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DatoCMS
Effortless Headless CMS
4.8
(32)
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DatoCMS Reviews & Product Details

DatoCMS Overview
What is DatoCMS?

DatoCMS is a modern, user-friendly content management system designed to provide an effortless and streamlined experience for developers, marketers, and content creators. The platform's interface is straightforward and intuitive, and features a wide range of flexible customization options, allowing users to build, manage, and publish their content with ease. Some of its standout features include a robust API, seamless integration with popular front-end frameworks, version control, and real-time collaboration tools, making it a top choice for modern websites and applications.

Company DatoCMS
Year founded 2017
Company size 11-50 employees
Headquarters San Francisco, California, United States
Social Media
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DatoCMS Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
DatoCMS Features
API-first Architecture
Analytics/Reporting
Backup & Restore
Collaboration Tools
Content Modeling
Content Previews
Content Scheduling
Content Search
Content Tagging & Categorization
Content Versioning
Content Workflows
Custom Content Types
Customizable Content Delivery
Developer-friendly SDKs
GraphQL Support
Headless Ecommerce Integration
Localization
Media Library
Multi-language Support
Multi-site Management
Performance Optimization
Personalization
RESTful API
Rich Text Editor
SEO Management
Scalability
Security & Authentication
Third-party Integrations
User Role Management
Webhooks
DatoCMS Media
DatoCMS video thumbnail
DatoCMS 0
DatoCMS 1
DatoCMS 2
DatoCMS 3
DatoCMS - DatoCMS Homepage
DatoCMS Screenshots
DatoCMS screenshot 1
DatoCMS screenshot 2
DatoCMS screenshot 3
DatoCMS screenshot 4
DatoCMS Homepage
DatoCMS Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 15, 2025
DatoCMS Logo
32 DatoCMS Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Oct 23, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A flexible and well-rounded CMS, with top-notch editor & developer experience"
What do you like best about DatoCMS?

It is clear that the Dato team has put a lot of effort in understanding their users' needs. They value their customers and provide excellent support. From a developer standpoint, DatoCMS is simply amazing. There are just so many good features and the CMS is really easy to implement. The docs are great and thorough. The dozen of available starter projects help you get going real fast. The GraphQL Content Delivery API allows for full typesafety when using Typescript and codegen. Webhooks work great. And what I like the most, by building your own custom plugins, it is possible to extend the functionality of DatoCMS in any imaginable way. True flexibility.

What do you dislike about DatoCMS?

I have actually not found anything to dislike about DatoCMS in comparison to other CMS platforms.

What problems is DatoCMS solving and how is that benefiting you?

For clients, we have used DatoCMS to build a great content management solution for marketing sites, and are currently implementing DatoCMS for a more advanced use case: an education platform, having the entirety of the admin portal inside of Dato using custom plugins.

Mid Market (51-1000 emp.)
Mar 28, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The most underrated Headless CMS"
What do you like best about DatoCMS?

The ever-evolving feature set, ease of use and extremely responsive product team.

What do you dislike about DatoCMS?

Hard to think of anything honestly. The only thing I would have said would be the lack of client isolated infrastructure, but that has recently been added.

What problems is DatoCMS solving and how is that benefiting you?

Single source of truth for CMS content across multiple applications. Composable content modules that allow designers to easily craft unique experiences in a matter of minutes.

Small Business (50 or fewer emp.)
Mar 28, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent CMS for developers with GraphQL, media management, block editor and multilingual content"
What do you like best about DatoCMS?

Minimum setup required to trigger deploys of the site e.g. to Vercel. Flexible type system (schema) and extendable block-based editor.

What do you dislike about DatoCMS?

The price is too high for smaller projects with ~1000 records. The lowest-paid plan is 199€/month. The free plan is suitable for development only.

What problems is DatoCMS solving and how is that benefiting you?

Deploying a multilingual website with rich media to a global audience. The main benefits were low maintenance costs for IT and an easy and joyful editing experience for editors.

Small Business (50 or fewer emp.)
Aug 09, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"DatoCMS is a well rounded CMS with rapid & helpful support"
What do you like best about DatoCMS?

Modular content allows to build complete pages by mix & matching different blocks, very flexible.

