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Google Analytics
Insights for smarter decisions
4.5
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Google Analytics Reviews: 4.5/5 — Highly Rated

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to Open Web Analytics?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
Anomaly detection
API Access
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Customizable Dashboards
Google Analytics Media
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Google Analytics Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 06, 2026
Google Analytics Digital Analytics Software logo
6,280 Google Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Aug 25, 2022
 Source
Overall Rating:
5.0
SA
Sanaboor A.
Sr. Software Engineer
Share
"Best tool to analyze the In-depth performance of the website"
What do you like best about Google Analytics?

I have integrated Google Analytics into all my websites. It is one of the best websites as compared to other analytics websites. It's easy to integrate with any website just paste the code in the website header and it's done. Its real-time visitor feature is awesome it gives a 100% accurate report. After using Google Analytics now I can easily track the user session duration. That helps me to know about my blog/post-performance, By this, I can easily change and optimize it according to the analytics report. Now I can easily tack the referral source of website traffic that a great feature. Google Analytics has lots of features and a reports section for deep analysis that helps me to grow my business on another level.

What do you dislike about Google Analytics?

It would be great if it start to provide the IP address of the visitors it helps us to block spam bots/hacker attacks. Now I have to install other plugins or use other service to get the IP address of the visitors and block the specious IP address. Other than that it is an awesome tool to analyze the deep performance of the website.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helps me to analyze the in-depth performance of my website. It helps me to know the visitor metrics of user retention, returning visitors, session duration, real-time visitors, geographical data, devices used to visit websites and much more. Every single report helps me to Optimize my website and run Google Ads accordingly. And the best part is Google Analytics has the integration of google ads that helps me to track the performance of Google Ads.

Small Business (50 or fewer emp.)
Aug 22, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Sophisticated free analytics tool that helps you track the results of your online marketing efforts"
What do you like best about Google Analytics?

Google Analytics is a really important tool for website owners and marketers. I've been using it to track my own website for a while now and I've been very impressed with the results. I've used it to track conversions, traffic, and other important metrics. I've also used it to track the performance of my website on mobile devices and tablets. I've been able to see how I can improve my website to get the most out of my traffic and conversions.

What do you dislike about Google Analytics?

The only thing that I dislike about Google Analytics is that it doesn't allow you to create your preferred custom metrics. For example, I would like to have a custom metric that shows me the number of unique visitors that came from a particular website and also track certain types of users.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics has solved a lot of problems for us. We've been using it for almost a year now and have been able to get a lot of data out of it. We have been able to identify keywords that are most important to our customers and we've been able to see where our customers are coming from. We've also been able to see if our customers are converting and if they are, which pages they are on. We've been able to identify the most popular pages on our site and we've been able to improve our site to make it easier to navigate for our customers.

Small Business (50 or fewer emp.)
Aug 21, 2022
 Source
Overall Rating:
5.0
Swapan kumar b. avatar
Swapan Kumar B.
Data Entry Specialist
Share
"The quality web analytics tool"
What do you like best about Google Analytics?

Google is such a major player in search, the breadth of information accessible is not just valuable but also crucial for a digital marketer today. When it comes to monitoring and tracking website activity, this is truly what makes the difference.

What do you dislike about Google Analytics?

Because it has so many functions, they should offer more 'how-to videos and tutorials by pros to help me and my team enhance our capabilities. I still believe there are many aspects I am unable to fully utilize since the platform is just too sophisticated for someone starting.

What problems is Google Analytics solving and how is that benefiting you?

Awesome you construct a connection with software and everything goes very well regarding the integration with databox the results were satisfied and fantastic to have these software products so flawless, they are two strong software packages when they can perform their best for all of us.

Small Business (50 or fewer emp.)
Aug 18, 2022
 Source
Overall Rating:
5.0
Snehha R. avatar
Snehha R.
Founder
Share
"Its perfect for measuring your visitors & understand behaviour"
What do you like best about Google Analytics?

The user map i get from where to where they have been and how much engaging my each page is

What do you dislike about Google Analytics?

They keep on changing interface which makes it harder to find those things which you are use too

What problems is Google Analytics solving and how is that benefiting you?

To understand about my traffic and where they are coming from

Small Business (50 or fewer emp.)
Aug 18, 2022
 Source
Overall Rating:
5.0
Noman R. avatar
Noman R.
Media Manager Performance Marketing
Share
"Great tool for deep insights & marketing analysis"
What do you like best about Google Analytics?

