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Ecwid Logo
Ecwid
Effortless Online Store Creation
4.8
(382)
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Ecwid Reviews & Product Details

Ecwid Overview
What is Ecwid?

Ecwid stands out in this category because of how easy to use the platform is. It’s easily one of the most adaptable, which means users can quickly start selling products online. Ecwid is also not a standalone builder, but it does work with a range of platforms, including WordPress. On this platform, you can customize your checkout experience, integrate key apps to help you scale, and even manage your store on the move.

Company Ecwid, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters Encinitas, California, United States
Social Media
Ecwid Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ecwid Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Ecwid Pros and Cons
Pros
  • Simple enough to plug into your existing websites
  • Lots of customization options
  • Great for adding extra integrations and features
  • Manage your store on the move with a mobile app
  • Various payment processing options
Cons
  • Not a standalone site builder
  • Limitations to the free plan
Ecwid Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Ecwid Media
Ecwid video thumbnail
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Ecwid Screenshots
Ecwid screenshot 1
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Ecwid screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: August 15, 2025
Ecwid Logo
382 Ecwid Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Jan 20, 2022
 Source
Overall Rating:
4.5
Jasmin B. avatar
Jasmin B.
M
Share
"La manera más fácil de abrir una tienda en linea"
What do you like best about Ecwid?

La forma sencilla en que puede usarse,aun sin tener experiencia en programacion,el registro es muy facil

What do you dislike about Ecwid?

que este algo limitado para la personalizacion de la tienda

What problems is Ecwid solving and how is that benefiting you?

Es posible vender por multiples canales, esto me permite mayor productividad,con mayor rendimiento No necesito invertir mucho,lo cual me beneficia economicamente

Small Business (50 or fewer emp.)
Dec 08, 2021
 Source
Overall Rating:
4.5
Megan M. avatar
Megan M.
Operations Manager
Share
"Gets the job done for our company!"
What do you like best about Ecwid?

Great reports, amazing app to create promo codes and looks great on our website. We use this for our ecommerce products and for analytics . We were having issues previously from our other services

What do you dislike about Ecwid?

It's a bit boxed for some services we offer, which are investigation products, but I understand that most people do not sell these types of services.

What problems is Ecwid solving and how is that benefiting you?

Being able to quickly move from one ecommerce platform to another in a week.

Small Business (50 or fewer emp.)
Oct 08, 2021
 Source
Overall Rating:
4.5
JM
James M.
Director
Share
"So easy to use"
What do you like best about Ecwid?

Ecwid is so easy to use, from my online shop to the option to use my Ecwid app at shows and events.

What do you dislike about Ecwid?

Not many add on's to Ecwid, simple things like having Xero for accounts as an add on would be apprecaited

What problems is Ecwid solving and how is that benefiting you?

Ecwid makes my online sales seamless and works. I love how I can see so much data on sales and visitors to my site and product pages

Mid Market (51-1000 emp.)
Oct 01, 2021
 Source
Overall Rating:
4.5
Satbir S. avatar
Satbir S.
Consultant
Share
"Step into ecommerce with ease"
What do you like best about Ecwid?

User-friendliness to start and set up with and responds better to various screen sizes

What do you dislike about Ecwid?

Not many customization options, lack of many critical features in free version

What problems is Ecwid solving and how is that benefiting you?

Prototyping/stage 1st preview of an online store while reducing development time.

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
4.5
JD
Jennifer D.
Chief Executive Officer
Share
"Ecwid is a great online store"
What do you like best about Ecwid?

I love how I can customize almost every part of my store

What do you dislike about Ecwid?

I don't like the fact that I don't have the abandoned cart email enabled for the venture plan

What problems is Ecwid solving and how is that benefiting you?

Ecwid is helping me deliver my digital products faster

Small Business (50 or fewer emp.)
Aug 11, 2021
 Source
Overall Rating:
4.5
Carole L. avatar
Carole L.
Associate Producer, Social Media Manager And Marketing Coordinator
Share
"Works great for our store!"
What do you like best about Ecwid?

Easy to use and if you have questions, the Ecwid staff respond quickly.

What do you dislike about Ecwid?

With the new requirement to collect VAT for packages shipping it's been a little confusing setting up the tax we now are required to get from customers.

What problems is Ecwid solving and how is that benefiting you?

Easy template for our store makes shopping easy for buyers. I like being able to review customer's buying history.

Small Business (50 or fewer emp.)
Jun 28, 2021
 Source
Overall Rating:
4.5
LightofLion H. avatar
Lightof Lion H.
Energy Therapist, Meditation And Spiritual Growth Coach / Consult And Pillai Center Facilitator
Share
"Easy to build your online shop"
What do you like best about Ecwid?

