Hootsuite background blur-sm
Hootsuite Employee Advocacy Software logo
Hootsuite
Social Media Management Simplified
4.2
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Advertising disclosure: Findstack offers objective, editorially independent comparisons to help you find the best software. Some links on this page are affiliate links — we may earn a commission when you visit a vendor through our links, at no additional cost to you. Affiliate relationships never influence our ratings, rankings, or reviews. Disclosure policy | Methodology

Hootsuite Reviews: 4.2/5 — Solid Choice

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
Crevio E-Commerce Platforms logo
Crevio
Sponsored
5.0
(1)
Free plan available
Crevio is an AI-powered platform that runs your business while you sleep. Describe what you want to se... Learn more about Crevio
Ask Questions about Hootsuite
What Hootsuite is best for?
What are the best alternatives to Hootsuite?
What are the pros and cons of Hootsuite?
Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Hootsuite Media
Hootsuite video thumbnail
Hootsuite 0
Hootsuite 1
Hootsuite 2
Hootsuite 3
Hootsuite 4
Hootsuite Screenshots
Hootsuite screenshot 1
Hootsuite screenshot 2
Hootsuite screenshot 3
Hootsuite screenshot 4
Hootsuite screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 01, 2026
Hootsuite Employee Advocacy Software logo
4,140 Hootsuite Reviews
4.2 out of 5
Mid Market (51-1000 emp.)
Oct 08, 2019
 Source
Overall Rating:
5.0
GY
Grand Aston Y.
Marketing Communications
Share
"Nice Apps To Monitor all Media Social"
What do you like best about Hootsuite?

In the beginning, I am a bit don`t get it about these apps. After having a look and read about what is it, I have signed up for it and walaaaa I can monitor even more than one for my media social accounts. We can see and monitor all at one dashboard, very effective and great.

What do you dislike about Hootsuite?

hmmmm, so far I don`t have any dislike button on these apps

What problems is Hootsuite solving and how is that benefiting you?

I can check all the spelling, captions and contents but I don`t have to open-close the window.

Enterprise (> 1000 emp.)
Oct 06, 2019
 Source
Overall Rating:
5.0
MJ
Maria J.
Realtor
Share
"Hootsuite for social media time management "
What do you like best about Hootsuite?

I can schedule posts for several sites at one sitting for a year out. I have two businesses and can manage both with one account on hoot suite.

What do you dislike about Hootsuite?

Instagram and linked in sometimes don't allow more than one photo

What problems is Hootsuite solving and how is that benefiting you?

Time Management. My assistant can even log in and manage it for me for both of my businesses.

Small Business (50 or fewer emp.)
Oct 04, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfect for my needs"
What do you like best about Hootsuite?

I like the ease of scheduling posts, I like being able to see them in a month, week, or day view. I like that you can see a preview of what the post will look like on each social media platform as you are creating the post.

What do you dislike about Hootsuite?

No free analytics. Locations can only be used for instagram.

What problems is Hootsuite solving and how is that benefiting you?

It is keeping my posts organized and I can schedule the posts. Holiday posts, for example, were hard to keep up with. Now they are not!

Mid Market (51-1000 emp.)
Oct 02, 2019
 Source
Overall Rating:
5.0
Nicolas Frichot P. avatar
Nicolas Frichot P.
Professional Speaker
Share
"HootSuite: ideal For Large, Complex & Important Campaigns"
What do you like best about Hootsuite?

Hootsuite enables us to publish on multiple social media networks at the same time, within seconds. The ability to preview the publications within one central dashboard is really amazing. Best of all, the platform is glitch-free and very user-friendly.

What do you dislike about Hootsuite?

The pricing is a little high in my opinion. I believe that a lower package would be more appropriate for small and medium businesses.

What problems is Hootsuite solving and how is that benefiting you?

We managed to save hours usually spent on posting manually to every platforms. Furthermore, this eliminated the password request limitations.

Mid Market (51-1000 emp.)
Oct 01, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome for post scheduling"
What do you like best about Hootsuite?

I love how easy it is to schedule posts through Hootsuite.

What do you dislike about Hootsuite?

At first, Hootsuite only allows you to have 3 social accounts connected at a time.

