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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews: 4.2/5 — Solid Choice

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 24, 2026
Hootsuite Employee Advocacy Software logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Dec 12, 2017
 Source
Overall Rating:
4.0
JP
Joshua P.
Account Director
Share
"A solid, easy to use social media tool - free functions are wonderful, paid even better"
What do you like best about Hootsuite?

Free service offerings are robust and useful. The paid services expand capabilities. Intuitive functionality, great online support and training. Easy to use and schedule. Robust reporting.

What do you dislike about Hootsuite?

There is not much about Hootsuite to dislike.

What problems is Hootsuite solving and how is that benefiting you?

Monitoring and scheduling for multiple social streams, great reporting options. I have used both the paid and free tools.

Small Business (50 or fewer emp.)
Dec 06, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great place to manage all social in one place"
What do you like best about Hootsuite?

The layout, it's very easy to comprehend and to manage posts

What do you dislike about Hootsuite?

Not all social networks are supported with the platform

What problems is Hootsuite solving and how is that benefiting you?

Social connection with our audience

Small Business (50 or fewer emp.)
Dec 05, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Hootsuite for Beginners"
What do you like best about Hootsuite?

As a small firm who is just beginning to capitalize on Hootsuite, I recommend this tool because of its easy set-up, great tutorials and user-friendliness.

What do you dislike about Hootsuite?

Initially, I did not know what the final product would look like upon completion of the set-up. A quick snapshot video of beginning to end processes would be helpful.

What problems is Hootsuite solving and how is that benefiting you?

Systems of balance and intentionality are extremely valuable.

Small Business (50 or fewer emp.)
Dec 02, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Service, Needs to Improve Instagram Access"
What do you like best about Hootsuite?

Love how Hootsuite allows our company a way to not only manage and plan all of our social content, but that it also gives us a way to track social content that is being created about our company. It's been such a huge help being able to monitor who is mentioning us on what platforms.

What do you dislike about Hootsuite?

I really have been disappointed with Hootsuite's compatibility with Instagram. Both the web and app versions of Hootsuite never works with Instagram, and so we're forced to manually post to Instagram, even if we can see our mentions and DMs from other users.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has just made management of all of our social media channels much, much easier. Being able to schedule out automated posts in advance has been a lifesaver.

Mid Market (51-1000 emp.)
Nov 29, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Hootsuite makes live at work a little easier"
What do you like best about Hootsuite?

I love the scheduling feature. I'm able to schedule as many social posts I like for the next couple of weeks and don't need to worry about it every day. I also like the customer service and updates they try to release regularly.

What do you dislike about Hootsuite?

To be honest, their reporting feature is not the best. However, they're working on it and just launched an updated analytics center.

What problems is Hootsuite solving and how is that benefiting you?

Working more time efficient when doing social promotions.

Mid Market (51-1000 emp.)
Nov 29, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Comprehensive Social Scheduling"
What do you like best about Hootsuite?

Hootsuite is great for scheduling content. I like that I'm able to schedule across multiple social channels quickly and easily, and I love building individual content tabs for simple monitoring

What do you dislike about Hootsuite?

I don't like that I'm not able to easily schedule to Instagram, and I'd love to see better features for recycling content.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has made planning and scheduling content much easier.

Small Business (50 or fewer emp.)
Nov 29, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy To Use"
What do you like best about Hootsuite?

Very easy to use, pretty straight forward

What do you dislike about Hootsuite?

Could have more features such as branding help and post suggestions

What problems is Hootsuite solving and how is that benefiting you?

Time spent on social media

Small Business (50 or fewer emp.)
Nov 28, 2017
 Source
Overall Rating:
4.0
CV
Chelsea V.
Marketing Director
Share
"Hootsuite Review"
What do you like best about Hootsuite?

It is a simple platform to maintain multiple social media accounts across different platforms.

What do you dislike about Hootsuite?

Although there is an Instagram feature, it is not the best scheduler. I use a separate platform for this.

What problems is Hootsuite solving and how is that benefiting you?

Scheduling posts, communication, analytics.

