $297 to $248 on Optimize. The stated savings figures round slightly against the arithmetic, but the direction is consistent.
- API and custom code require Scale. Launch cannot use webhooks or the code editor, which rules it out for anyone integrating with existing systems.
- Dominate is annual-only. $5,997 up front, roughly $500 a month, with no monthly option.
- A 14-day trial with no card, plus a 30-day money-back guarantee. A genuinely low-risk way to test.
Who Should Use ClickFunnels
- Course and information sellers. The clearest case, and the audience the product was built around.
- Coaches and consultants running funnels. Opt-in to upsell to delivery in one system, without integration work.
- Businesses replacing three tools. If you currently pay for pages, email, and course hosting separately, the bundle is competitive.
- Marketers at real contact volume. The economics improve sharply above 10,000 contacts.
It fits poorly for simple landing pages, where Leadpages and Unbounce cost far less; for ecommerce, where Shopify plus Klaviyo is the better stack; and for small lists, where $97 a month for 10,000 contacts is poor value against dedicated email tools.
Honest Pros and Cons
Strengths
- Genuinely all-in-one. Pages, email, courses, and checkout that understand each other.
- Substantial email included. 50K to 1.2M sends monthly, not a token allowance.
- Improving economics with scale. $8.10 down to $1.25 per thousand contacts.
- Course hosting built in. 3 to 10 courses depending on tier.
- Strong funnel templates. Built specifically for information product selling.
- Low-risk evaluation. 14-day no-card trial plus a 30-day guarantee.
Limitations
- A $97 floor. High for anyone testing an idea.
- Launch is poor value per contact. Nearly four times Scale’s rate.
- “Unlimited funnels” is a limited-time offer. Badged as such on every tier.
- No API or custom code on Launch. Integration requires $164 a month.
- Only 2 team members on Launch. Small for an agency or a team.
- Dominate is annual-only. $5,997 committed up front.
ClickFunnels Alternatives and How It Compares
- Kartra is the closest all-in-one competitor, bundling funnels, email, membership, and video.
- Systeme covers similar ground at dramatically lower cost, with a genuinely free tier.
- Kajabi is the course-first alternative, stronger on delivery and community.
- Leadpages and Unbounce build landing pages well at a fraction of the price, without the funnel logic.
- Thinkific Plus focuses on selling courses rather than the surrounding funnel.
For a broader survey, browse our conversion rate optimization directory.
The Verdict
ClickFunnels is priced as a platform, not a page builder, and that is the only fair way to judge it. At $81 a month on annual billing you get funnel pages, 50,000 monthly emails, three courses, and a CRM that treats them as one system. Assembled separately — a landing page tool, an email platform with that send volume, and a course host — you would pay comparably and then own the integration work yourself. For a coach or course seller, that consolidation is the product.
The pricing decision is unusually clear-cut, and it points away from the entry plan. Launch costs $8.10 per thousand contacts; Scale costs $2.19 — you receive seven and a half times the contacts for roughly twice the money. Launch also excludes API access and the custom code editor, and caps you at two team members. Unless you are certain you will stay under 10,000 contacts and never integrate anything, Scale is the plan to buy and Launch is the one to grow out of quickly — which makes the real entry price $164 a month rather than $81.
Two things to check before committing. “Unlimited Funnels” carries a Limited Time badge on every tier — ClickFunnels is signalling that its headline feature is promotional, so read the terms rather than assuming it is permanent. And if $97 to $164 a month is more than the idea can currently justify, Systeme.io covers much of the same ground with a free tier, and is the sensible place to validate a funnel before paying platform prices for one.
FAQ
How much does ClickFunnels cost?
On annual billing, captured July 2026: Launch $81 per month, Scale $164, and Optimize $248, with Dominate at $5,997 per year as an annual-only plan. Monthly billing costs $97, $197, and $297 respectively, so annual saves roughly 16 to 17%. A 14-day free trial requires no credit card, and a 30-day money-back guarantee applies after the trial.
Which ClickFunnels plan should I choose?