What do you dislike about DatoCMS?

Pricing is a little more complicated than it used to be, but it's miles cheaper than alternatives. We tried dozen before settling on DatoCMS; the only one that comes close in terms of feature is Contentstack, but pricing is on another level.

What problems is DatoCMS solving and how is that benefiting you?

We are using DatoCMS as a headless CMS for Gatsby. It works like a charm.

Small Business (50 or fewer emp.)
Jun 19, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"great DX and UX, very easy to get started, much simpler than competitors"
What do you like best about DatoCMS?

Global distribution and 0 devops needed. And quick and nice customer support on a free tier

What do you dislike about DatoCMS?

Bidirectional relations missing require a little more work but it's fine. Request count went up fast, that's something to investigate.

What problems is DatoCMS solving and how is that benefiting you?

No devops, no backend, works out of the box

Mid Market (51-1000 emp.)
Oct 22, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great CMS and responsive customer service"
What do you like best about DatoCMS?

I like how easy it is to use and its integration with GatsbyJS. The customer service also has been of great help to me. They were very responsive and helped me until the case was resolved.

What do you dislike about DatoCMS?

There is nothing I do not like so far on DatoCMS.

What problems is DatoCMS solving and how is that benefiting you?

Content creation. DatoCMS helps create a separation between the developers and the marketing team. My responsibility now as a developer is to make sure the contents are correctly displayed. I do not need to be the one to change the content from time to time as other users have access to the CMS.

Mid Market (51-1000 emp.)
Oct 11, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to setup, customize to your need, and great dev experience"
What do you like best about DatoCMS?

Data modeling is easy to understand, tweak, and tailor to your need. Nothing is frozen and it's really easy to change your mind / data design. Graphql API makes it a joy to work with and integrate with Next or Gatsby. Image management with rich API & CDN is also a joy. Support is great too, and pricing is fair when you consider the other player in the same fields.

What do you dislike about DatoCMS?

I would love to have reverse relationships for graphQL API: you have posts that belong to a category, you can get the linked category from the post, you can get all post for a given category, but you don't have a post collection on your category model. It seems really costly to do, and the workaround are not that bad,

What problems is DatoCMS solving and how is that benefiting you?

Self-hosting a headless CMS is time-consuming, and a good CDN can be pricy. DATO does both with a great UX & DX.

Small Business (50 or fewer emp.)
Mar 05, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Dato FTMFW"
What do you like best about DatoCMS?

The flexibility of it - we were able to build what we needed and continued to adapt

What do you dislike about DatoCMS?

It requires a bit of competency -- one one of the people making updates through it has no prior website experiences and stumbled through it quite often

What problems is DatoCMS solving and how is that benefiting you?

Using it for a restaurant website CMS, it's been great for flexibility and updates beyond user comptency

Small Business (50 or fewer emp.)
Mar 28, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy!"
What do you like best about DatoCMS?

Simplicity, it enables everyone at the office to do changes otherwise too complex

What do you dislike about DatoCMS?

Cannot think of anything from the top of my mind. The storage space maybe. And!! When one uses the edit tool for photos, it is saved in a format that the the system doesn't accept

What problems is DatoCMS solving and how is that benefiting you?

Again, letting more people at the office do things otherwise appointed the tech team

Small Business (50 or fewer emp.)
Oct 19, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Configurable but will require extra support"
What do you like best about DatoCMS?

Platform has complete flexibility to build the site & CMS you'd like

What do you dislike about DatoCMS?

You are dependent on your front end dev for most all - would be great if it were a bit more plug & play for marketing users

What problems is DatoCMS solving and how is that benefiting you?

CMS for website

Small Business (50 or fewer emp.)
Jan 23, 2024
 Source
Overall Rating:
5.0
PB
Patrick B.
Cofounder & Client Services Director
Share
"Win-win"
What do you like best about DatoCMS?

Both our team and clients are happy using DatoCMS. I especially like that our non-technical customers can easily make updates and that my team can focus on being a more strategic partner. I also like that my team is able to develop more quickly with fewer issues resulting in cost and time savings. Last but definitely not least, we've really enjoyed working with the DatoCMS team. They've been helpful and quite responsive.

