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GetResponse logo
GetResponse
Email marketing and beyond. Grow your lists, nurture your subscribers, and convert them into customers.
4.2
(678)
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GetResponse Reviews & Product Details

GetResponse Overview
What is GetResponse?

GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.

Company GetResponse
Year founded 1998
Company size 201-500 employees
Headquarters Gdansk, Pomeranian Voivodeship, Poland
Social Media
GetResponse Categories on Findstack
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What GetResponse is best for?
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What are the pros and cons of GetResponse?
GetResponse Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
GetResponse Pros and Cons
Pros
  • List building and list automation options available
  • GetResponse offers good templates
  • Easy-to-use design and spam testing
  • Supports powerful lead generation features best for eCommerce sites and webinar promotions
  • Lets users monitor Google, Facebook, and Instagram from the GetResponse account
Cons
  • Some of the landing pages don’t work great on mobile devices
  • The drag-and-drop feature could use some tweaks
  • The deliverability rate needs improvement
  • Basic plan doesn’t offer webinar features
  • Phone support is available only for the custom paid price plan
GetResponse Awards
Findstack 2024 General Badge
GetResponse Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
GetResponse Media
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GetResponse Screenshots
GetResponse Expert Review

Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.

For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.

In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.

GetResponse Homepage

What is GetResponse?

GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.

Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.

The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.

With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.

GetResponse Workflow

How GetResponse Works: Key Features

Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.

Email Marketing

GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.

Some notable tools to take note of are:

  • Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
  • Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
  • Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
  • Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
  • Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
  • Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
  • A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
GetResponse Automation Builder Page

Marketing Automation Builder

GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.

Top features include:

  • Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
  • Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
GetResponse Customer Segments Page
  • Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
GetResponse User Alert Page

Conversion Funnel

This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.

If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.

Landing Pages

Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.

This builder also includes:

  • Sign-up forms to help grow your contact list
  • A/B testing for your pages
  • SEO optimization directly from the platform so you can ensure your landing page appears in search results
  • Customizable landing page templates

Website Builder

GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.

GetResponse Website Builder Page

Webinar Builder

GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.

Some key perks to take note of in this specific feature are:

  • Ability to host unlimited webinars
  • Access to a room for up to 1,000 live attendees
  • Platform sharing with two other presenters
  • Storage of up to 20 hours of webinar recordings
GetResponse Webinar Sample Page

Who is GetResponse For?

Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:

Entrepreneurs

GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.

Online marketers

For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals

Marketing managers

With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.

Mid and large companies

With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.

GetResponse Platform Page

GetResponse Pricing

GetResponse offers three main tiers in their pricing; Free, Paid Plans, and MAX² (for large enterprises).

The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.

Email Marketing Plan

With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.

Pricing starts from $13.30/month for 1,000 contacts if you choose a 2-year contract and increases to $19/month if you want to pay monthly. The price also increases depending on the number of subscribers you want to accommodate, from 1,000 subscribers to 100,000 subscribers.

GetResponse Pricing

Marketing Automation Plan

If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.

Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.

Pricing starts at $41.30/month for 1,000 contacts (2-year contract) and up to $59/month for 1,000 subscribers for a monthly contract.

E-commerce Marketing Plan

This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.

The pricing starts at $83.30/month for 1,000 subscribers (2-year contract) and goes up to $119/ month for 1,000 subscribers if you’re paying monthly. It can get quite pricy if you climb up to 100,000 subscribers, as you’ll be paying $700/month.

GetResponse Pricing Plans
GetResponse Pricing Plans

GetResponse Pros & Cons

Pros

  • The free plan includes valuable marketing features.
  • GetResponse is feature-rich while being easy to use.
  • This a great option if you have an e-commerce business.
  • GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
  • Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
  • Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
  • You get digital marketing reports to track your marketing campaign’s performance.
  • You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
  • 24/7 live representative customer support is available via email or live chat.
  • 30-day free trial available, with no credit card required, for all features.
  • A discounted plan is offered for charities and NGOs (50% off every monthly plan)

Cons

  • Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
  • GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
  • Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.

Conclusion

GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.

However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.

Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 20, 2024
GetResponse logo
678 GetResponse Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Jan 05, 2017
 Source
Overall Rating:
5.0
TM
Tameka M.
Director & Founder
Share
"Easy to use, great customer service. "
What do you like best about GetResponse?

I love that there are a lot of template choices and staff ready to answer questions that my clients may have.

What do you dislike about GetResponse?

I can't think of anything. I truly enjoy the service.

What problems is GetResponse solving and how is that benefiting you?

Some of my clients wanted other choices when it came to their email marketing needs and GetResponse was able to fill in the gaps and offer services that some of the other tools my clients used didn't have.

Small Business (50 or fewer emp.)
Jul 19, 2016
 Source
Overall Rating:
5.0
AK
Angelos K.
Author
Share
"Getresponse helped me create a 4000+ email list in just a couple of months."
What do you like best about GetResponse?