Scale for most buyers. Launch at $81 provides 10,000 contacts — $8.10 per thousand — while Scale at $164 provides 75,000, or $2.19 per thousand. Launch also lacks API access and the custom code editor and caps team members at two. Unless you are confident you will remain under 10,000 contacts and never need integrations, the effective entry price is Scale’s $164.
Are ClickFunnels’ unlimited funnels really unlimited?
They are advertised as unlimited, but the feature carries a “Limited Time” badge on all four tiers, which indicates a promotional offer rather than a permanent entitlement. If unlimited funnels is central to your decision, check the current terms before committing to an annual plan, since ClickFunnels is explicitly signalling the offer may change.
Is ClickFunnels worth it compared to cheaper tools?
It depends what you are replacing. As a landing page builder it is expensive — Leadpages and Unbounce cost far less. As a replacement for a page builder plus an email platform sending 50,000 to 750,000 messages monthly plus a course host, the bundle is competitive and removes integration work. Systeme.io covers similar ground much more cheaply and has a free tier, which makes it the better place to validate an idea first.
What is ClickFunnels best for?
Coaches, consultants, and information product sellers running multi-step funnels at meaningful contact volume, who want pages, email, checkout, and course delivery in one system. Its economics improve sharply above 10,000 contacts. It is a poor fit for simple landing pages, for ecommerce, and for anyone testing an idea where a $97 floor is hard to justify.
Compare ClickFunnels with other popular tools in the same category.
I love how easy it is to create the different elements on the page when creating a website. All the pieces are there so it's literally drag, drop and edit. There is also added flexibility to really customize your site, integration with other platforms to really streamline the client process. I spent $100 learning the program through the One Funnel Away Challenge and have made thousands from that knowledge since. Love this platform!
When I want to do something specific, it's not always very easy to find the correct support page that explains the process. I do eventually get there, but sometimes in a roundabout way. Live support isn't very available.
I create websites for my clients using ClickFunnels. It's the platform I suggest everyone use. The benefits have been in creating wonderful sites in the most time effeceint manner.
I cannot describe just how excited I am since I came across this Challenge and Clickfunnels! I had been struggling since launching my first company, aged 52, to Empower women. Not only is it the best money I have ever spent, Russel and the team are amazing, there is no end to the resources they offer and the help you receive. Totally overdelivers! I now cannot wait to see the fruits of all that work and I have already forgone my Thinkific course site and Shopify ! Thank you thank you thank you! Here is my first funnel! www.aretigoddessevents.com
Nothing! I cannot fault Clickfunnels except perhaps for system glitches here and there.
I wanted to consolidate and make life easier, grow my revenue and business and that is exactly what Clickfunnels are doing for me.
The ease of drag and drop funnel building
Literally Nothing. I love everything about clickfunnels
I build sales pages and landing pages to initiate the customer journey
The FUNNELS of course and all the bonuses and Funnelflix
I can't think of anything at the moment that is a downside. Nothing.
The major problem ClickFunnels has solved is how it helped us eliminate so many integrations to complete tasks.
I was blown away by all the tips and tricks in the Live Virtual Hackathons! No excuses folks, just keep showing up and walk through step by step instructions and short cuts to building your funnels!
That it took me this long to attend the Virtual Hackathons
Converting my prospects into into clients. I've learned so much about digital marketing since I became a Funnel Hacker!
The system is incredibly intuitive, easy to use, logical and all-encompassing for any individual or team to use. With the purchase of six months, I have access to so much material, the system itself, the auto-responder, the membership option, trainings in Funnell Flix, and incredibly detailed 'help' videos which are up to date walk throughs of Click Funnels but also of other software one could want to integrate with. I am also participating in a 30 Day Challenge - OneFunnellAway, as I wanted to give myself the best 'running start' with this. Nobody could ask for more than what is being delivered. Not only are we all receiving training at an incredibly high level, but there is so much more offered. Daily coaching support if I need clarity or brainstorming and daily Tech Support. The sessions I have managed to attend and watch replays of are run by Dante Torelli. Dante is accommodating, patient and inspiring; simply the kind of person anyone would be lucky to have on their side, guiding them every step of the way. As impressive as this software is, the most fantastic outcome is that I will reach the exact people I want to reach and deliver to them exactly what they are seeking. As a math tutor/coach, there is no better feeling in the world than knowing I can reach and help more students. As a business coach, assisting tutors who feel somewhat challenged by business-related technology, move online and share their incredible skills is so exciting. I have no hesitation in recommending this software.
