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Instapage
Instapage is where conversions happen
4.3

( 478 )

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Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
TM
Tatiana Muntean
Felix
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Ask Questions about Instapage
What Instapage is best for?
How does Instapage compare to Unbounce?
What are the pros and cons of Instapage?
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
Instapage video thumbnail
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Instapage Screenshots
Instapage screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 17, 2025
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Sep 21, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage is an easy and quick marketing tool for lead conversions "
What do you like best about Instapage?

The integration with wordpress capability, as well as template selection.

What do you dislike about Instapage?

I would like to customize the landing page outside the square given.

What problems is Instapage solving and how is that benefiting you?

Lead conversion from the driven traffic.

Small Business (50 or fewer emp.)
Sep 19, 2016
 Source
Overall Rating:
5.0
Lucas B. avatar
Lucas B.
Quality Manager
Share
"Powerful toll, amazing support - Totally recommend it"
What do you like best about Instapage?

It is hard to choose just one feature. The support really impressed me, since I got answer within few minutes. Besides, the many possibilities you have in terms of design is a plus - they offer many templates for different kinds and styles of landing pages, according to your needs and goals. The content they offer in their blog section is simply incredible (it is really hard to absorb it all!). They post new content in a daily base and it is high caliber content. They also have many e books and educational videos on their blog / website. And that is for free!!

What do you dislike about Instapage?

It s been a month since I started to use the tool. Until now, I did not find any critical point that deserves a dislike comment. Maybe I could comment something about the price. It is not expensive but also not cheap. Considering all they offer, it is totally worth it! You have the option of paying monthly for it or annually.

What problems is Instapage solving and how is that benefiting you?

Before we were using our website to reach potential new clients. Afterwards, we started to use landing pages but using WordPress to create them - what a nightmare!. Now we use Instapage: we create different landing pages, publish them, track the information and integrate with different platforms. Now we can inform our clients in a more practical way. Our conversion rate has simply skyrocketed.

Small Business (50 or fewer emp.)
Sep 19, 2016
 Source
Overall Rating:
5.0
NR
Nik R.
Partner
Share
"Instapage is amazing."
What do you like best about Instapage?

I love the ease of duplicating landing pages for our clients. For simple websites there is no other option that comes close to the ease and quickness of Instapage. On top of that there customer service is so good that they will take it in their own hands to work on items that may not be available to the public. I am beyond impressed and would recommend Instapage to everyone.

What do you dislike about Instapage?

Nothing about the product. If they don't have the functionality we are looking for - they make it for us.

What problems is Instapage solving and how is that benefiting you?

We generate leads for local businesses and most can't afford a 5k custom website. So we build pages using instapage at a fraction of the cost for them and are seeing tremendous results.

Small Business (50 or fewer emp.)
Sep 18, 2016
 Source
Overall Rating:
5.0
JR
Javier R.
Partner
Share
"Instapage allows us to design fast, beautiful landing pages, both for mobile, as well as desktop."
What do you like best about Instapage?

Everything works, and support is actually very good.

What do you dislike about Instapage?

Sometimes facebook pixel won´t load, and customer service wasn´t much help.

What problems is Instapage solving and how is that benefiting you?

Lead generation.

Small Business (50 or fewer emp.)
Sep 06, 2016
 Source
Overall Rating:
5.0
MM
Matt M.
Owner
Share
"Faultless"
What do you like best about Instapage?

Unbelievably easy to use. The documentation is great, but the best thing is the live help. Their speed and knowledge of not just instapage but how to get it working with Google Analytics has helped me immensely. The ease of syncing with Mailchimp has also been a revelation. The fact that the account can be paid with a paypal account has been very important. I do not possess a credit card.

What do you dislike about Instapage?

Couple of tiny gripes. When setting up an A/B split the B pack did'nt automatically pick up the redirect page from the control pack, just meant i under reported a few conversions in facebook before I noticed. If you have a lot of pages when setting up the redirect you need to be very careful that you do not select a page with the same name from the wrong folder.

What problems is Instapage solving and how is that benefiting you?

I am working with small clients that have very old, non-responsive and basic websites that were never designed for lead generation. They have also been built by non-English speaking developers, subsequently explaining concepts for new landing pages has been very slow and fraught with misunderstanding. With Instapage I can literally map out on paper then go to instapage and build and deploy the pages myself. Perfect scenario.

Enterprise (> 1000 emp.)
Sep 02, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage review"
What do you like best about Instapage?

Instapage is very intuitive. You don't need any programming skills or even tutorials. Straight away you know how it works.

What do you dislike about Instapage?

I would prefer the licences were cheaper, or there was a basic account for free.

What problems is Instapage solving and how is that benefiting you?

I am able to build mini sites quickly and without a developer support.

Small Business (50 or fewer emp.)
Aug 24, 2016
 Source
Overall Rating:
5.0
VC
Victor C.
Dental Implant Marketing Expert
Share
"Easy to use with a high level of customization! Instapage has been great for my Agency."
What do you like best about Instapage?

What I like best about Instapage is how easy it is to use and the level of customization I'm able to have. Before Instapage, I used several different landing page builders and always ran into one of two problems... it was either too difficult to use or it didn't have the level of customization I wanted. I would also add that the customer service has been really great whenever I've had a question or needed help with something.

What do you dislike about Instapage?

Sometimes the desktop version doesn't always convert well to the mobile version but they just added some features that is making it easier.

What problems is Instapage solving and how is that benefiting you?

Being able to quickly and easily build and test landing pages.

Small Business (50 or fewer emp.)
Jul 22, 2016
 Source
Overall Rating:
5.0
YP
Yash P.
Co Founder & Ceo
Share
"Amazing by every means necessary!"
What do you like best about Instapage?

The easiness of deploying landing pages for all categories. The integration tools they have & the support team.

What do you dislike about Instapage?

The pricing structure, said that - it can get better for startups. Mid-size to 1.5 year old companies can well afford it.

What problems is Instapage solving and how is that benefiting you?

The biggest problem of writing down that HTML Code from the scratch to create a landing page has gone, easy drag and drop facility for mobile & web versions of a site. Conversion rate changes considerably.

Small Business (50 or fewer emp.)
May 19, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Brilliant product for quickly creating beautiful landing pages."
What do you like best about Instapage?

The simplicity. It takes very little effort to get a beautiful page up and integrate it with a bunch of services that will bring your page to life.

What do you dislike about Instapage?

I wish the forms had multiple different ways of laying out. More options around layout in general is something I miss.

What problems is Instapage solving and how is that benefiting you?

Quite possibly the fastest way to put up a landing page and connect it with a domain. Allows for blistering MVP creation to test the market and generate leads.

Small Business (50 or fewer emp.)
Apr 25, 2016
 Source
Overall Rating:
5.0
ED
Elizabeth D.
Owner, Sublet Room Now Available
Share
"easy to use, great images!"
What do you like best about Instapage?

I really liked how easy it was to create a landing page with Instapage. The images available are top quality and I like how I was able to edit a separate mobile display. If only I could use Instapage as my website host!

What do you dislike about Instapage?

My problem was with my website host, not Instapage. A friend recommend Instapage and Im so glad she did. Now I see the opportunities and benefits of getting a higher quality webssite.

What problems is Instapage solving and how is that benefiting you?

I wanted a landing page before paying for online advertising 'per click'. I need to change my webpage host before I can use Instapage - looking forward to feedback from clients after seeing my info displayed on the landing page.