Unclaimed: Are you working at Ecwid?
Ecwid Reviews: 4.8/5 — Highly Rated
Ecwid stands out in this category because of how easy to use the platform is. It’s easily one of the most adaptable, which means users can quickly start selling products online. Ecwid is also not a standalone builder, but it does work with a range of platforms, including WordPress. On this platform, you can customize your checkout experience, integrate key apps to help you scale, and even manage your store on the move.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Ecwid Pros and Cons
- Simple enough to plug into your existing websites
- Lots of customization options
- Great for adding extra integrations and features
- Manage your store on the move with a mobile app
- Various payment processing options
- Not a standalone site builder
- Limitations to the free plan
Ecwid charges €0 in transaction fees on all four plans — a row in its own comparison table reads 0 €, 0 €, 0 €, 0 €. In a category where most platforms take a percentage of every sale unless you use their payment processor, that is the single most consequential thing on the page. The billing toggle is less straightforward: it advertises “Annual (save 16%)”, and Starter saves nothing at all while Business saves 24.6%.
- What it is: An ecommerce platform you can bolt onto an existing site, or run standalone.
- Best for: Anyone adding a store to a site they already have — WordPress, Wix, Squarespace or otherwise.
- Pricing: Starter €5, Venture €29, Business €49, Unlimited €119 per month on annual billing. Verified July 2026.
- The honest catch: Starter caps at 10 products and gets no annual discount.
What Is Ecwid?
Ecwid, now part of Lightspeed, is an ecommerce platform built around a distinctive idea: rather than replacing your website, it adds a store to whatever you already have — WordPress, Wix, Squarespace or any other platform — and can run on several sites at once from a single account. It also ships its own Instant Site builder with 70-plus templates if you are starting from nothing. It holds a 4.5-star average across more than 380 Findstack reviews.
Four plans, all month-to-month with no long-term commitment, and unlimited bandwidth and storage throughout. Ecwid is a PCI DSS validated Level 1 Service Provider and works with more than 70 payment providers including PayPal and Stripe.
How Ecwid Works
- Product count is the meter — 10, 100, 2,500, unlimited.
- No transaction fees on any plan.
- No setup fees, and no bandwidth or storage charges.
- The annual discount varies by plan from 0% to 24.6%.
- Custom domains require Venture.
- Prices exclude 20% VAT.
Ecwid Pricing
Captured from Ecwid’s pricing page in July 2026 on the euro price list, reading both billing toggles. All prices exclude 20% VAT.
| Plan | Annual/mo | Monthly | Actual saving | Products | Per product/mo |
|---|---|---|---|---|---|
| Starter | €5 | €5 | 0% | 10 | €0.500 |
| Venture | €29 | €35 | 17.1% | 100 | €0.290 |
| Business | €49 | €65 | 24.6% | 2,500 | €0.020 |
| Unlimited | €119 | €149 | 20.1% | Unlimited | — |
Transaction fees: €0 · €0 · €0 · €0
What actually decides your cost:
- Zero transaction fees is the headline, and it holds up. Ecwid’s comparison table has a “Transaction fees — fees charged per sale by Ecwid” row showing 0 € across all four plans, and its FAQ confirms: “No, we don’t charge any setup or transaction fees on any of our plans.” For a store doing real volume this dominates the subscription price. A platform charging 2% on €5,000 of monthly sales costs €100 a month in fees alone — twice Ecwid’s Business plan.
- The annual discount is not 16%, and on Starter it is nothing. Starter costs €5 whether you pay monthly or annually — a 0% saving on the plan the toggle is advertised against. Venture saves 17.1% (€35 to €29), Unlimited 20.1% (€149 to €119) and Business 24.6% (€65 to €49). So the headline understates three plans and misleads on the fourth. Business is where annual billing is genuinely worth committing to.
- Ten products is what defines Starter. At €5 a month that works out at €0.50 per product — twenty-five times Business’s €0.020. Starter is a way to test the platform rather than run a shop, and the jump to Venture’s 100 products costs 5.8× the price for 10× the catalogue.
