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FollowUp CRM CRM Software logo
FollowUp CRM
CRM Built by Contractors for Contractors
4.5

( 55 )

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FollowUp CRM Reviews: 4.5/5 — Highly Rated

FollowUp CRM Overview
What is FollowUp CRM?

FollowUp CRM is a cloud-based customer relationship management software that helps businesses manage their sales, leads, and customer interactions. It provides tools for lead tracking, email marketing, appointment scheduling, and task management. FollowUp CRM is suitable for small to mid-sized businesses in industries such as real estate, mortgage, insurance, and financial services.

Company FollowUp CRM
Year founded 2012
Company size 11-50 employees
Headquarters Fort Lauderdale, USA
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Ask Questions about FollowUp CRM
What FollowUp CRM is best for?
How does FollowUp CRM compare to Lighthouse?
What are the pros and cons of FollowUp CRM?
FollowUp CRM Product Details
Capabilities
API
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Mobile Android, Mobile iPhone
Support Chat, Email/Help Desk, Knowledge Base, Phone Support
Training Documentation
Languages English
FollowUp CRM Pros and Cons
Pros
  • User-friendly interface tailored for construction professionals.
  • Comprehensive feature set including lead management, project tracking, and document storage.
  • Seamless integrations with popular construction and accounting software.
  • Customizable reporting and dashboards.
  • Dedicated customer support and training resources.
Cons
  • Higher pricing tiers may be costly for small businesses.
  • Limited language support (only available in English).
  • Some advanced features require higher-tier plans.
FollowUp CRM Features
Activity Tracking (calls, emails, meetings)
AI assistance (summaries, signal detection, scoring)
AI Call/Text Automations / Virtual Agent
AI Lead Scoring
API Access
API Access / Integration / Open APIs
API / SDK / integrations
API / Webhooks / Integrations
Appointment Scheduling
Automated workflows / task automation
Automation / Workflow Rules / Triggers
Bulk / Mass Email / Outreach
FollowUp CRM Media
FollowUp CRM video thumbnail
FollowUp CRM 0
FollowUp CRM Screenshots
FollowUp CRM screenshot 1
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 05, 2026
FollowUp CRM CRM Software logo
55 FollowUp CRM Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
MP
Mark P.
Founder
Share
"Construction Industry"
What do you like best about FollowUp CRM?

I really like the ease of use and all the reports available making everything and everyone easy to track. And your customer service is always fast and efficient. Also really enjoy the webinars.

What do you dislike about FollowUp CRM?

So far so good I have no complaints about the system.

What problems is FollowUp CRM solving and how is that benefiting you?

Time management Lead Tracking Closing Ratios

Mid Market (51-1000 emp.)
Nov 16, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Director of Estimating"
What do you like best about FollowUp CRM?

It's work flow process integration and task management view. It's customer service and training. It's flexibility.

What do you dislike about FollowUp CRM?

The color of the website. The main contact information is only applicable for one contact and not multiple. We want to see all the customers bidding the project.

What problems is FollowUp CRM solving and how is that benefiting you?

Customer Communications. Task management and time stamps for work.

Small Business (50 or fewer emp.)
Oct 18, 2023
 Source
Overall Rating:
5.0
JS
Jordan S.
Founder
Share
"Follow Up is an incredible program designed with the contractor in mind"
What do you like best about FollowUp CRM?

One stop shop for CRM. The ease of use and ease of implementation are above my expectations. The Follow Up team has been very helpful along the way.

What do you dislike about FollowUp CRM?

Slow to react when bouncing from page to page or project to project.

What problems is FollowUp CRM solving and how is that benefiting you?

Follow Up has solved our issues with tracking bids in all aspects and being able to follow up effectively and on time with projects.

Mid Market (51-1000 emp.)
Aug 31, 2023
 Source
Overall Rating:
5.0
JK
Jason K.
Founder
Share
"We did lots of research, Followup CRM is all we hoped it would be so far!"
What do you like best about FollowUp CRM?

Simple to use, great integration with Outlook, very customizable. Able to share emails with the team members so everyone's on the same page, without cc's on every email!

What do you dislike about FollowUp CRM?

With so much customization available, there's a lot to learn.

What problems is FollowUp CRM solving and how is that benefiting you?

Holding myself and each other accountable.

Small Business (50 or fewer emp.)
Jul 07, 2023
 Source
Overall Rating:
5.0
Sara G. avatar
Sara G.
Sales & Marketing Coordinator
Share
"Easy to learn"
What do you like best about FollowUp CRM?

It's super easy to learn and the team that runs it is super helpful. It helps set our team up for success

What do you dislike about FollowUp CRM?