What problems is Hootsuite solving and how is that benefiting you?

Twitter and Linkedin do not offer post scheduling on their platforms. Hootsuite makes it very easy to schedule posts on these networks in advance.

Small Business (50 or fewer emp.)
Sep 26, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Social Media Manager"
What do you like best about Hootsuite?

You can set up feeds, or streams as HootSuite calls it, which allow you to monitor everything from trending news stories to post containing specific keywords or hashtags to posts from other pages in your industry or competitors

What do you dislike about Hootsuite?

If you're looking to post a small amount of content to one network, these tools probably don't add a lot of value.

What problems is Hootsuite solving and how is that benefiting you?

I think the strength of tools like this isn't just that they schedule, it's that they schedule across multiple networks. Second, they provide an analysis of what you post. I guess it comes down to what you want to pay vs the level of functionality you get.

Small Business (50 or fewer emp.)
Sep 26, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hootsuite review"
What do you like best about Hootsuite?

It is an easy to use social media content management platform that you can use for free if on a low marketing budget.

What do you dislike about Hootsuite?

It isn't as visually appealing compared to other platforms like Sprout Social and Hubspot

What problems is Hootsuite solving and how is that benefiting you?

Being able to schedule social media posts in advance is very useful.

Enterprise (> 1000 emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Social medial dome easy "
What do you like best about Hootsuite?

I love that my employees could schedule social media posts and wait for my approval

What do you dislike about Hootsuite?

I dislike that I can’t use hashtags on the app. I have to do it on the social media for the comments

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps makes social media marketing quick and sinple

Mid Market (51-1000 emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
Sameer S. avatar
Sameer S.
Founder
Share
"EASY TO USE"
What do you like best about Hootsuite?

Step by step UI making it easy to use and reach a wide range of social media accounts. Having a mobile app is really handy too the fact that it has a media library helps too

What do you dislike about Hootsuite?

Would have loved to see the desktop app remember common hashtags that I use the way the mobile app does. Also would like to see and option to post to Instagram stories included. Easier way to location tagging

What problems is Hootsuite solving and how is that benefiting you?

Im having an issue trying to link a facebook group even though ive added the permissions for external apps like hootsuite on facebook and it all checks out except that i can't still post to the group

Small Business (50 or fewer emp.)
Sep 22, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The easiest way to manage your social presence"
What do you like best about Hootsuite?

It makes managing multiple social accounts fast and simple and allows you to schedule and plan your social activities far in advance.

What do you dislike about Hootsuite?

I have absolutely no complaints about Hootsuite!

What problems is Hootsuite solving and how is that benefiting you?

This has allowed us to manage our social far in advance and make it a more measured and planned approach for us.

Small Business (50 or fewer emp.)
Sep 22, 2019
 Source
Overall Rating:
5.0
Matt D. avatar
Matt D.
Author
Share
"Easy social queues"
What do you like best about Hootsuite?

Hootsuite allows you to easily connect your social media accounts and so schedule your posts ahead of time. The system is easy to use and has allowed me to concentrate more on content creation.

What do you dislike about Hootsuite?

The free plan has a 30 post limit. This is inhibitive if you run multiple accounts.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has saved me time on social media promotion. By queuing posts, I've been able to take advantage of targeted high traffic times and leave myself more time for content creation.

Small Business (50 or fewer emp.)
Sep 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Ease of managing social media"
What do you like best about Hootsuite?

Ability to manage multiple social media platforms. Able to set time for social media post so it automatically does regardless of the actual time. Ability to monitor all social media without the need to log in everything.

What do you dislike about Hootsuite?

Accessibility. Could be confusing to use.

What problems is Hootsuite solving and how is that benefiting you?

Managing multiple social media platforms.

Mid Market (51-1000 emp.)
Sep 13, 2019
 Source
Overall Rating:
5.0
Thomas B. avatar
Thomas B.
Associate Attorney
Share
"Really great product for social media use"
What do you like best about Hootsuite?

The ease you can combine various accounts with is pretty awesome. No longer will you have to go to various different sites to manage your social media. You can finally do it all in one place. Specifically, sites like Facebook, LinkedIn, and Twitter. Great way to combine all the different products.

