Co-founded by online marketing guru Russell Brunson, ClickFunnels is one of the most widely used sales and marketing funnel builders with more than 100,000 users and close to 10 million funnels created on the platform. Made for entrepreneurs and marketers who don’t have a programming background and don’t know how to code, it’s a true cloud-based drag and drop funnel creation tool that enables businesses to convert visitors into leads and leads into customers. It offers easy-to-use funnel templates from lead capture and customer acquisition with one-click upsell capability, to a follow-up sequence (available to ClickFunnels Platimum users) across multiple channels. Optimization functionalities such as A/B testing are also available. Since pages are built following a funnel structure, built-in analytics conveniently shows conversion and drop-off rates across the flow, making it easy to formulate insights and identify improvement opportunities.
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Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.
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“Turn more traffic into revenue” – this is what’s at the heart of Landingi’s unique proposition as a landing page builder. A number of leading brands and businesses, marketers, and agencies rely on Landingi’s drag-and-drop solution to quickly create, launch, test, and optimize marketing landing pages. It boasts of more than 400 landing page templates for a range of industries – from real estate, education, e-commerce, healthcare, and SaSS just to name a few. All designs are focused on conversions, customizable to your brand, and responsive across all screen sizes. On top of landing page templates, Landingi also offers several modules for light boxes, pop-ups, and forms to convert traffic into leads and leads into sales. Seamless integrations with other marketing tools such as Google Analytics, HubSpot, and ActiveCampaign are also available.
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Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.
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Carrd is a one-page site builder for professional, personal, and marketing purposes. Carrd users can choose from dozens of simple yet eye-catching templates or they can opt to start with a blank canvas for a personalized design. One-pager sites built on the platform are fully responsive to give visitors an optimal browsing experience on desktops, tablets, and mobile phones. The free version allows users to create three websites and create a web page using Carrd’s core features while a competitively priced pro account can accommodate more websites plus access to the platform’s premium features such as custom domains, forms that integrate to common email marketing systems, Google Analytics tracking, and the ability to embed widgets.
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Swipe Pages is a cloud-based drag-and-drop landing page builder that focuses on the easy creation of fast Accelerated Mobile Pages (AMP) to increase conversion rates. The platform promises lower bounce rates, higher ranking among mobile searches, and lower cost per click. While it offers 40+ templates and 25+ advanced design modules, Swipe Pages claims that it’s far from generic and underscores its ability to deliver visually appealing and purposeful websites without the need for a professional designer or web developer. There’s a comprehensive database of design assets to choose from – over 1 million stock images, more than 8,000 icons, and 1,000+ fonts. Positioned as the landing page builder for ROI-driven marketers, Swipe Pages also has a host of conversion-focused functionalities such as A/B testing, built-in analytics, direct and Zapier-enabled integrations, and dynamic text for personalized messaging.
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Agile CRM is a popular customer relationship platform that was built for small to medium sized organization. The software is best known for its ability to seamlessly integrate sales, service, marketing, social media and other engagement channels to offer a centralized, cloud-based hub that delivers customer reports, analytics, and marketing insight. Available in varied range of pricing tiers, Agile CRM offers a premium free service and goes up to priced plans that supports up to 10 users, to enterprise-level services designed for over 50 integrations and plug-in capabilities.
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Benchmark Email is a growth-focused email marketing platform that gives users extensive tools that can help businesses engage better with their contacts and hopefully turn them into clients or customers. Benchmark is a great native split testing platform and provides automated list cleaning. This means lists can be easily segmented to ensure that recipients receive personalized content. The platform’s monitoring features also show how recipients engage with your emails, thus allowing users to really maximize future campaigns. It is also easily integrated across 1500 apps that can help simplify workflows for your company.
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ConvertKit’s popularity among bloggers and content creators is credited to the platform’s ability to remove the complications behind email marketing. The software provides a seamless experience that ensures they can focus on creating content that their audience will appreciate. ConvertKit’s interface is simple and comes equipped with simple design forms and landing pages that truly convert.
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GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
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