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Ecwid Logo
Ecwid
Effortless Online Store Creation
4.8
(382)
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Ecwid Reviews & Product Details

Ecwid Overview
What is Ecwid?

Ecwid stands out in this category because of how easy to use the platform is. It’s easily one of the most adaptable, which means users can quickly start selling products online. Ecwid is also not a standalone builder, but it does work with a range of platforms, including WordPress. On this platform, you can customize your checkout experience, integrate key apps to help you scale, and even manage your store on the move.

Company Ecwid, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters Encinitas, California, United States
Social Media
Ecwid Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ecwid Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Ecwid Pros and Cons
Pros
  • Simple enough to plug into your existing websites
  • Lots of customization options
  • Great for adding extra integrations and features
  • Manage your store on the move with a mobile app
  • Various payment processing options
Cons
  • Not a standalone site builder
  • Limitations to the free plan
Ecwid Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Ecwid Media
Ecwid video thumbnail
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Ecwid Screenshots
Ecwid screenshot 1
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Ecwid screenshot 4
Ecwid screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 23, 2025
Ecwid Logo
382 Ecwid Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Jan 16, 2020
 Source
Overall Rating:
4.5
Camilo P. avatar
Camilo P.
Chief Industrial Designer
Share
"the most affordable quick and fast to setup eCommerce platform"
What do you like best about Ecwid?

The speed and simplicity of the interface and usage.

What do you dislike about Ecwid?

The only thing i do not like is the order numbering but apparently you can fix with an enterprise account.

What problems is Ecwid solving and how is that benefiting you?

having a quick e'shop for my products that accept the payment methods i want.

Small Business (50 or fewer emp.)
Nov 11, 2019
 Source
Overall Rating:
4.5
RS
Ramiro S.
Emprendedor
Share
"Ecwid es mi primera opción."
What do you like best about Ecwid?

Su fácil integración con diferentes plataformas de CMS como por ejemplo WordPress es lo que más me encanta de Ecwid, es extremadamente sencillo y práctico para implementar una tienda en linea. Así mismo hay que mencionar que su interfaz de administración es sumamente clara y fácil de usar. Llevo más de 3 años utilizando sus servicios en versiones gratuitas que me permiten publicar y administrar hasta 10 productos sin ningún costo en mi tienda en linea y respecto a sus servicios y las características que ofrecen no puedo más que agradecer que exista una herramienta tan profesional disponible de forma gratuita para pequeños emprendedores que desean iniciar su tienda en linea con pocos productos.

What do you dislike about Ecwid?

Si bien es cierto que Ecwid me encanta, en lo persona me gustaría que sus servicios de pago tuvieran opciones más económicas o accesibles a nosotros los pequeños emprendedores. Un plano o servicio de pago que permita solo integrar mi tienda con un dominio propio sería completamente genial. Pero bueno tengo que ser agradecido y decir que a pesar de sus precios su versión gratuita me ha sacado adelante en más de una ocación.

What problems is Ecwid solving and how is that benefiting you?

He logrado publicar mi tienda en linea fácilmente, integrada a la pasarela de pagos PayPal de forma que puedo recibir pagos de mis clientes de forma segura a través de Ecwid. Como las variedades de productos que ofrezco no son muchos con la versión gratuita me siento muy satisfecho de su servicio.

Mid Market (51-1000 emp.)
Sep 02, 2019
 Source
Overall Rating:
4.5
Francisco Z. avatar
Francisco Z.
Chief Operations Officer
Share
"Easy to use and powerful with immediate results"
What do you like best about Ecwid?

Dynamic, easy to configure, payment methods are well implemented, easy synchronization with social networks.

What do you dislike about Ecwid?

You cannot export nor import variations from products

What problems is Ecwid solving and how is that benefiting you?

Our store was up and running in a short period of time

Small Business (50 or fewer emp.)
Aug 26, 2019
 Source
Overall Rating:
4.5
Belinda G. avatar
Belinda G.
Administrative Services
Share
"Easy to useHas everything you're looking for"
What do you like best about Ecwid?

It was very easy to setup Ecwid with my WordPress website. It's practically plug and play. It has easy payment options for your customers.

What do you dislike about Ecwid?

It would be nice if they had more theme options for the instant site.

What problems is Ecwid solving and how is that benefiting you?

I don't need to worry about setting up credit card services or higher a programmer to set up a store for me-this is a very cost effective option.

Small Business (50 or fewer emp.)
Aug 15, 2019
 Source
Overall Rating:
4.5
Marinus V. avatar
Marinus V.
Founder
Share
"Positive results with ease"
What do you like best about Ecwid?

Easy to set up, organize, control products.

What do you dislike about Ecwid?

I have had a mostly positive experience using Ecwid and have no complaints yet

What problems is Ecwid solving and how is that benefiting you?

integrating customers with the company's subscriber list which is in development

Small Business (50 or fewer emp.)
Jul 28, 2019
 Source
Overall Rating:
4.5
TM
Tom M.
Director
Share
"Great for first timers or established business"
What do you like best about Ecwid?

Integrated shipping, checkout and product management. Easy but powerful.

