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Moosend Reviews: 4.7/5 — Highly Rated
Moosend’s incredibly efficient customer support is the primary reason why people love this platform. Their excellent customer support range provides excellent live chat to access a comprehensive knowledge base, as well as video tutorials. Advanced features are available even under the free plan and the platform provides comprehensive reporting that provides geolocation insight as well as heatmap data. Notably, Moosend has a free forever plan that lets users send unlimited campaigns if they have less than 1000 subscribers. Higher tiers offer more robust tools and features as well.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Moosend Pros and Cons
- Advanced features available even under the free plan
- Prompt customer support accessible on live chat
- Comprehensive reporting includes geolocation insight and heatmap data
- Email editor and signup for builder can be hard to use
- Design template selection is quite basic
Moosend charges $51 a month for 8,000 contacts and $70 for 10,000. That is $6.38 per thousand at the lower tier and $7.00 at the higher one — growing your list by 25% raises your bill by 37%, and your rate along with it. The same reversal happens again between 75,000 contacts ($4.44 per thousand) and 100,000 ($4.99), and once more between 500,000 and 600,000. Volume pricing here is a general trend rather than a guarantee, so check the tier above yours before you grow into it.
- What it is: An email marketing and automation platform priced by contact count.
- Best for: Small and mid-sized senders who want unlimited sends without per-email metering.
- Pricing: From $7 per month at 500 contacts on annual billing; $9 monthly. Verified July 2026.
- The honest catch: CC/BCC functionality and SSO are add-ons rather than plan features.
What Is Moosend?
Moosend is an email marketing platform built around unlimited campaigns and sends, with automation workflows, landing pages, subscription forms, an SMTP server, and transactional email. It claims more than 100,000 customers. The distinguishing commercial choice is that you are metered on contacts, not on emails — send as often as you like to the list you pay for.
Three plans sit above the trial: Pro (the standard published tier), Moosend+ (“build a plan based on your needs”), and Enterprise. Only Pro carries a published price; the other two are configured or quoted.
The free trial runs 30 days without a credit card, but note how it is constrained: one published automation workflow, and one unpublished subscription form and landing page. You can build those last two; you cannot put them live.
How Moosend Works
- Contacts are the meter, on a ladder from 500 to 1,000,000.
- Sends are unlimited on every tier.
- Three billing terms — monthly, biannual (−15%), annual (−20%).
- Pro caps team members at five.
- Moosend+ is add-on driven, with nine features listed as extras.
- A 30-day trial, no credit card, with publishing restricted.
Moosend Pricing
Captured from Moosend’s pricing page in July 2026 in US dollars, reading the full contact ladder across all three billing terms.
| Contacts | Monthly | Biannual | Annual | Per 1,000 contacts |
|---|---|---|---|---|
| 500 | $9 | $8 | $7 | $14.00 |
| 1,000 | $16 | $14 | $13 | $13.00 |
| 5,000 | $48 | $41 | $38 | $7.60 |
| 8,000 | $64 | $54 | $51 | $6.38 |
| 10,000 | $88 | $75 | $70 | $7.00 |
| 25,000 | $160 | $136 | $128 | $5.12 |
| 75,000 | $416 | $354 | $333 | $4.44 |
| 100,000 | $624 | $530 | $499 | $4.99 |
| 250,000 | $1,520 | $1,292 | $1,216 | $4.86 |
| 1,000,000 | $5,840 | $4,964 | $4,672 | $4.67 |
What actually decides your cost:
- The volume curve reverses three times. At 8,000 contacts you pay $6.38 per thousand; at 10,000 you pay $7.00. At 75,000 you pay $4.44 — the best rate on the whole ladder — and at 100,000 you pay $4.99. It happens once more between 500,000 and 600,000. If your list is sitting just under one of those points, the tier above costs disproportionately more, and 75,000 contacts is genuinely the sweet spot of the entire rate card.
