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Brevo Marketing Platform Reviews: 4.5/5 — Highly Rated
Sendinblue’s popularity among small businesses is rooted in its extensive features that include email, SMS, and live chat functionalities and segmentation features that can personalize communication with customers. The platform also supports landing page creation, A/B testing, heat mapping, and a host of other features and integrations designed to boost productivity.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Brevo Marketing Platform Pros and Cons
- Transactional and autoresponder mail options are available
- Offers 40,000 free emails monthly
- Design templates are well designed and very responsive
- Unable to recognize additional fields such as gender and date
- Limited third party integration
Brevo charges for emails sent rather than contacts stored, which makes it dramatically cheaper than Mailchimp or MailerLite for anyone with a large list they email infrequently. Contacts are unlimited even on the free plan. Two pricing quirks deserve attention before you buy: removing Brevo’s logo costs more than the entry plan itself, and there is nothing at all between the €13.50 Standard tier and the €449 Professional tier.
- What it is: A marketing automation platform covering email, SMS, WhatsApp, chat, a built-in CRM, and transactional messaging.
- Best for: Businesses with large contact lists and modest send volumes, and anyone who wants email plus SMS plus CRM from one vendor.
- Pricing: Free forever with 300 emails per day and unlimited contacts. Starter €6.33, Standard €13.50, Professional €449.08 per month on yearly billing. Verified in July 2026.
- The honest catch: On Starter, the “No Brevo logo” add-on costs €8.10 per month against a €6.33 plan, so paying to remove branding costs more than the plan you are removing it from.
What Is Brevo?
Brevo is the French company formerly known as Sendinblue, rebranded in 2023. It built its position on a pricing model that inverts the industry norm: where Mailchimp, MailerLite, and Kit all charge by subscriber count, Brevo charges by emails sent and lets you store contacts without limit.
That difference is not cosmetic. A business with 50,000 contacts that emails them once a month pays very little on Brevo and a great deal on subscriber-priced platforms. The reverse is also true, so a small list emailed daily is cheaper elsewhere. Working out which side of that line you fall on is the single most useful thing you can do before choosing.
Beyond email, Brevo covers SMS, WhatsApp, web and mobile push, live chat, and a genuinely included CRM. Transactional email and SMS run through the same account, which is unusual and convenient for product teams who would otherwise run a separate provider.
The independent ratings are consistently good: roughly 4.6 out of 5 on Capterra and 4.5 on G2 across 2,669 reviews.
How Brevo Works
- Send-based pricing with unlimited contacts. The defining characteristic, and the reason to consider it at all.
- Email and automation. Drag-and-drop editor, templates, AI content generation, and advanced segmentation from Starter, with marketing automation and A/B testing from Standard.
- Multi-channel. SMS on every plan, with WhatsApp, popups, and mobile and web push arriving at Professional.
- Built-in CRM. Included rather than sold separately, which reviewers repeatedly single out as unusual at this price. Deeper sales functionality is available through paid Sales Essentials and Sales Advanced add-ons.
- Transactional messaging. Product emails and SMS through the same platform as marketing, which avoids running a second provider.
Brevo Pricing
Four tiers, and the gaps between them are unusual. Figures verified in July 2026 on yearly billing, which applies a 10% discount. Brevo localizes currency, and the euro figures shown here correspond numerically to its dollar pricing.
| Plan | Yearly (per mo) | Emails | Key additions |
|---|---|---|---|
| Free | €0 | 300/day | Unlimited contacts, built-in CRM, SMS, transactional email, Brevo branding on all emails |
| Starter | €6.33 | From 5,000/month | Email and SMS, drag-and-drop editor, AI content generator, advanced segmentation, forms |
| Standard | €13.50 | From 5,000/month | Marketing automation, A/B testing, advanced reporting, AI send time optimization, web and event tracking, 1 landing page, no Brevo logo |
| Professional | €449.08 | From 150,000/month | WhatsApp, popups, mobile and web push, 10 user seats, contact scoring, advanced ecommerce, AI segmentation, AI Data Analyst, phone support |
| Enterprise | Custom | Custom | Multi-account, custom objects, dedicated IP, SSO and SAML, CSM support |
The parts that matter most:
- Removing the logo costs more than the Starter plan. The “No Brevo logo” add-on is €8.10 per month on a €6.33 plan. Starter plus unbranded emails comes to €14.43, while Standard at €13.50 includes branding removal along with automation, A/B testing, and reporting. If you want unbranded email, Starter is the wrong purchase at any list size.
- The Standard to Professional gap is roughly 33x. €13.50 to €449.08, with nothing between them. A business that outgrows Standard’s features has no gentle upgrade path, and that cliff is far steeper than anything else in this category.