I honestly have yet to find anything I dislike about Click Funnels.
I am moving all of my business components to one platform. By doing this I eliminate a lot of frustrations I have had with attempting to integrate and get different systems to 'talk' to each other. I have a good working knowledge of technology platforms - but once the 'behind the scene' coding has to be opened up or to do what I want requires an expensive monthly upgrade, work arounds are required. Click Funnell's has all the components I need. I can't see myself needing anything else.
Excellent Tutorials bags of information to learn and how to implement new Click funnels to attract an abundance of new clients.
It's a new experience learning about Click Funnels, and any dislikes can be from too much information given at the beginning, or you may not get it right from the start. It is a long learning curve, and hopefully, any dislikes will be long forgotten as you move on up the ladder to be successful with ClickFunnels
Building Funnels, Who are your audience, where to find your audience, and how to get your audience to sign up as a new client.
What I like best is all the knowledge about Digital Marketing that Russell Brunson and all the team could systematize and teach so elegantly. That's the best from Clickfunnels. The software's a plus, you can even use other software, but you have to be inside the Clickfunnels community because you will find some of the best Funnel Builders, Copywriters, Strategists, and more. That's not the only place to learn better than any Marketing University, but a community to help you achieve your dreams. The best feature I could say it's the possibility of cloning your funnel and send to whatever you want. And not only that, you can even gain some money with affiliate commissions.
What I dislike is that some tech stuff isn't great. Like when I was trying to get more than 90k leads from a funnel, it took us more than four months to get all the leads from the system. I think it was a problem with their database; now it's solved, I guess. Another annoying thing is when you want to put a tracking code inside all your funnels; you can't do that using an account option; you need to copy and paste your tracking code on each funnel. Sometimes I have to do that for more than 30 funnels.
We use it for getting leads, a/b testing, and improve our performance. The main benefit it does not have to deal with plugins and other stuff, but it can be viewed as a weakness, too, depending on your point of view.
Everything is a result and a journey based approach
So far I like everything that I see so nothing stands out yet. If I have to choose something then I would say sales pages can be reduced on too much text
Creating more traffic and engagement for my business. While I'll only know the revenue impact in sometime, I see immediate benefits in terms of clarity on value-ladder journey for different product offers and different customer personas. Moreover, since I can create custom solutions for businesses, I can start creating funnels for every one of the solutions and give a range of offers
Great product and site to use! Resources and supprt material are great and readily available. Click funnel team is amazingl. Amazing knowledge share by Russell. Amazing supprt by Dante in tech support! Totally worth it !
There needs to be a step by step tutorial course on each feature and benefit provided by click funnels. For example a tutorial on how to: (Covering your Growth, Content, Customization sections & sub-sections e.g: Email & lists, Analytics, E-Marketing etc.
Click funnels is an increadible integrated software with a lot of options build in to make the funnel process as simple and easy as possible! Great Marketing tool as.
Perfect tool for the job. Shout out to Dante Torrelli for amazing tech skills and help in building my new business model with Click Funnels! Shout out to Jim Edwards for developing one of the most amazing tools for copy writing. Russel Brunson is an energy shifter...enough said. Rethinking where business is moving with this new model and "framework" :-) As an entrepreneur, I have been building small businesses for many years. However, times have changed and this model is where things are headed. One Funnel Away ( OFA ) Challenge is like going to a Tony Robbins seminar for a month.
Connfusing at first in the challenges, but once you see how to access all the tools and resources.
Building a new business model to sell and market online
Dante is knowledgeable and patient in his technical support session. Took a week trying to figure out what's wrong but with his guidance, it took minutes and we are done with it. His sharing on getting the technical aspect and strategies on the OFA helps me a lot. Without his help, I might have quit as a result of frustration over settings. The funnel needs a bit of time learning but it's amazing how it links steps together creating a loop or sequence easily.
The timing for the OFA is done midnight my time, luckily tech support is still a time I can get on. The platform is amazing but needs a bit of time to learn the hang of it. If one were to be left alone might not be able to handle it.