Enterprise (> 1000 emp.)
Nov 27, 2017
 Source
Overall Rating:
4.0
MH
Madelyn H.
Inventory/Fulfillment Production
Share
"Helpful in managing accounts"
What do you like best about Hootsuite?

I like the ease of managing multiple social media accounts from one place.

What do you dislike about Hootsuite?

I don’t like having to go into Instagram to copy post.

What problems is Hootsuite solving and how is that benefiting you?

It’s definitely a time saver.

Small Business (50 or fewer emp.)
Nov 27, 2017
 Source
Overall Rating:
4.0
Monique H. avatar
Monique H.
Production/Project Management Intern
Share
"Easy to use"
What do you like best about Hootsuite?

It's easy to use and understand. I like how once you create and set a time for the post, you don't have to worry about it any longer.

What do you dislike about Hootsuite?

Has to be updated to fit the new Instagram features. For example, multiple pictures in one post.

What problems is Hootsuite solving and how is that benefiting you?

We were able to manage the social media accounts of many different clients. Makes it easy to post so that you don't have to worry about doing it later.

Small Business (50 or fewer emp.)
Nov 27, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Hootsuite is a great social management app"
What do you like best about Hootsuite?

I really like that the feed feature. When using Twitter in particular this really helps me track relevant tweets.

What do you dislike about Hootsuite?

I'm not a huge fan of the interface. It can be a bit difficult to get a grasp on. Buffer, for instance, has a much easier interface to use.

What problems is Hootsuite solving and how is that benefiting you?

It's solved the issues that come with tracking social media accounts closely for our clients. Having an interface where all our social accounts are in one place is ideal.

Enterprise (> 1000 emp.)
Nov 17, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Hootsuite is easy and affordable scheduling and management for multiple social media profiles"
What do you like best about Hootsuite?

Its affordable and relatively easy to figure out.

What do you dislike about Hootsuite?

It no longer allows unlimited posts for the free account (only 30 scheduled items at one time.) However, for $19 a month you can get unlimited posts for 10 profiles. BUT, what is not clear up front, to get that deal you must pay all at once ($228). Its considered an annual cost. Otherwise, to actually pay monthly is $29 per month.

What problems is Hootsuite solving and how is that benefiting you?

Saves me a considerable amount of time by allowing me to pre-schedule posts on more than one of our business social media profiles. The dashboard also helps me track who mentions my business, interacts with my posts, and allows me to engage with / expand my audience.

Enterprise (> 1000 emp.)
Nov 11, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Solid SMM platform."
What do you like best about Hootsuite?

Great features and functionality for a reasonable price.

What do you dislike about Hootsuite?

Monitoring and listening leave a lot to be desired compared to other platforms.

What problems is Hootsuite solving and how is that benefiting you?

Social media ,management content publication and listeners.

Small Business (50 or fewer emp.)
Nov 09, 2017
 Source
Overall Rating:
4.0
MB
Marianne B.
Chief Marketing & Communications Officer
Share
"Great social media scheduling tool"
What do you like best about Hootsuite?

Makes posting across multiple social media platforms so easy!

What do you dislike about Hootsuite?

Posting multiple photos in one Facebook post is too difficult to do.

What problems is Hootsuite solving and how is that benefiting you?

scheduling is easier, messaging is more differentiated based on the platform

Mid Market (51-1000 emp.)
Nov 08, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Content Specialist"
What do you like best about Hootsuite?

HootSuite is a great way to manage multiple social media platforms in one convenient place

What do you dislike about Hootsuite?

I️ manage social media for 4 brands and I️ wish there was a way to make it more streamlined

What problems is Hootsuite solving and how is that benefiting you?

We can utilize a long term social media marketing plan without having to think about it

Mid Market (51-1000 emp.)
Nov 07, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Effective app that makes managing my companies social media pages easier."
What do you like best about Hootsuite?

I like that I am able to manage and simultaneously post to all my platforms at once. It makes it much easier when all of the information is in one app.

What do you dislike about Hootsuite?

I dislike that at times it can get confusing with what post are going where due to it automatically selecting sites upon logging in.