- The free plan is genuinely generous, with a hard daily cap. 300 emails per day, unlimited contacts, and a built-in CRM, free forever with no card required. The cap does not roll over, so a single 300-email campaign consumes the day.
- Free accounts carry Brevo branding on every email. Which returns you to the add-on arithmetic above.
- Sales features cost extra. Sales Essentials at €26.08 per month and Sales Advanced at €53.08 per user per month, which is worth noting if the built-in CRM is part of the appeal.
- Yearly billing saves 10%. Modest, so monthly billing is not heavily penalised.
Who Should Use Brevo
- Large lists, infrequent sends. The clearest case, and where send-based pricing produces genuine savings against subscriber-priced competitors.
- Teams wanting email, SMS, and CRM in one place. Included rather than assembled, which is rare below enterprise pricing.
- Product teams sending transactional messages. Marketing and transactional through one account removes a second vendor.
- European businesses. A French company operating under EU jurisdiction, which simplifies GDPR conversations.
It fits poorly for small lists emailed frequently, where subscriber pricing works out cheaper, for design-led brands, since reviewers describe customization as limited, and for businesses likely to outgrow Standard, given the 33x jump to Professional.
Honest Pros and Cons
Strengths
- Unlimited contacts on every plan, including free. Structurally cheaper for large, infrequently mailed lists.
- A genuinely free forever plan. 300 emails daily with no card, no expiry, and a built-in CRM.
- CRM included rather than upsold. Reviewers specifically note most all-in-one platforms charge extra for this.
- Real multi-channel coverage. Email, SMS, WhatsApp, push, and chat from one vendor.
- Transactional and marketing together. Avoids a separate provider for product email.
- Strong, consistent ratings. About 4.6 on Capterra and 4.5 on G2 across thousands of reviews.
Limitations
- The branding add-on is priced oddly. €8.10 per month to remove a logo from a €6.33 plan, which makes Starter a trap for anyone who cares about branding.
- A 33x gap between Standard and Professional. No intermediate tier, so growth past Standard is a cliff rather than a step.
- The free plan’s daily cap does not roll over. 300 emails a day means a single campaign to a modest list exhausts it.
- Customization is limited. Reviewers report constraints on more complex workflows and on design flexibility.
- Sales features are add-ons. The built-in CRM is basic, and real sales functionality costs €26.08 or €53.08 per month.
- Advanced channels need Professional. WhatsApp, popups, and push all sit behind the €449 tier.
Brevo Alternatives and How It Compares
- MailerLite is cheaper for small lists with a better editor, and charges by subscriber, so it loses on large lists.
- SendPulse competes directly on multi-channel breadth and low cost, with a dated interface.
- Omnisend is the ecommerce specialist, with stronger commerce automation.
- ActiveCampaign is far deeper on automation logic and considerably more expensive.
- Kit suits creators selling to their audience, with a 10,000-subscriber free plan.
For a broader survey see our guide to the best email marketing software.
The Verdict
Brevo is the right answer to a specific question: what should I use if I have a lot of contacts and do not email them constantly? Send-based pricing with unlimited contacts makes it structurally cheaper than subscriber-priced competitors in that scenario, and bundling SMS, chat, transactional messaging, and a CRM at these prices is genuinely good value. The 4.5 to 4.6 ratings across thousands of reviews reflect a platform that works.
Skip Starter, though. At €6.33 it looks like the budget option, but adding unbranded email costs €8.10, taking you to €14.43, above the €13.50 Standard plan that includes branding removal plus automation, A/B testing, and reporting. Unless you genuinely do not mind Brevo’s logo on your emails, Standard is both cheaper and better, and that is an odd thing to have to point out.
Then look ahead. The jump from Standard to Professional is roughly thirty-three times, with nothing in between, so if you expect to need WhatsApp, push notifications, or more than a couple of users, you are looking at €449 a month rather than a gradual increase. For businesses comfortably inside Standard’s limits that is irrelevant. For anyone growing quickly it is the most important number on the page.
FAQ
Is Brevo’s free plan really free?
Yes, permanently, with no credit card required. It includes 300 emails per day, unlimited contacts, a built-in CRM, SMS capability, and transactional email. The two meaningful limits are that the daily cap does not roll over, so unused sends are lost, and that every email carries Brevo branding unless you pay to remove it.
How much does Brevo cost in 2026?
On yearly billing, Starter is €6.33 per month, Standard €13.50, and Professional €449.08, with Enterprise custom priced. Yearly billing applies a 10% discount. Brevo localizes currency, so its dollar pricing corresponds numerically. Sales features are separate add-ons at €26.08 and €53.08 per user per month.
