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Hootsuite Reviews: 4.2/5 — Solid Choice
Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Training | Documentation |
| Languages | English |
Free service offerings are robust and useful. The paid services expand capabilities. Intuitive functionality, great online support and training. Easy to use and schedule. Robust reporting.
There is not much about Hootsuite to dislike.
Monitoring and scheduling for multiple social streams, great reporting options. I have used both the paid and free tools.
The layout, it's very easy to comprehend and to manage posts
Not all social networks are supported with the platform
Social connection with our audience
As a small firm who is just beginning to capitalize on Hootsuite, I recommend this tool because of its easy set-up, great tutorials and user-friendliness.
Initially, I did not know what the final product would look like upon completion of the set-up. A quick snapshot video of beginning to end processes would be helpful.
Systems of balance and intentionality are extremely valuable.
Love how Hootsuite allows our company a way to not only manage and plan all of our social content, but that it also gives us a way to track social content that is being created about our company. It's been such a huge help being able to monitor who is mentioning us on what platforms.
I really have been disappointed with Hootsuite's compatibility with Instagram. Both the web and app versions of Hootsuite never works with Instagram, and so we're forced to manually post to Instagram, even if we can see our mentions and DMs from other users.
Hootsuite has just made management of all of our social media channels much, much easier. Being able to schedule out automated posts in advance has been a lifesaver.
I love the scheduling feature. I'm able to schedule as many social posts I like for the next couple of weeks and don't need to worry about it every day. I also like the customer service and updates they try to release regularly.
To be honest, their reporting feature is not the best. However, they're working on it and just launched an updated analytics center.
Working more time efficient when doing social promotions.
Hootsuite is great for scheduling content. I like that I'm able to schedule across multiple social channels quickly and easily, and I love building individual content tabs for simple monitoring
I don't like that I'm not able to easily schedule to Instagram, and I'd love to see better features for recycling content.
Hootsuite has made planning and scheduling content much easier.
Very easy to use, pretty straight forward
Could have more features such as branding help and post suggestions
Time spent on social media
It is a simple platform to maintain multiple social media accounts across different platforms.
Although there is an Instagram feature, it is not the best scheduler. I use a separate platform for this.
Scheduling posts, communication, analytics.
I like the ease of managing multiple social media accounts from one place.
I don’t like having to go into Instagram to copy post.
It’s definitely a time saver.
It's easy to use and understand. I like how once you create and set a time for the post, you don't have to worry about it any longer.
Has to be updated to fit the new Instagram features. For example, multiple pictures in one post.
We were able to manage the social media accounts of many different clients. Makes it easy to post so that you don't have to worry about doing it later.
I really like that the feed feature. When using Twitter in particular this really helps me track relevant tweets.
I'm not a huge fan of the interface. It can be a bit difficult to get a grasp on. Buffer, for instance, has a much easier interface to use.
It's solved the issues that come with tracking social media accounts closely for our clients. Having an interface where all our social accounts are in one place is ideal.
Its affordable and relatively easy to figure out.
It no longer allows unlimited posts for the free account (only 30 scheduled items at one time.) However, for $19 a month you can get unlimited posts for 10 profiles. BUT, what is not clear up front, to get that deal you must pay all at once ($228). Its considered an annual cost. Otherwise, to actually pay monthly is $29 per month.
Saves me a considerable amount of time by allowing me to pre-schedule posts on more than one of our business social media profiles. The dashboard also helps me track who mentions my business, interacts with my posts, and allows me to engage with / expand my audience.
Great features and functionality for a reasonable price.
Monitoring and listening leave a lot to be desired compared to other platforms.
Social media ,management content publication and listeners.
Makes posting across multiple social media platforms so easy!
Posting multiple photos in one Facebook post is too difficult to do.
scheduling is easier, messaging is more differentiated based on the platform
HootSuite is a great way to manage multiple social media platforms in one convenient place
I️ manage social media for 4 brands and I️ wish there was a way to make it more streamlined
We can utilize a long term social media marketing plan without having to think about it
I like that I am able to manage and simultaneously post to all my platforms at once. It makes it much easier when all of the information is in one app.
I dislike that at times it can get confusing with what post are going where due to it automatically selecting sites upon logging in.
As a new marketing assistant, I never miss a beat utilizing the new HootSuite app.I am able to make sure that on a daily basis I am active on all platforms.
I love how you can schedule and create posts for several social media accounts in one place.
