Unclaimed: Are you working at Ecwid?
Ecwid Reviews: 4.8/5 — Highly Rated
Ecwid stands out in this category because of how easy to use the platform is. It’s easily one of the most adaptable, which means users can quickly start selling products online. Ecwid is also not a standalone builder, but it does work with a range of platforms, including WordPress. On this platform, you can customize your checkout experience, integrate key apps to help you scale, and even manage your store on the move.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Chromebook, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Ecwid Pros and Cons
- Simple enough to plug into your existing websites
- Lots of customization options
- Great for adding extra integrations and features
- Manage your store on the move with a mobile app
- Various payment processing options
- Not a standalone site builder
- Limitations to the free plan
Ecwid charges €0 in transaction fees on all four plans — a row in its own comparison table reads 0 €, 0 €, 0 €, 0 €. In a category where most platforms take a percentage of every sale unless you use their payment processor, that is the single most consequential thing on the page. The billing toggle is less straightforward: it advertises “Annual (save 16%)”, and Starter saves nothing at all while Business saves 24.6%.
- What it is: An ecommerce platform you can bolt onto an existing site, or run standalone.
- Best for: Anyone adding a store to a site they already have — WordPress, Wix, Squarespace or otherwise.
- Pricing: Starter €5, Venture €29, Business €49, Unlimited €119 per month on annual billing. Verified July 2026.
- The honest catch: Starter caps at 10 products and gets no annual discount.
What Is Ecwid?
Ecwid, now part of Lightspeed, is an ecommerce platform built around a distinctive idea: rather than replacing your website, it adds a store to whatever you already have — WordPress, Wix, Squarespace or any other platform — and can run on several sites at once from a single account. It also ships its own Instant Site builder with 70-plus templates if you are starting from nothing. It holds a 4.5-star average across more than 380 Findstack reviews.
Four plans, all month-to-month with no long-term commitment, and unlimited bandwidth and storage throughout. Ecwid is a PCI DSS validated Level 1 Service Provider and works with more than 70 payment providers including PayPal and Stripe.
How Ecwid Works
- Product count is the meter — 10, 100, 2,500, unlimited.
- No transaction fees on any plan.
- No setup fees, and no bandwidth or storage charges.
- The annual discount varies by plan from 0% to 24.6%.
- Custom domains require Venture.
- Prices exclude 20% VAT.
Ecwid Pricing
Captured from Ecwid’s pricing page in July 2026 on the euro price list, reading both billing toggles. All prices exclude 20% VAT.
| Plan | Annual/mo | Monthly | Actual saving | Products | Per product/mo |
|---|---|---|---|---|---|
| Starter | €5 | €5 | 0% | 10 | €0.500 |
| Venture | €29 | €35 | 17.1% | 100 | €0.290 |
| Business | €49 | €65 | 24.6% | 2,500 | €0.020 |
| Unlimited | €119 | €149 | 20.1% | Unlimited | — |
Transaction fees: €0 · €0 · €0 · €0
What actually decides your cost:
- Zero transaction fees is the headline, and it holds up. Ecwid’s comparison table has a “Transaction fees — fees charged per sale by Ecwid” row showing 0 € across all four plans, and its FAQ confirms: “No, we don’t charge any setup or transaction fees on any of our plans.” For a store doing real volume this dominates the subscription price. A platform charging 2% on €5,000 of monthly sales costs €100 a month in fees alone — twice Ecwid’s Business plan.
- The annual discount is not 16%, and on Starter it is nothing. Starter costs €5 whether you pay monthly or annually — a 0% saving on the plan the toggle is advertised against. Venture saves 17.1% (€35 to €29), Unlimited 20.1% (€149 to €119) and Business 24.6% (€65 to €49). So the headline understates three plans and misleads on the fourth. Business is where annual billing is genuinely worth committing to.
- Ten products is what defines Starter. At €5 a month that works out at €0.50 per product — twenty-five times Business’s €0.020. Starter is a way to test the platform rather than run a shop, and the jump to Venture’s 100 products costs 5.8× the price for 10× the catalogue.
