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Google Analytics
Insights for smarter decisions
4.5
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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Crevio
Sponsored
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$29.00/month
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to MonsterInsights?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics Screenshots
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Google Analytics screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 17, 2025
Google Analytics Logo
6,280 Google Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jan 17, 2023
 Source
Overall Rating:
5.0
Shravan Kumar P. avatar
Shravan Kumar P.
Quality Assurance Engineer
Share
"Benifits about Google Analytics"
What do you like best about Google Analytics?

Google Analytics uses best algorthm for adds

What do you dislike about Google Analytics?

Can't say negative point about it's working

What problems is Google Analytics solving and how is that benefiting you?

It helps us to reach large numbers if customer easily

Small Business (50 or fewer emp.)
Jan 14, 2023
 Source
Overall Rating:
5.0
Michael M. avatar
Michael M.
Chief Technology Officer
Share
"Reviewing Google Analytics"
What do you like best about Google Analytics?

I like how the metrics are aggregated across board and the view looks very good and very intuitive. I like how the metrics are properly aggregated and hoe they are arranged.

What do you dislike about Google Analytics?

I dislike how complex identity management is, It is not so intuitive to understand, I also do not like the fact that you have to setup resources for web and mobile differently.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics is solving the problem of helping us agrregate information in one place, it also enables us to view quick and sharp user metrics enabling us to make decisions much faster.

Small Business (50 or fewer emp.)
Jan 13, 2023
 Source
Overall Rating:
5.0
Namrata A. avatar
Namrata A.
Director
Share
"The best analytics software ever"
What do you like best about Google Analytics?

It has tons of features. It shows easily what is working and what is not working on your website. It gives custom reports too.

What do you dislike about Google Analytics?

Some of the features do not work on the mobile app

What problems is Google Analytics solving and how is that benefiting you?

It has helped our business a lot in the past couple of years. We are able to track where we are getting the most traffic, what is working and what is not working etc.

Enterprise (> 1000 emp.)
Jan 11, 2023
 Source
Overall Rating:
5.0
Roshan M. avatar
Roshan M.
Deputy General Manager
Share
"A best tool to monitor your online presence"
What do you like best about Google Analytics?

ecom tracking assisted conversions attribution funnel reporting

What do you dislike about Google Analytics?

all the reports are not in real time. Need all the reports in real time so that we can take the action on time.

What problems is Google Analytics solving and how is that benefiting you?

helping in below mentioned problems. helps in understanding which channel is helping most and least. makes ecom business easy. helps in knowing where to put our efforts.

Enterprise (> 1000 emp.)
Dec 30, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A necessity for every business!"
What do you like best about Google Analytics?

I like being able to track website and landing page visitors. You can see what the top pages on your site are. You can see where your traffic is coming from.

What do you dislike about Google Analytics?

I dislike how it can be a little too complicated. There is a learning curve. Google Data Studio is a little difficult.

What problems is Google Analytics solving and how is that benefiting you?

It gives insight into where traffic is coming from and what they're doing!

Small Business (50 or fewer emp.)
Dec 26, 2022
 Source
Overall Rating:
5.0
AO
Alfedo O.
Ceo
Share
"Great tool for analyzing audience metrics"
What do you like best about Google Analytics?

I can apply filters to exclude internal traffic.

What do you dislike about Google Analytics?

The implementation process is a bit complicated.

What problems is Google Analytics solving and how is that benefiting you?

I better understand how my audience reaches my website, knowing what channel of acquisition is better.

Enterprise (> 1000 emp.)
Dec 22, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best Marketing Tool for Analysis"
What do you like best about Google Analytics?

It is the necessary tool for any business to plan, execute and analyse how your different marketing campaigns are performing on different platform. It gives you different source, channel split for better insights.

What do you dislike about Google Analytics?

Sometimes it is hard to rectify session level redundancy in data. One session might come multiple times in the data which is ideally not possible as per current structure of GA.

What problems is Google Analytics solving and how is that benefiting you?

It provides 360 view of paid campaigns running on google as well as non-google platforms like bing and facebook. It helps us in analysing the user journey of our website. Many advance analytics can be done on top of this data.

Mid Market (51-1000 emp.)
Dec 21, 2022
 Source
Overall Rating:
5.0
PS
Pallavit S.
Data Scientist
Share
"Best Analytics app you can use on the go."
What do you like best about Google Analytics?

-Need not to log on to the laptop every time, we can see the same information on the mobile. -creating reports makes it easier to understand the data -we can check key metrics in built-in reports and monitor real-time data.

What do you dislike about Google Analytics?

sometimes it not shows the accurate value of the events and the count is unreliable.

What problems is Google Analytics solving and how is that benefiting you?

We are a Gaming company and we use Google Analytics to keep track on the events and metrics like how many users are playing at which level and how many of them are losing and winning. It also helps us to know the key metrics like ARPU,ARPDAU,ARPPU, Daily Active Users, Weekly Active Users, purchases etc

Mid Market (51-1000 emp.)
Dec 15, 2022
 Source
Overall Rating:
5.0
Pascual G. avatar
Pascual G.
It Project Manager At Maxia Latam
Share
"Google Analytics, an excellent tool to know our customers"
What do you like best about Google Analytics?

Google Analytics allows us to configure multiple accounts to monitor, for example, the behavior of a web page that we have published, or also a mobile APP that we could have put into production in the Appstore or Google Play, and have important metrics about the number of users that are They are connecting daily, or use it at a certain time, we can also know, for example, how long they remain on the site, and much more.

What do you dislike about Google Analytics?

Google Analytics has many metrics to know the behavior of our customers, in addition to the possibility of configuring our views based on the particular needs of each company. The important thing is to decide which indicators we want to monitor and do the corresponding follow-up. Most of the options have an explanation that gives us an idea of ​​what exactly we are measuring, so the supporting documentation helps us a lot to understand all that logic that is executed behind to see that final result.

What problems is Google Analytics solving and how is that benefiting you?

With Google Analytics we can see, to name a few examples, the number of visits we receive daily to our website and the country that accesses that page, it is also possible, for example, for the mobile APPS that we have registered, to know how many downloads are made, in a given period of time, how many users have accessed the APP in the last 30 minutes, and in general, hundreds of supervision possibilities, based on the configuration of events that best suits us.

Small Business (50 or fewer emp.)
Dec 11, 2022
 Source
Overall Rating:
5.0
Dayananda Patil T. avatar
Dayananda Patil T.
Csc
Share
"my business"
What do you like best about Google Analytics?

analytics data acquired from the chart provided by the google

What do you dislike about Google Analytics?

more complicated to common man to configure all those things

What problems is Google Analytics solving and how is that benefiting you?

tracking the customer's behaviour