What do you dislike about DatoCMS?

DatoCMS isn't as widely recognized as some competitors, so it can take a bit more time upfront to educate potential clients about its benefits.

What problems is DatoCMS solving and how is that benefiting you?

DatoCMS is helping us move faster and is giving our clients more flexibility. It's a much more modern solution.

Small Business (50 or fewer emp.)
Oct 25, 2023
 Source
Overall Rating:
5.0
FM
Fran M.
Founder
Share
"Great CMS system"
What do you like best about DatoCMS?

The flexibility to build and update quickly, easy to use and very few errors.

What do you dislike about DatoCMS?

Would be great to have bigger storage on lower tier plans.

What problems is DatoCMS solving and how is that benefiting you?

Its a great replacement for wordpress and feels more powerful in its capabilities as a platform.

Small Business (50 or fewer emp.)
Sep 29, 2023
 Source
Overall Rating:
5.0
Darina P. avatar
Darina P.
Pr And Marketing Manager
Share
"Exceptional Experience with DatoCMS"
What do you like best about DatoCMS?

As a marketing manager, I've had an exceptional experience with DatoCMS. What I like best about DatoCMS is its user-friendly interface, flexibility, and robust management capabilities. It has greatly streamlined our content workflow and made it easy to manage our website content effectively.

What do you dislike about DatoCMS?

I have found no major dislikes about DatoCMS; it has consistently met and exceeded our expectations.

What problems is DatoCMS solving and how is that benefiting you?

DatoCMS is solving key challenges by streamlining our content management, and simplifying localization, This has resulted in improved efficiency, content consistency, and website performance, benefiting our workflow significantly.

Small Business (50 or fewer emp.)
Jul 12, 2023
 Source
Overall Rating:
5.0
YA
Yuriy A.
Ceo
Share
"most partner-friendly CMS out there"
What do you like best about DatoCMS?

It's easy to develop with DatoCMS our devs were able to put the first bits in the same day as we registered The interface is simple. DatoCMS provides great capabilities to Agencies and their customers - no need for an agency user in each customer account and collaborators solve issues with shared accounts which is a great addition to security Pricing is affordable

What do you dislike about DatoCMS?

So far, everything is good. Of course, there are some small things here and there, but it's more a matter of my tastes

What problems is DatoCMS solving and how is that benefiting you?

Decouple content from web-frontend this gives us flexibility with content management and allows us to offload content updates from developers

Small Business (50 or fewer emp.)
Jul 11, 2023
 Source
Overall Rating:
5.0
CM
Cairin M.
Founder
Share
"Gets out of the way quickly."
What do you like best about DatoCMS?

It's simple to set up and integrate into your team's workflow. Our favorite features include the modular content fields, automatically optimized images and the structure text fields. The whole platform is a breeze from both a content editing and engineering perspective. Their support team is also super responsive and solved all our issues in no time.

What do you dislike about DatoCMS?

Finding reasons to dislike DatoCMS is challenging since it is an excellent platform. The only thing we couldn't integrate seamlessly was setting up build triggers for page spidering. We had to set up fake build pipelines because DatoCMS requires you to trigger a build before initiating page spidering. Our implementation doesn't require a full site rebuild, so that we could have just used a webhook.

What problems is DatoCMS solving and how is that benefiting you?

We are using DatoCMS for all our content, from marketing pages to docs and our blog. It allows our designers to change content without requiring time from our engineers.

Small Business (50 or fewer emp.)
Jun 10, 2023
 Source
Overall Rating:
5.0
Lorenzo D. avatar
Lorenzo D.
It Manager
Share
"Easy to user CMS with fantastic support team"
What do you like best about DatoCMS?

* really easy to use * great support team * flexible pricing * customizable sidebar

What do you dislike about DatoCMS?

Sometiems the search function does not work as expected

What problems is DatoCMS solving and how is that benefiting you?

We needed a SAAS Cms on a budget

Small Business (50 or fewer emp.)
Jun 09, 2023
 Source
Overall Rating:
5.0
Andrej R. avatar
Andrej R.
Digital Marketing Specialist
Share
"Great tool, great support"
What do you like best about DatoCMS?