-
The custom domain arrives at Venture, not Starter. Starter gives you the default
mystore.company.siteaddress with a TLS certificate. Buying a custom domain from the Ecwid admin, along with Instagram and Facebook selling, the App Market, automated tax calculations, discount coupons and analytics, all begin at €29. - Business is the plan that suits most real shops. 2,500 products, marketplace selling, subscriptions, two staff accounts, phone support, abandoned cart recovery, wholesale pricing groups and a multi-lingual store — and it carries the steepest annual discount on the page.
- Everything is month-to-month. Ecwid states that all plans “are month-to-month with no long-term commitments”, so the annual option is a discount rather than a lock-in. Nonprofits can also get six months of Venture free.
Who Should Use Ecwid
- Anyone with an existing website. The clearest case — Ecwid adds a store rather than replacing the site.
- Sellers doing meaningful volume. Zero transaction fees compound as sales grow.
- Multi-site sellers. One account can supply stores on several websites at once.
- Small shops on Business. 2,500 products, marketplaces and subscriptions at €49.
It fits poorly for anyone expecting Starter to run a real shop, given the ten-product cap; for buyers who want a custom domain cheaply, which needs Venture; and for stores wanting deep theming, where a dedicated platform gives more control.
Honest Pros and Cons
Strengths
- €0 transaction fees on every plan, stated twice.
- No setup, bandwidth or storage charges either.
- Adds a store to an existing site rather than replacing it.
- Month-to-month on every plan, no lock-in.
- PCI DSS Level 1 and 70-plus payment providers.
- Business saves 24.6% annually — well above the advertised rate.
Limitations
- Starter gets no annual discount at all.
- Ten products on Starter, at €0.50 each per month.
- Custom domains require Venture at €29.
- The “save 16%” headline matches no plan on the page.
- Two staff accounts until the €119 tier.
- Prices exclude 20% VAT.
Ecwid Alternatives and How It Compares
- Shopify is the category leader, with more depth and transaction fees unless you use Shopify Payments.
- Wix and Squarespace bundle ecommerce into a website builder.
- WooCommerce is the free WordPress route, with hosting and plugins as the real cost.
- BigCommerce targets larger catalogues with no transaction fees of its own.
- Square Online is the natural fit if you already use Square for in-person payments.
For a broader survey, browse our ecommerce platform directory.
The Verdict
Ecwid’s pitch is genuinely different from most of this category, and it is the reason to consider it: it adds a store to the website you already have rather than asking you to rebuild on its platform, and one account can serve stores on several sites at once. If you have a WordPress site, a Squarespace page or anything else you are happy with, that is a materially smaller project than migrating.
The commercial argument is stronger still. Ecwid charges €0 in transaction fees on every plan — its own comparison table spells it out with a row of zeros, and the FAQ repeats it: “we don’t charge any setup or transaction fees on any of our plans.” Nor are there bandwidth or storage charges. For anyone selling at volume this matters far more than the subscription: a platform taking 2% of €5,000 in monthly sales costs €100 a month before you have paid for the software, which is twice Ecwid’s Business plan at €49. That plan — 2,500 products, marketplace selling, subscriptions, phone support, abandoned cart recovery — is the one most real shops should be looking at.
The one thing to read carefully is the billing toggle, which says “Annual (save 16%)” and does not describe any plan on the page. Starter costs €5 either way — a 0% annual saving. Venture saves 17.1%, Unlimited 20.1%, and Business 24.6%, from €65 down to €49. So the headline is beaten by three plans and unavailable on the fourth, which is an odd way round to get it wrong. The practical advice is simple: if you are on Business, annual billing is clearly worth it; if you are on Starter, there is no reason to pay a year up front, since Ecwid will charge you exactly the same monthly. And remember that every figure excludes 20% VAT.
FAQ
How much does Ecwid cost?