-
The custom domain arrives at Venture, not Starter. Starter gives you the default
mystore.company.siteaddress with a TLS certificate. Buying a custom domain from the Ecwid admin, along with Instagram and Facebook selling, the App Market, automated tax calculations, discount coupons and analytics, all begin at €29. - Business is the plan that suits most real shops. 2,500 products, marketplace selling, subscriptions, two staff accounts, phone support, abandoned cart recovery, wholesale pricing groups and a multi-lingual store — and it carries the steepest annual discount on the page.
- Everything is month-to-month. Ecwid states that all plans “are month-to-month with no long-term commitments”, so the annual option is a discount rather than a lock-in. Nonprofits can also get six months of Venture free.
Who Should Use Ecwid
- Anyone with an existing website. The clearest case — Ecwid adds a store rather than replacing the site.
- Sellers doing meaningful volume. Zero transaction fees compound as sales grow.
- Multi-site sellers. One account can supply stores on several websites at once.
- Small shops on Business. 2,500 products, marketplaces and subscriptions at €49.
It fits poorly for anyone expecting Starter to run a real shop, given the ten-product cap; for buyers who want a custom domain cheaply, which needs Venture; and for stores wanting deep theming, where a dedicated platform gives more control.
Honest Pros and Cons
Strengths
- €0 transaction fees on every plan, stated twice.
- No setup, bandwidth or storage charges either.
- Adds a store to an existing site rather than replacing it.
- Month-to-month on every plan, no lock-in.
- PCI DSS Level 1 and 70-plus payment providers.
- Business saves 24.6% annually — well above the advertised rate.
Limitations
- Starter gets no annual discount at all.
- Ten products on Starter, at €0.50 each per month.
- Custom domains require Venture at €29.
- The “save 16%” headline matches no plan on the page.
- Two staff accounts until the €119 tier.
- Prices exclude 20% VAT.
Ecwid Alternatives and How It Compares
- Shopify is the category leader, with more depth and transaction fees unless you use Shopify Payments.
- Wix and Squarespace bundle ecommerce into a website builder.
- WooCommerce is the free WordPress route, with hosting and plugins as the real cost.
- BigCommerce targets larger catalogues with no transaction fees of its own.
- Square Online is the natural fit if you already use Square for in-person payments.
For a broader survey, browse our ecommerce platform directory.
The Verdict
Ecwid’s pitch is genuinely different from most of this category, and it is the reason to consider it: it adds a store to the website you already have rather than asking you to rebuild on its platform, and one account can serve stores on several sites at once. If you have a WordPress site, a Squarespace page or anything else you are happy with, that is a materially smaller project than migrating.
The commercial argument is stronger still. Ecwid charges €0 in transaction fees on every plan — its own comparison table spells it out with a row of zeros, and the FAQ repeats it: “we don’t charge any setup or transaction fees on any of our plans.” Nor are there bandwidth or storage charges. For anyone selling at volume this matters far more than the subscription: a platform taking 2% of €5,000 in monthly sales costs €100 a month before you have paid for the software, which is twice Ecwid’s Business plan at €49. That plan — 2,500 products, marketplace selling, subscriptions, phone support, abandoned cart recovery — is the one most real shops should be looking at.
The one thing to read carefully is the billing toggle, which says “Annual (save 16%)” and does not describe any plan on the page. Starter costs €5 either way — a 0% annual saving. Venture saves 17.1%, Unlimited 20.1%, and Business 24.6%, from €65 down to €49. So the headline is beaten by three plans and unavailable on the fourth, which is an odd way round to get it wrong. The practical advice is simple: if you are on Business, annual billing is clearly worth it; if you are on Starter, there is no reason to pay a year up front, since Ecwid will charge you exactly the same monthly. And remember that every figure excludes 20% VAT.
FAQ
How much does Ecwid cost?
On the euro price list captured July 2026, excluding 20% VAT: Starter is €5 per month, Venture €29, Business €49 and Unlimited €119 on annual billing. Paying monthly costs €5, €35, €65 and €149 respectively. Those plans cover 10, 100, 2,500 and unlimited products. All plans are month-to-month with no long-term commitment.