Probably the best headless CMS out there. Helpful and responsive support. Generous free plan.

What do you dislike about DatoCMS?

More plan options besides free and professional.

What problems is DatoCMS solving and how is that benefiting you?

User-friendly headless CMS. Efficient website, edited easily.

Small Business (50 or fewer emp.)
Sep 29, 2022
 Source
Overall Rating:
5.0
JC
Jack C.
Developer
Share
"All the features I needed plus a great overall experience"
What do you like best about DatoCMS?

I like the separation of a hosted CMS but sometimes they lack the features and customisation you need. I spent a lot of time trialing platforms before I chose DatoCMS. It had all the features I needed plus the overall experience has been consistently great. The team are also very helpful and have gone beyond what I would expect.

What do you dislike about DatoCMS?

They've done a great job of covering all bases

What problems is DatoCMS solving and how is that benefiting you?

Hosted headless CMS that does not compromise on features

Small Business (50 or fewer emp.)
Apr 04, 2022
 Source
Overall Rating:
5.0
AR
Alessandro R.
Head Of Development & Delivery
Share
"I never regretted choosing DatoCMS"
What do you like best about DatoCMS?

DatoCMS has the features you need, not more of them not any less. I will be totally honest: in the first place, I appreciated its pricing as it has a very low starting point which was affordable for a startup. The preview feature with NextJS is game-changer, this integration is so powerful! I was very happy with its CDN: being able to share static assets with two clicks with such performance is vital for a startup like us. Adding internationalization to our homepage was super easy and quick. Integrating its Webhooks to existing Deployment Pipelines (Azure Pipelines in our case) was easy and fast.

What do you dislike about DatoCMS?

I won't compare here Headless CMS versus Traditional full-blown CMS as they are different paradigms with pros and cons that apply to all the products, not Dato specifically. I wasn't able to create a unique immutable URL for a PDF I uploaded in the DatoCMS Content CDN: I need to have a PDF with a URL that never changes even if I update the content, but I had to write some custom code.

What problems is DatoCMS solving and how is that benefiting you?

We have to - have beautiful landing pages powered by our design system where Marketing should be able to update or create theme without Development effort - handle internationalized copywriting for both sites and apps - easily deploy static asset sharing URLs in different part of our company

Small Business (50 or fewer emp.)
Mar 29, 2022
 Source
Overall Rating:
5.0
ES
Explore S.
Full Stack Developer
Share
"A very complete and fast CMS"
What do you like best about DatoCMS?

We choose DatoCMS because we needed an easy way to implement localization in our pages, migrate all of our pages to a WYSIWYG format with no complications and manage roles for the people in the company. And this CMS has everything that we needed, a lot of plugins, libraries to integrate it with React, excellent localization management, very good performance and an amazing way to manage webhooks. DatoCMS has everything that we need!

What do you dislike about DatoCMS?

This may be a bit technical review, but something very very complicated is updating content in specific fields types. For example, I have a big modular block and I wanted to create the content of it from a script written in Nodejs, as I didn't how to do it, I had to make a change manually in the model, check the browser's console -> network, expand the request and look for that field to see the format that DatoCMS uses to save it, then copy that structure into my Nodejs script and adapt it to save the information that I needed. Another thing that I struggled with, is translating a structured text but keeping the format of the original content. This was veeery dificult to me, but I managed to make it. I think that is something very normal that you have an english blog post and you want to translate it to french/italian or any other language, but you want to keep the original format of the WYSIWYG editor. Those are things that I have to take a looot of time to figure out how to do it, but I was able to. I'm not saying that the CMS is worse than other ones because of my feedback, not at all, I think Dato is the better one with no doubts. But IMHO those things could be improved.

What problems is DatoCMS solving and how is that benefiting you?

Now we are able have multiple languages on our site, have a better performance compared to our actual CMS (we are migrating from another one to Dato), we were able to implement ISR with DatoCMS webhooks (which is aaawesome!). Our content editors are happy because they have an amazing WYSIWYG editor and an amazing way to edit images! Also, I love the Nodejs client, the libraries to manage structured text with react and the graphql API, now is easier for us to get information from a CMS.