What do you dislike about Ecwid?

Limited template customisation, would be nice to have a drag drop function.

What problems is Ecwid solving and how is that benefiting you?

A cheap ecommerce solution that lets you play before you pay.

Small Business (50 or fewer emp.)
Mar 12, 2019
 Source
Overall Rating:
4.5
OR
Owen R.
Mr
Share
"Perfect for Small businesses"
What do you like best about Ecwid?

The ease of which you can control the stock, the layout and general ease of use. The way that it ts easy for consumers to navigate through pages, menu's and the checkout screen. The ease at which they can purchase a product and pay for it online using a secure checkout. We also find that we can control what is displayed in the shop widow very easily with the click of a button

What do you dislike about Ecwid?

The fact that a lot of great features are bolt on's and you have to pay a fee either yearly or monthly. if these were already adopted by ecwid then this would be far simpler to manage, not having different dates for yearly subscriptions would be good, integrate it all into one yearly or monthly payment

What problems is Ecwid solving and how is that benefiting you?

It provides us with an eCommerce platform at a reasonable rate, it enables our customers purchase the products they want when they want

Small Business (50 or fewer emp.)
Mar 11, 2019
 Source
Overall Rating:
4.5
WD
Willem D.
Owner
Share
"Couldn't have done it without ECWID"
What do you like best about Ecwid?

Easy to setup Easy Integration with website Easy Integration with Instagram, Amazon, Facebook, Ebay Great apps to enhance experience Great support

What do you dislike about Ecwid?

Needs better integration for European customers (VAT issues...etc)

What problems is Ecwid solving and how is that benefiting you?

I couldn't have setup a selling platform so professionnal as a small company without ECWID. Thanks to ECWID my brand has the look and the capabilities of a big company

Small Business (50 or fewer emp.)
Dec 31, 2018
 Source
Overall Rating:
4.5
AH
Andrew H.
Director
Share
"Very powerful ecommerce solution for an existing website, and simple to set up"
What do you like best about Ecwid?

The interface is very intuitive and you have a lot of control over how to configure your store-front to your requirements. The "buy now" button and integration with Facebook are ideal for my eCommerce solution

What do you dislike about Ecwid?

Getting the look of the "buy now" button just right requires detailed knowledge of CSS, but to be fair the team were very helpful in developing the necessary code for me to match my website look and feel.

What problems is Ecwid solving and how is that benefiting you?

I was looking for a cost-effective ecommerce functionality for a new online coaching service (https://www.consultingschool.com). They have enabled me to set up live transactions through my site and on facebook.

Small Business (50 or fewer emp.)
Dec 04, 2018
 Source
Overall Rating:
4.5
MT
Mitko T.
Business Owner
Share
"Great choice"
What do you like best about Ecwid?

Really easy to set up and amazing customer service.

What do you dislike about Ecwid?

Limited options to process payments in Bulgarian currency

What problems is Ecwid solving and how is that benefiting you?

I am able to sell products online and operate my business from distance thanks to the features and the simplicity of the platform

Small Business (50 or fewer emp.)
Nov 26, 2018
 Source
Overall Rating:
4.5
LN
Logan N.
Founder & Flour Whisperer
Share
"Fast, easy, portable"
What do you like best about Ecwid?

I was looking for a fast and easy online eCommerce processing solution that customers could access via social media. This was the perfect fit at an affordable price. A month after implementation we launched a new site on an entirely different platform and with a click of the mouse were able to connect our Ecwid shopping experience, in whole, through their API without skipping a beat. Abandoned cart recovery is my favorite feature with over $400 in recovered sales so far.

What do you dislike about Ecwid?

Configuring custom settings is a bit of a pain, mainly shipping rates, zones, etc. It's been the biggest learning curve so far, but not impossible to deal with. I'd love to be able to edit products better via the app: some features are available via mobile admin access but quite a few aren't.

What problems is Ecwid solving and how is that benefiting you?

Smooth online sales experience, fast checkout w/out too many hoops to jump through. The best part is our new ability to ship across the US now, expanding our reach from local to national. It's also given us a more polished and professional look onine even though we're small. Which leads to more customer trust, especially from new customers.

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
4.5
CS
Celestia S.
On Air Personality
Share
"Ecwid for all my businesses"
What do you like best about Ecwid?

I like the flexibility of the different tiers for different purposes and amounts of products. It's great to add to an existing website or to add to a facebook page.

What do you dislike about Ecwid?

I dislike that I have to upgrade so much to get some of the features I would like despite only having 2 or 3 items in a store.

What problems is Ecwid solving and how is that benefiting you?

Quick and easy way to have product or event sales. It has allowed us to avoid excess service charges from other event ticket suppliers and having the money from the tickets sales tied up until well after the event.

Small Business (50 or fewer emp.)
May 05, 2018
 Source
Overall Rating:
4.5
MA
Mark A.
Founder
Share
"Flexible and Easy to Use"
What do you like best about Ecwid?

ECWID makes it easy to setup our items and shopping cart while allowing the level of detail and customization we need.

What do you dislike about Ecwid?