What do you dislike about Hootsuite?

Sometimes, it can be a bit fidgety when scheduling too far ahead.

What problems is Hootsuite solving and how is that benefiting you?

It's great for managing social media use across multiple platforms.

Mid Market (51-1000 emp.)
Sep 11, 2019
 Source
Overall Rating:
5.0
PS
Pierrette S.
It Specialist
Share
"HootSuite: Professional Social Media Management Within One Centralized Dashboard"
What do you like best about Hootsuite?

I love the fact that with just some straightforward clicks, we were able to connect our companies social media accounts within HootSuite seamlessly. The preview features are really amazing, enabling us to view how the publications will look like on the various platforms before actually even publishing it live. This is so great.

What do you dislike about Hootsuite?

The customer support and guidance is great but I still find the pricing a little high, in my opinion.

What problems is Hootsuite solving and how is that benefiting you?

We managed to have a professional social media schedule, which increased our productivity and organization greatly.

Small Business (50 or fewer emp.)
Sep 09, 2019
 Source
Overall Rating:
5.0
Lori Jean F. avatar
Lori Jean F.
Singer And Songwriter
Share
"Ease of An Experience"
What do you like best about Hootsuite?

I'm in and out of there. I paste what I want in there and it goes to each place that I've chosen, saving me time.

What do you dislike about Hootsuite?

Sometimes my photos aren't accepted. If I've taken a photo randomly and haven't photo edited it in a software the measurements aren't acceptable.

What problems is Hootsuite solving and how is that benefiting you?

I use standard photo editing before I post. My posts look better from Hootsuite.

Mid Market (51-1000 emp.)
Sep 05, 2019
 Source
Overall Rating:
5.0
Lisa J. avatar
Lisa J.
Marketing Coordinator
Share
"Hoot suite is the best social media management software. "
What do you like best about Hootsuite?

The best thing that I most like about the Hoot suite is that it keeps all of our channels in one place. Hoot suite has outstanding features such as the great analytics, custom reports and scheduling. Hoot suite software really help us manage their social media in a more efficient way. Hence, through the Hoot suite we can easily manage our social media marketing.

What do you dislike about Hootsuite?

The first problem that we faced while using the software is that sometimes users interface create some problems for the users, especially when we share many pictures and videos to anyone. The another disadvantage of the Hoot suite is that we cannot easily customize to anyone.

What problems is Hootsuite solving and how is that benefiting you?

Hoot suite is the best social media management software that help us the users to schedule all the posts throughout many social media platform. I would recommended this software because through the Hoot suite we can easily manage our social media marketing.

Enterprise (> 1000 emp.)
Aug 30, 2019
 Source
Overall Rating:
5.0
Gabriela María S. avatar
Gabriela María S.
Diseñadora Gráfica
Share
"Global leader in managing multiple social network accounts."
What do you like best about Hootsuite?

To be able to count on Hootsuite in my work is a great privilege and a necessary option to expand and make known the functions that our company fulfills. Hootsuite is an excellent social network manager, which allows us to manage several social network accounts in a central panel, with which we can create content, upload my graphic designs in different social networks, track traffic in our corporate social networks, interact with our customers and consumers, and analyze each of the data that is released by the interaction with customers. Hootsuite can add your social network accounts in columns, which you can review in your central panel and not miss any interaction with your post and tweets. This software has an unbeatable price, and a quality service, so many graphic design professionals, community managers, advertisers, and marketing specialists use it.

What do you dislike about Hootsuite?

Analyzing thoroughly the tools Hootsuite has at your disposal to create content and track your social networks, I came to the conclusion that this software is the best tool to manage your social networks. Tools for the creation and visualization of post, its central panel, the linking of several social network accounts and its analytics have an optimal functioning and help me to complete my work objectives. I have nothing negative to mention about this software.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has given me three great benefits that I appreciate and am very grateful for. With this software I have been able to project internationally the brand, functions and market of our company. Secondly, Hootsuite has allowed my graphic designs to be seen and followed by a lot of people, having a captive audience, who observe and comment my work. And in third instance, Hootsuite has allowed me to organize all the content that I publish in my social networks, having control of each one of my post, the follow-up to our clients, achieving with this to improve the quality of our products and our expansion to different food markets worldwide.