There are a few flaws. Wish we could merge ID numbers.

What problems is FollowUp CRM solving and how is that benefiting you?

Keeping the team accountable, maintaining organization with our client's needs, and our team to stay on top of all their activities.

Small Business (50 or fewer emp.)
Mar 28, 2023
 Source
Overall Rating:
5.0
David Y. avatar
David Y.
Project Executive Ii
Share
"Very user intuitive platform with robust reporting and scheduling capabilities"
What do you like best about FollowUp CRM?

Ease of navigation and cross-compatability

What do you dislike about FollowUp CRM?

I do not have any complaints at this time

What problems is FollowUp CRM solving and how is that benefiting you?

Followup CRM tracks sales progress from conception to completion. This allows me to log past activity and plan for future customer engagements.

Small Business (50 or fewer emp.)
Jan 18, 2023
 Source
Overall Rating:
5.0
JM
Jake M.
Senior Sales Manager
Share
"Rachel is a pro"
What do you like best about FollowUp CRM?

Answering all our questions and concerns. We also love that she worked with us to improve how we deal with our sales on a day to day. Improving quotas and our outgoing follow ups!

What do you dislike about FollowUp CRM?

We nothing that we dislike as of yet. I know Rachel is available if we need to talk about any dislikes in the future.

What problems is FollowUp CRM solving and how is that benefiting you?

Tracking all sales and integrating with our estimating software. Allowing us to keep files and plans in the same spot.

Small Business (50 or fewer emp.)
Jan 04, 2023
 Source
Overall Rating:
5.0
BC
Brian C.
Estimating Manager
Share
"Don't Waste your Time if you Aren't gonna Follow-Up"
What do you like best about FollowUp CRM?

The ease of tracking and following up on projects

What do you dislike about FollowUp CRM?

Nothing at this point, just went live today

What problems is FollowUp CRM solving and how is that benefiting you?

Tracking info in 3-5 different places now all in one

Mid Market (51-1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
MM
Mark M.
Sales Manager
Share
"Great experience with CRM Onboarding and Support Specialist"
What do you like best about FollowUp CRM?

I am brand new with my company and using CRM. Rachel was fantastic, very knowledgeable, helpful, friendly and understanding explaining CRM in an easy way

What do you dislike about FollowUp CRM?

There are no downsides that I have discovered yet

What problems is FollowUp CRM solving and how is that benefiting you?

No problems yet, aside from only starting CRM yesterday. I am brand new with CRM, so the sky is the limit as to my productivity level with the CRM platform

Small Business (50 or fewer emp.)
Dec 09, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great system for our company!"
What do you like best about FollowUp CRM?

Very easy to use. Very well organized system. Great for our company!

What do you dislike about FollowUp CRM?

Would be great if we could use the system to do accounts receivable

What problems is FollowUp CRM solving and how is that benefiting you?

Keeping all info organized

Small Business (50 or fewer emp.)
Nov 19, 2022
 Source
Overall Rating:
5.0
CT
Craig T.
Regional Sales Consultant
Share
"Very detailed in tacking projects, and keeping me track w/ appointments & sales."
What do you like best about FollowUp CRM?

I like the tracking of sales, closing rates, hot cold & dead projects. I also like that it keeps up with how many bids I put out per month and how many get closed per month.

What do you dislike about FollowUp CRM?

Right now it seems a bit overwhelming. There is a lot of detail that has to be entered. There are lots of different icons on the dashboard to look for information. It would be nice to consolidate some of those.

What problems is FollowUp CRM solving and how is that benefiting you?

So far no problems.

Mid Market (51-1000 emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
AR
Alberto R.
Account Manager
Share
"Easy to keep organized and follow up with clients."
What do you like best about FollowUp CRM?

The ability to search for files, clients, and properties with the search bar is amazing. Being able to leave notes for anyone to read when the file comes back to life.

What do you dislike about FollowUp CRM?

While looking at the dashboard in search mode the account manager name does not show up. This makes it difficult for me to find my specific file while looking for a job.

What problems is FollowUp CRM solving and how is that benefiting you?

When working in a high-paced industry it may be hard to remember so many clients and be able to follow up with them. Followup CRM will show you the next follow-up date.

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
DW
Donnie W.
Project Manager / Estimator
Share
"FollowUp CRM for the Win"
What do you like best about FollowUp CRM?

FollowUp CRM's Dashboard provides a clear snapshot of items needing to be completed and helps create reminders of things you need to do.

What do you dislike about FollowUp CRM?

The report function doesn't translate bid dates unless you mark it in your sales behaviors as "completed".

What problems is FollowUp CRM solving and how is that benefiting you?