Having my landing pages (sales funnel) done up so that I can run ads on both Facebook & Google Ads. I notice that I do it correctly I can do more. I can up a sales funnel, duplicate it and edit it to new services and I'm good to go.
I was Online with Dante for two days from the beginning to the end, and he was such a great help for me.
I was the whole month, and it was too much information to work on.
The framework is easy, simple, connection with Stripe is working perfectly.
Dante was VERY patient and thorough in answering my many questions!
I can't say I disliked the wait time because he spent as much time as he needed to with me.
Helping young reading become more confident in the classroom and in life!
Having information that works, and can be applied to your own business to achieve your goals.
Nothing at all, I have no faults with Click Funnels
Learning how to promote my business easily, without years of failed advertising.
So many features and templates make this software so easy to work. It is so much fun to create your own sales funnel or any other funnel that you want to create depending upon your business. It's simple and mind blowing.
DIfficult to pick on as there are always so cool features and templates added, honestly difficult to pick on.
Since I have just started need to figure out what good differences I can create for my audience, but I see a lot of potential in this funnel system and I believe it will make a whole lot of difference to my business and audience.
I really like the ease of use and the amount of value they provide you when signing up. For example the training on how to use it and the affiliate program
I would probably like it if there was just a generic link to the affiliate program to give to people as opposed to only being able to send competition links to people. I have heard that some of the integration can be a bit "clunky" in some other peoples words, but I have never experienced this myself
I am using click funnels to market my own business and other peoples business. Like I said the ease of use is great it speeds up the process a lot and makes life so much easier and really just makes it a lot easier to guide people down the path you want them to go as opposed to having them land on a generic website
I love how easy it is to understand the videos for troubleshooting technical problems and the fact that they have videos for the sites they connect to. Technical support like this is invalueable and you can't find that in to many places.
If I find something I will let you know. But if I had to say anything I would say that I wish the theme settings were a little more user-friendly, meaning sometimes I can be too much of a control freak and would like to be able to design my sites a certain way. Like putting a logo on the side of the header. If this is already possible and I just have not figured it out I apologize. I love Clickfunnels!!
I have realized that Clikcfunnels really cares about its people and has made it easy for everyone to get the technical support they need without having to wait on the phone or have a confusing conversation trying to explain what their problem is.
I can't believe the quantity of quality pieces of training and videos, support, and tools Clickfunnels provides. I love automated systems, so using Clickfunnels is getting really fun to use. It's a lot easier when you are guided from the overall strategy to the tactics. Of course, there's a learning curve! Yet, if you just follow the basic advice on their first page, you'll make it: Read the Trilogy, go for the 5 Day Lead Challenge (it's free!), then the One Funnel Away - $100 for 30 days!
Again, I followed their advice. So: nothing I dislike. Or maybe the fact that I recently started instead of doing it years ago. But that's on me.
I don't need any other tools so far. The pack of templates covers all my needs.
Clickfunnels is pretty much a one stop package. The editor is super easy to use. It creates beautiful sales funnels and I love the membership area.
AT first, it seems like the price is high, but when you add up all of the tools you have to purchase separately with other platforms, then Clickfunnels pricing is right on the money.
The membership funnel is awesome. It has all of the features I need for setting up online courses. I've used many other platforms before. With WordPress, I had to purchase an endless list of plugins and features for setting up courses , membership features, and restricting content. CF has it all figured out.
As a newbie for the online marketing world, I am just trying to learn this all, it is not 1 +1=2; however, Russell and his team, over deliver on promises made. It' s up the student to use the information taught. Russell makes it exciting, interesting and inspiring. I really feel like I can do it!
I think a pre-course the the OFA Challenge, like getting content together or at least started, would be helpful. I can't implement as we go along without content.
I want to learn to create sales funnels to create an online business for coaching and eventually, if I am good enough at it, help clients create funnels as well.