Why does removing Brevo’s logo cost so much?
It is priced as an €8.10 per month add-on regardless of plan, which is more than the €6.33 Starter plan itself. Standard at €13.50 includes branding removal, so Starter plus the add-on (€14.43) costs more than Standard while offering less. If unbranded email matters, go straight to Standard.
Is Brevo cheaper than Mailchimp or MailerLite?
It depends entirely on your list size versus send frequency. Brevo charges by emails sent with unlimited contacts, while Mailchimp and MailerLite charge by subscriber count. A large list emailed occasionally is markedly cheaper on Brevo; a small list emailed several times a week is usually cheaper on a subscriber-priced platform.
What is Brevo best for?
Businesses with substantial contact lists and moderate send volumes that want email, SMS, chat, transactional messaging, and a basic CRM from a single European vendor, at a price well below subscriber-priced competitors.
Compare Brevo Marketing Platform with other popular tools in the same category.
The price can not be beat and the ease of use.
A few of the instructions are oddly worded...
It us low priced which has helped me build up a customer base without spending hundred of dollars each month to do that.
They have a great email template creator that allow you to create with drag and drop interfaces and control every part of the design. Also, their reports are useful and helpful to segment.
Their settings screen is a bit hard to navigate.
The business problem was to send newsletters to large email lists and easily create customized emails. I can easily send newsletters and get analytics on the member of the email list.
It's very user friendly. Easy and straight forward.
All the alerts can become too much. Alert for changes, uploading, etc...
Ability to streamline email marketing campaigns and integrate web forms for easy sit ups.
I love the simple design, deliverability and the correct price.
Some features like drip marketing/autoresponders aren;t so obvious, so it was require to contact support and ask more about that
I have used MailChimp before and I was looking for a cheaper alternative, SendinBlue was the solution for me.
It is easy to use and has all the necessary features for me regarding the newsletter functionality.
Sometimes, filtering contacts or data is a bit difficult.
It helps to be in touch with my leads, prospects, and clients.
Brevo is very good at Email Campaigns and has lowered a lot of work. very easy to integrate with other CRM
There is nothing to dislike in this. I purely like the way it is.
it is saving a lot of time and made things more productive than ever before.
Sendinblue allows me to send mass mails to my subscribers. I found it a very supportive software for affiliate marketing. All emails can be tracked very quickly. The very best thing of this software is that I can add thousands of my subscribers in this platform.
In my views it is little bit complicated and is difficult to understand for the newbies.
This software helps me to send bulk emails and I do not need to send one by one to all my subscribers. I saves my time.
300 e-mail for day free and a lot of gagets in one platform.
Don´t have an export for excel of tasks and opportunities. And the contacts, I don´t see in the export file the camps that I creat, like cnpj.
I start with this platform because of the freemiun of 300 emails for day. When I discover the others funcionalitys, I decide to use and pay only brevo.
L'automatisation, le tracking, les prises de RDV, etc. Tout intégré, c'est puissant. Le support qui est au top et ça c'est VRAIMENT très important!
Il faufrait intégrer l'IA au Chatbot et permettre plus de paramétrages sur les plannings pour égaler Calendly
L'intégration
Probably it would be that the platform its easy for any user even if never use something like this before and that it could take less than 1 hour to set up an campaign for my clients if I need it inmediantly. In my company we used Brevo at least ten times per month.
Actually I hav none problems with Brevo until now.
My way to communicate with my potencial client without waiting set up an meeting with all my mkt team to think how and when our promos, problems, etc are gonna be announced
There is a lot of automation potential with the email sequence flows, I like the built-in CRM for tracking communications with leads. I really appreciate the free plan and credit plan as it takes time to build up a solid email list and a business from it, so that's a great way to ensure long-term loyalty. Support is helpful in answering questions and there are lots of resources to learn from,
Perhaps it's a bit more on the advanced side compared to other platforms and at first, it was hard to figure some of the stuff out, but it's a good learning experience.
Email marketing is an essential part of a modern business and I have a number of different lead magnets that then trigger email sequences. That is definitely a huge benefit to my business.
La simplicité d'utilisation de l'outil (sauf pour l'automatisation)
La difficulté de prise en main de l'automatisation
Auparavant, j'utilisais 2 solutions disctinctes. Brevo pour mes envoies en masse et une autre solution pour l'automatisation. Aujourd'hui, j'utilise uniquement Brevo. D'un point de vue expérience client, cela me semble plus pertinent car ce sont les même templates utilisés quelque soit le type de message.
