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Google Analytics
Insights for smarter decisions
4.5
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
Google Analytics Categories on Findstack
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Crevio
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to Open Web Analytics?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 02, 2026
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6,280 Google Analytics Reviews
4.5 out of 5
Enterprise (> 1000 emp.)
Aug 23, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Google analytics and Google tag manager is a powerful analytics combo"
What do you like best about Google Analytics?

- Integration with websites to track user behaviour - very good documentation available for integration - Dashboard provides good idea of top seller, top visited pages - Easy to plan customer conversion and marketing techniques

What do you dislike about Google Analytics?

I don't have any dislikes about Google Analytics

What problems is Google Analytics solving and how is that benefiting you?

tracking user hebaviour and shopping patterns.

Mid Market (51-1000 emp.)
Aug 20, 2023
 Source
Overall Rating:
5.0
AS
Ali S.
Digital Marketing Executive
Share
"thumbs up for Google analytics"
What do you like best about Google Analytics?

detailed reporting and most importantly we can create our own data stream for every platform in on account like for android app or ios app and website no need to create firebase sdk.

What do you dislike about Google Analytics?

i don't really have any feature which i dislike about it but one thing you can do create detailed videos and certifications of how to use it and how to connect it with other google partner softwares written format are very confusing.

What problems is Google Analytics solving and how is that benefiting you?

it usually solve the issue of tracking google ads conversion because our website based on b2b so less online cart purschases are there so it was tracking whatsapp and contact us page button for reporting.

Mid Market (51-1000 emp.)
Aug 16, 2023
 Source
Overall Rating:
5.0
PS
Pietro S.
Founder
Share
"The only analytics you really need"
What do you like best about Google Analytics?

I have been using google analytics for a number of years now, for me I cannot see why anyone would use anything else, if you get to learn how to use google analytics property it is a total game changer for you website and business and will provide you with all the data that you need and more.

What do you dislike about Google Analytics?

At times it can be a little complex to use but this is not a bad thing it just means it is so feature-rich you need to understand it properly, but this can take sometime to properly learn.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is helping us make changes to our website so that we can better improve our business and make data-driven decisions

Small Business (50 or fewer emp.)
Aug 14, 2023
 Source
Overall Rating:
5.0
SJ
Suhail J.
Marketing And Advertising
Share
"Tracking website and getting insights with Google Analytics"
What do you like best about Google Analytics?

There are many features of Google Analytics like website traffic , user traffic, ecommerce tracking, etc. But my favourite feature is the real-time reporting of events about the website like users and conversions in the last 30min.

What do you dislike about Google Analytics?

There are certain limitations in filters applied in custom reports. We can select only 2 conditions for filter in a report which makes it a little difficult in some cases.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics has helped me to track the events that happen on my site and determine which event is driving more potential customers and which event is giving more revenue.

Mid Market (51-1000 emp.)
Aug 09, 2023
 Source
Overall Rating:
5.0
Michelle W. avatar
Michelle W.
Gtm Advisory Board
Share
"Basis for so much"
What do you like best about Google Analytics?

Google analytics is the basis for so many other systems. Meaning it's easy to uncover tracking issues leveraging Google analytics since it's the lowest source.

What do you dislike about Google Analytics?

Integrations with other tools could be better. Data studio has been improving over the years.

What problems is Google Analytics solving and how is that benefiting you?

Understand website traffic from source channels to conversion rates. What content is performing against what audiences l.

Mid Market (51-1000 emp.)
Aug 08, 2023
 Source
Overall Rating:
5.0
Parminder S. avatar
Parminder S.
Search Engine Optimization Executive
Share
"Best tool for traffic analysis"
What do you like best about Google Analytics?

I am using this free SEO tool for the past 4 years. It helps alot to know user behaviour and traffic insights on my website. I analysis users insights and their journey on the website to know where I am doing good and which areas require more focus.

What do you dislike about Google Analytics?

Nothing to dislike. This free tool offering so much data, for which other tools costs hundreads of dollars.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics helps to analyse user behaviour and know which pages of my website motivate users more to take action. I can track events to measure my digital marketing success.

Small Business (50 or fewer emp.)
Aug 07, 2023
 Source
Overall Rating:
5.0
KC
Kishor C.
Developer
Share
"Google Analytics is the cheapest and best option to track website/app activities"
What do you like best about Google Analytics?

Google Analytics is simple to setup and works well with other platforms like Google Tag Manager, Google Ads, Google Search Console etc. Reports generated from Google Analytics are actionable and informative

What do you dislike about Google Analytics?

Reports in GA4 are less useful than that of UA. Need option for pivot table to combine multiple fileter criteria.

What problems is Google Analytics solving and how is that benefiting you?

Tracking effectiveness of campaigns. Google Analytics help us find the conversions and ROI/ROAS of each campaign we deploy in various ad platforms. Thus helps to reduce the cost and optimize the results

Small Business (50 or fewer emp.)
Aug 04, 2023
 Source
Overall Rating:
5.0
Aleem K. avatar
Aleem K.
Customer Relationship Management Manager
Share
"Best Free Analytics tool"
What do you like best about Google Analytics?

The Best thing about google analytics is the ability to track all types of website and app related data and traffic.

What do you dislike about Google Analytics?

The only thing that is a disadvantage in Google Analytics is the limitation of Custom Collections and no. of users per account.

What problems is Google Analytics solving and how is that benefiting you?

It has helped me to monitor the traffic of the website of my client and compare the difference before and after making changes to the website to reflect the effect of changes on the traffic.

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
RW
Rick W.
Marketing Consultant
Share
"Google is the biggest - it only make sense to use their tools"
What do you like best about Google Analytics?

Good insight to my website activity. We can see the impact of compaign changes

What do you dislike about Google Analytics?

Seems overly complex. GA4 was not a pleasent transition.

What problems is Google Analytics solving and how is that benefiting you?

Where are my visits coming from and ties together all the other Google-related tools (Ads, Search Console, etc.)

Small Business (50 or fewer emp.)
Jul 30, 2023
 Source
Overall Rating:
5.0
Ray D. avatar
Ray D.
Founder & Principal Consultant
Share
"Google Analytics IS A MUST"
What do you like best about Google Analytics?

the utility is amazing! manage all of your websites

What do you dislike about Google Analytics?

i don't dislike anything. its fantastic. would like a more expanded competitor analysis

What problems is Google Analytics solving and how is that benefiting you?

analyzing website performance