What problems is Hootsuite solving and how is that benefiting you?

As a new marketing assistant, I never miss a beat utilizing the new HootSuite app.I am able to make sure that on a daily basis I am active on all platforms.

Small Business (50 or fewer emp.)
Nov 01, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Not bad! Helps with organizing social media posts"
What do you like best about Hootsuite?

I love how you can schedule and create posts for several social media accounts in one place.

What do you dislike about Hootsuite?

It was difficult @ mentioning accounts for certain social media networks (Facebook especially).

What problems is Hootsuite solving and how is that benefiting you?

Scheduling posts in advance, seeing interactions (analytics) and creating posts all in one place.

Small Business (50 or fewer emp.)
Oct 31, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great application to use for scheduling social media"
What do you like best about Hootsuite?

I like that you can save posts as drafts and then later schedule them. I also like how easy it is to schedule posts.

What do you dislike about Hootsuite?

I don’t like that you have a max of 30 posts you can schedule at a time unless you upgrade to a premium account.

What problems is Hootsuite solving and how is that benefiting you?

It is a great resource for scheduling social media posts and it allows you to take a look back at previous posts if you need some inspiration or want to repost.

Small Business (50 or fewer emp.)
Oct 30, 2017
 Source
Overall Rating:
4.0
Kalie S. avatar
Kalie S.
1st Grade Teacher, Head Track And Field Coach
Share
"Hootsuite review"
What do you like best about Hootsuite?

I like how I'm able to use Hootsuite to keep up my online presence when I'm not able to get to a computer or an iPad, or while on vacation. I also like how they offer free online training on how to utilize the ass.

What do you dislike about Hootsuite?

Hootsuite is not as intuitive as some of the other social media posting apps. But once you start to play with it it becomes easier.

What problems is Hootsuite solving and how is that benefiting you?

I like being able to set up a couple days in advance for an event and have hootsuite post reminders to my audience about different details for the event.

Small Business (50 or fewer emp.)
Oct 30, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Fitness marketer"
What do you like best about Hootsuite?

I love the ability to schedule out my posts.

What do you dislike about Hootsuite?

I’m not able to link it to the Facebook groups that i manage. It doesn’t link with Snapchat or YouTube.

What problems is Hootsuite solving and how is that benefiting you?

It helps to optimize posts for the most popular posting times for the best visibility.

Mid Market (51-1000 emp.)
Oct 27, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good Timesaver Overall"
What do you like best about Hootsuite?

This is definitely best for busy professionals and/or those who have a whole lot of posts to schedule, especially in advance. I do appreciate the ability to schedule posts ahead of time.

What do you dislike about Hootsuite?

My biggest issue used to be the fact that links had to stay in for previews to show up (which looks tacky on the actual platform), but that has since been remedied! As has the ability to save drafts in your draft box. I do wish that there was an option to only view a select number of the dashboard streams at once (without actually removing the setting).

What problems is Hootsuite solving and how is that benefiting you?

Including Google Analytics parameters for tracking, quick way to obtain an analytics snapshot. Helpful in that I can be alerted if there are any issues I need to handle immediately, and I can judge effectiveness of our marketing efforts given the included campaign parameters

Mid Market (51-1000 emp.)
Oct 26, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"It's okay"
What do you like best about Hootsuite?

It's nice for what it does. Post automaticlly.

What do you dislike about Hootsuite?

Other than that, it's not that great. It doesn't do everything that I thought that I needed for it.

What problems is Hootsuite solving and how is that benefiting you?

I think that it's good for just automation.

Small Business (50 or fewer emp.)
Oct 24, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good scheduling tool"
What do you like best about Hootsuite?

I use Hootsuite to schedule tweets for multiple clients. I like that it's simple to use and that you can easily switch between client accounts. I like that you can personalize streams for each account. It's easy to monitor your brand's name using Hootsuite keyword searches.

What do you dislike about Hootsuite?

I don't have any major complaints about this tool. I do find it most helpful for scheduling tweets. I do not use it to schedule instagram posts or facebook posts (although I have in the past). For Facebook, I find it easier to use their built in scheduler than Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

It's my favorite tool for scheduling tweets, monitoring brand mentions and keywords on twitter, and monitoring many streams at once.