Google Analytics has been one of the major tools that we use at the agency. This tool gives you deeper insights into information like demographics, traffic to the website, the affinity of the audience, revenue, etc. Once the setup of google analytics is correctly done, this tool provides you with all the information required for measuring organic and paid traffic to the website with different dimensions and segmentations.

What do you dislike about Google Analytics?

Google Analytics is now being replaced by GA4 which isn't very user-friendly. No complaints so far with Google Analytics. Reporting can be improved with an easy interface to pull reports.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics has been helping marketing wizards to take careful decisions by providing insightful data. At our agency, we ensure every client has Google Analytics installed on their website and do a monthly analysis of the same to come up with actionables that can improve the performance.

Small Business (50 or fewer emp.)
Aug 17, 2022
 Source
Overall Rating:
5.0
RA
Rajath A.
M
Share
"Google analytics is the most powerful tool available for all the marketer out there. Use it wisely!"
What do you like best about Google Analytics?

Google Analytics is a great tool for understanding how your website is performing. I personally use it to track how many users engage with my website, which pages they visit, how long they stay on the page and what they click on. I also use it to track how visitors are finding my website and which keywords they are using to find it. Google Analytics is a free tool that you can use to track your website's performance. The best part is that it is easy to use and you can track your website's performance in real-time.

What do you dislike about Google Analytics?

What I didn't like about google analytics is that it doesn't allow me to create any custom segments. I need to be able to create segments based on the source of the traffic.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics solves many of the problems that I had with previous web analytics solutions. It is free and easy to use. It allows me to see the number of unique visitors, where they come from, and how they interact with my site. It also allows me to see how many new visitors are coming from social media, and how many of those visitors are returning customers.

Mid Market (51-1000 emp.)
Aug 17, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A Great Analytics Tool"
What do you like best about Google Analytics?

Google Analytics provides you with a detailed view of website performances

What do you dislike about Google Analytics?

No more dislikes. Each of their data shows a great picture of the user behaviors

What problems is Google Analytics solving and how is that benefiting you?

Can bale to view the Dark side of the Website performance with integrated Ads and CRM accounts

Mid Market (51-1000 emp.)
Aug 17, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Google Analytic is a best tool for website traffic analysis"
What do you like best about Google Analytics?

I have been using Google Analytics for seven years for all my clients. It provides detailed traffic reports like users are coming on which source Organic or social channels. Even we can track how many sales or orders you receive per day.

What do you dislike about Google Analytics?

The old universal google analytics account will shut down the next year and the GA4 will be permanent.

What problems is Google Analytics solving and how is that benefiting you?

It is helping us to make advanced marketing strategies for all my clients.

Small Business (50 or fewer emp.)
Aug 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Keeps our website honest & integral"
What do you like best about Google Analytics?

Provides honest & real-time updates of traffic, impressions & more.

What do you dislike about Google Analytics?

It could be more of a live-tracker but it's not a big deal.

What problems is Google Analytics solving and how is that benefiting you?

We're able to see the functionality and visibility of our website's performance.

Mid Market (51-1000 emp.)
Aug 10, 2022
 Source
Overall Rating:
5.0
KS
Kyson S.
Marketing And Public Relations
Share
"Google Analytics Has Been a Powerful Tool"
What do you like best about Google Analytics?

The thing I like best about Google Analytics is the ability to view real-time traffic. Watching users actively use the website allows me to increase the user's experience by letting me know what areas users are interested or not interested in. I also love the traffic flow analysis by Google Analytics. Having this data lets me know how a user's journey is on our webpage.

What do you dislike about Google Analytics?

I feel like Google Analytics is overdue for a facelift. The user interface can feel a little outdated and sometimes there are annoying bugs that require the user to do some troubleshooting with the software.

What problems is Google Analytics solving and how is that benefiting you?

I have solved having the ability to have accurate website traffic analytics. It has also allowed me to fix pages with content that users were not interested in by watching their activity on our website. This tool has been very great and powerful for the career path I am. The first thing I do when onboarding a new client is to plug Google Analytics into their website. Google Analytics has also helped me a great deal with my Google Advertising. Having this software plugged in works hand in hand with Google Ads and allows me to get better conversations. It has also allowed me to track more conversations that may have not been tracked otherwise.