On the euro price list captured July 2026, excluding 20% VAT: Starter is €5 per month, Venture €29, Business €49 and Unlimited €119 on annual billing. Paying monthly costs €5, €35, €65 and €149 respectively. Those plans cover 10, 100, 2,500 and unlimited products. All plans are month-to-month with no long-term commitment.
Does Ecwid charge transaction fees?
No. Ecwid’s comparison table shows €0 transaction fees on all four plans, and its FAQ states that it charges no setup or transaction fees on any plan. There are no bandwidth or storage charges either. This is a significant difference from platforms that take a percentage of each sale unless you use their own payment processor, and it grows more valuable as sales volume rises.
Does Ecwid’s annual billing really save 16%?
Not as advertised. Starter costs €5 whether billed monthly or annually — no saving at all. Venture saves 17.1% (€35 to €29), Unlimited 20.1% (€149 to €119) and Business 24.6% (€65 to €49). So three plans beat the headline and one gets nothing, which makes it worth checking your specific tier rather than trusting the toggle.
How many products can I sell with Ecwid?
Up to 10 on Starter, 100 on Venture, 2,500 on Business and unlimited on the Unlimited plan. At €5 for 10 products, Starter works out at €0.50 per product per month against €0.020 on Business — twenty-five times more expensive per item. Starter is best understood as a way to trial the platform rather than run a working shop.
Can I use Ecwid with my existing website?
Yes, and that is its main differentiator. An Ecwid store can be added to a site built on WordPress, Wix, Squarespace or any other platform, and a single account can supply stores across several sites simultaneously. You can also connect a domain bought from a third-party registrar, or use Ecwid’s own Instant Site builder with its 70-plus templates if you have no site yet.
Compare Ecwid with other popular tools in the same category.
I'm impressed with the customer service provided by Ecwid. It is indeed, beyond expectations !. I have always been able to get in touch with the customer service team via chat within not more than one minute. I am particularly impressed with the effort they make to sort out the issues even if the matter is out of their scope. The overall experience I have had so far is very postive , more than I had expected.
Nothing specific to dislike about based on the fact that the product is value for the money.
I am using Ecwid to build up and maintain our online shop.
Ecwid is so easy to use and seamlessly connects my store with Facebook, Instagram and mailchimp. I love the app because I can access all my sales information while I'm on the road.
The only downside is there are some limitations in the website editing system, but overall I'm extremely happy with how my site looks and runs.
don't know
The products I sell require a lot of custom fields and Ecwid is so simple to setup with multiple custom fields with the ability to add cost per customization. I looked around at multiple store software and they either didn't have the options that I wanted or was confusing to use and setup. If you're just starting out, you can use Ecwid for free for up to 10 products and enough of the options available to manage your store, you can start making money today! It also connects to other store streams such as Amazon, Facebook and more to make it easy enough to sell your products and get your brand onto multiple platforms with just a few clicks.
I use a paid plan but can't edit or create invoices and I believe that should be a part of any paid services Ecwid offers. I have a lot of customization to my products and sometimes customers mess up or change their mind. It doesn't happen a lot and making a note of the change isn't a big deal, but I'd rather send their product with the proper marked invoice/packing slip to match what they wanted.
Ecwid provides a ton of options to setup your products and I haven't found a limitation to what I can setup on my products. It also connects easily to my business site and any changes made on Ecwid reflects instantly on my live website.
Very easy to use and walk through set up. Customer support is very responsive. The website is easy accessible at any time of the day. Great providers for starting a store and features that help guild you through the process. Even better after a while I realized I could implement my Ecwid store into my wordpress site.
Editing is sometimes complicated to find where things are. I have the 2 hour of Assistance through my upgrade but as I am shy, I have not reached out to figure out how to utilize that.
It revitalized my inspiration that etsy wasn't the only place to create a store. It is sad that it isn't more promoted because it has so much to offer.
The upsides of using Ecwid is simply that it's very easy to use and very helpful for an online store.
Nothing really overall the platform is very use to use and the prices are simple.
Ecwid is solving many online marketing issues that we had but not anymore with its help.