- The advertised discounts are exact above 25,000 contacts and rounded below it. From 25,000 up, biannual is precisely 15.0% and annual precisely 20.0%. Lower down, whole-dollar rounding distorts them — at 500 contacts biannual saves 11.1% rather than 15%, while annual saves 22.2% rather than 20%. Small lists get a slightly better annual deal and a noticeably worse biannual one than the badges promise.
- Unlimited sending is the real proposition. Every tier includes unlimited campaigns and sends, so a daily newsletter to 10,000 people costs the same as a monthly one. Against platforms that meter emails as well as contacts, that is a meaningful structural difference for high-frequency senders.
- Pro allows five team members. The trial gives two, Pro five, Enterprise “10+”, and on Moosend+ additional members are an add-on. A marketing team of six is already at the boundary of the published plan.
- Moosend+ is a base plan plus a shopping list. Transactional emails, hosted files, CC/BCC functionality, audience discovery, custom report dashboards, an account manager, extra team members, SSO and SAML, and a dedicated IP are all marked “Add-on” on that tier. It is genuinely modular, but it means the Moosend+ price you are quoted depends entirely on which nine boxes you tick.
- CC/BCC is one of those add-ons. Copying someone on a send is basic email behaviour, and on Moosend+ it is a paid extra. It is included on Pro and Enterprise, so this only bites on the middle plan — but it is worth knowing before configuring one.
Who Should Use Moosend
- High-frequency senders. The clearest case — unlimited sends means cadence costs nothing.
- Small businesses starting out. $7 a month at 500 contacts is among the cheapest paid entry points in the category.
- Ecommerce teams. Product view, cart and purchase tracking, plus AI product recommendations, are included rather than gated.
- Lists around 75,000. That tier is the best value on the entire ladder at $4.44 per thousand.
It fits poorly for teams larger than five people on the published plan; for anyone needing SSO without moving to Enterprise or configuring Moosend+; and for lists sitting just above 10,000 or 100,000, where the rate turns against you.
Honest Pros and Cons
Strengths
- Unlimited campaigns and sends on every plan.
- The whole rate card is published, from 500 to 1,000,000 contacts.
- $7 a month at the entry tier on annual billing.
- Ecommerce tracking and AI recommendations included, not gated.
- A 30-day trial with no credit card required.
- Three billing terms, so shorter commitments still get a discount.
Limitations
- The per-contact rate rises at 10,000, 100,000 and 600,000 contacts.
- Five team members on the published Pro plan.
- CC/BCC functionality is an add-on on Moosend+.
- SSO and SAML require Enterprise or a Moosend+ add-on.
- Trial forms and landing pages cannot be published.
- The biannual discount underdelivers on small lists.
Moosend Alternatives and How It Compares
- Mailchimp is the best-known name, with a free tier and steeper paid pricing.
- Brevo meters emails rather than contacts, which suits small lists sending rarely.
- MailerLite competes directly at the budget end with a generous free plan.
- ActiveCampaign is stronger on automation depth at a higher price.
- Klaviyo and Omnisend are the ecommerce specialists.
- GetResponse, AWeber and Constant Contact are the long-standing mid-market options.
For a broader survey, browse our email marketing directory.
The Verdict
Moosend is one of the better-value email platforms available, and the reason is structural rather than promotional: it meters contacts and leaves sending unlimited on every tier. If you email your list weekly rather than monthly, that single decision can halve what you would pay elsewhere, and it removes the quiet anxiety about campaign frequency that email-metered pricing creates. At $7 a month for 500 contacts it is also among the cheapest credible entry points anywhere, and Moosend publishes its entire rate card from 500 contacts to a million rather than hiding the upper half behind a form.