Small Business (50 or fewer emp.)
Aug 06, 2022
 Source
Overall Rating:
5.0
RS
Ramandeep S.
Ceo
Share
"Most reliable analytics and conversion tracking system"
What do you like best about Google Analytics?

First of all, it's free and it comes from a reputable brand Google. My conversion tracking is always accurate. It's very easy to integrate Google Analytics with Google Ads. This isn't easy with other tracking softwares.

What do you dislike about Google Analytics?

I have noticed a lot of downtime in Google Analytics service over past few months. As it's a free service, we can not expect customer support. Freebies aren't always great.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helped me measure the performance of various marketing channels. There were many channels such as our blog, which wasn't performing well so we switched to video content. Google Analytics helped us identify the issues.

Mid Market (51-1000 emp.)
Aug 05, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The only perfect analytics tool you need to boost your Ecommerce & online marketing strategy"
What do you like best about Google Analytics?

User interface is cool. It has changed a lot since it was launched. You can clearly see your website performance & marketing efforts in it. User journey and attribution is a blessing in this tool

What do you dislike about Google Analytics?

Customer support sometimes takes some time to resolve your issues. Although they are very knowledgeable and always come up with a perfect solution tailored to your needs.

What problems is Google Analytics solving and how is that benefiting you?

It is helping my oragnisation to understand our users. Real time traffic monitoring is also one of the best feature in this tool. It has a wide range of filters & dimensions which is really a big help when it comes to reporting & evaluation of performance

Small Business (50 or fewer emp.)
Aug 04, 2022
 Source
Overall Rating:
5.0
Mayank G. avatar
Mayank G.
Owner
Share
"Best Analytical Toll to review your Website"
What do you like best about Google Analytics?

Live Feedback of each website page, live tracking of every page, live visitor count, live location, traffic sources, audience overview, country or city, language

What do you dislike about Google Analytics?

after getting so much from one tool I don't think anyone will dislike anything about the tool and that too free of cost as google doesn't charge a single penny for analytics

What problems is Google Analytics solving and how is that benefiting you?

Easy to integrate and you can understand where you are making mistakes, what you can improve, your strength and weakness, from where you can get more results work there

Mid Market (51-1000 emp.)
Aug 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Free analytics tool"
What do you like best about Google Analytics?

It's a free tool and offers historical data

What do you dislike about Google Analytics?

Doesn't offer actionable insights and it takes high volume of work to integrate

What problems is Google Analytics solving and how is that benefiting you?

Conversion rate increase, Funnel opportunities

Small Business (50 or fewer emp.)
Aug 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Google Analytics helps Identify and improve the weak points of a website"
What do you like best about Google Analytics?

I love using Google Analytics because it allows me to have a more detailed analysis of the clients who visit my web page. It gives me everything from clients location, visiting time and many other details which helps me understand which clients are most likely to make a purchase and where it should make efforts. Google analytics combined with search console shows amazing details about the SEO improvements.

What do you dislike about Google Analytics?

Sometimes I've a hard time finding simple stuff, they can make a lot of UI improvements

What problems is Google Analytics solving and how is that benefiting you?

We use it as analytical tool that gives us each and every detail about our online SaaS product.

Small Business (50 or fewer emp.)
Aug 03, 2022
 Source
Overall Rating:
5.0
Hardik M. avatar
Hardik M.
Project Team Lead
Share
"Best tool for tracking user activity"
What do you like best about Google Analytics?

The best part for google analytic is Audience user explorer. In this section we can track user activity very easily. And Also real-time analytic is very attractive part.

What do you dislike about Google Analytics?

We can't filter on any field without adding in a secondary dimension. Remaining functionality is awesome

What problems is Google Analytics solving and how is that benefiting you?

When we are new in the market, we didn't know about user experience. i.e. what users want to use in our product. But using Google Analytics, we can easily track all activity.

Enterprise (> 1000 emp.)
Aug 02, 2022
 Source
Overall Rating:
5.0
WW
Wahmad W.
Digital Marketing Specialist
Share
"integrated Glassbox with GoogleAnalytics"
What do you like best about Google Analytics?

Most flexible reporting and insights for audience, segmentations and reporting

What do you dislike about Google Analytics?

GA4 version has taken off a few feature that was easy to use such as "Data by Views"

What problems is Google Analytics solving and how is that benefiting you?