Gives an good opportunity to build an online store even with free plan. Can be use as online store in many website platforms

What do you dislike about Ecwid?

No dislikes. I like the way they do things

What problems is Ecwid solving and how is that benefiting you?

My first online shop to sell my products

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
4.5
MR
Mirco R.
Administration
Share
"Very clear shop-cms and good design templates"
What do you like best about Ecwid?

The dashboard is very well created and also the many functions are perfect. So we can customize our store perfectly to our needs. We can also customize the design and it is responsive for mobile devices.

What do you dislike about Ecwid?

We can not do much with the reports, because the tax calculations are unfortunately not available. However, we can download the reports in excel format and use them.

What problems is Ecwid solving and how is that benefiting you?

Thanks to the good design we can offer a modern onlineshop to our customers. Sales are increasing due to good SEO management and marketing. These functions are available in the tool and fully integrated.

Small Business (50 or fewer emp.)
Nov 12, 2020
 Source
Overall Rating:
4.5
DB
Daniel B.
Freelance
Share
"Ecwid Review"
What do you like best about Ecwid?

Not provided

What do you dislike about Ecwid?

Not provided

What problems is Ecwid solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Oct 19, 2020
 Source
Overall Rating:
4.5
VM
Viktor M.
Founder
Share
"Simplest plug-in ever"
What do you like best about Ecwid?

It is super-simple to embed a payment button. I also like the account interface as it's very clean, simple and intuitive. I also love the fast payment solution for customers. When you are selling online, it's important to make it as pain-free as possible for your customers and I think Ecwid has achieved that.

What do you dislike about Ecwid?

Sometimes the buttons on the website load a bit slow, it would be great if that could be improved upon.

What problems is Ecwid solving and how is that benefiting you?

Because we don't have a webshop on our website, we needed a fast payment solution where the customer can purchase our service in a few clicks without creating an account, etc. This speed is crucial. Also, I love the fact that they can choose from PayPal or Stripe.

Small Business (50 or fewer emp.)
Aug 26, 2020
 Source
Overall Rating:
4.5
Ticily M. avatar
Ticily M.
Consultant; Licensed Marriage & Family Therapist Supervisor
Share
"Convenient e-commerce platform"
What do you like best about Ecwid?

My favorite feature is the ability to sell ebooks and other electronic products on the platform.

What do you dislike about Ecwid?

Ecwid is meant for folks who have multiple products to sell. Novices or those with smaller inventories may feel overwhelmed by the options on the site.

What problems is Ecwid solving and how is that benefiting you?

I use Ecwid to sell products for my coaching business. The benefit of being able to sell self-published ebooks and other electronic documents is valuable. Ecwid is allowing me to meet the needs of my clients by offering the types of products that my future clients need.

Small Business (50 or fewer emp.)
Jul 27, 2020
 Source
Overall Rating:
4.5
Michelle R. avatar
Michelle R.
Principal
Share
"Ecwid is great for small e-commerce businesses"
What do you like best about Ecwid?

Ability to post products, descriptions and set prices easily. Fairly simple setup with main site web creator, Squarespace and payment processor, Stripe. Reporting strong. Customer service is stellar -- really helpful and responsive.

What do you dislike about Ecwid?

Integration with Freshbooks accounting not inherent. Real-time inventory/availability functionality wasn't a good fit for our service-based business (we rent equipment, not sell. Customers often were renting items that were not available.) Bespoke customization needed for customers to also book TIMES for services needed, not just dates.

What problems is Ecwid solving and how is that benefiting you?

We use Ecwid so customers can automatically book equipment rentals, pay for the booking (or a deposit), and provide important delivery information. Benefits are a 98% decrease in direct customer service calls - a huge plus with a small staff!

Small Business (50 or fewer emp.)
May 26, 2020
 Source
Overall Rating:
4.5
Tahirat N. avatar
Tahirat N.
Ms.
Share
"Stop, pause and read this"
What do you like best about Ecwid?

Not provided

What do you dislike about Ecwid?

Not provided

What problems is Ecwid solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Jan 16, 2020
 Source
Overall Rating:
4.5
Camilo P. avatar
Camilo P.
Chief Industrial Designer
Share
"the most affordable quick and fast to setup eCommerce platform"
What do you like best about Ecwid?

The speed and simplicity of the interface and usage.

What do you dislike about Ecwid?

The only thing i do not like is the order numbering but apparently you can fix with an enterprise account.

What problems is Ecwid solving and how is that benefiting you?

having a quick e'shop for my products that accept the payment methods i want.

