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Ecwid Logo
Ecwid
Effortless Online Store Creation
4.8
(382)
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Ecwid Reviews & Product Details

Ecwid Overview
What is Ecwid?

Ecwid stands out in this category because of how easy to use the platform is. It’s easily one of the most adaptable, which means users can quickly start selling products online. Ecwid is also not a standalone builder, but it does work with a range of platforms, including WordPress. On this platform, you can customize your checkout experience, integrate key apps to help you scale, and even manage your store on the move.

Company Ecwid, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters Encinitas, California, United States
Social Media
Ecwid Categories on Findstack
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Crevio
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5.0
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$29.00/month
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Ask Questions about Ecwid
What Ecwid is best for?
How does Ecwid compare to BigCommerce?
What are the pros and cons of Ecwid?
Ecwid Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Ecwid Pros and Cons
Pros
  • Simple enough to plug into your existing websites
  • Lots of customization options
  • Great for adding extra integrations and features
  • Manage your store on the move with a mobile app
  • Various payment processing options
Cons
  • Not a standalone site builder
  • Limitations to the free plan
Ecwid Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
Ecwid Media
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Ecwid Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 18, 2025
Ecwid Logo
382 Ecwid Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
4.5
LM
Luke M.
Founder
Share
"Satisfied customer for over 10 years"
What do you like best about Ecwid?

We have been running multiple Ecwid shops now both in Asia-Pacific and in UK/Europe for over ten years. We are mostly very happy with the features / service levels and support we get from Ecwid. The pricing also seems fair to us.

What do you dislike about Ecwid?

Ecwid is not as well known as some other eCommerce platforms/shopping carts. This means that there are not that many available integrations to other systems, softwares and platforms.

What problems is Ecwid solving and how is that benefiting you?

Ecwid provides the channel for our B2C sales. We serve consumers in Australia, New Zeland and UK through Ecwid. We also use the promotional features in Ecwid to increase sales (coupons, Apps, Google Advertising, etc...) Prior to Ecwid, we were using a small local shopping cart but this was unable to scale up to what we needed and thus we switched to Ecwid.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
4.5
LO
Linnae O.
Founder
Share
"Great accesibility for needing to use Square for a point of sale online!"
What do you like best about Ecwid?

I was able to easily use it as a plug-in for my shop to allow customer payments to be processed through Square (who my business was already approved and running through)

What do you dislike about Ecwid?

I don't feel that it's the most modern in terms of setup tool.

What problems is Ecwid solving and how is that benefiting you?

It allows my store to run Square for credit card processing online.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
4.5
JS
John Paul S.
Business Owner
Share
"A great platform for beginners and experts alike."
What do you like best about Ecwid?

The simplicity of adding products and managing orders. This makes my life much easier.

What do you dislike about Ecwid?

The only downside I can think of, is that setting up the tax can be a little complicated.

What problems is Ecwid solving and how is that benefiting you?

Ecwid allows me to sell my products online easily and quickly. Most functions are very simple to use but very effective.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
4.5
AB
Ashley B.
Founder
Share
"Ecwid makes running my business so EASY!"
What do you like best about Ecwid?

I really like that Ecwid is available anytime I have a question, day or night. I also really like they offer several courses and tutorials on how to help my business succeed.

What do you dislike about Ecwid?

The only downside with using Ecwid is that it took me a while to grasp how to utilize everything to it's full advantage. I don't have everything down just yet, but I know how to use everything I need to run my business on a day to day basis after watching the tutorials.

What problems is Ecwid solving and how is that benefiting you?

Ecwid makes it super easy and convenient to display all of my products for sale, including how to best advertise my business online. I love that Ecwid offers website templates that make my website look sleek and personalized at the same time. It's also super convenient that I can modify and make changes when I want.

Small Business (50 or fewer emp.)
May 01, 2023
 Source
Overall Rating:
4.5
WL
Westin L.
Technical Director
Share
"Great Service, Excellent Options"
What do you like best about Ecwid?

Ecwid allows you to scale according to your timeline and needs. The free plan offers great features and allows you to get your business off the ground, and their paid options expand that capability. Highly recommended!

What do you dislike about Ecwid?

It can be a bit difficult to get your mind around the workflows and processes, and some of the customization features are buried a bit. There are support articles for all, though.

What problems is Ecwid solving and how is that benefiting you?

Ecwid is allowing me to handle my business transactions through a central location, calculating tax, and helping me track my orders and inventory across multiple channels.