I like the fact that I could import my email list from my previous autoresponder, no questions asked. I also like the level of support for the Greek language, which was a problem with my previous autoresponder.

What do you dislike about GetResponse?

I dislike that the only payment method is through credit card. I would like to have the choice to pay my subscription with my PayPal account.

What problems is GetResponse solving and how is that benefiting you?

Getresponse helps me connect with my audience in a more personal way. Having a newsletter for my blog has increased my pageviews, and I am also able to ask my readers opinions regarding future posts.

Mid Market (51-1000 emp.)
Jul 18, 2016
 Source
Overall Rating:
5.0
JP
Jennifer P.
Ukulele Expert/Author/Orchestra Director
Share
"Easy to use and gets the job done"
What do you like best about GetResponse?

GetResponse is easy to use and gets the job done. I like that using the program is intuitive. If you do get stuck, there is 24/7 chat. During business hours you can actually speak to someone for support. You can segment your market share to get the correct newsletters and emails to to correct users easily.

What do you dislike about GetResponse?

My initial dislike has been resolved as I have gotten better at using the program.

What problems is GetResponse solving and how is that benefiting you?

We are trying to grow our customer base. GetResponse has helped us to keep our email list active.

Small Business (50 or fewer emp.)
Feb 29, 2016
 Source
Overall Rating:
5.0
Laura Parrish- T. avatar
Laura Parrish T.
President & Ceo
Share
"The All-In-One, ONLY, Email Marketing System You Need!"
What do you like best about GetResponse?

There are two things that I find exceptional within' GetResponse. The first thing is the fact that there is 24/7 LIVE CHAT! That means WHENEVER I can't figure something out, can't find something, have a random question, need help, ANYTHING - all I have to do is click on the live chat tab at the bottom left of the page and BOOM! I have a live representative at my fingertips to help within' 5 seconds! No waiting! The second thing that I love are the features available withinthe Newsletter creation process! There are tons of templates, but even with just a blank, PLAIN, template, once you go in to create your actual newsletter, there are so many user friendly, EASY, ways to create a beautiful newsletter with drag & drop features! :)

What do you dislike about GetResponse?

I don't really think there's anything that I dislike - maybe the only thing I would like is to be able to create a permanent template, which I believe you CAN actually do and they will put it together for you, but there is a fee for that! Would be nice to offer that as a free feature for folks who are at the higher subscription levels, like I am! :)

What problems is GetResponse solving and how is that benefiting you?

The ability to reach a massive amount of people at a time with a few simple clicks of the mouse. With what?! ME! So many folks don't understand that people don't buy into businesses, PEOPLE BUY INTO PEOPLE! Having the ability to reach out to our lists via email allows us to express WHO WE ARE and HOW others can share in our successes. People don't want to "be in your business." They want to share in your success! If you can show them the route to THAT, then they'll want to be on board too! GetResponse allows for us to be able to create that connection!

Small Business (50 or fewer emp.)
Jan 22, 2016
 Source
Overall Rating:
5.0
CM
Christopher M.
Acquisitions Manager
Share
"GetResponse Has Helped Grow Two of My Businesses! Thank You!"
What do you like best about GetResponse?

The best things about GetResponse is the ease of use to create emails and have them broadcast to my subscribers.

What do you dislike about GetResponse?

Some of the ways that GetResponse has setup the list sorting can be a little confusing at first.

What problems is GetResponse solving and how is that benefiting you?

Through GetResponse I have been able to grow my businesses through staying in front of my clients and keeping them notified of upcoming events and programs available. I have utilized the web forms to bring in more leads from my websites and Facebook.

Small Business (50 or fewer emp.)
Jan 21, 2016
 Source
Overall Rating:
5.0
LS
Lee Ann M. S.
Owner
Share
"GetResponse is so easy!"
What do you like best about GetResponse?

I love how easy GetResponse is to work with and how user friendly it is.

What do you dislike about GetResponse?

I feel like there could be a few more options for advanced html users.

What problems is GetResponse solving and how is that benefiting you?

This service allows me to track my email marketing so much more effectively than other services.

Small Business (50 or fewer emp.)
Jan 21, 2016
 Source
Overall Rating:
5.0
JM
Jeff M.
Owner
Share
"GetResponse review"
What do you like best about GetResponse?

Ease of use, high quality and sharp look!

What do you dislike about GetResponse?

Redirect options if someone opts-in and already a subscriber

What problems is GetResponse solving and how is that benefiting you?

Awesome for building my email list and tracking

Small Business (50 or fewer emp.)
Jan 21, 2016
 Source
Overall Rating:
5.0
MB
Michelle B.
Ceo
Share
"Get Response Really Works!"
What do you like best about GetResponse?

Get Response is a really good CRM. It makes managing my e-mails and newsletters pretty easy. The ability to preview what my newsletters will look like via mobile is AWESOME! I love the analytics features. I find their training and FAQs very valuable. I also find the Customer Service team to be really helpful.