FollowUp CRM has allowed us to be able to track our budgets and made sure that no 2 sales person is working on the same project.

Mid Market (51-1000 emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
Bryan A. avatar
Bryan A.
Commercial Project Manager
Share
"This CRM helps me to effortlessly track the needs of our prospects and customers."
What do you like best about FollowUp CRM?

The dashboard shows me all of my current tasks as well as upcoming tasks.

What do you dislike about FollowUp CRM?

There really isnt anything I dislike about the program.

What problems is FollowUp CRM solving and how is that benefiting you?

They now have a color coordinated tab that notates the status of the lead

Mid Market (51-1000 emp.)
Sep 22, 2022
 Source
Overall Rating:
5.0
Sheala A. avatar
Sheala A.
Pbm
Share
"easy navigation"
What do you like best about FollowUp CRM?

The simplicity and clarity. Vert easy system to understand

What do you dislike about FollowUp CRM?

its slow at times, and takes a while to process

What problems is FollowUp CRM solving and how is that benefiting you?

All the info that need in one place

Mid Market (51-1000 emp.)
Aug 26, 2022
 Source
Overall Rating:
5.0
JN
Josh N.
Intern Estimator
Share
"Works efficiently"
What do you like best about FollowUp CRM?

The abilty that the technolgy has to answer any questions.

What do you dislike about FollowUp CRM?

How much information I have to input into CRM.

What problems is FollowUp CRM solving and how is that benefiting you?

To be able to look and see all of what is involved in the job is great.

Mid Market (51-1000 emp.)
Aug 22, 2022
 Source
Overall Rating:
5.0
EE
Ed E.
Vice President Of Sales
Share
"Great CRM for Construction Subcontractors"
What do you like best about FollowUp CRM?

The daily reminders for what I need to accomplish for the day.

What do you dislike about FollowUp CRM?

Search feature has glitches occasionally

What problems is FollowUp CRM solving and how is that benefiting you?

The reports for each customer helps evaluate who are our best customers.

Small Business (50 or fewer emp.)
Aug 19, 2022
 Source
Overall Rating:
5.0
TC
Tracey C.
Office Admin
Share
"Great Software"
What do you like best about FollowUp CRM?

Easy to use, has so many options and information to add about a project and sales.

What do you dislike about FollowUp CRM?

So far I haven't had any dislikes about CRM

What problems is FollowUp CRM solving and how is that benefiting you?

Staying organized and staying current on projects.

Mid Market (51-1000 emp.)
Aug 19, 2022
 Source
Overall Rating:
5.0
LB
Lucas B.
Project Development
Share
"This software is very user friendly and helps businesses keep good communication among its employees"
What do you like best about FollowUp CRM?

I enjoy the feature that will alert you of an upcoming follow-up date for a project, as well as the alerts if a project is overdue. Having all of the boxes to input relevant information is an extremely useful feature for keeping up with things like when you last revised your price and what was the bid price three rounds ago.

What do you dislike about FollowUp CRM?

I think the only thing I would complain about would be that the user interface could look a little more up-to-date and modern. Other than that, I think that the software is great!

What problems is FollowUp CRM solving and how is that benefiting you?

The problem this software solves is the improvement of communication between associates and departments. This is especially useful in a time when remote working is needed and more common.

Mid Market (51-1000 emp.)
Aug 19, 2022
 Source
Overall Rating:
5.0
Christine B. avatar
Christine B.
Executive Assistant
Share
"Great relationships start with great communication. Followup CRM makes this happen!"
What do you like best about FollowUp CRM?

My favorite part of FollowUp CRM is the email integration.

What do you dislike about FollowUp CRM?

The only downside are the Users, not Followup itself. It's only good as the information provided. It's a MUST!

What problems is FollowUp CRM solving and how is that benefiting you?

It solves the "what was the last thing we discussed" with client moments, as all emails are capable of being saved in the "notes".

Small Business (50 or fewer emp.)
Aug 19, 2022
 Source
Overall Rating:
5.0
JB
Jenny B.
Personnel Director
Share
"This Program Funnels Info!"
What do you like best about FollowUp CRM?

Funneling is a term used in hunting that brings all the goods to a select area, making it easier to access what is desired.

What do you dislike about FollowUp CRM?

After a little bit of tweaking (the speed at which the info saves was long-12 seconds to save info...but is so much faster now, at about 3 seconds to save) I am happier and much less impatient.

What problems is FollowUp CRM solving and how is that benefiting you?

Followup gets our estimators, our customers and our management on the same page with little to no issues of anyone missing out on much-needed information! Love it!

Small Business (50 or fewer emp.)
Aug 19, 2022
 Source
Overall Rating:
5.0
AL
Abi L.
Head Of Marketing
Share
"Followup has been so awesome"
What do you like best about FollowUp CRM?