It is solving my reporting problems which I am using to improve my future campaigns

Small Business (50 or fewer emp.)
Aug 02, 2022
 Source
Overall Rating:
5.0
RA
Romuald A.
Digital Strategy Analyst
Share
"Best tool to look at your traffic insights"
What do you like best about Google Analytics?

Easy to integrate with Google Data Studio to get straight-to-the-point and customizable dashboards

What do you dislike about Google Analytics?

Sometimes it is difficult to navigate through all menus to get the right info.

What problems is Google Analytics solving and how is that benefiting you?

Where is my traffic coming from, from organic to paid traffic to adjust my campaigns.

Small Business (50 or fewer emp.)
Aug 01, 2022
 Source
Overall Rating:
5.0
AD
Anthony D.
Cmo And Co Founder
Share
"Google Analytics provides detailed data tools and is essential for advertising"
What do you like best about Google Analytics?

What I like best about Google Analytics is the large variety of customizable tracking panels and data tools. You can filter and edit these tools as needed and setup your own data tracking screens.

What do you dislike about Google Analytics?

I dislike the complexity. The interface and help files could be made to be much more understandable and user-friendly, without losing any of the data analysis tools.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is helping by solving the problem of data tracking and analysis. Without Google Analytics, understanding the ebbs and flows of customer visits, purchases, and the results of advertising campaigns would be much more difficult.

Mid Market (51-1000 emp.)
Jul 31, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Analysis gives me exact numbers of campaigns and assets! It helps me to plan successful campaigns"
What do you like best about Google Analytics?

Custom reports is best part and e-commerce

What do you dislike about Google Analytics?

E-commerce integration is slightly confusing. I am facing problems while E-commerce events setup.

What problems is Google Analytics solving and how is that benefiting you?

Analytics helping me to observe digital campaigns behavior and analyze my websites and apps

Enterprise (> 1000 emp.)
Jul 28, 2022
 Source
Overall Rating:
5.0
Rahul K. avatar
Rahul K.
Blackboard Systems Developer
Share
"One tool to cater many solution"
What do you like best about Google Analytics?

It's a great tool that can provide all the required data and one can visualize how the user interacts with their website. The most interesting feature that Google has provided is the ability to add various segments. Understanding your user behavior is by far the most important element from a marketing and sales perspective. With Google Analytics I can now see every piece of detail and can make the required changes to the website.

What do you dislike about Google Analytics?

Though it is a powerful tool to have for a business/website owner it has a downside as well. Accuracy - It can't track each and everything that happens on a website, so, any numbers shown on data reports should be treated as approximations. The most annoying thing is google constantly making changes things as moving menus, and deleting or changing some of the fewer core dimensions and metrics and even fairly regular users can sometimes get a bit lost.

What problems is Google Analytics solving and how is that benefiting you?

Google applied the feature to segregate the data based on the device from where a user interacted to a website, this brings a revolution to us as now we know what is working for us and what we need to improve.

Small Business (50 or fewer emp.)
Jul 28, 2022
 Source
Overall Rating:
5.0
Md S. avatar
Md S.
Founder
Share
"Google Analytics: The Most Useful Tool for Webmasters & Bloggers"
What do you like best about Google Analytics?

Google Analytics is the most important tracking tool you will ever use. It allows you to see exactly what people are searching for, where they’re coming from, and how they’re interacting with your site.

What do you dislike about Google Analytics?

I missing deep web analytics like heatmap, where I can see which areas of the site are getting more clicks.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is a free web analytics service provided by Google. It tracks and records information about website traffic including visits, pageviews, time on site, and referring sites.

Mid Market (51-1000 emp.)
Jul 27, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Essential to any large business"
What do you like best about Google Analytics?

insight into what products, pages and content are performing the best - growth over time and all round knowledge of digital performance.

What do you dislike about Google Analytics?

UI is a little bit outdated - could be made to look 'shinier'

What problems is Google Analytics solving and how is that benefiting you?

insight into what products, pages and content are performing the best - growth over time and all round knowledge of digital performance. this informs further business decisions and where to invest time and budget

Mid Market (51-1000 emp.)
Jul 27, 2022
 Source
Overall Rating:
5.0
AL
Amik L.
Email Marketing Head
Share
"Google Analytics Useful to Track Website Conversions And Goal completions"
What do you like best about Google Analytics?