Getting started with Ecwid was a breeze; the integration and onboarding process was straightforward, and managing products, inventory, and creating product variations and product descriptions was effortlessly intuitive. The inclusion of the mobile app further enhanced the experience, allowing seamless connections with both Facebook and Instagram for wider reach and engagement. Apps implementation is so easy and Exceptional Customer Support.
While Ecwid excels in simplicity, a more robust analytics report could enhance the experience. For instance, insights into product popularity and user engagement would be valuable.
My quest for an effortlessly set-up online shop that remains independent of major marketplaces, such as Etsy, led me to Ecwid. What sets it apart is its seamless integration with social platforms, especially Facebook and Instagram. Ecwid not only meets but exceeds my expectations for a versatile and user-friendly e-commerce solution!
I love the integratability and automation.
Needs more apps especially for dropshipping
Automation and Integration makes it easy for someone struggling to start their own business with no help at all
I love how user friendly and effective this platform is.
I wish there were more website templates
I love the fact that ecwid allows me to sell art across social media platforms
I like the fact that almost any combination of products can be sold. The detail in setting everything up is both educational as well as self-explanatory. Anyone can sign up and use it!
Nothing so far...I'm trying to think of any..nope.
Ecwid is helping me provide easy access to fans/customers for my products.
The Ecwid platform is such a great creation tool for my business, it is straightforward and easy to navigate, non intimidating for those who aren't computer savvy, ut want to start entrepreneurship. The best thing I like about Ecwid is most functions are instantaneous, live to your site, BAM DONE! You can get so much done quickly,!
I tend to make multiple products from one logo, I just wish as I created the first product I could chose what product I want to accompany a whole outfit or home decor in one fell swoop, Ecwid gives about 5 options at a time for clothing, I am a power user I'd like to see at least 15-20 options to quickly create several products at the same time, basically better batch processing of multiple products, also mock-up downloads, should be a bit more streamlined
Ecwid helps with my time, with Ecwid ease of immigration I'm not Bob down with having to take a long time in a learning curve to create products I can make products, quick, fast, easy efficiently, and they come out exactly how I want them to. I can make a whole outfit, sweatshirt, sweatpants, hat, socks, and sneakers all to match and one fell swoop or any other site probably will take me days. I appreciate your time and software creators to think about the end-user when in production.
Ecwid can be easily integrated with our social media and allow use to sell products across multiple networks.customers can make purchases using different payment methods and it is very secure to use. The customer support is excellent and very quick. User interface is well featured for customers so they can easily purchase and checkout. Customer can easily track there order in real time.
The tool is very expensive so small startups can not afford this tool otherwise everything is good.
I use it for for my business and list the products to sellout. There many features which helps me in growing my business and revenue too. It saves my time,cost and man power which is great thing and also manage all my product very efficiently.
New level of service for a small business. Easy to use.Easy to add new products ( we adding a new bouquets every day). Easy of integration with banks
Analytics report might be more helpfull. For example - products that have been opened more than others and so on.
We're making a custom bouquets each of them are unique, florists making a photo of a ready-to deliver product that can be delivered in one hour. The customer recieves the product from the photo, and not "the approximately the same" like it always goes in on-line flowershops.
I love how easy it has made it to intergarte and it's constantly evolving and growing with the helpful 24/7 support.
I wish everyone intergrated with it. Adding all the add-ons can get pricey but as long as sales are up it more than covers it cost.
Simple and easy intergration and clear eccom platform for customers.
It was very simple to start up and get going. Managing products, inventory, product descriptions, etc. are all super easy and straight forward. Having the app is also great.
I wish there was more integration with other services; for example GovX/ID.me for military discounts would be nice
I was mainly selling on eBay and then I started selling directly with Ecwid. After a year or two, 85% of my business is now on Ecwid and only 15% of it coming from eBay.