Mid Market (51-1000 emp.)
Aug 30, 2019
 Source
Overall Rating:
5.0
MM
Matteo M.
Graphic Designer
Share
"Good experience with Hootsuite"
What do you like best about Hootsuite?

Using Hootsuite for my business is a real benefit, in particolar the scheduling tools

What do you dislike about Hootsuite?

Absence of answers from the hootsuite team

What problems is Hootsuite solving and how is that benefiting you?

Organizing my work a lotto before

Small Business (50 or fewer emp.)
Aug 29, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Social Media Management Tool "
What do you like best about Hootsuite?

Hootsuite is effective in implementing our social media strategy using our calendar. We can plan our posts in advance, and sprinkle in content in between.

What do you dislike about Hootsuite?

The Instagram posting on Hootsuite is not easily accessible when signing up.

What problems is Hootsuite solving and how is that benefiting you?

It is a huge time saver to be able to post across all channels with Hootsuite. The analytics are also helpful to see what content is doing well on each channel.

Small Business (50 or fewer emp.)
Aug 27, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfect for a busy Social Networking team "
What do you like best about Hootsuite?

I make use of Hootsuite to take control of my social media pages, both personal and work/project. The ability to add Twitter and Facebook together makes this brilliant. I make use of the columns to utilise and display the content I require and hide the non important info. Perfect for streamlining work.

What do you dislike about Hootsuite?

Sometimes the menus are a little complex and deep and the payment tiers aren’t always obvious as to what they include.

What problems is Hootsuite solving and how is that benefiting you?

Keeping on top of social media has never been easier and makes it better and faster for us to get in touch with the people we need to.

Small Business (50 or fewer emp.)
Aug 23, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"LOVE Hoostsuite"
What do you like best about Hootsuite?

I manage several social media accounts. One for my blog, one for my church, and one for my job. That is a LOT to keep up with. Hootsuite has been a great tool to make managing and posting to those accounts much easier! Being able to schedule posts ahead of time to post stuff later is so helpful.

What do you dislike about Hootsuite?

Honestly, I cannot complain about Hootsuite! I love everything about it.

What problems is Hootsuite solving and how is that benefiting you?

TIME MANAGEMENT. And not having to be attached to my phone or computer at weird times to post things. And being able to see all accounts in one place.

Small Business (50 or fewer emp.)
Aug 23, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very easy and intuitive to use "
What do you like best about Hootsuite?

The ability to schedule out all social media for months on end

What do you dislike about Hootsuite?

The UI is a little clunky but still easy to use

What problems is Hootsuite solving and how is that benefiting you?

We haven’t have any problems but we have tons of benefits: easy, quick, history of all posts/scheduled posts

Small Business (50 or fewer emp.)
Aug 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hootsuite makes social media do easy"
What do you like best about Hootsuite?

Very streamlined and I love how I can do everything on one platform. It saves me so much time throughout the week.

What do you dislike about Hootsuite?

Wish you could tag Twitter photos in the post editor.

What problems is Hootsuite solving and how is that benefiting you?

Allows me to post more content in a structured way .

Small Business (50 or fewer emp.)
Aug 20, 2019
 Source
Overall Rating:
5.0
Katie Q. avatar
Katie Q.
Marketing Coordinator
Share
"Great for social media"
What do you like best about Hootsuite?

Love using this to plan out social media posts!’

What do you dislike about Hootsuite?

To link more than 3 accounts you have to pay for the premium version.

What problems is Hootsuite solving and how is that benefiting you?

Saves so much time being able to post from one site.

Small Business (50 or fewer emp.)
Aug 17, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for scheduling social media posts"
What do you like best about Hootsuite?

I like the fact that I can easily schedule our posts for my Instagram, Facebook and linked in accounts. I am able to stay ahead on my business marketing.

What do you dislike about Hootsuite?

I am not having any issues with Hootsuite at the moment.

What problems is Hootsuite solving and how is that benefiting you?

I am able to plan ahead and keep my business marketing organized and less stressful.

Small Business (50 or fewer emp.)
Jul 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Make Social Media a Breeze! "
What do you like best about Hootsuite?

