Hootsuite Reviews: 4.2/5 — Solid Choice

I like Hootsuite because it helps me better manage posts intended for my social platforms and my clients' posts in one place. It's a great time saver and everything is kept up to date. I like how simple its user interface is and being able to see what has been posted and what is about to be posted when I want to. The scheduling of social media posts helps me work in a more organized and efficient way, it's what I find most appealing about using Hootsuite in my day to day life.

The free version has many limitations, it even has few platform connections, which forces users to purchase the paid version to acquire more and better features.

Hootsuite has helped me to efficiently and smoothly plan and publish content in different social networks, make a detailed follow up of what is published, get more followers because the account keeps actively posting and has facilitated the interaction with the followers of each of the accounts under management. I find it very convenient and advantageous to use this tool in my day to day life to manage multiple accounts of my own and of several clients without neglecting details and without incurring in setbacks in the publication of content.

The ability to pre-plan and automate social posts in one place. I can go in weekly to create and verify upcoming posts instead of setting reminders to go in and do each individually

I wish there was a way to title posts to make looking at the calendar a little easier. It would help tremendously with creating placeholders for future posts

Hootsuit has helped us automate our social media. We are a small team without a dedicated social media person, so it has allowed us to keep up with posts, trends, and analytics

Love the scheduling publisher tool, dashboard guidelines and analytics tools! I also like the social score when you log in' it motivates me to improve.

The only bug is that you cannot tag and connect LinkedIn people contacts in scheduled posts.

Solutions include: scheduling social media posts in advance and visualising them easily with the publishing tool; in-depth insights presented simply on the reporting dashboards, easy to customise. I also like the inbox and stream functionality which helps me stay on top of community management.

I like how it allows you to schedule posts ahead of time. It offers helpful courses for free and gives you the best recommendations in terms of when to post and what content to post.

Sometimes I will receive notifications about an error while posting and it asks me to change something on the post before rescheduling. This can be annoying at times when i don't have time to review posts. I also wish carousel posts would just post without notifications.

TIme management. Scheduling posts ahead of time saves me from spending days preparing posts and I can work on other stuff instead. It gives me more flexibility.

Hootsuite has allowed me to schedule all of my social media posts on multiple platforms with ease. They post perfectly and having the option to edit them from my phone is amazing.

I would love to be able to schedule stories. Additionally, tagging people isn't intuitive outside of instagram.

I don't have the time to post all my content in real time. Hootsuite allows me to batch content to keep my social accounts active.

One of its many functions is to integrate all social networks in the same account, you do not need to open another account or another user for another social network. You can schedule publications separately for each social network at different times or make a single publication for all the chosen social networks.

This is a pretty complete software for social network management, if I would like to see a little more variety in its image bank and templates. If it could give the option of times for other countries it would be great, as we manage social networks for clients from different parts of the world.

Since we have Hootsuite as our main software for social media management, our work is much easier and more effective, because we know first hand the metrics of the social networks we manage, of each client we assist. It also allows us to plan our daily publications in an orderly manner.

We like the ability to coordinate campaigns across several SoMe channels with reminders for tweet-length limitations and channel-specific graphic-art dimensions. Plus, Hootsuite provides useful insights on the best posting dates/times for achieving maximum traction.

We have not yet encountered negatives using the Hootsuite platform.

The convenience of simultaneously scheduling similar content across several channels is a fantastic time-saver. This gives us the ability to devote time to other projects.

Hootsuite is very easy to navigate and well organized!

It lacks some features found on other scheduling platforms.

I'm able to schedule posts ahead of time to increase productivity.

It's a really easy program to schedule my social media posts with and monitor my content calendar.

I don't love the analytics function. It's not very aestically pleasing and it could look better.

It helps me schedule all my posts across multiple platforms and brands.

I love that it is a hub where you can post all your social media posts in one place with optimal scheduling times. It also gives good analytics for measuring success.

Some features still need to be fleshed out more like the apps portion. There could be more integration with different apps. Also, posting stories on Instagram is still difficult to do.