Enterprise (> 1000 emp.)
Oct 20, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great user-friendly service with advanced options. "
What do you like best about Hootsuite?

It's user friendly but also provides a variety of solutions for various sized businesses. It is very adaptable.

What do you dislike about Hootsuite?

There aren't many analytics features compared to Facebook Ad Manager, Twitter Analytics or Iconosquare.

What problems is Hootsuite solving and how is that benefiting you?

Social media management

Enterprise (> 1000 emp.)
Oct 18, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very easy to monitor your business and employee's. "
What do you like best about Hootsuite?

This program is great to have all portals in one area. Nothing gets lost or falls through the cracks.

What do you dislike about Hootsuite?

That some companies do not want to spend the money to ensure that their media is covered.

What problems is Hootsuite solving and how is that benefiting you?

This allows no confusion about who is working what portal.

Mid Market (51-1000 emp.)
Oct 18, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Decent Social Media Management Platform "
What do you like best about Hootsuite?

I like that I can manage and see all of my social media accounts in one platform, and schedule the same post across multiple platforms at the same time.

What do you dislike about Hootsuite?

I don't like that it has issues connecting to accounts, and also that it cannot schedule multiple photos to post together at one time (for Facebook or Instagram). When you post a few photos with text it will post the same post a few times with each photo once. I wish they would update this.

What problems is Hootsuite solving and how is that benefiting you?

I am able to monitor our various different entities on social more efficiently. I can see if someone asks a question or comment and answer much more quickly than if I had to login to each account separately every day. It also helps me to review what I have schedule coming up to make better decisions about the posts I am doing.

Mid Market (51-1000 emp.)
Oct 17, 2017
 Source
Overall Rating:
4.0
AL
Audrey L.
Marketing Manager
Share
"Great Social Media Monitoring Tool"
What do you like best about Hootsuite?

In the "listening" feature on Hootsuite, I'm able to monitor trending hashtags, as well as keep up to date on industry trends.

What do you dislike about Hootsuite?

At the moment, I dislike how the calendar feature is not more front and center on the dashboard.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has allowed Serro to better understand what is being discussed within the SDN/NFV industry. We have realized the benefits of increasing our social media followership and engagement.

Mid Market (51-1000 emp.)
Oct 09, 2017
 Source
Overall Rating:
4.0
KR
Kelli R.
Junior Graphic Designer
Share
"Needs to incorporate more flatforms"
What do you like best about Hootsuite?

Hootsuite is so nice when you're working with multiple social media accounts with multiple companies. It's quick and efficient.

What do you dislike about Hootsuite?

There are so many platforms popping up that people are jumping on board with. I think there should be a way to manually add platforms that aren't available.

What problems is Hootsuite solving and how is that benefiting you?

It saves a lot of time. Switching back and forth between accounts and managing passwords is a disaster.

Mid Market (51-1000 emp.)
Oct 04, 2017
 Source
Overall Rating:
4.0
Jill T. avatar
Jill T.
Sales & Marketing
Share
"Schedule out posts with ease"
What do you like best about Hootsuite?

I like that they have a freemium version to use without any costs

What do you dislike about Hootsuite?

I don't like that we can only schedule out 30 posts at a time now, they recently changed from unlimited.

What problems is Hootsuite solving and how is that benefiting you?

I needed an effective solution to schedule out social posts multiple times daily.

Small Business (50 or fewer emp.)
Oct 03, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Hootsuite - Great Way To Organize Your Social Media Accounts"
What do you like best about Hootsuite?

Hootsuite provides a great way to organize your social media accounts and posts. Hootsuite is very user friendly and I like the layout and different functionality that is provided.

What do you dislike about Hootsuite?

I dislike the cost of Hootsuite. I think it would be nice if there was a free version for personal use.

What problems is Hootsuite solving and how is that benefiting you?

Hoosuite allows users to plan their social media posts ahead of time. The layout of Hootsuite is very visual and provides a great way to organize and plan.