My favorite thing about HootSuite is definitely the scheduling across multiple platforms. It is affordable, and it offers multiple, customizable options for different users. Far from limiting you, it extends your reach on social media by saving you time!

What do you dislike about Hootsuite?

There is a bit of a learning curve. It isn't 100% user friendly, but once you get used to it, it is amazing!

What problems is Hootsuite solving and how is that benefiting you?

The biggest benefit by far of using HootSuite for me has been the convenience. It has saved me so much time which in turn has allowed me to up my social media game across multiple platforms!

Small Business (50 or fewer emp.)
Jul 19, 2019
 Source
Overall Rating:
5.0
Grace B. avatar
Grace B.
Project Coordinator
Share
"Great for managing multiple pages and platforms "
What do you like best about Hootsuite?

I manage the organization's social media accounts and many of our programs each have their own social accounts. Hootsuite allows me to see everything in one place. I have tabs set up for each of the programs/orgs I manage and within those tabs I can see what is published and scheduled on each platform. This makes cross posting content much easier and means I only have to think about social media planning one day a week. After posts are scheduled, they automatically post to the correct platform at the right time.

What do you dislike about Hootsuite?

Because I manage so many pages, we opted to purchase a membership vs. using the free version. I was sent a promotional email saying our plan would include monthly boosted posts. After paying, I was not able to find that feature or get in touch with support.

What problems is Hootsuite solving and how is that benefiting you?

Without hootsuite, I had multiple tabs open to different social media platforms all the time. For some platforms, like Instagram, you can't schedule in advance so I'd have to remember when and what to post everyday. Now I can plan it all at once and forget about it for a week.

Mid Market (51-1000 emp.)
Jul 05, 2019
 Source
Overall Rating:
5.0
Mike C. avatar
Mike C.
Consultant
Share
"Have our most updated social networks with HootSuite"
What do you like best about Hootsuite?

We eventually realized that managing a social network for a business is not as easy and simple as it seems, less if there are several, but with Hootsuite if it is easy, simple and even feasible in a short time. This is an incredible tool that allows you to manage multiple networks with many functions that facilitate the management of these, such as making multiple publications at the same time and their tools to make a good follow-up of these, which are very helpful. We have also been very pleased that it allows us to be able to schedule publications, which is very useful, and that helps us to have an organization of these with its panel called "planner" that shows the publications programmed in a calendar type. On the other hand we also consider a positive point that is available both for computer and mobile phone.

What do you dislike about Hootsuite?

In our company we are all in agreement that Hootsuite is a very well developed tool and does not have any error that has affected our experience, which is appreciated.

What problems is Hootsuite solving and how is that benefiting you?

We believe that Hootsuite has helped us the most in its programming system, because what makes it more difficult to manage multiple accounts on its own is to keep an exact and precise schedule in more than one account, which is impossible for anyone, However Hootsuite if you allow us to do it and in a very short time, so we are very comfortable with it. Another problem that has also solved Hootsuite is a complicated process that was to be a good follow-up to each publication of each social network, but with the various functions for monitoring the publications that has this is much simpler and less complicated.

Mid Market (51-1000 emp.)
Jun 28, 2019
 Source
Overall Rating:
5.0
Kyle W. avatar
Kyle W.
Marketing Intern
Share
"Great way to manage multiple social channels"
What do you like best about Hootsuite?

Hootsuite is great for managing multiple social channels at a time and seeing the overall social presence of your brand.

What do you dislike about Hootsuite?

It can sometimes be down or take a long time to load feeds.

What problems is Hootsuite solving and how is that benefiting you?

Seeing what people comment on our paid Facebook advertising. We're seeing the overall perception of our brand that way.

Small Business (50 or fewer emp.)
Jun 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy and simple way to schedule posts & track social progress"
What do you like best about Hootsuite?

The feature I use the most is the social media scheduling feature, which helps me schedule ahead when I'm not able to post every day

What do you dislike about Hootsuite?

They really push the paid version, I find the free version very helpful.

What problems is Hootsuite solving and how is that benefiting you?

Scheduling ahead of time + scheduling when I'm working on different time zones