Publishing the whole ladder is what makes its one real oddity visible. The price per contact does not fall consistently as you grow. At 8,000 contacts you pay $6.38 per thousand; at 10,000 you pay $7.00. At 75,000 the rate reaches its best point anywhere on the card, $4.44 per thousand — and at 100,000 it goes back up to $4.99. The pattern repeats between 500,000 and 600,000. None of this is hidden and none of it is large in absolute terms, but it means growing a list from 8,000 to 10,000 raises your bill 37% for 25% more contacts. Check the tier above yours before you plan to cross it.
Two smaller notes. The advertised discounts are exact from 25,000 contacts upward — 15.0% biannual and 20.0% annual, to the cent — but whole-dollar rounding distorts them below that, so a 500-contact list saves 11% on biannual rather than the advertised 15%. And on the Moosend+ tier, CC/BCC functionality is listed as an add-on, alongside SSO, transactional email, and extra team members. Moosend+ is meant to be modular and mostly is; just be aware that its quoted price depends on which of nine extras you need, and that one of them is a feature most people would assume every email tool includes.
FAQ
How much does Moosend cost?
Captured in July 2026 in US dollars, priced by contact count with unlimited sends. On annual billing: $7 a month for 500 contacts, $13 for 1,000, $38 for 5,000, $70 for 10,000, $128 for 25,000, $499 for 100,000, and $4,672 for a million. Monthly billing costs about 20% more, and biannual billing sits between the two at roughly 15% off monthly.
Does Moosend get cheaper per contact as my list grows?
Mostly, but not always. The rate falls from $14.00 per thousand contacts at 500 to a low of $4.44 at 75,000 — then rises to $4.99 at 100,000. It also rises between 8,000 contacts ($6.38) and 10,000 ($7.00), and again between 500,000 and 600,000. Growing across one of those three boundaries increases your cost per contact as well as your total bill.
Does Moosend limit how many emails I can send?
No. Unlimited email campaigns and sends are included on every plan, including the free trial. You are metered on the number of contacts in your list, not on volume, so sending daily costs exactly the same as sending monthly. That makes Moosend structurally cheaper than email-metered competitors for anyone with a high send frequency.
How many team members does Moosend include?
The free trial allows two and the Pro plan five. Enterprise is listed as “10+”, and on the Moosend+ plan additional team members are a paid add-on rather than an included allowance. A marketing team of six people has therefore already outgrown the published Pro plan, which is worth checking before committing.
What is Moosend+?
A configurable middle plan — “build a plan based on your needs” — sitting between Pro and Enterprise, with no published price. Nine capabilities are marked as add-ons on it: transactional emails, hosted files, CC/BCC functionality, audience discovery, custom report dashboards, an account manager, extra team members, SSO and SAML, and a dedicated IP. Its cost depends entirely on which of those you select.
Compare Moosend with other popular tools in the same category.
How easy we get all the details on the dashboard and the tools to do marketing.
More reports regarding the usage would be useful
Saving my time with the email templates. I don't have to write bulky mails myself
Pricing, I like the most, Where all the competitors charge premium pricing, but moosend is very affordable.
Not dislike but there is always a room for improvement. I feel UI should be better.
Email marketing and segmentation. I used this tool specialy for the segmentation.
Moosend's editor makes for creating stylish emails.
For small businesses, Moosend could be a bit pricey.
Moosend tackles the hassle of complex email marketing by offering an easy-to-use platform.
I've been using Moosend for my email marketing needs, and I must say it has exceeded my expectations on every front. From its user-friendly interface to its powerful features, Moosend stands out as a top-notch email marketing solution. The analytics dashboard provides valuable insights into campaign performance. I appreciate the detailed reports on open rates, click-through rates, and subscriber behavior. This data has been instrumental in fine-tuning my strategies and improving overall engagement. If you're in search of a reliable and feature-rich email marketing platform, I highly recommend giving Moosend a try. It has certainly elevated my email marketing game, and I'm confident it can do the same for you.
Complaints about bugs, glitches, or other technical problems that hinder the smooth use of the service.
