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Kartra Logo
Kartra
All-in-One Business Platform
3.9

( 55 )

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Kartra Reviews & Product Details

Kartra Overview
What is Kartra?

Kartra is a comprehensive platform that helps businesses expand and scale through simple features and toolsets that help automate key functions. The platform features a drag-and-drop builder with a wide selection of page templates to create professional sites without coding, and you can use Kartra’s robust sales funnel builder to automate your funnels. Member management is easier and the platform allows you design membership sites, host online courses, and run sales as well as marketing campaigns.

Company Genesis Digital, LLC
Year founded 2013
Company size 51-200 employees
Headquarters La Jolla, California, United States
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Ask Questions about Kartra
What Kartra is best for?
How does Kartra compare to Brevo Marketing Platform?
What are the pros and cons of Kartra?
Kartra Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Kartra Pros and Cons
Pros
  • Sales funnel builder and automation
  • Add in-video CTAs and opt-in forms
  • Email automation based on customer behaviour, email templates, and split testing
  • Organise your client database in lists and custom tags
Cons
  • No current white-label options
  • Bit of a learning curve
Kartra Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Kartra Media
Kartra video thumbnail
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Kartra Screenshots
Kartra screenshot 1
Kartra screenshot 2
Kartra screenshot 3
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 02, 2026
Kartra Logo
55 Kartra Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Apr 08, 2019
 Source
Overall Rating:
3.5
AM
Andy M.
Chief Technology Officer & Cfo
Share
"Very Powerful and Capable but Steep Learning Curve"
What do you like best about Kartra?

The flexibility and numerous configuration options make this a very capable CRM and auto-mailer system. It seems like the OEM has really though through the use cases and the result is a very robust feature set

What do you dislike about Kartra?

The learning curve is not a curve, it's more like a 90-degree wall. In spite of the videos and online Wiki, this is a very complicated system to configure. All of the power and flexibility (and there is a whole lot of both) has translated into a system that is not intuitive in the least.

What problems is Kartra solving and how is that benefiting you?

My entire business is online and global so a system like Kartra is a must for our company. Kartra delivers on all fronts - very strong auto-mailer and campaign management, good CRM capability and VERY powerful web development platform.

Enterprise (> 1000 emp.)
Feb 20, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"3 Cheers for Kartra"
What do you like best about Kartra?

What I like best about Karta is the user-friendliness of the program. Karta allows you to easily launch and build a legendary campaign that not only looks great but is useful and functionable.

What do you dislike about Kartra?

There is a price. I wish there was a free version you could try without paying. There is also different levels of pricing, depending on what you need.

What problems is Kartra solving and how is that benefiting you?

I like that it has the latest technology which enables us to keep up with our competitor's apps and honestly out-do them because of it. They have years of experience-far from a small start-up company we have used before. They aren't afraid to try new things and it has really benefited our company by letting us be the first in the market with such technology. I love it! It has truly increased our profitability as a company and got our name out there to consumers. It has a quick launch button that helps you launch a new product fast and PROFITABLY! You can create your list builder (email list) in a click of a button which our marketing department LOVES!

Small Business (50 or fewer emp.)
Nov 03, 2018
 Source
Overall Rating:
3.5
AC
Anissa C.
Founder
Share
"Great for all in one marketing/membership options."
What do you like best about Kartra?

I like that I can use Kartra as an all-in-one system. E-mail marketing, landing pages, mini-websites, membership platform, and e-commerce options.

What do you dislike about Kartra?

If you are not tech savvy, it's a bit of a learning curve setting everything up.

What problems is Kartra solving and how is that benefiting you?

I've simplified my workflow and marketing automations. The huge benefits are that everything is in one system. It reduces the amount of systems that a person has to use.

Small Business (50 or fewer emp.)
Dec 14, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"It's ok"
What do you like best about Kartra?

It keeps track of memberships and allows for custom content for specific tiers of members.

What do you dislike about Kartra?

The web pages and email creation is rather clunky and not user-friendly. It also doesn't integrate with MailChimp.

What problems is Kartra solving and how is that benefiting you?

Karta allows us to have a membership platform without having to build a custom website.

Mid Market (51-1000 emp.)
Oct 21, 2021
 Source
Overall Rating:
3.0
Elesha J. avatar
Elesha J.
Freelancer
Share
"Not very user friendly"
What do you like best about Kartra?

I liked that it was easy to set up landing pages and send emails

What do you dislike about Kartra?

I feel like Active Campaign is much easier to use and offers way more options for creating marketing funnels

What problems is Kartra solving and how is that benefiting you?

contacting clients

Small Business (50 or fewer emp.)
Jul 02, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Not intuitive for email, but powerful for courses"
What do you like best about Kartra?