I mostly needed to be educated about how to handle social media and branding. The education I received from the product and classes was top-notch and got us amazing results.

I love the direct instagram posting and the informed metrics for both best post times and when most of our followers are online. It blows competitors away while being the most affordable platform I've used.

I would like to see some IG Reel post differentiation and the ability to supercede instagram posting restrictions. I don't believe they are most up to date in terms of the posting capabilities of businesses on IG.

The direct IG posting and qualitative measurements of the audience allow me to output brilliant reports in 10 minutes: something that used to take me a couple of hours to aggregate from varying sources.

I enjoy how it is easy to navigate through the platform. It makes it so easy for me to schedule my content and share my posts on various platforms in a smart and orderly manner. Additionally, it doesn't take long to get assistance from the service team whenever i have any trouble with the scheduling. I have been using Hootsuite since 2019 and ever since, I haven't missed a post.

I think it would be great if there could be a platform that draws up reports for the month with social media statistics and engagement strategies on how to improve posts next time. It would be great to improve on the content library too

I work with various clients and Hootsuite really helps me plan my work for each of the clients and share content on different platforms. I am literally a superhuman because of Hootsuite!

Great to have all our social media platforms available to see content at a glance on all channels. Can easily duplicate and alters posts accordingly for different platforms, ensuring messaging is consistent.

Would like multiple users to be available on the lower-priced paid for subscriptions. even two would be better than one. Hashtag suggestions based on content would be helpful.

Saving time scheduling social media content and being able to see all interactions in one mailbox, rather than logging in/out of multiple social media accounts.

Analysis that is provided is excellent. Easy to use for all the team.

Wish it was a little cheaper, but you get what you pay for.

We can now automate everything and not have people posting at weekends. We now understand the best times to post.

Being able to batch upload is particularly useful - easy to coordinate with many team members.

The lack of ability to upload direct into instagram - as most posts these days are more than a single slide, this restriction is particulalry difficult.

This solves the issue of coordinated marketing.

I like being able to post in multiple social media accounts and to schedule my posts in advance.

No real downsides. Someday, when my company gets bigger with bigger needs I will get the paid version. For now, I really appreciate the free version offered to small businesses like mine.

I can quickly post social media updates on multiple platforms. As a result, I post more often.

I really like that Hootsuite is easy to use.

I really haven't found anything I dislike.

Time management. I used to spend so much time putting calendars together with reminders to post on our social media sites. Hootsuite allows me to spend a few hourse once or twice a month and schedule everything out. I never have to stop and think if I posted something today!

I like that Hootsuite isn't only a social media management tool but they also value us enough to deliver webinars, blogs, and other useful tools. The customer service is also wonderful.

There's been two times where something didn't post BUT you can get that with all of the platforms (this hasn't happened in such a long time) BUT as soon as that happens you receive an alert to post it.

It helps me with time management, and content design because sometimes I use their photos instead of using other design tools to get photos. I also like the streams so I can see each social media profile on 1 page. I like all things about Hootsuite, but I especially like that they're always working to make improvements and communicating those improvements with us. I also like the analytics and reports that are available in Hootsuite.

The fact that Hootsuite manages each well and allows for easy syncronization.

Nothing really - it all works pretty well and congeals nicely.

I have not had any real issues with this platform yet. I like the one-stop social media shop platform!

I've used Hootsuite for years. It is easy to use and posts on multiple social sites with only a few clicks.

Overall there is little to dislike. The Instant Chat feature does not always get a response and the support response sometimes takes 24 hours--and I suspect they are overseas (outside of the USA) do I understand and give them grace.

Hootsuite helps me reach my social connections on a consistent and regular basis--and I have over 190,000 Twitter followers and over 19,400 LinkedIn Connections. I can engage with my followers using one tool--Hootsuite.

I love that I can sit doen for about an hour and schedule my whole month's social media postings. It lets me choose multiple social media outlets as well as keep track of the progress and any messages.