One of the primary issues Moosend solves is the complexity of email marketing. Before using Moosend, I struggled with integrating different tools and managing various aspects of my campaigns. Moosend simplifies the entire process with its user-friendly interface and comprehensive features. The drag-and-drop editor allows me to create visually appealing emails without any coding skills, saving me time and effort. I have been using Moosend for my email marketing campaigns, and I must say it has been a game-changer for my business. The features and functionality offered by Moosend.com have significantly benefited me in various ways. First and foremost, the user interface is incredibly intuitive. Even for someone like me who isn't a tech expert, navigating through the platform is a breeze. The drag-and-drop editor makes creating visually stunning and responsive emails a seamless process. This user-friendly design has saved me a lot of time, allowing me to focus more on crafting compelling content rather than struggling with the tools.
It has a user-friendly interface, ensuring a seamless experience for both beginners and experienced marketers.
The template library is quite large, however it could need some more contemporary and adaptable designs.
Moosend has successfully tackled major challenges in email marketing, streamlining the entire procedure.
Good marketing automation platform with good features.
Right now, I did not find any disadvantages/dislikes about Moosend.
Reaching people via emails for multiple emails sent in just one click.
I switched to moosend because it was more affordable than the previous email provider I used. It still is and it works great.
In the beginning it seemed to have a few bugs, but they were quickly fixed. I wish I could sort the images i have uploaded into make it more efficient.
Getting advertising out to a captive audience.
it's easy to use an extensive FAQ good support
Maybe have support in Greek, but not a big issue
Easy to build marketing automations
I like the fact that it is very user-friendly and it does not cost a tenth of what Pardot costs.
That there isn't a direct line of communication other than email to the helpdesk or your account manager.
We decided to go with Moosend because Pardot wasn't as cost-effective as Moosend and not to mention we were able to get it all in one package.
One of the pros of Moosend is its ease of use. I was able to set up my account and start creating campaigns in just a few minutes. Another pro is its customer support. Whenever I had an issue or question, I could reach out to their support team, and they were always quick to respond and provide helpful solutions. Additionally, Moosend's pricing is very competitive compared to other email marketing tools.
One of the cons of Moosend is that it doesn't have as many integrations as some other email marketing tools. However, it does integrate with all the major ecommerce platforms and CRMs. Another con is that its reporting and analytics could be more robust. While it does provide basic data on campaign performance, I would like to see more advanced analytics features.
One of the biggest benefits of Moosend is its affordability. It offers a free plan, which is great for small businesses or those just getting started with email marketing. Another benefit is its automation capabilities, which save me time and allow me to send personalized, targeted emails to my subscribers. Moosend's intuitive interface also makes it easy to use and navigate, even for beginners.
As far as we might be concerned, it is an extraordinary instrument to convey solicitations to take a study to experts who have consented to receive such messages from us. We get higher open rates and, along these lines, higher support than with different tools. This tool focuses on the expected crowd itself. This tool permits clients to plan various missions. It is a seriously valuable element because the client doesn't need to recollect the time and date for beginning them.
We saw that the opportunity to transfer records is longer than our past involvement in different tools. We made sense of that while being transferred; the rundowns go through a careful check, so it is gainful eventually. I have some glaring doubts about its deliverability. I realize this isn't totally in that frame of mind of Moosend and other email marketing suppliers, yet getting to our beneficiaries' inboxes is pivotal. I once didn't get a sent email and found that my record had bafflingly been set apart as "withdrew".
We need email marketing product administration just at times, so we will quite often favor the "pay more only as costs arise" tools. We attempted Moosend as of late and got open rates higher than with different tools we've utilized previously. We like that they support various methods of area confirmation. The point of interaction is simple and instinctive. Support answers rapidly it gives clients the subtleties of every exchange they have made. It can likewise be utilized to follow messages and business as indicated by clients' inclinations. Clients can make contact records quickly and without any problems.
Quick, simple, great value, good customer service. Overall it is a great system and I would highly recommend it.