Does Ecwid charge transaction fees?
No. Ecwid’s comparison table shows €0 transaction fees on all four plans, and its FAQ states that it charges no setup or transaction fees on any plan. There are no bandwidth or storage charges either. This is a significant difference from platforms that take a percentage of each sale unless you use their own payment processor, and it grows more valuable as sales volume rises.
Does Ecwid’s annual billing really save 16%?
Not as advertised. Starter costs €5 whether billed monthly or annually — no saving at all. Venture saves 17.1% (€35 to €29), Unlimited 20.1% (€149 to €119) and Business 24.6% (€65 to €49). So three plans beat the headline and one gets nothing, which makes it worth checking your specific tier rather than trusting the toggle.
How many products can I sell with Ecwid?
Up to 10 on Starter, 100 on Venture, 2,500 on Business and unlimited on the Unlimited plan. At €5 for 10 products, Starter works out at €0.50 per product per month against €0.020 on Business — twenty-five times more expensive per item. Starter is best understood as a way to trial the platform rather than run a working shop.
Can I use Ecwid with my existing website?
Yes, and that is its main differentiator. An Ecwid store can be added to a site built on WordPress, Wix, Squarespace or any other platform, and a single account can supply stores across several sites simultaneously. You can also connect a domain bought from a third-party registrar, or use Ecwid’s own Instant Site builder with its 70-plus templates if you have no site yet.
Compare Ecwid with other popular tools in the same category.
The dashboard is very well created and also the many functions are perfect. So we can customize our store perfectly to our needs. We can also customize the design and it is responsive for mobile devices.
We can not do much with the reports, because the tax calculations are unfortunately not available. However, we can download the reports in excel format and use them.
Thanks to the good design we can offer a modern onlineshop to our customers. Sales are increasing due to good SEO management and marketing. These functions are available in the tool and fully integrated.
It is super-simple to embed a payment button. I also like the account interface as it's very clean, simple and intuitive. I also love the fast payment solution for customers. When you are selling online, it's important to make it as pain-free as possible for your customers and I think Ecwid has achieved that.
Sometimes the buttons on the website load a bit slow, it would be great if that could be improved upon.
Because we don't have a webshop on our website, we needed a fast payment solution where the customer can purchase our service in a few clicks without creating an account, etc. This speed is crucial. Also, I love the fact that they can choose from PayPal or Stripe.
My favorite feature is the ability to sell ebooks and other electronic products on the platform.
Ecwid is meant for folks who have multiple products to sell. Novices or those with smaller inventories may feel overwhelmed by the options on the site.
I use Ecwid to sell products for my coaching business. The benefit of being able to sell self-published ebooks and other electronic documents is valuable. Ecwid is allowing me to meet the needs of my clients by offering the types of products that my future clients need.
Ability to post products, descriptions and set prices easily. Fairly simple setup with main site web creator, Squarespace and payment processor, Stripe. Reporting strong. Customer service is stellar -- really helpful and responsive.
Integration with Freshbooks accounting not inherent. Real-time inventory/availability functionality wasn't a good fit for our service-based business (we rent equipment, not sell. Customers often were renting items that were not available.) Bespoke customization needed for customers to also book TIMES for services needed, not just dates.
We use Ecwid so customers can automatically book equipment rentals, pay for the booking (or a deposit), and provide important delivery information. Benefits are a 98% decrease in direct customer service calls - a huge plus with a small staff!
The platform is easy to use, and listings are easy to setup. You do not need to hire a developer to create your store like some of the other platforms.
I wish there were more third-party integrations.
I was able to set up my store and advertise my goods in a few steps.
The speed and simplicity of the interface and usage.
The only thing i do not like is the order numbering but apparently you can fix with an enterprise account.
having a quick e'shop for my products that accept the payment methods i want.
