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Google Analytics
Insights for smarter decisions
4.5
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to Open Web Analytics?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 14, 2025
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6,280 Google Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Sep 14, 2023
 Source
Overall Rating:
5.0
KS
Katsuky S.
Founder
Share
"ótima ferramenta"
What do you like best about Google Analytics?

analisar as métricas com relátorios completos e conseguir fazer comparações entre campanhas e até mesmo periodos personalizados. Gosto de versalidade que a ferramenta trás conseguindo editar as métricas

What do you dislike about Google Analytics?

A ferramenta poderia ser mais prática em alguns sentidos melhorando o acesso a todos a uma ferramenta tão incrível e de tanta importância na rotina para trazer analises mais profundas

What problems is Google Analytics solving and how is that benefiting you?

Consigo fazer análises mais completas das campanhas do cliente visualizando relátórios e assim conseguindo entender quais caminhos estão indo bem e qual precisamos recalcular rota

Mid Market (51-1000 emp.)
Sep 13, 2023
 Source
Overall Rating:
5.0
KD
Kathy D.
Founder
Share
"GA or no way"
What do you like best about Google Analytics?

I love that Google Analytics can track data on an end users website so when you have to pull reports for clients it becomes that much easier and its 100% accurate.

What do you dislike about Google Analytics?

I dont really like dislike anything about GA but if I had to pick one thing I guess I could say I wish installing the tracking and setting up goals was a bit easier.

What problems is Google Analytics solving and how is that benefiting you?

The problrem they are solving is tracking the data that one website holds, for example think of this as a digital footprint. THis helps us when we need to tell the client about the data and can be easily exported into a report.

Enterprise (> 1000 emp.)
Sep 13, 2023
 Source
Overall Rating:
5.0
JS
Javier S.
Sr Marketing Analyst
Share
"Google Analytics Delivers Exceptional Insights"
What do you like best about Google Analytics?

Google Analytics has been instrumental in helping me fine-tune my marketing strategies, optimize conversions, and understand my audience on a deeper level. It's a tool that every marketer should have in their toolkit.

What do you dislike about Google Analytics?

I can't recommend Google Analytics enough for anyone serious about making data-driven decisions and achieving marketing excellence. There's no downside to geeting all the data insights in one place.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics empowers me with data-driven insights into your website's performance, user behavior, and marketing efforts.It also enables me to make informed decisions, optimize strategies, and ultimately drive better results, whether it's increasing traffic, conversions, or revenue.

Small Business (50 or fewer emp.)
Sep 08, 2023
 Source
Overall Rating:
5.0
ML
Michael L.
Web Manager
Share
"Great Software - Note the Change to G4 is going to be a bumpy transition"
What do you like best about Google Analytics?

I like that I am familiar with Universal Google Analytics and that I can connect it to google data studio and google tag manager

What do you dislike about Google Analytics?

The transition to G4. Every 4 to 6 months, there are changes on the dashboard that can be positive and negative when something new is added or removed. Overall for a free software works perfect.

What problems is Google Analytics solving and how is that benefiting you?

I am able to create click ID's and be able to track how many clicks on a certain page or how far the member is scrolling on our page.

Mid Market (51-1000 emp.)
Sep 07, 2023
 Source
Overall Rating:
5.0
Rihant K. avatar
Rihant K.
Senior Associate
Share
"One of the Best Analytics Tool"
What do you like best about Google Analytics?

It is a free tool by Google that can be used by any small or big business. It provides the overall user behavior of our website.

What do you dislike about Google Analytics?

As it is a free version there are few limitations of data collection.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helps me to measure website traffic, analyze user behavior, identify traffic sources, real time monitoring, website pages and content performance and track conversion and goals. With this, i can improve my SEO strategy to make my website User friendly.

Small Business (50 or fewer emp.)
Sep 07, 2023
 Source
Overall Rating:
5.0
Akarsh S. avatar
Akarsh S.
Digital Marketing Executive
Share
"Most important analytics tool"
What do you like best about Google Analytics?

So Google analytics provide us a wide range of data which actually help me to track the traffic over my primary digital property and that data help me to improve my lead conversion too other things i love about Google analytics is it's not hard to integrate it with my website or even my youtube channel.

What do you dislike about Google Analytics?

Honestly it's a important tool for me to improve my traffic and my lead conversion i can't say i dislike anything about Google analytics only thing if Google can provide a version which is less complex for people who just started.

What problems is Google Analytics solving and how is that benefiting you?

So actually it's helping me out to improve my conversion from my website now i can track my uers and study about it this data from Google analytics helps me allot in improving.

Mid Market (51-1000 emp.)
Sep 07, 2023
 Source
Overall Rating:
5.0
Ravi C. avatar
Ravi C.
Manager
Share
"Great Experience with Google Analytics"
What do you like best about Google Analytics?

Its comprehensive data tracking and user-friendly interface allow us to monitor website traffic, user behaviour, and conversion tracking.

What do you dislike about Google Analytics?

Couldn't find any point that I could dislike. Overall happy.

What problems is Google Analytics solving and how is that benefiting you?

it helps us to understand which sections of our website have the most readers, or how often carts are abandoned for the product page. This insights allows us to enhance the customer experience by optimizing what's effective and addressing what's not.

Mid Market (51-1000 emp.)
Sep 06, 2023
 Source
Overall Rating:
5.0
RJ
Rahul J.
Founder
Share
"Best tool for tracking user data of Website"
What do you like best about Google Analytics?

Recently GA got an wonderful update now Universal Analytics is no longer it has now been upgraded to GA4 Which bring lots of new features along with it, The thing i like most about GA4 is now you can get data more accurately and also now you can customise dashboard as per your need and can keep a proper track on user journey so overall this tool is best to keep a complete track of your website that too in free of cost.

What do you dislike about Google Analytics?

What I don't like about GA is that it can be hard to figure out how to get the most useful information from it. When a new version is released, your old data is removed without your permission. And even though it's simple to set up, it's also easy to make mistakes that result in duplicated data or strange bounce rate numbers.

What problems is Google Analytics solving and how is that benefiting you?

It solves the biggest problem for tracking user data very accurately, its not like other too once you get it you can completely you can optmize your data and use your seo technique to boot traffic of your site and also its feature of making custom events is very usefull for me to track conversion and also now in ga4 i can make exploration report to see the data i want in a well optmize manner

Mid Market (51-1000 emp.)
Sep 06, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I use google analysis to analyse and track my website other sources traffic"
What do you like best about Google Analytics?

Provides clear information about the website page traffic User segmentation wise performance

What do you dislike about Google Analytics?

Takes more time to load data UI could have been better for easier understanding

What problems is Google Analytics solving and how is that benefiting you?

Helps in websote traffic tracking User quality wise analysis

Small Business (50 or fewer emp.)
Sep 06, 2023
 Source
Overall Rating:
5.0
JA
Jeremy A.
Founder
Share
"Best Solution for Website Analytics"
What do you like best about Google Analytics?

Google Analytics provide indepth details of your website. It really helped me get more out of people visiting my website.

What do you dislike about Google Analytics?

The setup is difficult or I would say a normal person would find it harder to setup.

What problems is Google Analytics solving and how is that benefiting you?

It is helping me understadn the motion of users on my website and how they are reacting to my content.