Sometimes customers have trouble finishing their checkout process. We have had trouble customizing automatic response emails and communications, but some of that may be user-based.

What problems is Ecwid solving and how is that benefiting you?

Selling through ECWID has allowed us to lower costs.

Small Business (50 or fewer emp.)
Dec 13, 2017
 Source
Overall Rating:
4.5
HL
Heather L.
Owner
Share
"Great for Online"
What do you like best about Ecwid?

I love the easy way I can update my products, sales, and info right from my phone. And the way listings are done with plenty of options.

What do you dislike about Ecwid?

I wish it had a way to take payments on the go like square.

What problems is Ecwid solving and how is that benefiting you?

It's awesome for my online store on the website, plus it's on my Facebook business page too.

Small Business (50 or fewer emp.)
Oct 23, 2017
 Source
Overall Rating:
4.5
MA
Mauricio A.
Partner, General Manager
Share
"Easy to set up. Very affordable!"
What do you like best about Ecwid?

The effortless way anyone can setup a store. The FB integration. L

What do you dislike about Ecwid?

Not been able to integrate FB pixels where I need it.

What problems is Ecwid solving and how is that benefiting you?

Showing out clients our product portfolio through mobile devices is a very usefull tool for our business.

Small Business (50 or fewer emp.)
Oct 19, 2017
 Source
Overall Rating:
4.5
RC
Ryan C.
Proprietor & Creative Director
Share
"Ecwid | Integrated with Adobe Business Catalyst and Adobe Muse"
What do you like best about Ecwid?

Ecwid provides for easy to navigate and operate e-commerce. I was able to very easily import my product catalogue, adjust settings for areas such as shipping, discounts and product descriptions. Additionally, I was able to integrate Ecwid into my Adobe Muse website and Adobe Business Catalyst website hosting, as well as easily using Square as a payment platform.

What do you dislike about Ecwid?

There's very little I dislike. Especially with higher-paid plans, Ecwid support is able to work around any challenges that you may have, and can built custom solutions for your website.

What problems is Ecwid solving and how is that benefiting you?

I needed a third party e-commerce site with which to create an online catalogue on my website which was built with Adobe Muse and hosted with Adobe Business Catalyst.

Small Business (50 or fewer emp.)
Jan 05, 2016
 Source
Overall Rating:
4.5
JS
Joshua S.
Co Founder
Share
"Solid. Much, More more than I'd expect for free."
What do you like best about Ecwid?

Ease of setup. Takes very little time to create a store. Making Changes. Price changes are easy - every aspect of the product can be easily manipulated. Price. 10 Items are free. Oh... And speed of integration - It took me just a few seconds to connect to PayPal. Simplicity. I didn't need anything more. They have the free plan for that.

What do you dislike about Ecwid?

The display could be a little sexier within the store.... Perhaps another pricing tier after Free. Perhaps $5.99/Month for up to 25 products - the jump to $15.99/month is a big one. BITCOIN integration could be a ton easier. I'd love this improvement. The Name is Ecwid - my colleague butcher it all the time and say "ecwin" or "ecid" - A more memorable name would honestly help... :-)

What problems is Ecwid solving and how is that benefiting you?

Dude. I've got a complete webstore on my website & on my FACEBOOK page. I was very happy with the speed of integration. This is a very good product for someone without development skills. SALES!!! Few things in business are more important. I have recommended this product to at least 3 people and helped 3 clients implement Ecwid.

Small Business (50 or fewer emp.)
Feb 04, 2024
 Source
Overall Rating:
4.0
BG
Bruce G.
Founder
Share
"Extremely easy"
What do you like best about Ecwid?

Extremely easy to set up, support and help is efficient and user friendly

What do you dislike about Ecwid?

The cost for upgrades, such as abandoned, I'm a very smal business

What problems is Ecwid solving and how is that benefiting you?

Allowing a very small business with limited budget to get an e-commerce presence

Small Business (50 or fewer emp.)
Jan 01, 2024
 Source
Overall Rating:
4.0
KS
Kiana S.
Founder
Share
"Ecwid Review"
What do you like best about Ecwid?

How easy it is to set up a website for beginners, and how fast you get assistance by chat or email

What do you dislike about Ecwid?

More templates for websites and cheaper prices

What problems is Ecwid solving and how is that benefiting you?

Giving me the opportunity to create a website easily and great troubleshooting

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
4.0
Barbara B. avatar
Barbara B.
Artist, Owner And Chief Creative Officer
Share
"Fairly easy to work with, great tech customer service"
What do you like best about Ecwid?

It's fairly intuitive to use. Edits and updates can be done via my phone or computer. I can update inventory in real time. And knowing there is an expert just a phone call away when I get stuck on something is awesome.

What do you dislike about Ecwid?

Having to pay for a shipping service seperately

What problems is Ecwid solving and how is that benefiting you?

I don't ship outside the USA, but did not realize I had to adjust a few settings to prevent orders from coming in from outside the USA and Ecwid had answers that were clear and easy to follow. I also had an issue with a listing that needed variables... I made a call and they walked me through it quick

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