Small Business (50 or fewer emp.)
Nov 11, 2019
 Source
Overall Rating:
4.5
RS
Ramiro S.
Emprendedor
Share
"Ecwid es mi primera opción."
What do you like best about Ecwid?

Su fácil integración con diferentes plataformas de CMS como por ejemplo WordPress es lo que más me encanta de Ecwid, es extremadamente sencillo y práctico para implementar una tienda en linea. Así mismo hay que mencionar que su interfaz de administración es sumamente clara y fácil de usar. Llevo más de 3 años utilizando sus servicios en versiones gratuitas que me permiten publicar y administrar hasta 10 productos sin ningún costo en mi tienda en linea y respecto a sus servicios y las características que ofrecen no puedo más que agradecer que exista una herramienta tan profesional disponible de forma gratuita para pequeños emprendedores que desean iniciar su tienda en linea con pocos productos.

What do you dislike about Ecwid?

Si bien es cierto que Ecwid me encanta, en lo persona me gustaría que sus servicios de pago tuvieran opciones más económicas o accesibles a nosotros los pequeños emprendedores. Un plano o servicio de pago que permita solo integrar mi tienda con un dominio propio sería completamente genial. Pero bueno tengo que ser agradecido y decir que a pesar de sus precios su versión gratuita me ha sacado adelante en más de una ocación.

What problems is Ecwid solving and how is that benefiting you?

He logrado publicar mi tienda en linea fácilmente, integrada a la pasarela de pagos PayPal de forma que puedo recibir pagos de mis clientes de forma segura a través de Ecwid. Como las variedades de productos que ofrezco no son muchos con la versión gratuita me siento muy satisfecho de su servicio.

Mid Market (51-1000 emp.)
Sep 02, 2019
 Source
Overall Rating:
4.5
Francisco Z. avatar
Francisco Z.
Chief Operations Officer
Share
"Easy to use and powerful with immediate results"
What do you like best about Ecwid?

Dynamic, easy to configure, payment methods are well implemented, easy synchronization with social networks.

What do you dislike about Ecwid?

You cannot export nor import variations from products

What problems is Ecwid solving and how is that benefiting you?

Our store was up and running in a short period of time

Small Business (50 or fewer emp.)
Aug 26, 2019
 Source
Overall Rating:
4.5
Belinda G. avatar
Belinda G.
Administrative Services
Share
"Easy to useHas everything you're looking for"
What do you like best about Ecwid?

It was very easy to setup Ecwid with my WordPress website. It's practically plug and play. It has easy payment options for your customers.

What do you dislike about Ecwid?

It would be nice if they had more theme options for the instant site.

What problems is Ecwid solving and how is that benefiting you?

I don't need to worry about setting up credit card services or higher a programmer to set up a store for me-this is a very cost effective option.

Small Business (50 or fewer emp.)
Aug 15, 2019
 Source
Overall Rating:
4.5
Marinus V. avatar
Marinus V.
Founder
Share
"Positive results with ease"
What do you like best about Ecwid?

Easy to set up, organize, control products.

What do you dislike about Ecwid?

I have had a mostly positive experience using Ecwid and have no complaints yet

What problems is Ecwid solving and how is that benefiting you?

integrating customers with the company's subscriber list which is in development

Small Business (50 or fewer emp.)
Jul 28, 2019
 Source
Overall Rating:
4.5
TM
Tom M.
Director
Share
"Great for first timers or established business"
What do you like best about Ecwid?

Integrated shipping, checkout and product management. Easy but powerful.

What do you dislike about Ecwid?

Limited template customisation, would be nice to have a drag drop function.

What problems is Ecwid solving and how is that benefiting you?

A cheap ecommerce solution that lets you play before you pay.

Small Business (50 or fewer emp.)
Mar 12, 2019
 Source
Overall Rating:
4.5
OR
Owen R.
Mr
Share
"Perfect for Small businesses"
What do you like best about Ecwid?

The ease of which you can control the stock, the layout and general ease of use. The way that it ts easy for consumers to navigate through pages, menu's and the checkout screen. The ease at which they can purchase a product and pay for it online using a secure checkout. We also find that we can control what is displayed in the shop widow very easily with the click of a button

What do you dislike about Ecwid?

The fact that a lot of great features are bolt on's and you have to pay a fee either yearly or monthly. if these were already adopted by ecwid then this would be far simpler to manage, not having different dates for yearly subscriptions would be good, integrate it all into one yearly or monthly payment

What problems is Ecwid solving and how is that benefiting you?

It provides us with an eCommerce platform at a reasonable rate, it enables our customers purchase the products they want when they want

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