Google Analytics Reviews: 4.5/5 — Highly Rated

The behavioral insights are very valuable, it helps us tweak our website based around how people are using the site.

Some of the categories for features are a little confusing or seemingly redundant, so it's hard to figure out where everything is on the platform.

We are able to better track visitors to our website, and analyze our demographic.

It’s easy to pull data directly from the source vs. having to reach out to someone. We’re able to provide our client with direct reporting to analyze if our campaign was a success or not.

The platform is constantly updated making it difficult to constantly be able to navigate.

We’re able to provide our client real time reporting which ultimately allows for real time campaign optimization’s. It’s easier to pull from a platform vs. ask a person

I appreciate the different ways in which I can view the data for my site.

The user interface needs some work.

I have the benefit of seeing the number of views for my site and where the views are coming from.

Ability to survey on googles platform which is typically blocked from 3rd party data vendors

Lack of transparency creates difficulty when trying to get granular level of detail

Brand awareness and recall. Usually using the surveys in google analytics to ask consumers which brand they most associate with a message

I like how in depth Google Analytics can be. There's a lot to navigate and overall it's pretty user friendly. You can set date parameters to research performance for a specific period. I also like using the channel performance report to see what specific channel is driving the most or least traffic.

The nature of Google is that it's constantly changing to try and be bigger and better but sometimes this can translate to a poor user experience. Because the platform is constantly making updates it can be hard to navigate. I also wish that it was more granular with some data. Overall Google Analytics is a good overview but it's not easy to get a data drill down.

My company used Google Analytics on many of their third party and on platform website. We had our own platform that gave very granular data but Google Analytics was great for importing third party data. It was also nice to have in case the site lost tracking for any reason.

There are so many options with Google Analytics...if you know what you're doing, you can learn pretty much anything you want to know about your site.

I dislike how difficult Google Analytics is to use to it's full potential.

Running a website (or several), you need to have an idea of how much traffic you're getting, which pages people prefer, how page A is doing compared to page B, etc. Google Analytics helps with all of this.

Google Analytics provides useful data, once you know what you're looking at.

Google Analytics can be pretty confusing and the information can be overwhelming. The user experience could be far improved.

We're able to see what time(s) of day users and potential customers logon to our site, how to improve our site based on how and where they click, etc.

I like the "idea" of google analytics. It really does allow you to get a real view of the inside of your website(s).

It is extremely hard to use. I have a business degree with a concentration in marketing and I struggled with learning the in's and out's of google analytics.

Tracking site traffic to my blog.

I really enjoy the ability to see who is viewing my site. Knowing where they are coming from helps with advertising.

I don't like some of the ads or features Google tries to push on you.

Advertising and demographics.

Gives you an accurate screen shot of your online advertising and viewership

A little hard to setup segments and navigate throughout the platform

watching the traffic and search terms for our advertising campaigns. Discovered what dayparts are most beneficial.

Zero costs but offers basic operations and more in terms of digital analystics. The installation of the tracking is made very easy and simple. Even unexperienced users can work with this tool after a short time.

The tracking is in my opinion not very accurate. I have the feeling that in average 10% of the data is lost or not shown in the tool. Also the segmentation of customer groups is questionnable for me.

We have various tools in usage for digital analystics. Google Analytics is used mostly for having a quick overview or quick reportings.

Very easy to use and customer service is great. I would definitely recommend.

I don't like that there seems to be professional and non professional sides to it.

Helping get new clients. new views.

Google Analytics is super user friendly and easy to use with little to no experience. We use it mostly to measure bounce rate in order to see how effective our digital ads truly are/were.

It can be difficult to know what to do with the data or what it truly means for your campaigns. For example, is a low bounce rate a function of the ad, the context of the ad, or the website? No way to truly know.

Determining bounce rate, easy tracking of conversions, easy to disseminate to all teams who need the info vs one person needing to be the gatekeeper of data.

Seeing the trends has been a HUGE help. With the new changes to Etsy's stats, it's missing the real time viewers data. Being able to see the best times of day, and the duration of visits helps me see which products in my shop need individual help to keep customers there longer.

The site is a little confusing, and not as user-friendly as I was hoping. I'm sure the site can do a lot more than I know to do with it, but I'm not committed enough to look up tutorials.