Sometimes my social media accounts get logged out when I don't realize it, and I have to log back in. This sometimes makes me miss some scheduled postings, but at least it is easy to reschedule!

I now have daily social media activity without having to take the time to post every day. This gives us more brand awareness and consistancy.

The usability of the tool is fantastic and intuitive and its functionality is comprehensive across all social channels. We use Hootsuite after testing other tools including HubSpot and others and appreciate the focus on social marketing.

So far we have not come across anything that is lacking or missing functionality.

Central place to manage and execute our marketing strategy (focus on Social channels), as an SME we needed a simple and highly effective tool to ease and automate most of our tasks and Hootsuite provides just that in a very affordable cost.

I like the ease in which I can post and plan postings for my school's social media.

After suing Hootsuite for the school year, I feel I still don't know all the "ins and outs", but that is a reflection on me, and not Hootsuite because I simply don't take the time needed to fully aquaint myself. I do wish Hootsuite would have special pricing for education. I"m not out to maake any money, and need to keep track of 3 accounts on my owntime. Since I don't get paid for he job, I have no funding for the 3rd social account, and as so many know, schools are short on budgets!

Adding mulitple items onto FB for parens and Twitter for both parents and students is such a time saving benefit. Thank you.

Before using Hootsuite, I used to spend a lot of my time jumping between social media platforms, creating duplicate content whilst trying to collate data from all sources. As you can imagine, this took up a large proportion of my time, and as a single-person marketing department, it was a lot of pressure. Now with Hootsuite, I'm able to pre-plan my campaigns and posts, allowing me to streamline my workload and ensure I deliver regular content and monitor all incoming communications as well as analyze the data from multiple streams.

As of yet, I'm yet to experience anything that I don't like.

Now with Hootsuite, I'm able to pre-plan my campaigns and posts, allowing me to streamline my workload and ensure I deliver regular content and monitor all incoming communications as well as analyze the data from multiple streams.

Full dashboard with all the accounts, so easy to make a calendar.

That it cant' post stories, accounts gets disconnected often.

I solved that i won't need to post account by account. Easy posting

I like the scheduling feature and that I can review comments, tagged posts, etc all in one. Everything is so user-friendly. It's much easier to use than other social media software I have used in the past.

I dislike that you can only schedule 5 posts for free. There is nothing that I can think of that doesn't work properly. This product could be better if it gave more free scheduling posts for free, I think 10 would be best.

I am keeping my social media account active. I am not benefitting financially but am getting more interactions and keeping my social presence active and up to date.

The product is easy to use. I was having a photographic show and need to advertise on social media. Hootsuite made it simple! It's the best around!

Nothing! There was nothing that I disliked about Hootsuite!

Great appearance on social media!

The support team and our account manager are always super helpful and quick to respond. They always follow through on any questions we ask, especially regarding future development on the Hootsuite platform.

Limitations on paid ads. You can only post certain ad types and for others, we have to still go onto FB ad manager. We wanted it to be our one-stop-shop.

Everything is in one place for us to have visibility across our social and all our reporting. It is straightforward to see everything happening for the month, and the platform always has new features/updates.

Post and interact directly with customers using Hootsuite without the distraction and drama of reading the feed unless you absolutely want to.

It's a tad expensive for small companies, I think if they dropped the cost for smaller accounts they'd have more paying professional accounts.

Not having to read and interact with the social media feeds. It cuts way down on doomscrolling. I can schedule, post, walk away. Job gets done.

The scheduler is very simple to use. I didn't need to follow a tutorial for use. It was intuitive and user-friendly to figure out.

My social media "score" is different depending on which device I'm using to schedule content. If I'm on my desktop my score is always high. If I'm on my laptop, my score is always low. It is misleading to know how competitive I am with my content compared to other Hootsuite users.

Business recognition. Brand awareness. Social media activity/involvement. Managing so many platforms (FB, Twitter, Instagram, LinkedIn, etc).