As someone who has been using Ecwid for over five years in Africa, and Ethiopia, I can confidently say it is an exceptional e-commerce platform. The platform offers a wide range of features that are user-friendly and easy to use, making it perfect for both beginners and experienced e-commerce professionals. One of the standout features of Ecwid is its customer support. Whenever I have an issue or question, the Ecwid support team has responded quickly and is extremely helpful. Which is incredibly convenient and reassuring, especially when running an online business. Another great feature of Ecwid is its flexibility. The platform allows users to integrate their online store with various websites, including social media platforms like Facebook and Instagram and even offers mobile app support. I highly recommend Ecwid to anyone looking for a reliable and user-friendly e-commerce platform. Its exceptional customer support and flexibility make it stand out from other platforms in the market.
Limited customization is one of the cons I see on Ecwid, while it allows for some customization of the storefront, it may not offer as much flexibility as some other e-commerce platforms. This may be a drawback for businesses looking to create a unique and customized online store and the mobile app is not developed fully, it redirects to the website in the middle of checkout.
we connected diffrent supermarkets using ecwid and we accept orders from customers and we deliver.
Super simple, user friendly , easy to set up and use on a daily basis. I've had questions on a few occasions, and they were answered promptly! Lots of capabilities I haven't even tried out yet. So easy to set up and connect with my Square and PayPal accounts
I can't think of a thing that I am unhappy with.
Ecwid is solving all the problems. Honestly I don't know how I would be managing. I tried to use WordPress at one point and it was just too much to figure out
Responsive and knowledgeable team, solutions oriented, innovative, and helpful.
Some integrations are still underway, and I will be notified when they're available.
Easy store platform, rich features, and simple to use.
The ease of setup as well as the features. When I first started using Ecwid, I had my site up and running in just over an hour. Integrating it into my website was easy; worked right the first time. I've used it for about five years and have never encountered a problem.
I have never had a difficulty with Ecwid or its features. I've never had to contact support, nor have I had a customer complaint. There's really nothing to dislike so far.
It allowed me to create an on-site store for my books and photos.
It's easy to use and have amazing customer support. I love also the website templates.
At this moment I have nothing negative to say about it.
I was finally able to build my own website without having having any programming background.
It works well for my needs, being able to sell a lot of products with few restrictions. Both physical and digital products work, and the built-in integration with USPS and Pirate Ship is great. It's easy to set up as well, just upload photos and write the description. I use it almost every day depending on how many orders I have to check. And customer support has always been quick and helpful, especially with integrating new features that require you to check in with customer support.
Coming from Etsy, the listing viewer seems a bit clunky. I wish there was a thumbnail view so I could see more at once. There are some things I wish I could mass edit, like shipping options.
I need a place to manage hundreds of listings, with sub categories within each listing. Ecwid has that.
It is super easy to use and works perfectly with my Word Press website. We have used it since 2016 for our golf tournament registration with few issues.
My only issue is that it is not as widely supported by other WordPress as Woo Commerce.
We use it to handle the credit card and now complete registration for our golf tournament.
ECWID is easy to use, easy to integrate, and has excellent customer support with a team that is interested in your business needs. Compared to the previous shopping cart I was using, ECWID is lightyears ahead!
So far, I have found very little to dislike about ECWID. When I have had an issue it's been fixed quickly or they have noted the request and later, when updating the app they have introduced the options requested.
Well, you know how ecommerce stores need to provide great customer experiences while being easy to use for us business owners, well what ECWID gives us is all this and more. It helps us manage our sales and shipping processes with its order status options and helps us communicate with the customer as well.
Being able to control my schedule and booking time/ dates
When adding the date picker in the product drop down restriction feature should be added
Allowing my clients to view products
It has one of the best intergration features with other platforms such ,process payment features that suggests as per your location,life chat solutions in real time , good tutorials for easy learning and custom features that you can use to customize your website,and moderate payment plans.
Nothing bad at all but ask ecwid to revise kliken ads feature which ecwid has partnered with to review their payment to be affordable
best life chat with best solutions such assisting me in customising my ecwid website to fit my clients needs
Ecwid lets me manage my entire business online. Their interface is simple and easy to use and, if I ever get stuck, there is a very comprehensive knowledge base, plus email and online chat support. The knowledge base and help sections also contain videos which I personally find very useful.
