Cognism Reviews: 4.6/5 — Highly Rated

Despite the capabilities of the cognism system being quite vast the interface is incredibly intuitive and easy to use. And for those odd occasions where you're not sure what to do, the team at Cognism are always on hand to advise, assist and are thoroughly invested in your success.

There is almost nothing to dislike about cognism. We've previously had teething problems where some information was outdated but this was a small percentage of thousands of possible contacts. However cognism took this criticism and responded with a real time verification tool so you know you're not wasting precious time or credits on people whose data is obsolete.

Cognism provides a dual purpose within my business: identifying potential new businesses to approach in addition to helping us source potential participants who might be interested in taking part in market research with our clients. Cognism allows us to identify all these prospects in no time at all, saving us time, money and any number of headaches.

The customer support and service is the best in the business (Anna Geissman). Not only is she knowledgeable and helpful she's proactive and genuinely interested. The layout is easy to use and is intuitive. I like the dashboard, email integration is extremely handy and means I can log in and it is all in one place. I can easily find relevant and high quality leads through Cognism and use them in every aspect of my SDR and marketing strategy, the different filters on the search function allows me to segment my leads between the UK and other markets. The dashboard is easy to read and I can easily look at some key statistics here. If I go into the campaigns page I can also get a more detailed breakdown of how each of my campaigns are doing which is a lifesaver for all of my reports and great for measuring KPI's. I can also easily access and layout my sequencing and add several steps such as emails, phone calls and LinkedIn adds.

The reporting section lacked, but they recently updated this and makes my weekly reporting so much easier. At times the stats won't update and it used to be impossible to delete campaigns which made the dashboard messy.

I can easily find relevant and high quality leads to sell directly to. It's automated and has easy search and sequencing features. Saves me time, feeds me leads and does the grunt work for me.

Easy interface and campaign set - up, of course, the help from the customer success managers

In smaller countries, it is difficult sometimes to find leads

I needed to create more leads for my recruitment business and my digital marketing agency. The leads and generally company awareness has increased dramatically.

Automation of previously manual processes.

Task management for calls / CRM task integration would be useful.

Cognism has automated the dull & tiresome process of finding leads & managing outbound marketing, the prior process involved 3 different tools and would take days to do what Cognism can be set up to do in minutes. Not only does it provide great tracking insights in outbounding, but it enables far more dynamic lead targeting, including based upon factors such as new job join, job postings, funding rounds / IPOs and more. The CSM function is very good - Yassamin is very attentive & clued into our needs & requirements, always suggesting useful ways we can improve our successes, or new and improved ways of using the tool / integrating with other tools.

There is so much to like about cognism from the support to the platform everything has been designed perfectly with management and simplicity in mind. The platform is simplstic from the get go and there is little implimentation that you actually need. The guys at cognism have been more than supportive and your wins become your account managers too. Aaron (our account manager) will email me on a very regular basis to check in and to see how everything is going, there hasnt been a question that I have had that he hasnt been able to answer yet either. They really do know what they are doing.

There is NOTHING i dislike about cognism. Everything is just so simple and there isnt any complaints to be had about the platform, customer service or anything.

The benefits are outstanding, the lead quality was the most important fcator for us to pair with cognism, you can generate all the data you want from LinkedIn profiles right the way to direct dials and email addressess. LinkedIn paired with cognism is like full blown end game, you can find out a persons interests and hobbies before speaking to them which makes finding a conversation or similarity with a new client very easu.

I have used so many lead gen tools like Zoominfo but nothing is like Cognism. Being a SDR/BDR/ AE or anything on this path leads are very important and having the ability to have campaigns kinda like folders for your leads is amazing. If you're a sales manager you build lists and send it around to your team super quick so what's everyone working on. CS team is amazing if you have questions. a cool thing that you can do is if you have an event you can upload a list on Cognism to cross-references the leads. I love this tool honestly check them out made like life so much easier and cut down so much time.