Facile et efficace à utiliser. Des campagnes efficaces, et un suivi correct.
Rien pour le moment, suite à l'envoi de 5 campagnes.
- Design simple à réaliser - Suivi correct
très simple de prise en main, on retrouve facilement les informations. Très simple à mettre en place, Le support est très réctif (24h)
L'analyse des clic n'est que visuelle, j'aimerais pouvoir effectuer une extraction des informations.
envoie de mail de masse et de qualité,
ca facilité d'utilisation et sa simplicité
pour l'instant rien tout se passe bien a voir
a realiser des emailing pro
The very helpful and effective application for digital marketing and management of marketing content and posts. The features in this are awesome, helps in generating and increasing leads for your business, the AI tools help in this process. It can be said to be the simplest and easy to understand application, at the same time affordable for all users and organisation, manages to track and analyse the market requirements. It also make it easy and helpful for the enterprise and organisations in creating and uploading the feedback forms or sending via email automation, for collecting and getting the customers requirements and working on it to improve our productivity. The automation tools in this help to operate all your social media handles from this one location itself, and creats a proper analytical report for it. The beneficail thing of Brevo Marketing Platform is it already has inbuilt templates designs and campaign layout for quick and easy advertising.Which saves a lot of time in uploading of posts.
There are too many templates already imported or are available on this platform for easy advertising content creation but they are not able to be uploaded on all the marketing platforms, as some of the templates have limitation in uploading on some of the platforms or websites. This is only one disadvantage I have notice.
The tools in this platform had helped us a lot in creating the most attractive and unique content for advertisements. Keeping us fully tracked about all our social media uploads and tracking the viewers and customers details. Its the brillent application keeping us connected to our customers and helping us to keep a good business and organisation relation with them. HElping us to build a strong and beneficial relation with all by engaging customers with daily marketing content by automation.
User friendly and cost effective platform for creating and running emails and automations.
Need to improvise chat support. Can you make it available 24*7?
Brevo is making my job easier by 50%. I can easily create segments, draft personalized emails, track statistics, and create automation just in a few minutes.
Good, understandable API and documentation that allows you to quickly integrate Brevo into any product
I don't have any comments about the platform yet.
The platform allows you to quickly and conveniently deliver letters and SMS to the user and track their status.
Brevo Marketing Platform The user-friendly drag-and-drop editor makes it incredibly easy to create attractive email campaigns in a matter of seconds. It offers free as well as paid plans, so anyone can experiment with its features without spending money upfront if they're new to email marketing. One of my favourite aspects is the feature that allows me to store an unlimited number of connections for efficient maintenance of large mailing lists in the future. In addition, there are great tools available as part of this powerful platform's solution set, such as various design templates or campaign analytics applied via open/unsubscribe metrics - making larger scale growth efforts much easier for us marketers compared to our previous options before discovering them.
Although I provided Brevo Marketing Platform account activation support with all of the requested details (such as website link, email types and expected monthly email volumes), they repeated the same request when responding to my initial inquiry. This repetition was quite annoying; however, it resulted in a quick and effortless account activation.
The Brevo Marketing Platform solves the problem of extending my reach beyond local jurisdictions. With this email campaign manager, I'm able to maximise the impact of marketing initiatives and holiday greetings by monitoring emails for relevant data.
The breadth of features of the platform. The marketing automation platform is powerful, and we can use more than just email as a communication channel. The CRM is nice as well, great way to manage your contacts. Analytics has become pretty good as well.
Nothing. Maybe a bit too simplistic on their CRM but the platform is recent and following a good trend.
Creating beautiful email campaigns. Communicating effectively to our client based. Setting up automated marketing campaigns with the marketing automation platform. Saving time.
Brevo is not only just an email marketing platform but it also helps when a lead is in the pipeline and till it is converted to a customer. It lets you create efficient drip email campaigns with a lot of templates to choose from and also set up a pipeline for you to track stages of your leads.
Brevo is not a complete marketing platform as it is most useful tool for email marketing but apart from that there are many social platforms that a marketer needs as a complete package and those platforms are missing. There should be some option of content calendar for emails as well as for other channels and posting integrations as well.
Emailing to a potential lead means a lot of personalization and a friendly tone, also replying a lead is very important on time. Brevo helps to create personalized email campaigns that can be used as a flow so that replies also can be automated and personalized. It helps when you have a massive amount of emails to send and follow up. It automates all this to save time on sending and replying emails to the leads.
