Instapage Reviews & Product Details

The clean, simple editor that does not try to over-automate and invariably makes things more difficult. Editing is extremely fast and there are far lass janky discrepancies between desktop and mobile compared to Unbounce.

I would like to be able to universally apply lead alerts, integrations, etc. across all my landing pages rather than having to do them on each page individually.

Getting pages out fast with a high level of design consistency. Cumbersome "smart builders" often just get in the way and make things ultimately harder to use.

The flexibility of instapage is top notch.

The page experience limitations. You can only have so many pages and adding more is cost prohibitive for smaller companies.

Creating landing pages on the fly for different marketing efforts

The ease of creating pages without any prior knoweldge to code along with the analytics which are provided on the dasboard after logging in. This comes in addition to the great support you get from the team!

There are more aspects that can be added to the dashboards in means of analytics. the UI looks great but there is a hiuge room for improvement there. Overall, it is mostly cosmetics.

Marketers within the department and first day joiners can easily get on with their tasks to create any sort of landing pages, personalisations or even A/B testings.

Easy access, intuitive platform, good looking templates, super responsive + helpful customer service. Plenty of help articles.

It's a but pricey, but it's a powerful, professional tool that will save your team time and stress long-term for new campaigns and concepts.

It lets us quickly harness analytics, responsive layout, and campaign tools for any new initiative.

There are a ton of modules to choose from, but not so many that you get choice paralysis! Thats the primary leg up against some of the other builders out there. I also appreciate the excellent functionality for looking at mobile vs desktop versions and the simple collaboration tool to collect comments on pages in progress (especially from people who don't have an account). You can make a ton of customizations as well – and fast. Strong AB testing feature as well.

I wish you were able to differentiate mobile vs desktop experiences further. For example, there's no way to have items that ONLY appear on mobile but not desktop (the alternative is possible). Further, I wish it was a bit stronger in helping ensure mobile optimiation – while I know most people are using these landing pages from paid sources, I'd also like my landing pages to be easier for Google indexing.

We needed easy-to-build, highly replicable landing pages for my company's extensive collection of apps. We're driving paid and direct traffic here to allow people to learn about our apps/services and download.

Simple to use but effective landing page builder with lots of integrations

It can be time consuming to adjust landing pages for mobile view - but the pages do render as expected on all mobile devices

Speedy creation of landing pages for campaigns without needing a developer

It is simple, anyone can use it even if you have no experience with website creation. I expected to have to deal with different codes but no, its like using puzzles to create a picture you want or need.

I wish it was easier to track clicks of pop-ups. I understand it needs to be connected to a platform that stores it, i just rather had it in one click and solved:) I understand it is not as easy as I would like it ot be or it wouldnt make sense then. S it is not a disaventage, just someting to figure out but ith help of instapge

Creating landing pages fast and easily, with lots of useful and aesthetically pleasing templated and displays. Instead of hiring agency, we can handle it ourselves and it meets the needs.

Ease of drag & drop helps creating a custom web page so easy

We need so many, enterprise is expensive

Easy and quick web pages

Instapage is really easy to use and lets us publish webpages quickly and easily to wordpress without needing to know how to code anything. We primarily use it to to create landing pages with forms on them. Those forms then hook up to zapier and the entries gathered in various places. It's great

Honestly its unclear how to use all the reporting and thats why we don't use it fully. would love to maybe get more information on this or instructions within the dashboard to make understanding it easier and faster. sometimes i just dont have the time to figure it out on my own.

We needed a solution where anyone could jump in and create webpages that looked good without needing to know HTML or CSS. The interface is easy to use, intuitive, and gets the job done without being too fancy or having too many overwhelming features.

Instapage is great to use for seamlessly building landing pages. It makes the build-process easy for anyone and has great abilities for mobile and desktop optimization

The wordpress plugin can be a bit finicky at times.

Putting web development skills in anyone's hands, not just a web developer.

I like that the tool is user friendly and helps create polished looking pages for testing

Setting up the experiments could be more intuitive

I'm using Instapage to create landing pages to test creative and positioning for new products we are working on developing

Very nice that I don't have to code, it's pretty intuitive.

Some of the automatic scaling to mobile is confusing or inconsistent. (if images change on desktop they don't automatically update on mobile. Most that we upload are already sized for both, occasionally we'd need to adjust mobile differently but it would be nice to have it update on its own.

I don't have to code but can use my design and marketing knowledge to quickly build what my team needs.

The interface is clean and easy to use and understand, no learning curve. clean UI and freedom of use, also like the fact you can copy-paste from other templates

No animations :[ no option to upload our brand font :[

We are looking for a tool that helps us create beautiful, quick landing pages while providing the data for the product managers.

Amazing help section, and custom codes flexibility

There are some portions which have limited usecase.For eg PWA.

Landing page Experimentation to improve my traffic to lead %

Instapage has pre-built blocks that allow you to quickly design pages and set global blocks that work across different pages. The ability to use custom HTML is helpful for things that are not available natively on Instapages.

One downside is that Instapage doesn't play nice with custom HTML. It takes a lot of work to make it look right and ensure that Instapage native styling doesn't over-right your custom code.

Setting up pages for promotional sales, drive traffic from paid Ads to custom pages where we can show specific content tailored to that audience. These landing pages are also great to help acquire new users with built-in forms.

The platform is very easy to use, has little to no learning curve and allows for the quick deployment of landing pages for campaigns. From design to implementation, this platform is best in class.

The platform is great for the basics, but coding is required for more complex elements in our wishbook (pricing slider, dynamic content, more fine-tuned element adjustments etc.). The ability to customize mobile separately from the desktop is good, but not great.

The ability to plan and launch landing pages for campaigns with quick turnaround times and zero requirements of a development team. This allows our team to stay nimble and adhere to agile timelines.

The Instapage platform is easy to use and very intuitive from a design perspective. As a relatively new experience in creating, editing, and maintaining landing pages, the work was easy to change, and tools were straightforward to understand. The Instapage team is excellent to work with and is readily accessible and responsive to our needs.

It would be nice to have better functionality in-house for creating similar landing pages like Instapage. However, as an alternative, this product meets our needs and exceeds expectations.

Instapage allows us to have landing pages that are easy to maintain and include functionality to track our digital marketing campaigns quickly. Instapage will collect data on our marketing activities while providing the flexibility and tools to create engaging pages for prospective students.

There's a low learning curve to fully utilize the platform. But once you're familiar, the extent of its capabilities is beyond other landing page builders. great personalization capabilities at scale.

There are very few built-in integrations that require very few configurations. There are also very few features such as a drop-down menu, sliders, etc which will help with page readability.

Solving personalization and efficiency in producing landing pages that the marketing team requires. Previously, it would take more than days to build a landing page, but with Instapage, we have made the efficiency of the landing page much better.

The practicality and flexibility to use your own HTML and scripts. A/B testing easy and integration with Google Ads.

The final HTML result is a bit messy. The mobile version can be more flexible.

Creating visually powerful landing pages (with A/B tests) and forms to capture leads.

Very intuitive. Results look good even without being a designer.

The transition between desktop and mobile has room for improvement.

Lack of designers and developers. The marketing team can do everything themselves.