The only thing I would change is the time it can take to get lists back

The best problem that it's solving for me is that I have the right person to talk to every time and with campaigns, I know what I am working on

1. The concept of solving a problem existing in the B2B world for a long time: finding relevant contact persons for sales and marketing purposes. 2. User-friendly UX design, very easy-to-use Customer success management is excellent (thank you, Anna Geissman and Nick Roberts:)), communication is smooth and very quick (I usually get a reply to all my questions within 24 hours) 3. I like the built-in e-mail sequencing module with which we can run very efficient e-mail campaigns. 4. It is cool that you can also filter non-obvious attributes like recently changed position or recently received venture capital funding. 5. Flexible business model 6. Continuous improvement of the platform, new features and design elements

1. I am looking forward to see company revenue and EBITDA data (if possible) 2. The initial package is more than enough for a startup/scaleup - they usually do not need to reach out to 2000 contact a month. I would suggest to consider a smaller package or an option for 3-5 different companies/e-mail addresses attributed to one account. 3. I really can't think of any other things that I dislike, no matter how hard I try :)

building a real-time, reliable B2B database finding right contact persons customer segmentation Total Addressable Market definition and we can use it for our own purposes as well as we can serve our Clients' needs in terms of sales and lead generation

Cognism is was very targeted prospecting tool that has truly helped us with lead generation. They have gotten us connections with some really large scale quality SaaS companies that have turned into fruitful partnerships. We value their expertise on global lead generation, communication and finely targeted prospects. We have worked with a lot of lead generation companies in the past and have never had more of a positive experience than with Cognism. They also have excellent customer service! We have felt that the Cognism team is an extension of our own. They are responsive, collaborative and very helpful almost daily.

We love everything about Cognism! There are not a whole lot of things we would change about the service. The only wish we would be that the monthly credits rolled over. :) As a unique agency, we don't always use these credits monthly and it would be awesome if we could use them where needed in our own prospecting campaign.

We are a unique content marketing agency where we have a niche target of only B2B SaaS organizations. We are not an inbound agency and have worked to get quality leads through our own marketing campaigns. As a small team, we value each conversation we have and want to help these companies grow through their content. With Cognism, we found quality, targeted prospect research and lead generation for SaaS companies needing content marketing. We never had to evaluate or reaffirm our target market with the Cognism team, they were alway son top of it We have had many conversations with enterprise companies that we would not have been able to get in front of on our own.

We have been using Cognism platform for new lead generation for the last 8 months , This is such a powerful B2B lead prospecting tool , over the last 8 months we have closed won £100k worth of business thanks to cognisim. It's a user-friendly platform even for non-IT people Also would like to mention that the support from my Account manager (Aaron Cheung) has been nothing short of amazing!!!

At first the cost of the license cause some concern , but after using the tool for the last few months the return on investment has been tenfold. From my personal point of view, there is not much to dislike. It is an effective tool for email marketing and lead generation.

Cognisim has enabled us to create out own personal customer personas and reach out to thousands of new leads! We are now able to create a steady stream of new leads

The platform is incredibly user friendly. The layout and navigation makes it one of the most simple system I have ever used. It's an easy way to generate new leads and contact them all under one system. Also, the team (our account manager in particular) are so helpful and friendly, they listen to your needs and will do what they can to develop the system to cater to them.

There could be a better reporting function on the system.

Our main problem was a working email automation and to have new leads to push through that email journey. With Cognism we have the tools to handle both of these easily and effectively.

The Cognism prospector tool has changed how we approach new business development as it makes the process significantly more efficient and effective. Within a month of using the system we have generated a number of new leads and this is continuing to rise. The customer success support is also great to help advise on how to improve the way we use the system.

There is the occasional developmental issue that crops up but these tend to be dealt with quickly and efficiently.

Increased new business outreach to help fill the sales pipeline. We are now generating a number of new business leads every week using the system. The prospector automation also saves a significant amount of time and therefore allows the sales team to focus on other areas.

the various search options by people and company and keywords

The search parameters and results can be too broad

finding people that work in a particular industry. Understanding the impact of key stakeholders in each industry

Its simplicity, speed to contact decision makers and the support team.

Integration can take a while to understand but the support team could not be more helpful.

Lead generation and product positioning. Our lead database has surged and we have been able to skip the sales process so we have gone from enquiry to order, in some instances.

Probably some of the most pro-active, friendly, and genuine customer service/success I've ever experienced. Our Account Manager Oscar has perfectly understood our business needs and key demographics, and has done everything in his power to make sure Cognism helps us succeed. We've been extremely busy recently with recruitment and haven't had to time to utilise Cognism effectively, but Oscar has been super helpful in making sure we don't lose out during this period, and has done a lot of above-and-beyond work for us.

Need more time to see if any apparent disadvantages - but nothing immediate springs to mind. It's very easy to use.