Small Business (50 or fewer emp.)
Mar 13, 2023
 Source
Overall Rating:
4.5
CC
Christy C.
Founder
Share
"Easy to use website creation"
What do you like best about Ecwid?

I love how easy it is to set up, as photos of any size, and lots of variables for products.

What do you dislike about Ecwid?

The platform I have doesn't allow printing if pictures with order printing

What problems is Ecwid solving and how is that benefiting you?

A way to control stock and non stick it's such as digital downloaded files

Small Business (50 or fewer emp.)
Mar 30, 2022
 Source
Overall Rating:
4.5
Miguel Angel J. avatar
Miguel Angel J.
Cmo Cfo
Share
"Excelente ;)"
What do you like best about Ecwid?

Facilidad con que se integra las campañas en Facebook, Instagram y Google. Asequible económicamente para pequeños proyectos. Interfaz amigable e intuitiva. Aprendes técnicas de marketing digital a través de la práctica El soporte técnico es inmeidato y eficaz.

What do you dislike about Ecwid?

Actualización de precios de productos no está sincronizada con mi sistema contable Puedo encontrar un plan business de manera gratuita con otros CRM Mi SEO es pobre

What problems is Ecwid solving and how is that benefiting you?

Tener un canal digital de ventas Presencia en internet

Small Business (50 or fewer emp.)
Jan 20, 2022
 Source
Overall Rating:
4.5
Jasmin B. avatar
Jasmin B.
M
Share
"La manera más fácil de abrir una tienda en linea"
What do you like best about Ecwid?

La forma sencilla en que puede usarse,aun sin tener experiencia en programacion,el registro es muy facil

What do you dislike about Ecwid?

que este algo limitado para la personalizacion de la tienda

What problems is Ecwid solving and how is that benefiting you?

Es posible vender por multiples canales, esto me permite mayor productividad,con mayor rendimiento No necesito invertir mucho,lo cual me beneficia economicamente

Small Business (50 or fewer emp.)
Dec 08, 2021
 Source
Overall Rating:
4.5
Megan M. avatar
Megan M.
Operations Manager
Share
"Gets the job done for our company!"
What do you like best about Ecwid?

Great reports, amazing app to create promo codes and looks great on our website. We use this for our ecommerce products and for analytics . We were having issues previously from our other services

What do you dislike about Ecwid?

It's a bit boxed for some services we offer, which are investigation products, but I understand that most people do not sell these types of services.

What problems is Ecwid solving and how is that benefiting you?

Being able to quickly move from one ecommerce platform to another in a week.

Small Business (50 or fewer emp.)
Oct 08, 2021
 Source
Overall Rating:
4.5
JM
James M.
Director
Share
"So easy to use"
What do you like best about Ecwid?

Ecwid is so easy to use, from my online shop to the option to use my Ecwid app at shows and events.

What do you dislike about Ecwid?

Not many add on's to Ecwid, simple things like having Xero for accounts as an add on would be apprecaited

What problems is Ecwid solving and how is that benefiting you?

Ecwid makes my online sales seamless and works. I love how I can see so much data on sales and visitors to my site and product pages

Mid Market (51-1000 emp.)
Oct 01, 2021
 Source
Overall Rating:
4.5
Satbir S. avatar
Satbir S.
Consultant
Share
"Step into ecommerce with ease"
What do you like best about Ecwid?

User-friendliness to start and set up with and responds better to various screen sizes

What do you dislike about Ecwid?

Not many customization options, lack of many critical features in free version

What problems is Ecwid solving and how is that benefiting you?

Prototyping/stage 1st preview of an online store while reducing development time.

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
4.5
JD
Jennifer D.
Chief Executive Officer
Share
"Ecwid is a great online store"
What do you like best about Ecwid?

I love how I can customize almost every part of my store

What do you dislike about Ecwid?

I don't like the fact that I don't have the abandoned cart email enabled for the venture plan

What problems is Ecwid solving and how is that benefiting you?

Ecwid is helping me deliver my digital products faster

Small Business (50 or fewer emp.)
Aug 11, 2021
 Source
Overall Rating:
4.5
Carole L. avatar
Carole L.
Associate Producer, Social Media Manager And Marketing Coordinator
Share
"Works great for our store!"
What do you like best about Ecwid?

Easy to use and if you have questions, the Ecwid staff respond quickly.

What do you dislike about Ecwid?

With the new requirement to collect VAT for packages shipping it's been a little confusing setting up the tax we now are required to get from customers.

What problems is Ecwid solving and how is that benefiting you?

Easy template for our store makes shopping easy for buyers. I like being able to review customer's buying history.