• Google Analytics is a powerful tool that provides website owners with a wealth of data about their site traffic and how users interact with their site. • Google Analytics is easy to use, making it an affordable option for small businesses and website owners on a budget. • The data provided by Google Analytics can be used to improve your website design and user experience, as well as your overall marketing strategy. • Google Analytics is easy to set up and use, even for those with limited technical skills. • The data provided by Google Analytics can be used to track your website's performance over time and identify trends and patterns.

What do you dislike about Google Analytics?

The data provided by Google Analytics can be overwhelming for those who are not familiar with web analytics tools. It can be difficult to interpret if you don't have a strong understanding of statistics and data analysis.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is constantly evolving and adding new features, making it an essential tool for any website owner. It used to track conversions and goal completions, so you can see which of your marketing efforts are most effective. Google Analytics offers a wealth of data and reports that can be used to improve your website and your marketing campaigns. We can track valuable insights about their website traffic and marketing effectiveness. It is very effective for our business and we can easily got right tracking information for business regular update by this tool.

Small Business (50 or fewer emp.)
Jul 26, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for looking into data."
What do you like best about Google Analytics?

Its got a great interface and a range of features. Specifically its integration through the whole google sphere of products. Especially how it works with google ads.

What do you dislike about Google Analytics?

At first it can be quite confusing, however once you understand the interface its not bad at all. There is alot to take in, mabye some more guided tutorials integrated.

What problems is Google Analytics solving and how is that benefiting you?

Helps you look at website data and relating to your google ads this can be very good at looking at the customer journey and story. Very recommended for insights into your data.

Small Business (50 or fewer emp.)
Jul 21, 2022
 Source
Overall Rating:
5.0
RV
Rachna V.
Director
Share
"Best tool for website traffic analysis"
What do you like best about Google Analytics?

Google Analytics helps us to make decisions on our paid and organic marketing campaigns. It let us know which marketing strategy is working well and from which source we are generating leads. Google Analytics also helps us to find a quick overview of conversion by set-up its goals. We can track forms submission, calls and clicks on CTA.

What do you dislike about Google Analytics?

I do not have any glitches while using Google Analytics mobile application or from a web browser. It works smoothly and is good for our organization.

What problems is Google Analytics solving and how is that benefiting you?

GA helps us to find and analyze website traffic, and well-performed pages as organic and via paid ads. It helps us to find the user behavior and optimize the website accordingly.

Mid Market (51-1000 emp.)
Jul 21, 2022
 Source
Overall Rating:
5.0
Sanjeev S. avatar
Sanjeev S.
Marketing Manager ( Mother's Recipe )
Share
"Google Analytics data provides me my consumer behavior"
What do you like best about Google Analytics?

It gives me insight and plan accordingly.

What do you dislike about Google Analytics?

All the features are great, no disliking.

What problems is Google Analytics solving and how is that benefiting you?

Providing data insights on products

Small Business (50 or fewer emp.)
Jul 21, 2022
 Source
Overall Rating:
5.0
HS
Himanshu S.
Seo Lead
Share
"Google Own Tool for Website Analytics"
What do you like best about Google Analytics?

The kind of data available that we can classify on different channels like Organic, Paid, Direct, Social. Apart from that we can further classify the data based on User Behaviour. There is vast data available for analysis.

What do you dislike about Google Analytics?

The custom report that can also be generated is too complex as there are many features and filters available. Too complex for beginners.

What problems is Google Analytics solving and how is that benefiting you?

It is helping out a lot. As a business, we use it to get good data and user behavior and further it helps us to optimize for better conversion and reach. Great tool with great insight.

Enterprise (> 1000 emp.)
Jul 20, 2022
 Source
Overall Rating:
5.0
Vignesh D. avatar
Vignesh D.
Graphic Designer
Share
"Best to get the analysis reports"
What do you like best about Google Analytics?

Accurate live visitors and goal setting

What do you dislike about Google Analytics?

Live visitor count was best and goal setting. Really amazing

What problems is Google Analytics solving and how is that benefiting you?

Getting to know how engaging websites was and

Small Business (50 or fewer emp.)
Jul 20, 2022
 Source
Overall Rating:
5.0
Shivansh R. avatar
Shivansh R.
Editor
Share
"Best Analytics Plugin For Websites"
What do you like best about Google Analytics?

Easy to setup and the reporting is very accurate.

What do you dislike about Google Analytics?

There should be individual reporting as well.

What problems is Google Analytics solving and how is that benefiting you?

It helps me track my website users with great filters such as Geo, Devices, etc.