Lead Gen and Prospecting - access to incredibly useful data.

The account management at Cognism is top notch, have really enjoyed working with them and at the prospect of expanding our relationship in 2002.

It's not a dislike but sometimes for bespoke briefs it can take a while to turn these around. I understand why, but an area that could be improved is the turn around on bespoke data pulls.

Data validation of existing database and also purchasing data for US companies

Accurate prospecting. Great support, powerful contact distribution, it’s like having a Whole sales team and as a startup, I need all the help I can get. Responsible for setting up several weekly meetings and converting prospects into sales.

So far, nothing. It’s a good deal. It’s not inexpensive, but it’s less than hiring a sales team and more affective.

I’m solving client prospecting and meeting set up with Cognism.

A mix of great customer service and a user-friendly UI that helped me to rarely need to reach out to them. I love how I can manage the whole process from searching for the right leads, reaching out and following up in a personalised manner and being able to easily report on my findings to my CEO. Before finding Cognism I was having a hard time trying to find a solution to engage with B2B leads that was cost-effective, had a large pool of contacts/data and allowed me to manage the outreach myself without having an Account Manager, and Cognism checked off all of those boxes for me and my team. Overall, using Cognism has helped us reach out to the right audience and grow our brand recognition globally due to the targeted outreach that we were struggling to get.

Though we did reach a number of leads in our intended audiences around the world, we found that certain markets didn't have as many verified leads as we might have hoped for the search criteria that was entered. That said, the data team helped us out a lot to help refine our lists.

I work in a really small team. Before using Cognism I was having a hard team trying to reach out to the right audience in a timely matter. I was doing a lot of cold outreach and spending hours getting low-quality leads, or very few good quality ones. Cognism helped me reach out to thousands of the right leads using precise search filters and by personalised emails which have shown to be the most effective avenue of communication for us. I think the biggest benefit I've realized throughout the past 6+ months using Cognism has been the time I've saved.

The interface is sleek and easy to use Anna Geissman, my account manager was super friendly, helpful and always on call when I needed her. The software can be rather complex at times but she always made sure that I fully understood what I needed to do on the platform.

Sometimes the new version could be a little buggy, but any bugs I reported got fixed pretty quickly.

I can now find and email potential leads using demographic data, something that I couldn't do before.

Cognism provides amazing lead generation to specific targeted audiences. Megan our Senior CSM has been extremely helpful in answering any queries and offering advice to ensure that the platform is being utilised to its potential, enabling us with the information we need to use Cognism beneficially.

Some Cognism campaigns have a high bounce rate

Cognism has enabled us to target markets and job role-specific leads in an efficient and reliable way

Our CSM Sophia & Florence have both been extremely attentive & really focused & listened to what our company is trying to achieve. We actually signed a new deal in the first month of using Cognism & have had a couple of meetings booked off the first campaign. This is also an effective way for gaining brand awareness with a targeted audience of contacts.

Quite a few undeliverable emails but I guess some of these are the nature of trying to reach multiple accounts in this way.

Cognism has given us the opportunity to reach out to many more customers in the market then our sales team can reach individually. If we get a few more meetings lined up then this will prove to be a valuable tool to work alongside our current sales practices.

We have started using Cognism for the past few months and I am impressed with how complex, yet simple to use it is. The journey implementing it was great and the support we had was outstanding. We've had regular service calls and webinars. We asked for more functionality in our Sales management software integration and we got that without any problems. We've also asked for help in regards to setting up email sequences and things have been moving really fast. Great experience when it comes to support. Our account manager Megan is doing an outstanding job for us so far. We are now using it for Email Sequencing as well and although we've only done that for the past month, it already showed us results. Really pleased.

It doesn't really have a real-time update and therefore there is always a good number of prospects that still require "cleaning", however I know typically you get that with data providers so I'd say it is definitely still worth it.

Email sequencing, Cognism helped us a lot with that and we have managed to reach more prospects that way

I like the best the ease of use, the flexibility of the prospecter (search engine of the solution), the kindness of the employees and the cost of the service.

Nothing to dislike honestly. We tried for different regions and it worked pretty good.

We use Cognism in order to generate leads for our partners and distributors. We are satisfied with the results.

It's great that you can upload your existing database into Cognism to avoid any duplicates in your data in the future. The quality of the data is very good.

That it doesn't show you how many credits you currently have.

We used Cognism as a data scraping tool to find companies on LinkedIn that other tools couldn't.