Su fácil integración con diferentes plataformas de CMS como por ejemplo WordPress es lo que más me encanta de Ecwid, es extremadamente sencillo y práctico para implementar una tienda en linea. Así mismo hay que mencionar que su interfaz de administración es sumamente clara y fácil de usar. Llevo más de 3 años utilizando sus servicios en versiones gratuitas que me permiten publicar y administrar hasta 10 productos sin ningún costo en mi tienda en linea y respecto a sus servicios y las características que ofrecen no puedo más que agradecer que exista una herramienta tan profesional disponible de forma gratuita para pequeños emprendedores que desean iniciar su tienda en linea con pocos productos.
Si bien es cierto que Ecwid me encanta, en lo persona me gustaría que sus servicios de pago tuvieran opciones más económicas o accesibles a nosotros los pequeños emprendedores. Un plano o servicio de pago que permita solo integrar mi tienda con un dominio propio sería completamente genial. Pero bueno tengo que ser agradecido y decir que a pesar de sus precios su versión gratuita me ha sacado adelante en más de una ocación.
He logrado publicar mi tienda en linea fácilmente, integrada a la pasarela de pagos PayPal de forma que puedo recibir pagos de mis clientes de forma segura a través de Ecwid. Como las variedades de productos que ofrezco no son muchos con la versión gratuita me siento muy satisfecho de su servicio.
My company has used various Ecwid stores for online selling for more than 5 years now. Easy integration with existing websites, back end is easy to use, front end is intuitive, stylish and handsomely responsive. Help desk responds quickly to tickets.
Getting started is not always easy, since finding help & documentation is not easy. We mostly taught ourselves, but without someone giving expert tips, you always feel you're missing out.
Problem: Sell internationally. Ecwid solves it easily by integrating seamlessly with Paypal payment. Ecwid is the cheapest product in its class, with benefits and functionality that far exceed its competitors. Ecwid allowed us to start selling globally when other eshops made it hard or expensive.
Dynamic, easy to configure, payment methods are well implemented, easy synchronization with social networks.
You cannot export nor import variations from products
Our store was up and running in a short period of time
Before using Ecwid I tried a number of similar services but I was always disappointed with their ease of use or customer service. Ecwid has an excellent and detailed database and, for the times I needed more assistance, their customer service was very fast, helpful, and solved the trouble immediately.
I wish that the $15/month tier offered more SKUs.
I'm a graphic designer and I needed an easy to use and reliable service to handle customer purchases. I needed something that would integrate seamlessly with my existing website. Ecwid has worked very well for both.
It was very easy to setup Ecwid with my WordPress website. It's practically plug and play. It has easy payment options for your customers.
It would be nice if they had more theme options for the instant site.
I don't need to worry about setting up credit card services or higher a programmer to set up a store for me-this is a very cost effective option.
Easy to set up, organize, control products.
I have had a mostly positive experience using Ecwid and have no complaints yet
integrating customers with the company's subscriber list which is in development
Integrated shipping, checkout and product management. Easy but powerful.
Limited template customisation, would be nice to have a drag drop function.
A cheap ecommerce solution that lets you play before you pay.
They walk you through setting up your store and the support team is really helpful with answering questions.
Nothing really. They send a lot of emails, which can get a little annoying. Other than that it's great!
We're able to connect our store to our website and Facebook page which directs our event participants to our store very easily.
The ease of which you can control the stock, the layout and general ease of use. The way that it ts easy for consumers to navigate through pages, menu's and the checkout screen. The ease at which they can purchase a product and pay for it online using a secure checkout. We also find that we can control what is displayed in the shop widow very easily with the click of a button
The fact that a lot of great features are bolt on's and you have to pay a fee either yearly or monthly. if these were already adopted by ecwid then this would be far simpler to manage, not having different dates for yearly subscriptions would be good, integrate it all into one yearly or monthly payment
It provides us with an eCommerce platform at a reasonable rate, it enables our customers purchase the products they want when they want
Easy to setup Easy Integration with website Easy Integration with Instagram, Amazon, Facebook, Ebay Great apps to enhance experience Great support
Needs better integration for European customers (VAT issues...etc)
I couldn't have setup a selling platform so professionnal as a small company without ECWID. Thanks to ECWID my brand has the look and the capabilities of a big company
The interface is very intuitive and you have a lot of control over how to configure your store-front to your requirements. The "buy now" button and integration with Facebook are ideal for my eCommerce solution
Getting the look of the "buy now" button just right requires detailed knowledge of CSS, but to be fair the team were very helpful in developing the necessary code for me to match my website look and feel.