Easy of use, that it provides all the software needs a business owner has to have
It would be great if they would provide more options when it comes to payment gateways to people who are based outside of US
Building a landing page in a couple of minutes without coding or any knowledge of web developing
I have used other platforms and I always ran into trouble. I would think I was making great progress and than BAM something is not right. I was frustrated and overwhelmed. Then I was given a free 14 day trial to clickfunnels. I knew instantly that all my problems were a thing of the past. Clickfunnels have taken all the work out of creating sales funnels. I was amazed at how easy and clear the entire process is with them. I was in tears this morning because I have been stuck going in cyrcles on these other platforms. Clickfunnels saved me from wasting my time and energy on platforms that just DONT work. I am completely sold. I am finally feeling excited again. Thank you clickfunnels.
Honestly... I am pretty upset that I wasted so much time, energy, and money on all these different companies that are being recommended by some of the top generators giving the impression that one is no better than the other. well... Not true, I cant get those hours. days. and dollars back. What a waste.
I had a hard time understanding the entire sales funnel. I was looking at it as if it was a bunch of different parts. I thought I could focus on one and not even consider the other. I was on clickfunnels for five minutes and for the first time I could see it for what it is...as a whole machine. Honestly clickfunnels has clarified all the issues I couldn't figure out using those other platforms. They provide video clips next to everything you do explaining the HOW, and WHY you do it. Its clear, straight forward, and to the point...saving me precious time, and energy. I highly recommend saving yourself from the headache I have endured. Please if you are looking for a platform that works for you, and provides you with a community that is clearly dedicated to your success; well you better just go to clickfunnles, and start your journey off the right way.
all of the different amazing tips and wizards on how to do things without tearing your hair out. As matter of fact, some of the tips Russel gave away for free...just like that...made me go 'seriously?' It shows he is truly in this to make others succeed. Unlike your usual marketer who just wants simply to make his truckloads of money and just scram - with no thought to whether what he sold benefited his customers or not. I absolutely love that about clickfunnels, Russel and his team.
The only complaint I would have is the amount of info/emails I received at the beginning. For someone who was completely new at the whole clickfunnels thing, it made me panic. I think at the beginning, less should actually be more - to help the customer properly get used to the entire concept.
I have so many ideas and for a long time trying to sort them out was like looking for a single tree in a forest full of thousands of trees. Needless to say, that did not create any confidence that I would ever actually be financially abundant and balanced. But with clickfunnels, I actually now believe that I can be - 95 percent! For someone who started with as little as 25 per cent not sure of that, that is saying something indeed! I can't wait to see what 2021 will birth as a result.
It's the most simple platform out there.
Pricing a bit high - but ROI is powerful
Lead generation was a big problem for us. Using different channels such as LinkedIn and Facebook (for our B2B campaign) proved efficient, but we wanted higher-intent audiences. The lead gen capabilities of this platform meant that we could run brand awareness and traffic campaigns and still get leads. Hot leads.
What I like the best about One Funnel Away Challenge is the energy you feel from all the presentations, which is palpable. I've been starting affiliate marketing for a month now, and I must say that this curse is nothing like anything online. This curse and Partner With Anthony are the best courses to begin your online business idea.
Nothing at all, everything is perfect. :)
I'm learning how to sell better through a funnel
I am on day 2 of the OFA challenge and am excited about the future! I feel as if my entire life has been leading me to this space in time. I can't wait to see where this goes.
I wish we could interact with the hosts once in awhile.
I am growing my cleaning business and introducing a new product. I have seen the benefit of believing in myself and my ideas.
The structure for training and the process and the RULES!!!
Believed that I could do this in an hour per day...not true....but I don't care...Im going to do it!!!
Traffic Options
The information is highly valuable. Way worth more than it cost. You can lead a horse to a water buffet but you cant make hime drink! This is a Water buffet for all sponges!
So far nothing. I believe it could go a hair faster if someone would to chose to.
Creating a great sales strategy, funnel page, and automation. Plus all the resources I needed to make it work.
I love how in your face it all is. I struggle with anxiety and worry so much about whether or not I am doing enough and if it'll work out. So it is so helpful to have this challenge be up front, in my face, and shutting up all and any worry.
I have not yet found anything to dislike! The program is well thought out and delivered!
I am solving the problem of getting sales! I have a funnel, but it sucks. So, I am pumped to learn how to make it much much better.