Adding images to an email is a bit fiddly and not easy to resize them in the system. It makes me nervous when sending the email out that it is not going to render correctly in the browser. (Sometimes that happens to me when I send test emails)
Moosend allows us to send marketing comms to our customers.
Easily create mobile responsive emailers with an intuitive drag and drop interface.
Sometimes the user interface is glitchy when adding new sections. Takes some getting used to.
Ability to create my own emails which look great and don't require input from developers.
Ease of staying in touch with customers.
Inputting new emails. Wish it was a little more simplified.
Connecting with Customers.
As an experienced AWeber user, as was very interested in the way Moosend was developed. To my surprise, the user interface of Moosend is very intuitive and easy to use. The data transfer from AWeber and Moosend was done in minutes, and now I will explore the system in more detail and check all features. Keep you posted. Rgds Dirk
As I'm new in Moosend, I will need more time to check all the in and outs of the system. So far I did not see any difference with AWeber. I like the default dashboard.
I could not use my Visa card anymore at AWeber, so I needed to migrate to another email provider tool.
Exceptional automations help us to create complex consumer journeys Very responsive support
Free pricing model - prefered the free 1000 emails model instead of the 1 free month
Complex Consumer Journeys - personalization
Firstly I like the competitive pricing, it's very transparent on how much it will cost you. The layout is pleasing and it is easy to find your way around. You can easily create new emails to send out, create automation's which work well. I like the editor, it works well in creating nice looking emails. You can create your own landing pages which look really good, and integrates well. They have a spam test tool you can use before you send an email, helping you with increased deliverability and open rates, it's good to help you improve your emails. As well as a solid product, they have a lot of great content in their blog,covering all sorts of marketing stuff, as well as ideas and examples you could use. They are also continually adding or improving things, and it's good to see them working on their product continually. The support if needed is really good, and they will work with you to help you set up, or fix any problems you may come up with.
The only thing I dislike is when you have an email list and you remove someone from it for whatever reason, they are still on the list but it says they are removed. I just want them gone completely, I think support can remove these from the view, but I'd like for them to just go.
Moosend helps me send good looking emails to people, as well as automation's which are easy to set up, with many different options. Making sure I have great emails going out to my list.
I moved over to Moosend from another email marketing platform and love it. It is easy to design emails, upload your contacts, view activity reports, etc. I love that I can easily see all the information that I need in a simple and concise format. Moosend is priced very well for my small nonprofit. I will be using this platform for all my email marketing needs.
From what I can tell, there is not a way to automatically post to social media when you send out an email.
Moosend has made it easier for me to send out email marketing.
Can get started pretty easily and templates are easy to use
Im just starting to set up my campaigns, but during the test campaign my first emails ended up in side Spam, I am working to determine why this happened and how to avoid it happening once we go live,
Helping me get multiple communications to my donors at a relatively low price.
The fact that I receive emails from Moosend informing me if there is any problem with a campaign I've sent. Also was very happy to be informed because I needed to verify my email and domain properly which I hadn't.
Difficult to navigate the 'training' - I wish there were more videos, but the customer support team are very responsive
I wanted something that could segment my audience with detail , and be able to set up funnels that I can see easily and be able to take clients to different lists
Marketers find email automation incredibly helpful, and Moosend offers a wide range of ready-made templates to choose from. What sets Moosend apart is its unlimited email-sending feature, which is often limited in other software. On top of that, Moosend is an affordable option compared to its competitors.
A free plan is not currently offered by Moosend, which can be a barrier for beginners who are just starting out with email marketing. Additionally, if a plan is not purchased after the free trial, the account is locked, which can be restrictive. It would be beneficial if Moosend could introduce a free plan option and perhaps have a more flexible account locking policy.
Moosend is a highly effective and affordable email marketing software that I highly recommend. It offers a wide selection of pre-made email templates that can increase your conversion rates. Moosend also allows you to send personalized emails to customers for various occasions, which can enhance customer engagement and improve retention rates.