I was looking for a cost-effective ecommerce functionality for a new online coaching service (https://www.consultingschool.com). They have enabled me to set up live transactions through my site and on facebook.
Really easy to set up and amazing customer service.
Limited options to process payments in Bulgarian currency
I am able to sell products online and operate my business from distance thanks to the features and the simplicity of the platform
I was looking for a fast and easy online eCommerce processing solution that customers could access via social media. This was the perfect fit at an affordable price. A month after implementation we launched a new site on an entirely different platform and with a click of the mouse were able to connect our Ecwid shopping experience, in whole, through their API without skipping a beat. Abandoned cart recovery is my favorite feature with over $400 in recovered sales so far.
Configuring custom settings is a bit of a pain, mainly shipping rates, zones, etc. It's been the biggest learning curve so far, but not impossible to deal with. I'd love to be able to edit products better via the app: some features are available via mobile admin access but quite a few aren't.
Smooth online sales experience, fast checkout w/out too many hoops to jump through. The best part is our new ability to ship across the US now, expanding our reach from local to national. It's also given us a more polished and professional look onine even though we're small. Which leads to more customer trust, especially from new customers.
I like the flexibility of the different tiers for different purposes and amounts of products. It's great to add to an existing website or to add to a facebook page.
I dislike that I have to upgrade so much to get some of the features I would like despite only having 2 or 3 items in a store.
Quick and easy way to have product or event sales. It has allowed us to avoid excess service charges from other event ticket suppliers and having the money from the tickets sales tied up until well after the event.
ECWID makes it easy to setup our items and shopping cart while allowing the level of detail and customization we need.
Sometimes customers have trouble finishing their checkout process. We have had trouble customizing automatic response emails and communications, but some of that may be user-based.
Selling through ECWID has allowed us to lower costs.
When you select a shopping cart for your business it is critical that it is always functioning and that any questions or issues get resolved quickly and completely. The chat support is responsive helpful and the most complete support that I have encountered.
There is one feature that would make managing my SKUs more efficient but it is only available at a pricing and feature tier that do not make business sense for us.
Ecwid provides an attractive easy to use shopping cart that is mobile friendly and integrates smoothly with both my website provider and fulfillment house shipping system.
I like that there are no limits to how many options you have for each product.
I don't like the limited template looks for the store front.
Ecwid is the ONLY online store that gave me the options I NEEDED to have an online store for my business.
My favorite part about Ecwid is the ease of using the desktop version as well as the app from my phone. I'm notified right away of an order that needs to be shipped. Payment is handled immediately as well.
No fault of Ecwid but the USPS shipping information has been an issue for me.
I'm able to sell online without putting much effort into it. I can work in my bakery while Ecwid works online for me.
The ease of use, layout is intuitive. There are not many delays from Ecwid and their customer support is fantastic, they have helped me out a lot recently.
There needs to be more choice of applications that can cater to companies that require more complex feautres for their product listings, calculators are a much needed feature.
Being able to bulk upload products and have the application directly on our phones to support customers has been a great advantage so far.
This cart was very easy to set up, understand and use. It has features you would expect in high end carts but at a very affordable price. It's simple and intuitive.
Would like to be able to set the time frame for abandoned cart email follow up. Sometimes 2 hours is just too soon.
I switched from an expensive, bulky cart (Volusion) when I changed my site to the Wordpress platform. Not only was it less expensive, adding products with multiple options was a breeze.
I love the easy way I can update my products, sales, and info right from my phone. And the way listings are done with plenty of options.
I wish it had a way to take payments on the go like square.
It's awesome for my online store on the website, plus it's on my Facebook business page too.
The effortless way anyone can setup a store. The FB integration. L
Not been able to integrate FB pixels where I need it.
Showing out clients our product portfolio through mobile devices is a very usefull tool for our business.