The memberships and pages are just what we need for our course set-up.

What do you dislike about Kartra?

Trying to send emails, find customer lists, etc. is not intuitive.

What problems is Kartra solving and how is that benefiting you?

Having a membership, payments, renewals all in one program is helpful here.

Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Seems overwhelming, but really straightforward"
What do you like best about Kartra?

Kartra has everything ready-made for you and ready to go - it takes a lot of the guess work out of building a successful site (specifically email lists, sales funnels and landing pages).

What do you dislike about Kartra?

Kartra can seem really overwhelming at first because of the amount of features and details it has.

What problems is Kartra solving and how is that benefiting you?

Kartra is great for sales and building sales funnels.

Small Business (50 or fewer emp.)
Apr 09, 2022
 Source
Overall Rating:
2.5
Robin L. avatar
Robin L.
Owner
Share
"Kartra-So much more than a Shopping Cart...or so I thought."
What do you like best about Kartra?

Aside from the all-inclusive, email marketing, list building, web hosting, page building & so much more business management platform, the best feature I like best is knowing if you need help or support for anything, that Kartra is there for you. They give you every advantage under the sun to be successful in your business through their features and individualized customer support.

What do you dislike about Kartra?

Well since my first review. Alot happened. Shortly after I did this review, something very strange happened. I woke up, did my thing and sat down in front of my laptop to login to my Kartra account. Everything seemed normal, entered my username & password then clicked login. Next thing i know, a popup appears telling me I have been blocked and to contact chat support. Now aside from trying to figure out why i was blocked, I now needed to find a way to contact chat support, from the outside of my Kartra account. Not an easy thing to do. My only option was to wait until I was in a different IP and try and login. When all of those methods failed , days had turned into weeks, and weeks into months. I had an associate who I iknew also had a Kartra account forward a message for me to Kartra support, explaining the situation. Another few weeks later, I was finally contacted by someone at Kartra, who never really told me anything. Just that I was no longer welcome at Kartra. This sudden lockout, cost me an entire years worth of commissions. Because as soon as I was locked out, everything in my account failed to renew, failed to re-activate and so on. None of my optin pages worked, my funnels were no more and basically my entire online business dissolved. To this very day, I have never been told WHY this happened, or anything. You would think that for something to end like this, the way it ended, that you would want to let this customer/client know exactly what happened. So they may learn and gain a better understanding of what happened. Kartra in this matter chose to ignore me, lock me out of everything, blacklist me. Totally breaking my online into tiny scattered pieces that I couldnt rebuild quite the same and it never did gain traction again. I wish I had more to tell you but even I dont know and will never know why , out of the blue, i was locked out, never to return to Kartra.

What problems is Kartra solving and how is that benefiting you?

The major problem that I had was being able to see exactly what I had as far as campaign 'pieces'. You'll wonder how your business ran without Kartra because when you dont have to log into separate websites for software, autoresponder's, Domain & Hosting vendors and page builders, are able to address ALL those aspects and more under 1 roof, you'll never want to use any other platform for your business.

Small Business (50 or fewer emp.)
Jan 10, 2022
 Source
Overall Rating:
2.0
Chris R. avatar
Chris R.
Principal Consultant
Share
"Is the UX nightmare a good trade for functionality?"
What do you like best about Kartra?

The all-in-one promise and pricing-value is attractive

What do you dislike about Kartra?

Really obvious there isn't a modern UX / CX team on this app. Tons of user tasks that on some tools might take two clicks take eight or more (they force you through wizards for settings on multiple features and there's no way to bypass it). You'll find some incredibly detailed functionality and then terrible admin implementation. Right now trying to decide if good functionality is worth being mad at the interface all the time.

What problems is Kartra solving and how is that benefiting you?

Building an online course that I may also link with some digital product sales in the future.

Small Business (50 or fewer emp.)
Nov 18, 2020
 Source
Overall Rating:
2.0
Melinda S. avatar
Melinda S.
Correspondence Specialist
Share
"Could Be Better"
What do you like best about Kartra?

It's very easy to navigate and allows you to store all customer information for the company. Support is quick to respond.

What do you dislike about Kartra?

There's a lot. Tasks that should be easily done, like removing a url is a total run around. Even when removing a customer from your database, it still stores within the internal system so the customer isn't actually deleted preventing you from using any of the old information. We've also had issues where email blasts have only gone to half our selected group and instead of it then sending to the rest, we have to manually find who didn't receive it - which could be tens of thousands of people.

What problems is Kartra solving and how is that benefiting you?

In all honesty, right now it seems to be causing more problems than it is solving them for our company.