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Google Analytics Digital Analytics Software logo
Google Analytics
Insights for smarter decisions
4.5
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Google Analytics Reviews: 4.5/5 — Highly Rated

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
Google Analytics Categories on Findstack
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to Open Web Analytics?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
Google Analytics video thumbnail
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Google Analytics 4
Google Analytics Screenshots
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Google Analytics screenshot 2
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Google Analytics screenshot 4
Google Analytics screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 19, 2026
Google Analytics Digital Analytics Software logo
6,280 Google Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
May 12, 2023
 Source
Overall Rating:
5.0
Nitisha A. avatar
Nitisha A.
General Manager
Share
"Analysis your business"
What do you like best about Google Analytics?

Google analytics can easily measure my business activity and give better performance in the marketplace. I can work accordingly for marketing my business so that i can get more customers.

What do you dislike about Google Analytics?

Few months ago only i started working in analytic so for now don't find any negative or dislike points but whenever i find it will definitely discuss with customer support team.

What problems is Google Analytics solving and how is that benefiting you?

Previously we are not using any platform for market performance but after started working in google analytics we are getting market details easily for our content and about our products.

Small Business (50 or fewer emp.)
May 10, 2023
 Source
Overall Rating:
5.0
JK
Julius K.
Founder
Share
"Analytics to Give you a Better Picture of How your Website s Doing"
What do you like best about Google Analytics?

Accurate and reliable data. Data-Driven attribution, as well as ease of integration with Google ads. Most of all, it is pretty easy to use and set up compared to other analytics platforms.

What do you dislike about Google Analytics?

The switch from Google Analytics to Google Analytics 360 has come with quite a bit of hiccups

What problems is Google Analytics solving and how is that benefiting you?

It has helped to track data in its original form, helping us to get an accurate picture of where we stand regarding our efforts in advertising and generally growing our web presence

Enterprise (> 1000 emp.)
May 09, 2023
 Source
Overall Rating:
5.0
JS
Joe S.
Digital Marketing Manager
Share
"Powerful and essential tool"
What do you like best about Google Analytics?

I like best the ability to create custom reports and track goals and events. It is so essential that we review reports daily within Google Analytics. Very intuitive.

What do you dislike about Google Analytics?

There really isn't much to dislike. The one report I would like to see is user flow be improved. It would be so valuable if you could see each page a user visits while navigating your site.

What problems is Google Analytics solving and how is that benefiting you?

The biggest benefit is the ability to gain insight into our website traffic sources. We are able to track the effectiveness of ad campaigns, social media campaigns, and much more.

Small Business (50 or fewer emp.)
May 03, 2023
 Source
Overall Rating:
5.0
TR
Thomas R.
Founder
Share
"Google Analytics - Tom"
What do you like best about Google Analytics?

The ability to see an overview of how a client is performing through the marketing efforts of a website

What do you dislike about Google Analytics?

That the new ga4 system isn't great and a lot of the features from the previous generation have been lost

What problems is Google Analytics solving and how is that benefiting you?

It is solving our data visualisation, we are able to see everything that is happening on a website

Small Business (50 or fewer emp.)
Apr 30, 2023
 Source
Overall Rating:
5.0
AA
Alex A.
Founder
Share
"Best Website and app Alalysis tool on the market!"
What do you like best about Google Analytics?

all filters, breakdown every detail, conversion tracking

What do you dislike about Google Analytics?

They often change a lot and its not always convenient to keep up.

What problems is Google Analytics solving and how is that benefiting you?

to know exactly what's going on on our websites and apps

Small Business (50 or fewer emp.)
Apr 30, 2023
 Source
Overall Rating:
5.0
NB
Nirmala B.
Founder
Share
"Best analytics tool"
What do you like best about Google Analytics?

It's so easy to use Google Analytics. It has every feature to track my users, like where they are from, all the pages they are visiting, and the live traffic.

What do you dislike about Google Analytics?

Google's recent change, the new analytics called Google Analytics 4, is something I don't like. Due to the new UI, it's tough to use it. It would be great if they could continue supporting the old version.

What problems is Google Analytics solving and how is that benefiting you?

I'm using Google Analytics to track my visitors. I haven't found any similar software as good as Google Analytics until now.

Small Business (50 or fewer emp.)
Apr 28, 2023
 Source
Overall Rating:
5.0
Filipe C. avatar
Filipe C.
Digital Marketing & E Commerce Manager
Share
"We use google analytics to track what is happening on our website"
What do you like best about Google Analytics?

I really like the interface, the visual ease with which data is analyzed, allows us to have a general overview of the most profitable sales channels

What do you dislike about Google Analytics?

I don't like the fact that it's always changing and it's quite difficult to keep up with new trends, namely google analytics 4

What problems is Google Analytics solving and how is that benefiting you?

the purpose of google analytics is to discover the marjeting channels with the best roi for our online store

Small Business (50 or fewer emp.)
Apr 28, 2023
 Source
Overall Rating:
5.0
Matthew P. avatar
Matthew P.
Data Analytics & Marketing Coordinator
Share
"The More Data You Have, The Better Your Business"
What do you like best about Google Analytics?

Google Analytics is top-line for website data tracking, bar none. After setting up a property, your website will send you valuable data that can be used to shape your business decisions. It's great to see what parts of our website are lagging in popularity, how many people are visiting the site (and when), and what applications are being filled out. When paired with Tag Manager, you can start tracking button presses, goals, and micro-conversions, providing granular details about your site activity. GA remains a potent tool after a bit of training, and because it's free, there are zero reasons for businesses not to use it.

What do you dislike about Google Analytics?

Users must be careful when setting up a GA property because injecting the code snippet in the wrong place can result in missed or duplicated information. Using Tag Manager to inject the code for you is recommended, which in turn preserves your code stability. GA isn't an easy service to learn, and it will take you practice, patience, and many youtube videos to pull out the most vital information.

What problems is Google Analytics solving and how is that benefiting you?

My company didn't know how much activity our website was getting. While a third-party agency initially "tracked" these details for us, I could not confirm or deny their claims. After launching our own GA property, I could not only see the raw data for myself (and where to improve) but could reliably discredit the third-party service and their inflated results.

Small Business (50 or fewer emp.)
Apr 28, 2023
 Source
Overall Rating:
5.0
JD
Justina D.
Founder
Share
"Love Google Analytics!"
What do you like best about Google Analytics?

The detail! Google analytics is so detailed, it can pull all of the analytics clients need.

What do you dislike about Google Analytics?

It is a little difficult to learn at first, so there is a fairly big learning curve.

What problems is Google Analytics solving and how is that benefiting you?

Pulling detailed analytics from paid ads!

Small Business (50 or fewer emp.)
Apr 27, 2023
 Source
Overall Rating:
5.0
LM
Lorena M.
Founder
Share
"The best way to find out how my website is performing"
What do you like best about Google Analytics?

Being able to track how content is doing, and finding out the demographics of my audience. It is also pretty fun to watch the live updates to see what pages are being visited now

What do you dislike about Google Analytics?

There's a ton of information so it's kinda tricky to figure out how to find the reports that you need, so it is not a very intuitive process, but after taking some masterclasses on GA i have been able to use it better.

What problems is Google Analytics solving and how is that benefiting you?

keeping track of not only what content is working better but also finding out which sources are bringing the traffic in so i can dedicate more time on the ones that are working