Google Analytics Reviews & Product Details

Google Analytics are its comprehensive data, customization options, real time trackig, intergration with google products, e-commerce and event tracking, audience insights, and its free version.

There is no dislike comments on google analytics, But it's very toguh for freshers. All these connepts are for experts.

About the customer journey, where he land where bounce back.

Real Time Analytics Goals Behavior Search Analytics

Delay in reporting, should be real time changes in all sections

It helped me a lot to understand how my customers interact on my website.

I love to use google analytics for most of the things such as conversion tracking, remarketing lists creation, realtime website traffic tracking, funnel visulizaition and much more. I can also track user behavior and user journey through google analytics. It's easy to integtate google analytics with many other tools through google tag manager.

Google has improved the analytics a lot, many new versions has come in couple of years and continuous changes have been done. From a user prospectives, I don't like some of the changes google had done in the interface but overall it'f fine.

Google analytics is one of the must have tool for any digital advertiser. I am using google analyitcs since I've started working in this industry. Conversion tracking, user behavior tracking, segmentation, funnel visualization, remarketing and real time traffic monitoring are some of the basic requirements to run the ad campaings and generate the revenue. And google analytics is solving most of them for us.

The best part about GA is that I can analyze traffic very deeply. Like from where the user is coming, user journey, session duration etc. I can also connect search console and check that from which search query the users are coming and for which keywords my pages are ranking. It helps me optimize my website and get more traffic and grow my revenue. I use it regularly for my own and my client's websites.

It has been a little bit difficult to use after the upgrade to GA4.

Overall, it helps me to understand my website traffic better and improve my digital marketing strategy according to this. Specially, I use it to measure the website traffic, its source, medium and revenue details.

- Visually appealing and comprehensive report - KPI like (website/app traffic, user behavior, conversions, etc.) - Customized reports with GA4 - Integration with third-party software

- I didn't find any thing as such as per my usage

Google Analytics helps in comprehending how users interact with a website or app. It tracks user actions, including page views, session duration, bounce rates, and conversion paths. This data aids in optimizing user experience and content to better cater to audience preferences. It provides detailed insights into website performance, such as traffic sources, audience demographics, and device usage. This information helps us understand the most effective marketing channels and where to focus our efforts.

Get to know about the key metrics of our users and use the data points for the analysis to deliver best to our users.

At times I see latency issue, apart from this everything seems to be okay.

I would say, it is helping me a lot in analysing the user funnel starting from the journey to the end conversion.

The real-time analytics feature is a standout, providing instant data about current site visitors. This immediacy is crucial for responding to trends as they happen. Additionally, the integration with other Google services, like AdWords and Search Console, creates a seamless experience for managing various aspects of digital marketing. Integrating Google Search Console with Google Analytics offers invaluable insights by combining search performance data with user behavior analytics, enhancing the understanding of how search traffic contributes to overall website engagement.

Google Analytics is not without its challenges. The learning curve can be steep for beginners, with its complex interface and multitude of features potentially overwhelming new users. This complexity sometimes leads to difficulties in finding specific data or setting up custom reports. Another downside is the reliance on cookies and JavaScript, which can limit tracking accuracy due to browser restrictions or user privacy settings. With increasing concerns over data privacy and the rise of ad blockers, some data might not be fully captured, leading to gaps in analytics.

It solves the problem of gathering and interpreting web traffic data, providing valuable insights into user behavior, website performance, and the effectiveness of marketing campaigns. This benefits users by enabling data-driven decision-making, enhancing marketing strategies, and improving website user experience and engagement.

Google Analytics is easy to set-up and install, and GA4 has some robust custom reporting and exploration capabilities.

Reports are a little difficult to set-up to get exactly what you want. There was quite a learning curve between Universal Analytics (UA) and GA4.

Determining what marketing is driving traffic and ROI with conversions. Determining what content is engaging.

Google analytics is one of the best tool for remarketing. We can do customer segmentation using funnels in a very effective way. It's very user friendly and conversion tracking is very efficient. Implementaion is also very easy.

Google is continuously changing the versions of google analytics, which is sometimes quite annoying part, rest is fine.

Google analytics made it easy to track the conversions from different marketing ad channels. Also, it provides accurate data and funnel visualization. It's hard to track conversions from dfferent resources if you are not using this tool. On top of that we've created custom segments using product pages in the website and running efficient remarketing campaigns. Also we can see the real time traffic and their demographics.

The clarity it provides while understanding the website analytics and user engagement. Also, the number of filters provided to dissect the data and get in-depth details is very useful to get deep insights about users.

The user experience and visual presentation of the dashboards could be improved, as with loads of data it gets difficult to read and interpret quickly. This might also lead to wrong understanding of the data.

Google Analytics is helping in understanding many user engagements and actions along with other website data all in one place. This also saves a lot of time and reduces friction.