It's helping me with finding the problem areas in my conversion rates. Seeing that one of my products is getting a ton of clicks, but no actual sales tells me there's something to work on there. it's also a nice little bonus to know how many people at a time are looking at my shop!

I like how much free data you get about your website visitors.

It's really confusing and there is a learning curve.

Learning who our site visitors are has helped us to craft content that speaks to them.

It's great to be able to see who has visited your page and analyze the demographics to figure out who we should be marketing to and who our target audience is.

It is not extremely intuitive--I feel like I'm always having to dig through pages to find what I'm looking for and it could be much better organized for user friendliness.

I've been ablate figure out who is visiting my page most often, what type of people come back to my page, and where they spend the most time. This helps me optimize my page.

I like that Google Analytics is really easy to use and almost everything is self explanatory.

There really isn't anything that I don't like about it.

Knowing specifics about the visits to my site

Able to provide basic analytics and knowledge

Too basic,not industry specific. Good starting tool

Industry agnostic

I like best that I'm able to see everything all in one. When it comes to seeing analytics from my blog and Youtube this really comes in handy!

How difficult it is to navigate and understand the site sometimes.

For me google analytics help me stay on track of my numbers so that I'm able to provide them for companies.

It's very easy to navigate and look at all our page traffic from a high view. It makes it easy to traffic website traffic and compare trends over time which is super important.

Data is inconsistent - both within the program and compared to our services we use.

We are using UTM tracking features heavily to make our attribution modal more accurate.

I like how intuitive it is to use and how I can easily access it on mobile via my app or desktop.

I wish that it was a bit simpler to link multiple accounts so I didn't have to switch around to see analytics for different sets of sites.

With Google Analytics I have been able to track the reach of my website and social media platforms without having to pay a premium. It offers an impressive rang

I like being able to see how my website or people interact with my online presence, but I find most things are time consuming and cost money. I've not used Google Analytics enough to have a good opinion on how it could help me do this.

Everything seems to take so much time to learn and set up, don't see GA much to know how it compares with other things

Not sure

Great graphs, like the real time mode. I've seen instances where it provides a wealth of information.

Extremely complex in both understanding the data, how to improve your website to better the data and what some of the numbers really mean.

How well my web site was/is penetrating the market. Not much as other products do the same.

You know what pages people browse, how they find you, you're able to track the performance of marketing campaigns etc. I can't imagine a company with online presence that doesn't GA on a daily basis.

There's nothing I DONT like per se, but rather what is MISSING: - Add different models of attribution - Get rid of data sampling - Visualization tool for reports For example, If a user switches from one device to another (ex. A customer first sees an email on the phone about some sale & then logs back into the website from a desktop & makes a purchase), any analytic tool will show it as an organic purchase from one device & a click with no purchase from the other (In turn missing a sale record for the email affiliate company).

Like I said, I can't imagine a company with an online presence that doesn't GA on a daily basis.

Lots of analysis and data which can be filtered in many different ways

A lot of info and filters that are sometimes hard to decipher and manage

Analysis is key to know how you have tracked in the past and to be able to make good decision for the future

Marketing is an important aspect of my job as CEO of Alkohol Unlimited. Especially since I am also the lead of our social media presence. Google Analytics gives me the information I need in a convenient fashion.

I dislike nothing. Google Analytics is a perfect piece of software.

I am solving the business problems of expanding the vodka market. There are limitations to our marketing capabilities, but there are several untapped markets (babies, sexual stimulation, etc).

I like that Google Analytics is part of the Google suite of products. It's easier for me to sign into my account due to the fact that everything is wrapped into one.

I don't like the integration of Google Analytics with WordPress. I seem to find it challenging to add the code into the head portion of my themes.

Although, I've had an account for a while, I add sites to it, but I don't really check it regularly due to me being unsure if it works properly.

Great info on there and you can't beat the price

I find it challenging to navigate. i feel like there is too much or it just isn't organized well. they could do better

Using it to help web traffic and see where people spend their time on my site

There is a wealth of information available to you, key for making good decisions regarding your website via its traffic.

it's not exactly the easiest thing to navigate.. some parts aren't very intuitive like most of Google's applications.

getting the right type of clients to my website and stay there.

I really liked the real-time analytics because it was interesting to see what is happening in real-time on our website.

there was so much information and it was hard to wrap my head around it all

we are trying to solve SEO