Brevo makes it easy to build relationships with customers. Brevo enables the creation of brilliant automated email and sms campaigns. You can send bulk email with Brevo Marketing Platform. Brevo allows you to to either select from the four available produst which are marketing, sales, conversions and transactional email or the all-in-one digital marketing option which is tailored to your needs and integrates all the four products. You can track sales leads and deals. Supports third party plugin for specified functionality such as chats. API integration is also supported.
Brevo has templates suited to some industries and not others but the option to build your own templates is available. The platform is somewhat complex and one must give themselves time to get familiar with the different features and how to use them. Some of the templates are not equally appealing on different browsers. Some things may not show
Brevo Marketing Platform helps us to reach out to our customers better and create relationships with them. We can send push notifications, conduct email and sms campaigns, chat with customers on different platforms, track sales leads and automate marketing camapaigns. This helps us to engage our customers to build better relationships, increase sales, better allocate marketing spend and make marketing efforts more fruitful.
Offers intuitive solutions that aid my efforts in keeping my audience engaged, notifying of updates as well as new products and services.
I like Seninblue and give it a thumbs up
Engaging with my audience through captivating landing pages and automated newsletters which periodically update my mailing list on new developments
The site is very intuitive, and if there is anything I am confused about, I can easily message the support team, and they respond within a day to help me. There are also good tutorial videos to help me get started with email marketing. Creating the emails themselves is a breeze.
I don't know enough about email marketing yet to even know what to dislike! For someone completely new to email, SendinBlue seems to be doing exactly what I need them to do.
Sendinblue is helping me start email marketing from scratch. As someone entirely new to email marketing, Sendinblue made it reasonably easy for me to get started. I'm happy to say I have sent my first email to my first subscriber!
What I like best about Sendinblue is that it is a very powerful negotiation platform. It is designed to gather information, handle business orders, provide full term statements for an approach that is both proactive and dynamic, present business solutions, negotiate from a position of strength, and market products in a way that is both secure and influential.
What I don't like about Sendinblue is that the design toolset isn't as robust as I'd like. Additionally, it would be nice if they added more options for customizing the look of the site. The content creation toolset could also use some fine-tuning, as they currently don't do much to help you create a truly unique and compelling product.
Since I have so much on my plate already, I set up an automatic system to respond to new email addresses that sign up for my mailing list on my website. Though the initial setup time-consuming, it guarantees permanent results.
Excellent for email campaigns, with some nice adjacent capabilities like, online chat, web push notifications, deal tracking, transactional email and more.
The website is on the slower side. However, they are on the right track and we can feel the constant improvement.
Marketing communications is a key focus for everyone -- email campaigns are a large part. It has to work and work well. That is their flagship feature.
I appreciate that they let us send hundreds of emails daily and contact an unlimited number of people with their free plan. This allows us to get proper insights about the software and see if the results are worth the cost of buying it.
They should next focus on developing more elegant email templates and increasing the flexibility available for customization according to the need of the users
As we are in the testing phase of this email marketing software, we have had a good experience using it. We appreciate that using Sendinblue, we are effortlessly pushing regular newsletters and promotions-related emails to our followers and subscribers.
A very easy and efficient interface.....
The newsletter dispatch report, not too detailed
Promote activities, even during the covid-19 pandemic ! And thanks to e-mailing campaigns, I can enrich my customer portfolio.
Sendinblue is truly one of the most amazing email automation platforms I've used so far in my organizations. The array of customizations, features, and a user-friendly dashboard saves a lot of time and effort. Moreover, the seamless data import process, ease to push email campaigns, and integration with Google Analytics makes sending emails just a breeze. This email-building platform has an impressive UI and is worth using!
There aren't many difficulties or disliking, considering Sendinblue. However, a few areas need a tad bit of improvement, such as - automating a DRIP campaign or email subscriber base seems complicated when compared to running a single campaign, module libraries are tricky to set up, and there is also a need for improvement in community support and user tutorials part.
Sendinblue has helped our organization to send customized, bulk emails to our clients based on the category they fit in. This has significantly reduced the workload on the marketing team. Additionally, we are now able to collect user data and use it to send various email campaigns to focus on generating greater website traffic and user interaction. From sending offers to regularly following up with customers, the tool covers a lot and makes the work much more easier and organized!
What I like most is that it is completely clear what and how much I get. It was straightforward to configure everything. There was no need to ask for help from the support service. The free plan is also sufficient to provide transactional emails for a relatively small website.
The service stops if there is no money on the credit card. It would be cool if there were an option to fix this and not immediately disable the service. There are problems with gmail clients whose emails sometimes end up in the advertising folder.
Sending transactional and marketing emails. No need to configure and deal with SMTP servers. You can also see the delivery status of e-mails. I got some free time that would otherwise have been spent on solving email configuration issues.