What do you dislike about GetResponse?

My suggestions are 1) to find a way to automatically copy a person from one campaign to another (e.g. if someone opts in to a particular offering, I would also like to add them to my master client campaign). Currently, I have to do this manually 2) to allow each user to choose the date/time preference format that we prefer. Currently, it's in a European date format - which makes sense since it's a European company. People's preferences will probably change by country, so it would be nice to see some more options here.

What problems is GetResponse solving and how is that benefiting you?

The main problem this solves for me is communicating to my clients in a way that THEY prefer. The analytics in Get Response let me see what messages resonate with my clients and what doesn't - in addition to the best times to contact them. I also like the education that Get Response offers (e.g. GetResponse TV, white papers, webinars, etc.) They teach me things to make my content marketing more successful.

Small Business (50 or fewer emp.)
Jan 21, 2016
 Source
Overall Rating:
5.0
SHARKY 🦈 L. avatar
Sharky 🦈 L.
Dental Marketing Expert | Ceo
Share
"Amazing product!"
What do you like best about GetResponse?

This product really helped my email marketing campaign. Because of this, there's a big improvement in our sales. I like the templates that are available. It is also good that you have training videos. It really helped me setup everything by just following the instruction videos.

What do you dislike about GetResponse?

It seems the product is for advanced users and it is difficult for newbies to use. But its a good thing that there are tutorials and there is customer service. Can you make it more user friendly so newbies will be able to navigate the GetResponse site without any hassle or confusion?

What problems is GetResponse solving and how is that benefiting you?

We just this product to improve sales.

Small Business (50 or fewer emp.)
Jan 20, 2016
 Source
Overall Rating:
5.0
VS
Vikrant S.
President
Share
"Get response is a great tool"
What do you like best about GetResponse?

I have increased my business and contact network through get response 100 times over. The support through chat is amazing. It has great templates.

What do you dislike about GetResponse?

They can add more templates. Its the best system out there,

What problems is GetResponse solving and how is that benefiting you?

marketing. Reaching my customers.

Small Business (50 or fewer emp.)
Jan 20, 2016
 Source
Overall Rating:
5.0
BB
Boudoir B.
Owner
Share
"Easy to Use! Fair Pricing!"
What do you like best about GetResponse?

I'm still new to auto responders but I found GetResponse the easiest to use as compared to a few others. I like the extra features of landing pages, and it's easy to set rules.

What do you dislike about GetResponse?

I wish the opt-in forms were mobile-responsive.

What problems is GetResponse solving and how is that benefiting you?

It allows me to build my brand and my relationship with people who are interested in my service but never book otherwise.

Enterprise (> 1000 emp.)
Jan 20, 2016
 Source
Overall Rating:
5.0
JM
Jim M.
Project Manager
Share
"Excellent fit for our non-profit"
What do you like best about GetResponse?

-- Responsive Support -- Feature Set -- Full strength, yet lower pricing (important for a non-profit)

What do you dislike about GetResponse?

Not applicable, really, nothing to say here.

What problems is GetResponse solving and how is that benefiting you?

GetrRsponse is our key e-marketing tool, streamlining our twice-monthly e-blasts and non-profit campaign mailings. Our subscriber list grew 30% this year

Small Business (50 or fewer emp.)
Jan 20, 2016
 Source
Overall Rating:
5.0
CK
Christy K.
Freelance Blogger
Share
"The best autoresponder service"
What do you like best about GetResponse?

The training is accessible without having to search for it. They have chat software so you can reach a technician right away.

What do you dislike about GetResponse?

There is little information on how the link from your company loads the autoresponder messages, so if something goes wrong you don't know where the problem lies.

What problems is GetResponse solving and how is that benefiting you?

I've sent email messages to my list of leads everyday from anywhere. I can put links to my blog or something else I want them to see. I haven't the knack yet for getting them to buy from me, but I'm forming a relationship that I hope will result in sales.

Small Business (50 or fewer emp.)
Jan 20, 2016
 Source
Overall Rating:
5.0
AS
Al S.
Owner
Share
"Reliable and easy to use "
What do you like best about GetResponse?

Easy to use. Effective communication tool.

What do you dislike about GetResponse?

Nothing. Works fine for me.no complaints

What problems is GetResponse solving and how is that benefiting you?

Communication with my customers and readers

Small Business (50 or fewer emp.)
Jan 20, 2016
 Source
Overall Rating:
5.0
JL
Joshua L.
Managing Director
Share
"Get Response"
What do you like best about GetResponse?

Very easy to use at a good price. Integration was easy and we have enjoyed using the service thus far.

What do you dislike about GetResponse?

Limited integrations to CRM's. We would like to be able to integrate with our CRM.

What problems is GetResponse solving and how is that benefiting you?

Allows us to email market our referral sources.

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