I would like to see more assistance from Ecwid for online advertising. The Klikken app has not worked for me. I would also like to see some integration with WhatsApp business.
When the COVID pandemic hit my income declined and almost disappeared. I decided to try and go online with my store and found Ecwid. After reviewing other similar platforms that were more expensive and less functional than Ecwid It was an easy decision to sign-up with them.
The first thing I need to say is that I'm digitally illiterate. With Ecwid, this is not a problem. The overall site is intuitive and has numerous checklists that you can simply follow to complete a task. Non only that but if you get stuck, email support gets you a reply within 24 hours or less, you'll get a detailed answer to your query that will in all cases be useful and easy to execute. And at some point, I had several back and forth with support within one day. The other thing that I am discovering is that they have some powerful features. You can sell on different platforms from your Ecwid store. They have the plugins necessary to make a seamless operation. And similarly you can supply your store with POD manufacturers. You can sell physical or digital products. They have the possibility of a setting up subscriptions. They also have a feature to set up to sell on Instagram. Each integration that I have made with my store has been done seamlessly. In addition they have an excellent blog with tons of information to help you market your store. And the articles are of excellent quality and useful.
To be honest, I'm not too sure if anything at all. At one point I had set up Free Shipping on my items, however, even though I was showing Free Shipping, the shipping was still being added as another button needed to be desactivated so the shipping no longer shows up in the cart. I had missed this. There are so many features that it can be overwhelming at times when you're new to it. Another thing happened is that I couldn't figure out how to delete an item from the cart. There is an X at the top right corner of the item listed to erase it but it was light grey and I totally missed it. When I queried the point, support had made it bigger and visible and given instructions on how to do so in the future.
This is one place to monitor different outlets. This is fantastic.
Creating a sales platform - easy Adding categories - easy Adding sales items - super easy especially the photos Different attributes - easy Subscriptions or reoccurring sales - easy Many new improvements here and there - that are improvements Support is timely and they do not get mad when I ask again ( I am 60+) We use it as a Non-Profit web shop and it works App and web integrations - yes indeed- easy too So much more, I would just go with them for almost all needs Wrap up: easy to use easy set up great support integrates in a snap
Sometimes I struggle to find certain page element layouts - but I get help when needed
we get a new channel to sell virtual goods: food to families far away, farming tools purchased there, Christmas presents and so much more. *see our example on www.starofhope.us/shop*
Very quick and easy to set up a lovely shop and get it connected to Facebook and Instagram. So many features to help my shop grow. Great customer service!
I would prefer when copying listings to add a similar product it wouldn't go live until I have finished making the changes.
I needed an easy to set up online shop that was not tied to a big marketplace like Etsy, etc. and I wanted to be able to connect that to social platforms, esp Facebook and Instagram . Ecwid fits the bill perfectly!
The great service that Customer Support has given in the two or three times I have used them. Also being accepted by the helpdesk for linkup top beta testing which I am enjoying. The ease of use and the great documentation have made implementation a breeze.
Nothing disliked as the experience has been great so far.
My problem was finding a simple platform to get our product out to market and have a e-commerce add-on that works well. Further to this the feature to be able to "hide" products and then list with the new linkup product is great.
most helpful is communicating with customer service and chat function. It's really important because I had a moment that i couldn't do just by myself and the help from staff members was amazing.
Maybe we could say the price because for start-ups when it's especially a starting point you can't afford to pay monthly, I needed to stop using the website but I had to pay 7$ (don't remember exactly) to have all the stores saved and this wasn't helpful. It is better if the company (person) can't pay 20 or 40$ monthly just stop charging them and stop the website after that when the customer pays monthly payment then you can give and renew all the product which was already uploaded on the website.
adding details in-store and consultation for managing the site. Also, there was a problem with the CSV file and customer service helped me to upload into website.