It was difficult @ mentioning accounts for certain social media networks (Facebook especially).
Scheduling posts in advance, seeing interactions (analytics) and creating posts all in one place.
I like that you can save posts as drafts and then later schedule them. I also like how easy it is to schedule posts.
I don’t like that you have a max of 30 posts you can schedule at a time unless you upgrade to a premium account.
It is a great resource for scheduling social media posts and it allows you to take a look back at previous posts if you need some inspiration or want to repost.
I like how I'm able to use Hootsuite to keep up my online presence when I'm not able to get to a computer or an iPad, or while on vacation. I also like how they offer free online training on how to utilize the ass.
Hootsuite is not as intuitive as some of the other social media posting apps. But once you start to play with it it becomes easier.
I like being able to set up a couple days in advance for an event and have hootsuite post reminders to my audience about different details for the event.
I love the ability to schedule out my posts.
I’m not able to link it to the Facebook groups that i manage. It doesn’t link with Snapchat or YouTube.
It helps to optimize posts for the most popular posting times for the best visibility.
This is definitely best for busy professionals and/or those who have a whole lot of posts to schedule, especially in advance. I do appreciate the ability to schedule posts ahead of time.
My biggest issue used to be the fact that links had to stay in for previews to show up (which looks tacky on the actual platform), but that has since been remedied! As has the ability to save drafts in your draft box. I do wish that there was an option to only view a select number of the dashboard streams at once (without actually removing the setting).
Including Google Analytics parameters for tracking, quick way to obtain an analytics snapshot. Helpful in that I can be alerted if there are any issues I need to handle immediately, and I can judge effectiveness of our marketing efforts given the included campaign parameters
It's nice for what it does. Post automaticlly.
Other than that, it's not that great. It doesn't do everything that I thought that I needed for it.
I think that it's good for just automation.
I use Hootsuite to schedule tweets for multiple clients. I like that it's simple to use and that you can easily switch between client accounts. I like that you can personalize streams for each account. It's easy to monitor your brand's name using Hootsuite keyword searches.
I don't have any major complaints about this tool. I do find it most helpful for scheduling tweets. I do not use it to schedule instagram posts or facebook posts (although I have in the past). For Facebook, I find it easier to use their built in scheduler than Hootsuite.
It's my favorite tool for scheduling tweets, monitoring brand mentions and keywords on twitter, and monitoring many streams at once.
It's user friendly but also provides a variety of solutions for various sized businesses. It is very adaptable.
There aren't many analytics features compared to Facebook Ad Manager, Twitter Analytics or Iconosquare.
Social media management
This program is great to have all portals in one area. Nothing gets lost or falls through the cracks.
That some companies do not want to spend the money to ensure that their media is covered.
This allows no confusion about who is working what portal.
I like that I can manage and see all of my social media accounts in one platform, and schedule the same post across multiple platforms at the same time.
I don't like that it has issues connecting to accounts, and also that it cannot schedule multiple photos to post together at one time (for Facebook or Instagram). When you post a few photos with text it will post the same post a few times with each photo once. I wish they would update this.
I am able to monitor our various different entities on social more efficiently. I can see if someone asks a question or comment and answer much more quickly than if I had to login to each account separately every day. It also helps me to review what I have schedule coming up to make better decisions about the posts I am doing.
In the "listening" feature on Hootsuite, I'm able to monitor trending hashtags, as well as keep up to date on industry trends.
At the moment, I dislike how the calendar feature is not more front and center on the dashboard.
Hootsuite has allowed Serro to better understand what is being discussed within the SDN/NFV industry. We have realized the benefits of increasing our social media followership and engagement.
Hootsuite is so nice when you're working with multiple social media accounts with multiple companies. It's quick and efficient.
There are so many platforms popping up that people are jumping on board with. I think there should be a way to manually add platforms that aren't available.
It saves a lot of time. Switching back and forth between accounts and managing passwords is a disaster.
I like that they have a freemium version to use without any costs
I don't like that we can only schedule out 30 posts at a time now, they recently changed from unlimited.
I needed an effective solution to schedule out social posts multiple times daily.
Hootsuite provides a great way to organize your social media accounts and posts. Hootsuite is very user friendly and I like the layout and different functionality that is provided.
I dislike the cost of Hootsuite. I think it would be nice if there was a free version for personal use.
Hoosuite allows users to plan their social media posts ahead of time. The layout of Hootsuite is very visual and provides a great way to organize and plan.