Small Business (50 or fewer emp.)
Jun 28, 2021
 Source
Overall Rating:
4.5
LightofLion H. avatar
Lightof Lion H.
Energy Therapist, Meditation And Spiritual Growth Coach / Consult And Pillai Center Facilitator
Share
"Easy to build your online shop"
What do you like best about Ecwid?

Gives an good opportunity to build an online store even with free plan. Can be use as online store in many website platforms

What do you dislike about Ecwid?

No dislikes. I like the way they do things

What problems is Ecwid solving and how is that benefiting you?

My first online shop to sell my products

Small Business (50 or fewer emp.)
Jan 27, 2021
 Source
Overall Rating:
4.5
MR
Mirco R.
Administration
Share
"Very clear shop-cms and good design templates"
What do you like best about Ecwid?

The dashboard is very well created and also the many functions are perfect. So we can customize our store perfectly to our needs. We can also customize the design and it is responsive for mobile devices.

What do you dislike about Ecwid?

We can not do much with the reports, because the tax calculations are unfortunately not available. However, we can download the reports in excel format and use them.

What problems is Ecwid solving and how is that benefiting you?

Thanks to the good design we can offer a modern onlineshop to our customers. Sales are increasing due to good SEO management and marketing. These functions are available in the tool and fully integrated.

Small Business (50 or fewer emp.)
Nov 12, 2020
 Source
Overall Rating:
4.5
DB
Daniel B.
Freelance
Share
"Ecwid Review"
What do you like best about Ecwid?

Not provided

What do you dislike about Ecwid?

Not provided

What problems is Ecwid solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Oct 19, 2020
 Source
Overall Rating:
4.5
VM
Viktor M.
Founder
Share
"Simplest plug-in ever"
What do you like best about Ecwid?

It is super-simple to embed a payment button. I also like the account interface as it's very clean, simple and intuitive. I also love the fast payment solution for customers. When you are selling online, it's important to make it as pain-free as possible for your customers and I think Ecwid has achieved that.

What do you dislike about Ecwid?

Sometimes the buttons on the website load a bit slow, it would be great if that could be improved upon.

What problems is Ecwid solving and how is that benefiting you?

Because we don't have a webshop on our website, we needed a fast payment solution where the customer can purchase our service in a few clicks without creating an account, etc. This speed is crucial. Also, I love the fact that they can choose from PayPal or Stripe.

Small Business (50 or fewer emp.)
Aug 26, 2020
 Source
Overall Rating:
4.5
Ticily M. avatar
Ticily M.
Consultant; Licensed Marriage & Family Therapist Supervisor
Share
"Convenient e-commerce platform"
What do you like best about Ecwid?

My favorite feature is the ability to sell ebooks and other electronic products on the platform.

What do you dislike about Ecwid?

Ecwid is meant for folks who have multiple products to sell. Novices or those with smaller inventories may feel overwhelmed by the options on the site.

What problems is Ecwid solving and how is that benefiting you?

I use Ecwid to sell products for my coaching business. The benefit of being able to sell self-published ebooks and other electronic documents is valuable. Ecwid is allowing me to meet the needs of my clients by offering the types of products that my future clients need.

Small Business (50 or fewer emp.)
Jul 27, 2020
 Source
Overall Rating:
4.5
Michelle R. avatar
Michelle R.
Principal
Share
"Ecwid is great for small e-commerce businesses"
What do you like best about Ecwid?

Ability to post products, descriptions and set prices easily. Fairly simple setup with main site web creator, Squarespace and payment processor, Stripe. Reporting strong. Customer service is stellar -- really helpful and responsive.

What do you dislike about Ecwid?

Integration with Freshbooks accounting not inherent. Real-time inventory/availability functionality wasn't a good fit for our service-based business (we rent equipment, not sell. Customers often were renting items that were not available.) Bespoke customization needed for customers to also book TIMES for services needed, not just dates.

What problems is Ecwid solving and how is that benefiting you?

We use Ecwid so customers can automatically book equipment rentals, pay for the booking (or a deposit), and provide important delivery information. Benefits are a 98% decrease in direct customer service calls - a huge plus with a small staff!

Small Business (50 or fewer emp.)
May 26, 2020
 Source
Overall Rating:
4.5
Tahirat N. avatar
Tahirat N.
Ms.
Share
"Stop, pause and read this"
What do you like best about Ecwid?

Not provided

What do you dislike about Ecwid?

Not provided

What problems is Ecwid solving and how is that benefiting you?

Not provided

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