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Kit
4.4

( 193 )

(Formerly ConvertKit)
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Kit Reviews & Product Details

Kit Overview
What is Kit?

Kit's (formerly ConvertKit) popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. Kit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.

Company ConvertKit LLC
Year founded 2013
Company size 51-200 employees
Headquarters Boise, Idaho, United States
Social Media
Kit Categories on Findstack
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$29.00/month
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Ask Questions about Kit
What Kit is best for?
How does Kit compare to Constant Contact?
What are the pros and cons of Kit?
Kit Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Kit Pros and Cons
Pros
  • Reliable deliverability
  • Interface is simple and easy to use
  • Broadcast email functionality is seamless and convenien
  • A choice of 50+ templates and quality themes
  • Handy additional elements like a countdown timer and past edition feed
Cons
  • Lacks integration with ecommerce platforms
  • Not ideal for multiple clients
  • Solely specializing in email means that you’ll need heavier integration all round
  • Clunky builder
  • Lacks spam testing
Kit Pricing

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Kit Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Kit Media
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Kit 6
Kit Screenshots
Kit screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 04, 2025
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193 Kit Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Dec 21, 2023
 Source
Overall Rating:
5.0
Amit D. avatar
Amit D.
Co Founder
Share
"Best and easy to use email marketing tool"
What do you like best about Kit?

The best thing about ConvertKit is that it is novice friendly and has easy navigation. It has tons of pre-built email templates, landing pages, and form templates that you can use after minor modifications. It also has an intuitive list management feature. You can add them individually or in bulk, and they can also subscribe to your list using your landing page and form. Later, you can organize them by tag, category, and source.

What do you dislike about Kit?

It has all the features that I need for my email marketing. There is nothing to dislike.

What problems is Kit solving and how is that benefiting you?

I use its email newsletter feature to send offers and service updates to my customers.

Small Business (50 or fewer emp.)
Oct 12, 2023
 Source
Overall Rating:
5.0
⚡ Falak S. avatar
⚡ Falak S.
Founder
Share
"ConvertKit automations are next level"
What do you like best about Kit?

User-friendly layout despite tons of features. Automations forced me to switch from MailerLite to ConvertKit. You can tag leads and send them to different funnels etc. Then send personalized emails using automations. Custom fields make these automations even more powerful. Cherry on the top is excellent customer support. Moving from MailerLite was very easy. Just import the list and you are good to go with ConvertKit.

What do you dislike about Kit?

It becomes pricey as your list grows. It has steep learning curve especially when you are just starting out on email automations. Their email signup forms are very basic where you can change font, background color etc only. This can be improved definitely.

What problems is Kit solving and how is that benefiting you?

Putting users in automation funnels. And I am using it as a transactional email platform too. I t tags users based on onboarding completion steps. Then we see where users are leaving the most so we improve that plus users are sent email to complete onboarding from that specific step.

Small Business (50 or fewer emp.)
Jul 15, 2023
 Source
Overall Rating:
5.0
IP
Ivs P.
Founder
Share
"The Best Email Marketing tool for Beginners"
What do you like best about Kit?

It is free to start with upto 1000 contacts. Which is too good for any starting marketer.

What do you dislike about Kit?

As on Date Nothing much. I wish GUI good

What problems is Kit solving and how is that benefiting you?

ConvertKit, provides, cost effective email marketing solutions for beginner marketer. As beginners, cannot afford costly tools. Convertkit helps them.

Small Business (50 or fewer emp.)
Apr 18, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great platform for solopreneurs, creators, and more"
What do you like best about Kit?

ConvertKit has great automation and tagging features that make it easy to make the most of email marketing in your business.

What do you dislike about Kit?

I don't love the email design interface in ConvertKit. However, they have introduced more templates to make this a bit easier. The best option with ConvertKit is to focus on text-based emails.

What problems is Kit solving and how is that benefiting you?

ConvertKit makes it easy to automate email marketing, whether that's welcome sequences, automated sequences based on user activity, etc. It also makes it easy to organize your list so you can send more targeted campaigns based on where subscribers come from and how they interact with your emails.

Small Business (50 or fewer emp.)
Apr 18, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A Powerful and Intuitive Email Marketing Tool."
What do you like best about Kit?

Firstly, I really appreciate how intuitive and easy to use the interface is. Whether I'm creating email campaigns, setting up automation sequences, or managing my subscribers, everything is incredibly streamlined and straightforward.

What do you dislike about Kit?

While the platform provides basic metrics like open and click-through rates, I would like to see more advanced tracking and reporting features.

What problems is Kit solving and how is that benefiting you?

I'm able to create custom email sequences and send targeted content to specific segments of my audience. This helps me build stronger relationships with my subscribers and ultimately drive more conversions and sales.

Mid Market (51-1000 emp.)
Apr 18, 2023
 Source
Overall Rating:
5.0
JG
Joseph G.
Founder
Share
"ConvertKit"
What do you like best about Kit?

Convertkit allows you to create landing pages that solve specific use cases for getting customers to your product. Without the convert kit I wouldn't be able to optimize my business.

What do you dislike about Kit?

What is least helpful with Convertkit is that I don't like that there aren't any login integrations with google or single sign-on capabilities. It's hard to remember passwords.

What problems is Kit solving and how is that benefiting you?

I mainly use convertkit for email marketing purposes. This help solves all the use cases I must address when trying to traffic customers to my landing page. My business has increased by over 30% by using convertkit.

Small Business (50 or fewer emp.)
Apr 18, 2023
 Source
Overall Rating:
5.0
CH
Claire H.
Founder
Share
"Easy To Use"
What do you like best about Kit?

Simple set up and easy to use. Also the emails dont drop into spam or the google promotions tab.

What do you dislike about Kit?

Nothing really. I've found it pretty easy to use

What problems is Kit solving and how is that benefiting you?

Stops my email content going into spam

Small Business (50 or fewer emp.)
Mar 31, 2023
 Source
Overall Rating:
5.0
CC
Cody C.
Founder
Share
"Awesome software with 10/10 support"
What do you like best about Kit?

Customer service and willingness to help

What do you dislike about Kit?

few dislikes, the only thing is the interface SOMETIMES glitches but every software is like that

What problems is Kit solving and how is that benefiting you?

Im connecting ConvertKit email automations to my landing pages for my business and cannot wait to see the results

Small Business (50 or fewer emp.)
Mar 29, 2023
 Source
Overall Rating:
5.0
JB
Jeremy B.
Founder
Share
"Love this tool for email automation!"
What do you like best about Kit?

Simple user interface that is easy to use. I also love the automations and how easy it is to duplicate sequences for new campaigns.

What do you dislike about Kit?

Only downside is I wish I could add a subscriber to a sequence from said subscribers main "profile" page.

What problems is Kit solving and how is that benefiting you?

ConvertKit allows me to send emails to my list via schedules, one-off broadcasts, or automations triggered by actions. I love the different options and appreciate the simplicity and how they've split up the features.

Small Business (50 or fewer emp.)
Mar 09, 2023
 Source
Overall Rating:
5.0
Dipesh  R. avatar
Dipesh R.
Senior Executive Seo
Share
"Best Marketing Automation tool for Creators"
What do you like best about Kit?

It automates all the processes very quickly and is very user Friendly.

What do you dislike about Kit?

Pricing can be lowered so more user can use it.

What problems is Kit solving and how is that benefiting you?

I used it for my Email Marketing campaign.

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