Email automation is super helpful for marketers. There are many ready-made templates to use. It has an unlimited email-sending feature which is limited in other software. Moreover, Moosend is very cheap compared to others.
There is no free plan available for Moosend. It should be introduced for beginners. After the free trial, if no plan is purchased, the account is locked. This policy can be more relaxed.
Moosend is the best cheap email marketing software I have ever used. It is super easy and has lots of ready-made email templates that help to boost conversion. Moosend also helps to send personalized emails to customers on different occasions.
Easy to use interface, quick overview of sent emails is very practical and gives an easy glance over performance.
I am not sure if there is anything negative to comment.
We are attracting more clients using Moosend.
Moosend is helping many out there and I have noticed that many freelancers and small business owners –like us – are more interested in it rather than medium-sized companies or enterprises because this platform comes with plenty of helpful features at a price you won’t even believe. This is amazing I have ever used for email marketing.Although the only concern is the technical support here, I think apart from that everything looks clean and good here. we never faced any major-unsolvable issue on this platform. Which is amazing is such low pricing plans.
You can surely customize the newsletter according to your preference but that’s it there is which you can create of your own style. The signup form and landing pages can’t be customized, and their available templates are not attractive to be used without some tunings – which is unfortunate.
The customer might not be available, but this platform is so easy that anyone can use it and a person who has little technical knowledge can easily operate it and even solve issues. Additionally, its analytical reporting feature helps you understand the results and strategies of your marketing campaigns to do better in the future.are more interested in it rather than medium-sized companies or enterprises because this platform comes with plenty of helpful features at a price you won’t even believe. This is amazing I have ever used for email marketing.
You can use it to promote your CBD-related products, and it is easy to navigate; any person can set up a newsletter in no time.
They upgrade their pricing, and we didn't have a chance to upgrade our subscription.
We had a problem before with our marketing tool, sending out CBD-related products, but in Moosend, there are no restrictions.
The most functional software comes with multiple perks which give you the reason to choose this one again. Furthermore, the software offers the best data control analysis and helps you to achieve 100% goals. The dashboard is friendly with the best backend settings and makes it easy for you to communicate with the clients easily.
You can say the features that you might not like about Moosend. So, this tool lack optimization services and the performance may lag sometimes due to glitches that are so disillusioning.
Moosend is satisfactory and you can make it your first choice. You can get the segmentation, analytical report testing, data entry, and much more services here. When we say about the premium plans then, you can get them at reasonable ranges.
The best thing is the data analytics and customer emailing when it comes to the service. the goals and activities are clearly defined to come up with the target required.
The complete analysis and control of the data are not available with the free version. I was not able to come up with the final analysis and see what else can be done with the data.
Moosend provides a clear data structure with an easy understanding of what the goals and actions need to get done to come up with the user base and actionable insights.
Demographic reporting, easy to design campaign and very easy to capture the leads over landing pages
The only thing i had requested is when i export the data of click report i want the complete details of the person as currently the click report only gives the email and number of clicks. this should download with full details so its easy to follow with the customer
The only thing i had requested is when i export the data of click report i want the complete details of the person as currently the click report only gives the email and number of clicks. this should download with full details so its easy to follow with the customer
The fact that I don't need to understand computer code in order to create a great newsletter
The basic commands aren't 100% intuitive
I am able to have regular contact with my clients and followers. This is the most direct form of marketing for an independent contractor like me.
Moosend has given invariably great customer service. They've been quick to respond to questions and concerns, and very helpful. Everyone I've interacted with has been pleasant to deal with.
We started using Moosend when it was free, and it was a bit of a disappointment when they switched over to all paid plans. I understand they have to run a business, but it was unexpected.
We used Moosend for sending out regular email newsletters for a nonprofit. It was easy to add subscribers, easy to put newsletters together, easy to track data using their website.