Based solely on volume I think Cognism shines really, there aren’t many competitors of theirs who can offer the sheer volume of B2B contacts that they can.

There were very few set backs, it can be long winded designing a new search with no CSV uploads but as you get more comfortable with the tool, this speeds up greatly.

No problems really, a massive benefit in a huge amount of contacts both for our marketing team to raise brand awareness and, obviously, for our sales team to approach new prospective clients.

We started using Cognism after switching from overseas researchers to do our cold email prospecting. The product is easy-to-use and offers a ton of value for the price including triggers including Hiring, Job Postings, Fundings - as well as Install-Base Technologies- an all around package that was tough to beat for the price. They have a really responsive support team who have gone above and beyond to make sure that we have been getting the most value out of the platform. They've suggested campaign variations for outbound messaging (something that we haven't gotten from from our Outbound ESP) to make sure that our campaigns were delivering. We've definitely experienced that they want our company to "win".

Although it's tough to do an apples-to-apples comparison for a database provider that is much more economically priced, Cognism isn't going to be able to match some of the top providers for Direct Dial numbers (e.g. Zoominfo/DiscoverOrg). That said, their team does offer generous support to verify additional contacts with a fairly reasonable 24-48 hour turnaround, and compares favorably to the market leaders on email contact coverage.

Cognism has a huge benefit for companies in the recruiting/staffing industry looking to prospect for companies hiring for specific roles- we used it to locate, and win, a fairly large deal 2 months into our contract with them.

The experience buying and onboarding with Cognism couldn't have been easier. Our Business Development Rep, Manager, and especially our Customer Success Manager have been extremely helpful in demonstrating the aspects of the software best for us and then helping us to maximise what we can do with it, giving us a good ROI. The software itself means our very small Business Development team can streamline and formalise the process of outbound email and call campaigns, ultimately meaning we can contact hundreds of times more people than we could without Cognism. The concept is simple and the platform easy to use.

The software is still a way off reaching its maximum potential, and Cognism are constantly updating it. This means a few features don't always work as expected - for example the 'Report a Problem' option for individual leads doesn't work. Often phone numbers are unavailable, out of date, or incorrect, however Cognism are working in complete accordance with GDPR here, so this data can't be completely accurate. The number of valid email addresses is also not always that high for certain companies. We have also had one or two teething problems with scheduling campaigns, but our CSM has always been extremely helpful in getting all of these issues sorted as soon as possible.

Cognism allows our small, startup BD team to maximise cold outbound outreach by email and call. It presents a list of easy-to-read leads and allows the scheduling of marketing campaigns to build awareness, demand, and qualification. We've really enjoyed using the software and getting to know our Cognism representatives. I'd definitely highly recommend Cognism and would argue that it's far better than the other pieces of software I've used for lead gen, lead intelligence, contact details, and sales/marketing automation.

What do you like best? The entire experience. The first phone call by my sales rep, through onboarding & getting over a few speedbumps at the start, the entire experience with Cognism and the team involved in our success was awesome.

There were questions about how many contacts were pulled early on, but working with the team at Cognism, we were able to overcome any discrepancies.

As a startup office of a cloud-based email security company, we needed to build a very specific base of prospects in the field of IT security. Both users of our solutions at SMBs and the managed service providers we'd like to partner with ... Cognism worked with us to find the exact people we needed to target. And they continued to help us hone our search skills and better our results.

Cognism has a really tight integration with salesforce which means we can import data fast and immediately make use of it.

I accept that data will never be 100% perfect and cognism is no different, but once this is accepted I can find no fault with the product.

Problems can be getting direct dials in europe, however this isn't an easy task. Benefits are that there are hundreds of thousands of ICP leads in cognism which are easy for us to source and work on.

An indispensable lead generation partner that is helping Adgistics engage with new prospects

Leveraging learning and best practices from their other clients that will help optimise conversion metrics

We have been able to accelerate our new business leader generation significantly

Cognism offers clean accurate data in an easy to use tool. As importantly they offer expertise and insight. Every person I have dealt with at the company is smart, responsive, and trustworthy. We looked at and tested several other vendors and no one came close to Cognism.

There is nothing I dislike about the company or the services they offer.

Cognisim solves huge work flow problems for us. They have enabled us to be ferocious competitors and provide us the the tools to be hyper efficient. This company really works 24x7 and I am not sure when anybody there sleeps.