They are fast at responding when I need help with something

What do you dislike about FollowUp CRM?

they change stuff without really asking if we'd like that

What problems is FollowUp CRM solving and how is that benefiting you?

that its getting our sales guys to talk more

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Follow Up has been great"
What do you like best about FollowUp CRM?

The reporting and the way the Salesman can follow up with customers

What do you dislike about FollowUp CRM?

I sometimes feel some customer service representatives act annoyed when I ask questions

What problems is FollowUp CRM solving and how is that benefiting you?

Holding Salesman Accountable

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Followup CRM Is Very Helpful"
What do you like best about FollowUp CRM?

This software helps keep track of all sales opportunities. It allows a

What do you dislike about FollowUp CRM?

There are a few bugs when searching for projects. Also, I wish there was a way to better organize the list of projects.

What problems is FollowUp CRM solving and how is that benefiting you?

The software helps to keep track of project leads and follow up schedules.

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
5.0
Erin K. avatar
Erin K.
Senior Estimator
Share
"Scheduling made easy"
What do you like best about FollowUp CRM?

The calendar page; it allows me to see a snapshot view of my team's schedules for the week/month which helps when adding bids to the list.

What do you dislike about FollowUp CRM?

That there isn't a mobile app and that calendar view isn't available on the mobile site.

What problems is FollowUp CRM solving and how is that benefiting you?

Tracking/scheduling our to-be-bid jobs, tracking which jobs still need to be followed up on, and tracking our capture rates.

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to navigate and highly customizable."
What do you like best about FollowUp CRM?

Customization. If you're coming from other CRMs, there are many features and functions you can use to make Follow Up feel similar. It creates an easier learning experience for the staff.

What do you dislike about FollowUp CRM?

Nothing off the top of my head. I would like the customization of the features to be a bit easier to configure. It's not terrible, but too many features up front can lead to analysis paralysis.

What problems is FollowUp CRM solving and how is that benefiting you?

Connecting the whole company is essential. It's excellent for tracking goals, notes across all staff on a project, and has gray compatibility with other CRM software.

Mid Market (51-1000 emp.)
Aug 16, 2022
 Source
Overall Rating:
5.0
WR
William R.
Roof Specialist
Share
"Absolutely incredible CRM, i couldn't get through the day without my follow up account. TY!"
What do you like best about FollowUp CRM?

The ability to send emails directly through the follow up number and it all being linked to the same account.

What do you dislike about FollowUp CRM?

Absolutely nothing, follow up is perfect!

What problems is FollowUp CRM solving and how is that benefiting you?

Staying in touch with my clients on a daily / weekly basis. Showing my wins vs. losses and how i can improve my craft as a salesman.

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"All-Encompassing!"
What do you like best about FollowUp CRM?

All of my projects are right in front of me showing me exactly what I have left to accomplish. This is great so I don't forget any steps along the way!

What do you dislike about FollowUp CRM?

There is not much to complain about. I need to spend more time customizing to tailor it to my needs more, but other than that it's a great resource.

What problems is FollowUp CRM solving and how is that benefiting you?

It keeps all of my time sensitive deadlines in front of me and keeps me on track to hit my goals and not forget anything.

Mid Market (51-1000 emp.)
Nov 16, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"So Far so Good"
What do you like best about FollowUp CRM?

It is helpful to process information and passing that info onto the team. I also like that it is webbased and not another software we have to worry about.

What do you dislike about FollowUp CRM?

Right not the integration with exports and imports. I think it would be better to have connectivity with your Outlook Contacts or Gmail Contacts or from where ever the contacts is from instead of importing said contacts.

What problems is FollowUp CRM solving and how is that benefiting you?

Everything in one place. It's great. It lets us know where the project is at and what else needs to be done.

Small Business (50 or fewer emp.)
Apr 27, 2023
 Source
Overall Rating:
4.5
JF
Jordan F.
Founder
Share
"Streamlined and Organized"
What do you like best about FollowUp CRM?

What I love most about Followup CRM is how well it keeps me organized with projects I need to go look at. I also like that it is easy to talk to support if we are having any issues or if we have any questions.

What do you dislike about FollowUp CRM?

The search bar does not work very well so that can be very frustrating and can make it difficult to find specific projects. It worked well for a while but it is now hard to find things based on phone number some times and occassionally it won't work by specific name.

What problems is FollowUp CRM solving and how is that benefiting you?

Followup gives me great info on what my work load is for the day at a glance so I can be more organized and efficiant. This program also makes it easy to check on other coworker's workload to see if we need to make any changes.